How Sponsorships Spread Brand Awareness

EGC Group

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Which targeting option is best for achieving brand awareness: reviewing programmatic & Google Ads

Smarty Ads

In order to stand out from the competition, every brand needs to achieve brand awareness. In the world of constantly evolving digital commerce, competing for your customers has never been more important.

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SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats

Exchange Wire

The post SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats appeared first on ExchangeWire.com. Branding Campaign Partnership Research

Native video tops social media in brand awareness study

Martech

The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Awareness. 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad.

How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness

Digiday

Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster.

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. The changes are more so impacting DTC brands and startups that relied on Facebook and Instagram exclusively for customer acquisition.

SAP Boosts Brand Awareness Using Gumgum’s High Impact Ad Formats and VerityTM, GumGum’s Advanced Contextual Targeting Solution

Martech Series

Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company that offers the best business software and solutions by +5ppts.

Brand Awareness KPI: How to Measure and Optimize Campaigns Towards Them

Smarty Ads

Brand awareness KPI should be on every marketer’s agenda in 2020. Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding.

‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. Occasionally, he will tweet about new locations popping up across the country to drive consumer awareness.

‘Get it off the ground’: How virtual restaurant app Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. Occasionally, he will tweet about new locations popping up across the country to drive consumer awareness.

‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

Digiday

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup.

What Is Performance Marketing And How It Differs from Brand Awareness Campaigns?

Smarty Ads

Prior to the time when digital advertising started using metrics to measure performance, the brand could only use hunches to define whether the ad campaign was successful enough to increase the sales, generate brand awareness, or trigger the desired.

‘Never going to explain the world of crypto with OOH’: Why crypto companies are focused on billboards for brand awareness, legitimacy

Digiday

Our philosophy with out-of-home is you’re never going to explain the world of crypto with OOH,” said Jonathan Isaac, Gemini’s global head of brand and marketing. But he said you can still introduce a brand to the world and sell products, making it a “fantastically powerful medium for the crypto-curious” and even “urban theater.” Until recently, crypto brands were mostly preaching to the converted. Using OOH for more than brand awareness.

How Happy V Is Changing The Narrative Of Women’s Health

AdExchanger

DTC brands in the women’s health vertical are still stuck relying on algospeak to skirt around social platforms taking down their ads. Brand Aware algospeak brand safety facebook censorship featured Happy V Tatiana McDaniel tiktok algospeak women's health womens health censorship

A Hair Care Brand Is Brand Building On TikTok, 3 Billion Views At A Time

AdExchanger

But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.

Money Well Spent On Time Spent Streaming; More Retail Remedies For DTC

AdExchanger

Ad Exchange News Catherine Kim Glossier Kat Tenbarge Kyle Leahy linear TV bundles NBCU Stay Tuned TikTok Olivia Rodrigo Shareen Pathak Sports Streaming TikTok brand awareness TikTok DTC TikTok news Gen ZHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. AdRoll indulged itself in community marketing and content marketing and brought up creative and out-of-the box ideas for brands. .

Web3 Brand Marketing Platform Ojamu Integrates Chainlink Price Feeds for Real-Time Token Analytics

Martech Series

Web3 and AI-driven Brand marketing platform, Ojamu, announced an integration of industry-leading Chainlink Price Feeds to help power real-time token price analytics for market comparisons on Ojamu Intelligence Platform (OIP).

The Complete Guide to Brand Building (Must-Read for Digital Marketers)

Single Grain

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. Get My Free Brand Building Marketing Plan .

Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Marketing requires several methods to ensure brand awareness and convert clients. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services.

KERV Interactive Releases First Shoppable Video Insights Report

Martech Series

KERV partnered with Lucid, a Cint Group Company, to prove KERV’s interactive video strategies drive measurable increases to Brand Awareness, Brand Favorability, Message Association and more (up to 4-17x higher than Lucid’s standard increase benchmarks).

Food 82

TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Martech Series

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. Challenge with Attention and Brand Lift.

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising.

How Zero-Party Data Helps Marketers Avoid Generational Stereotypes With Customers

Martech Series

Zero-party data is information a customer freely and intentionally shares with a brand they trust. However, the proliferation of text messaging and mobile devices means that my cousin might actually prefer to receive a text message from one of her favorite brands and respond more immediately as opposed to the dozens of offers she receives via email each day.

Media Buying: An Industry Guide

Admixer

Admixer News Adtech Insights Explained ad tech brand awareness CPM dsp media buying media planning programmatic publisher SSP trendsMedia buying seems like a term that has been around for ages.

Media 52

The Impact of Social Media on Business in 2020

Single Grain

In this post, you’ll learn not only the impact of social media marketing on small businesses, but also how the most successful brands in the world leverage it with simple examples and actionable takeaways. Helps You Build a Personal Brand. 5) Adds Credibility to Your Brand.

8 Social Media Success Stories to Inspire You

Single Grain

Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. The reason why social media is important to marketers is because it allows them to put their brand out there while implementing strategies, measuring outcomes and, ultimately, influencing their target audience to act in a certain manner. Very few brands, however, taste success. Putting Together a Social Media Team for Your Brand.

When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? A business rebrand means overhauling the entire brand you’ve created. Your website, logo, brand name and website copy will all need to be revised, but it’s worth the upfront investment if you’re left with a brand that better reflects your business. 1) Your Existing Branding Isn’t Clear.

How to Write a Case Study that Converts Prospective Buyers into Customers

Single Grain

Based on this CMI report , customer case studies are the most effective content for turning your potential clients into buyers: Despite the positive impact of customer case studies, many brands do not take advantage of this marketing asset which works like a charm. Forty percent.

Creator Content Shouldn’t Be Measured Like a Social Media Post

Adweek

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Adweek

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

16 Branding Trends to Increase Awareness in 2019

Single Grain

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd? How can you ensure that people will engage with your brand within the sea of logos, memes, social media pages, websites, infographics, and the like?

The Power of Guest Blogging (And How to Get Started!)

Single Grain

we will discover the secrets of successful guest blogging so you can learn how to grow your brand or business with a guest post strategy. However, by taking a proactive and professional approach to pitching fellow bloggers and brands in your niche, you will start to get your name (and talent for writing) out there, building credibility for you. 2) Boost Rankings and Brand Awareness. Building your brand from scratch.

Brand Lift Matters, Even For PepsiCo

AdExchanger

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy.

DTC women’s health brand looks to build community on Instagram, TikTok

Digiday

Perelel is leveraging influencer marketing on Instagram and TikTok to increase brand awareness, share educational content and build an engaged community. The post DTC women’s health brand looks to build community on Instagram, TikTok appeared first on Digiday.

Wellness brand Liquid I.V. trades performance marketing for streaming and OOH

Digiday

Wellness brand Liquid I.V. is rolling out its largest marketing campaign to date in hopes to boost brand awareness and curb data privacy regulations. The post Wellness brand Liquid I.V.

Why DTC chocolate vitamin brand Sourse wants to reach millennials and Gen Z

Digiday

DTC brand Sourse Chocolate Vitamins is tapping into influencer marketing to boost brand awareness and get in front of Gen Z, millennial and Gen X shoppers. The post Why DTC chocolate vitamin brand Sourse wants to reach millennials and Gen Z appeared first on Digiday.

Why A Recession Won’t Change What Matters To Marketers

AdExchanger

In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. For much of 2022, business leaders have been bracing for a downturn.

Why this DTC nut butter brand is partnering with foodie brands, influencers to debut in the U.S.

Digiday

Fix & Fogg, a start-up specializing in nut butters, is working to grow brand awareness through collaborations with influencers and top food brands. The post Why this DTC nut butter brand is partnering with foodie brands, influencers to debut in the U.S.

The Plus Signs of Pinterest in Marketing

EGC Group

When it comes to brand awareness, social media marketing is no longer a novelty. It’s a necessity.

How to Create a Facebook Business Page (The Easy Way)

Ad Espresso

A well-optimized Business Pages can help you grow brand awareness on the platform and effectively market your business. With 1.96 billion daily active users, Facebook is a goldmine for businesses who want to reach their potential customers.

Pirate’s Booty Sails Into CTV And Digital To Engage Co-Viewing Audiences

AdExchanger

Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV.

Why Invisalign Is Bracing Itself For The Metaverse

AdExchanger

The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing.