Adweek

OCTOBER 9, 2023

allowing fans to celebrate their love of the fashion dolls in a variety of ways. Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., Now through the end of the year, shoppers will be able to scan the QR code.

Fashion 294

Fashion Entertainment Advertising 294

Adweek

MARCH 27, 2024

For the 12th year running, ThredUP has released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The secondhand clothing market is growing 15 times faster than traditional apparel and people are increasingly thrifting online, a new report shows.

Fashion 242

Fashion Marketing 242

Adweek

NOVEMBER 15, 2023

Hackl attended the CFDA [Council of Fashion Designers of America] awards and. On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini and the development of the Apple Vision Pro.

Fashion 264

Fashion 264

Adweek

SEPTEMBER 14, 2023

That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. This time around, the brand is bringing attention to a body part not typically the focus.

Fashion 270

Fashion 270

Adweek

OCTOBER 11, 2023

In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of game.

Fashion 258

Fashion 258

Adweek

APRIL 20, 2023

Creative tech studio Beyond is experimenting with the intersection of physical and digital fashion with the launch of its first "full-cycle" Phygital Fashion Capsule Collection, which, in part, will allow people to try on a hoodie in augmented reality before purchasing a real-world version of the clothing item.

Fashion 253

Fashion 253

Adweek

SEPTEMBER 9, 2022

12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. on several custom-built augmented reality experiences tied to the event.

Fashion 253

Fashion 253

Adweek

JANUARY 6, 2023

The futuristic mannequins in the brand's Times Square storefront in New York stood as a testament to Web3's on impact on physical fashion, which is ushering in design technology that. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets.

Fashion 266

Fashion eCommerce 266

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

Fashion 246

Fashion Retail Media Shipping 246

Adweek

NOVEMBER 23, 2022

An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion.

Fashion 254

Fashion Retail 254

Adweek

JULY 18, 2022

An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen.

Fashion 243

Fashion Food 243

Adweek

NOVEMBER 10, 2022

Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.

Fashion 236

Fashion Media 236

Adweek

MARCH 22, 2023

Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. The organization's new campaign highlights animal cruelty in fashion and asks consumers to stop buying and.

Fashion 229

Fashion 229

Adweek

NOVEMBER 3, 2022

This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Fashion, web3 and the metaverse are inevitably meeting at an.

Fashion 226

Fashion Marketing 226

Adweek

OCTOBER 23, 2024

One of those places is fashion." "We have to look for women's histories in unexpected places," said Aurora James, subject of the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

Fashion 216

Fashion Entertainment 216

Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

Fashion 301

Fashion Agency Advertising 301

Adweek

AUGUST 19, 2022

In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix's Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for.

Fashion 236

Fashion 236

Adweek

FEBRUARY 23, 2023

Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer's perspective, the choice signaled what's been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives.

Fashion 230

Fashion Marketing 230

Adweek

JULY 12, 2023

Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox.

Fashion 199

Fashion 199

Adweek

APRIL 24, 2023

It's hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world's greenhouse gas emissions and 20% of global water pollution. Its emissions are expected to double by 2030 if the industry doesn't adopt some serious changes. But it's more than.

Fashion 201

Fashion 201

Adweek

JUNE 9, 2022

As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced.

Fashion 267

Fashion 267

Adweek

SEPTEMBER 4, 2024

This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut is competing for lucrative print ad dollars that fashion-focused publications like Vogue and Harper's Bazaar typically vie for. Vox Media is getting into print.

Fashion 305

Fashion Audience Media 305

Adweek

APRIL 6, 2023

As it's done every year since 2013, secondhand clothing platform thredUP released its 2023 Resale Report this week. Compiling data from independent consumer surveys and its own brand partners--which include labels like Kate Spade, J.

Fashion 254

Fashion 254

Adweek

JANUARY 24, 2023

Fashion brands often try to build hype with product drops-but not for a reason like this. German sneaker label Ekn has released a new shoe that calls attention to the fashion industry's exploitative business practices.

Fashion 304

Fashion 304

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul.

Ad Inventory 284

Ad Inventory Fashion Advertising Marketing 284

Adweek

SEPTEMBER 29, 2023

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K.

Fashion 312

Fashion Marketing Advertising 312

Adweek

MAY 9, 2024

In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new.

Fashion 272

Fashion Marketing Advertising 272

Adweek

NOVEMBER 27, 2022

The waste created by fast fashion is so staggering in scope that it's nearly impossible to visualize. That's prompting innovative brands to chart a new path forward--one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system.

Fashion 334

Fashion 334

Adweek

MARCH 27, 2023

Calvin Klein's 1990s ads are some of the most iconic images in fashion. This is the first campaign from Both& Apparel, a start-up fashion label for transmasculine, nonbinary and gender non-conforming people. Three decades later, an homage to those classic ads puts transgender men front and center to celebrate their identities.

Fashion 296

Fashion 296

Adweek

AUGUST 14, 2024

Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. Feels Like Ugg," launching on Thursday, reveals the brand's Fall/Winter line and builds on the brand's platform that debuted in 2022. AKQA's Los Angeles office, which opened last year under the creative.

Fashion 302

Fashion Agency 302

Adweek

MAY 30, 2024

According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc.

Food 335

Food Fashion Media 335

Adweek

DECEMBER 6, 2023

As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto. Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store.

Fashion 318

Fashion Advertising 318

Adweek

DECEMBER 5, 2023

Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan understand this, having spent decades weathering the highs and lows of the industry.

Fashion 307

Fashion Retail 307

Adweek

FEBRUARY 7, 2023

Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It's not just a sign of the financially tight times; it's also a testament to the ease with which consumers can use BPNL methods to get the goods they.

Fashion 226

Fashion eCommerce 226

Adweek

DECEMBER 8, 2023

Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality. Shoppers can virtually try on a selection of items from the new collection by downloading the free Wanna Wear app on iOS. People can take.

Fashion 311

Fashion Advertising 311

Adweek

SEPTEMBER 11, 2024

Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline.

Pop-Up 279

Pop-Up Fashion Marketing 279

Adweek

OCTOBER 18, 2024

The online fashion resale marketplace is expanding its Posh Lens image search tool--which launched in 2023 and has indexed over 100 million items--with gen AI. Poshmark is the latest retailer to step up its AI game with generative AI-powered visual search to help sellers sell more items faster on the platform. This lets sellers snap.

Fashion 316

Fashion Retail 316