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Brand Lift Matters, Even For PepsiCo

AdExchanger

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns.

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Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Digiday

Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned.

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Marketer Beware: Brand Awareness Beckons, But is There a Better Way to Advertise During a Downturn?

MNTN

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. So, What’s the Bottom Line to a Stronger Bottom Line?

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TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Martech Series

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

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How brands are harnessing full-funnel measurement for growth

Digiday

Another area where full-funnel measurement principles show up is how brands evaluate and understand the brand-lift effects of a campaign. “By its very nature, brand awareness is cross-channel,” Thatte said. ” How a brand measures brand lift must take that multichannel reality into account.