illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. It helps businesses identify and reach potential clients who need their products or services.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Brand Awareness 124

Brand Awareness Conversion MarTech Advertising 124

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

MNTN

FEBRUARY 27, 2025

Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Marketing Work?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

AUGUST 7, 2024

For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven.

Brand Awareness 126

Brand Awareness Marketing Media Audience 126

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads.

ROI 121

ROI Finance Brand Awareness Conversion 121

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Peter Adams Senior Reporter post share post print email license Equinox is enlisting a new CMO to grow brand awareness and boost membership acquisition and retention. She replaces Jeff De Korte, who departed the brand last fall.

Brand Awareness 43

Brand Awareness Finance Fashion Ad Tech 43

Martech

SEPTEMBER 17, 2024

Improved brand awareness. Aligning data with marketing goals Depending on the desired result, campaign-specific goals tell the story of an initiative that works well versus one that lands far off target. As you plan, it’s essential to align your data with specific marketing goals, such as: Lead generation.

ROI 116

ROI Marketing Conversion Rate Brand Awareness 116

Martech

JANUARY 14, 2025

While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. Your ad dollars are better spent raising brand awareness in more targeted ways.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Brid.tv

DECEMBER 30, 2024

Short-form video ads are particularly effective for building brand awareness and engaging audiences quickly. Most often larger brands use these ads to reinforce their market presence and maintain top-of-mind awareness. You Might Also Like : How to Make a Video Ad: Video Advertising 101 Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

AdvertiseMint

DECEMBER 27, 2024

The event’s broad viewership enables brands to achieve high levels of exposure, fostering increased brand awareness and consumer interaction. Popular brands include consumer products advertising , beverage advertising and beer advertising.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? That annual trade show that eats 20% of your budget but generates zero pipeline? The martech stack bloated with overlapping tools nobody uses? Streamlined. Transformed into focused programs that sales actually wants.

Marketing 126

Marketing Conversion MarTech Brand Awareness 126

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. The limitations of traditional marketing methods are glaring in university marketing.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

APRIL 15, 2025

Dig deeper: When and how to move beyond performance marketing to brand strategy Consider the full funnel For this illustration, lets simplify the marketing funnel into awareness, consideration and conversion. Awareness tactics make strangers to your brand aware of its existence.

ROI 97

ROI Marketing Brand Awareness Conversion 97

Martech

OCTOBER 29, 2024

This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success. To stay competitive, brands must move beyond resistance and invest in AI tools that unlock deeper insights, provide actionable recommendations, and streamline processes.

Audience 116

Audience Brand Awareness Marketing Conversion 116

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. It helps businesses identify and reach potential clients who need their products or services.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. It’s understandable for brands to focus more on performance when consumers pull back on spending for extended periods of time.

Brand Awareness 71

Brand Awareness ROI Marketing Media 71

MNTN

DECEMBER 9, 2024

But MNTN Performance TV can help you go a lot farther, increasing the efficacy of your CPC-driven campaigns by both connecting with your audience on CTV channels and optimizing your campaigns to perform their best.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Ad Monsters

JANUARY 2, 2025

Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers. Amazon Advertising lets marketers deploy data and access inventory across Amazon-owned properties, including Amazon.com, Fire TV, Audible, Twitch, and third-party websites and apps.

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

SEPTEMBER 25, 2024

This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level. “As we’ve grown, we’ve recognized a major opportunity in helping businesses thrive through effective visual communication, and [the new] campaign reflects that shift.”

Brand Awareness 112

Brand Awareness MarTech Video Ads Communications 112

Martech

NOVEMBER 13, 2024

As Rudman pointed out, CEOs actively search for marketing leaders who can transcend traditional boundaries, translating brand awareness, demand generation and growth strategies into tangible financial results.

Marketing 133

Marketing CPL CPA Finance 133

Martech

AUGUST 29, 2024

Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Set the stage for success with the right pre-conference preparation Be deliberate. Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event.

ROI 124

ROI Conversion Brand Awareness MarTech 124

Martech

JUNE 20, 2025

Dig deeper: How to prove the value of brand marketing without sacrificing ROI Practical methods for measuring brand impact Some practical approaches for measuring the commercial impact of brand activities include: Geographic testing. Brand awareness, trial and usage surveys. Marketing mix modeling.

Brand Awareness 81

Brand Awareness Finance Marketing ROI 81

AdvertiseMint

JANUARY 13, 2025

By leveraging the entertaining and emotional impacts of videos, brands can create compelling narratives that resonate with their audience. Combining this with the ability to shop directly from the ad makes this format compelling, boosting brand awareness and encouraging swift decision-making.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Ad Monsters

MARCH 3, 2025

Its Blind to Brand Building: Some of the best ad campaigns dont drive immediate sales but build brand awareness that pays off months or even years down the line. Whats the point of acquiring customers if they churn after one purchase? ROAS doesnt account for that. So, Whats the Alternative? Heres where it gets fun.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

Adweek

JULY 3, 2025

A spokesperson for Amazon Ads said that Prime Day is “a proven opportunity to increase brand awareness, consideration, sales, and engender longstanding customer relationships,” adding that Amazon works with advertisers to develop Prime Day ad recommendations.

Advertising 179

Advertising Retail eCommerce Retargeting 179

Single Grain

DECEMBER 23, 2024

Personalized videos : LinkedIn videos increase brand awareness by 50%. Consider the following: Thought leadership articles : Publish articles that address industry trends and challenges your target accounts face. Case studies : Share success stories showcasing how your solution has helped similar companies achieve their goals.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. But that doesnt mean those tactics arent revenue-driving and critical to a well-rounded campaign.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Single Grain

APRIL 27, 2025

Most platforms allow you to set these limits, but finding the optimal frequency requires trial and error.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

MNTN

DECEMBER 4, 2024

If users are already accustomed to your logo and brand name, they may view your display and search ads as more trustworthy and legitimate. If users are already accustomed to your logo and brand name, they may view your display and search ads as more trustworthy and legitimate. That’s where MNTN Performance TV can help.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

AdvertiseMint

DECEMBER 23, 2024

Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Lastly, **sponsorships** allow brands to partner with streamers, integrating products or services into the content, which can resonate well due to the authentic nature of influencer marketing.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. However, the modern consumer journey is now more complex and fragmented.

Media 126

Media Impressions Audience Conversion 126

Martech

JUNE 18, 2025

81% say AI improves brand awareness and revenue — when paired with human oversight. ” They lead with curiosity, tune into human needs and see AI as a lever to deepen creativity and connection. Consider this: 83% of marketers say AI frees them to focus on strategic work. What winning teams do: Let AI handle scale, not substance.

Shipping 101

Shipping Brand Awareness Marketing MarTech 101

MNTN

JANUARY 6, 2025

Wehave worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands. Any brand with a website or online presence to drive traffic is a suitable candidate. Are OTT Ads Vertical Specific?

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

DECEMBER 4, 2024

For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

Advertising 97

Advertising Retail Pop-Up Media 97

Single Grain

APRIL 24, 2025

Here are some common goals that marketers establish with immersive experiences: Brand awareness: Create memorable, shareable experiences that extend reach. The Gucci case demonstrates how luxury brands can leverage immersive platforms to create experiences that would be impossible in the physical world alone.

Marketing 52

Marketing ROI Conversion Conversion Rate 52