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How Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits


aimed to boost top-of-funnel brand awareness. Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar's second "Zip If" campaign in the U.S.

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Brand Awareness Marketing: What Is It and How Does It Work?


Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?


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Advertisers Race For Brand Awareness In NASCAR’s Daytona 500


NASCAR's Cup Series kicked off with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX (or, for cord-cutters, Fubo and Sling TV). The post Advertisers Race For Brand Awareness In NASCAR’s Daytona 500 appeared first on AdExchanger.

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How to Increase Brand Awareness: 10 Strategies for Success


Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. When your brand does good, people are going to take notice.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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The Children’s Place hopes celebs’ star power will help boost brand awareness


The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness.

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Best Brand Awareness Campaign Examples

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Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services.