Brand Awareness Related Topics 
Smarty Ads
MARCH 6, 2023
Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services.
MNTN
NOVEMBER 11, 2022
“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.
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Martech Series
OCTOBER 14, 2022
Field marketing is ideal for brand building since it provides the possibility to instill the brand’s values in consumers’ thoughts and increases the likelihood that consumers will become customers and then loyal ones.
EGC Group
DECEMBER 10, 2021
Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.
Martech
JUNE 30, 2022
The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Awareness. 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad.
Exchange Wire
SEPTEMBER 6, 2022
The post SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats appeared first on ExchangeWire.com. Branding Campaign Partnership Research
Digiday
JUNE 6, 2022
Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. The changes are more so impacting DTC brands and startups that relied on Facebook and Instagram exclusively for customer acquisition.
AdExchanger
OCTOBER 23, 2022
Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills-owned brand saw an opportunity to reach incremental new households with more individualized messaging, said Aditi Hilgers, head of meals for General Mills in the UK, which is partnering with WPP-owned agency Mindshare and search intelligence company Captify on the campaign.
Digiday
SEPTEMBER 5, 2022
Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster.
Smarty Ads
SEPTEMBER 21, 2022
In order to stand out from the competition, every brand needs to achieve brand awareness. In the world of constantly evolving digital commerce, competing for your customers has never been more important.
Digiday
JUNE 23, 2022
Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is crucial that brands communicate with the widest possible audience.
Martech Series
SEPTEMBER 6, 2022
Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company that offers the best business software and solutions by +5ppts.
Digiday
JUNE 28, 2022
Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. Occasionally, he will tweet about new locations popping up across the country to drive consumer awareness.
Smarty Ads
OCTOBER 13, 2021
Prior to the time when digital advertising started using metrics to measure performance, the brand could only use hunches to define whether the ad campaign was successful enough to increase the sales, generate brand awareness, or trigger the desired.
Digiday
JUNE 5, 2022
Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup.
Digiday
JUNE 28, 2022
Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. Occasionally, he will tweet about new locations popping up across the country to drive consumer awareness.
Digiday
DECEMBER 4, 2022
Bare Zero Proof, a non-alcoholic spirits brand that offers non-alcoholic versions of Gin, Bourbon and Tequila, is aiming to tap into that trend and serve consumers who are still looking to have a night out, but do so with a non-alcoholic cocktail. They won’t pitch every brand.
AdExchanger
FEBRUARY 23, 2023
Agencies advertising revenue brand awareness commerce communications Corebiz COVID-19 customer experience Diff earnings Ecommerce Agency EssenceMediaCom featured groupm Instacart john rogers lockdown Mark Read marketing Newcraft Stripe Technology News WPP
AdExchanger
JANUARY 3, 2023
Agencies brand awareness brand marketing Brandtech Media CTV diversification Downstream Impact featured forrester full-funnel marketing Novus Media online video paid search performance marketing podcast advertising Retail Media Rise Interactive starcom TikTok Wpromote
Digiday
JUNE 9, 2022
Our philosophy with out-of-home is you’re never going to explain the world of crypto with OOH,” said Jonathan Isaac, Gemini’s global head of brand and marketing. But he said you can still introduce a brand to the world and sell products, making it a “fantastically powerful medium for the crypto-curious” and even “urban theater.” Until recently, crypto brands were mostly preaching to the converted. Using OOH for more than brand awareness.
AdExchanger
AUGUST 19, 2022
DTC brands in the women’s health vertical are still stuck relying on algospeak to skirt around social platforms taking down their ads. Brand Aware algospeak brand safety facebook censorship featured Happy V Tatiana McDaniel tiktok algospeak women's health womens health censorship
AdExchanger
JULY 18, 2022
Ad Exchange News Catherine Kim Glossier Kat Tenbarge Kyle Leahy linear TV bundles NBCU Stay Tuned TikTok Olivia Rodrigo Shareen Pathak Sports Streaming TikTok brand awareness TikTok DTC TikTok news Gen ZHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Martech Series
JANUARY 5, 2023
Through the partnership, Continuum’s partner brands will immediately benefit from the increased global reach Plato delivers. All Web3 brands are unique, solving different problems of archaic web2 infrastructure, but they all are faced with the same problems.
Martech Series
FEBRUARY 2, 2023
While large campaigns think a Super Bowl ad may increase overall brand awareness, almost half of consumers (41%) reported they were more likely to purchase from a brand that communicates with them in an ongoing and personalized way.
Martech Series
FEBRUARY 17, 2023
But in fact, this is probably the worst thing brands can do right now. Therefore, understanding in which ad environments consumers are most likely to be susceptible to a brand’s messaging is key.
AdExchanger
SEPTEMBER 20, 2022
But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.
Martech Series
DECEMBER 30, 2022
Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends.
Martech Series
JANUARY 2, 2023
Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. This presents a huge opportunity for brands to convert sales influenced by social media.
Martech Series
DECEMBER 19, 2022
Our department is responsible for driving broader brand awareness and advancing the organization’s mission of managing consumer feedback from acquisition to loyalty. Tweet.
Martech Series
SEPTEMBER 16, 2022
The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. AdRoll indulged itself in community marketing and content marketing and brought up creative and out-of-the box ideas for brands. .
Martech Series
OCTOBER 31, 2022
With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics.
Martech Series
NOVEMBER 11, 2022
The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more.
Martech Series
DECEMBER 7, 2022
Our continued growth is proof that the Partnership Economy is resonating with brands around the world. Expansion in Europe and Asia, plus demand for strategic integrations and new product innovation are behind growth as leaders in the Partnership Economy.
Martech Series
OCTOBER 27, 2022
Louisnord will be responsible for driving the company’s product marketing strategy and global marketing initiatives as it looks to increase product and brand awareness. Louisnord brings over 15 years of global marketing leadership experience to support the company’s next wave of growth.
Single Grain
JUNE 2, 2020
In this post, you’ll learn not only the impact of social media marketing on small businesses, but also how the most successful brands in the world leverage it with simple examples and actionable takeaways. Helps You Build a Personal Brand. 5) Adds Credibility to Your Brand.
Martech Series
OCTOBER 21, 2022
Why must B2B brands run content syndication campaigns? Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness. People will always look up to your brand when they need your line of products or services.
Martech Series
JULY 7, 2022
Marketing requires several methods to ensure brand awareness and convert clients. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services.
Martech Series
NOVEMBER 2, 2022
In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation.
Martech Series
DECEMBER 23, 2022
Getting Brands to Understand the Importance of Giving Back. Brands can use this time to ”give back” to society and create an example. What leading brands are doing to make Christamas campaigns extra special? A charity drive must be initiated for brand awareness.
Martech Series
SEPTEMBER 15, 2022
Web3 and AI-driven Brand marketing platform, Ojamu, announced an integration of industry-leading Chainlink Price Feeds to help power real-time token price analytics for market comparisons on Ojamu Intelligence Platform (OIP).
Martech Series
JULY 18, 2022
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. Challenge with Attention and Brand Lift.
Admixer
SEPTEMBER 15, 2021
Admixer News Adtech Insights Explained ad tech brand awareness CPM dsp media buying media planning programmatic publisher SSP trendsMedia buying seems like a term that has been around for ages.
Martech Series
JULY 26, 2022
KERV partnered with Lucid, a Cint Group Company, to prove KERV’s interactive video strategies drive measurable increases to Brand Awareness, Brand Favorability, Message Association and more (up to 4-17x higher than Lucid’s standard increase benchmarks).
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