article thumbnail

How Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits

Adweek

aimed to boost top-of-funnel brand awareness. Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar's second "Zip If" campaign in the U.S.

article thumbnail

Brand Awareness Marketing: What Is It and How Does It Work?

MNTN

Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advertisers Race For Brand Awareness In NASCAR’s Daytona 500

AdExchanger

NASCAR's Cup Series kicked off with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX (or, for cord-cutters, Fubo and Sling TV). The post Advertisers Race For Brand Awareness In NASCAR’s Daytona 500 appeared first on AdExchanger.

article thumbnail

How to Increase Brand Awareness: 10 Strategies for Success

MNTN

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. When your brand does good, people are going to take notice.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

article thumbnail

The Children’s Place hopes celebs’ star power will help boost brand awareness

Digiday

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness.

article thumbnail

Best Brand Awareness Campaign Examples

Smarty Ads

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services.