Open Style Lab Brings Adaptive Fashion to the New York Fashion Week Runway

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Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world--and its standards--into modernity.

Eco-Labeling in Fashion: What Consumers Want

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When it comes to sustainable fashion, U.S. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing. Data Data & Insights Fashion & Apparel Sustainability

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Rebecca Minkoff Is Betting on Fashion Entering the Metaverse

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An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion.

Spring Studios and IMG Unite Tennis With New York Fashion Week

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With the intersection of sports and fashion at the forefront of both industries, the versatility in clothing has never been more meaningful to those both on and off the court. Creative Experiential Fashion & Apparel

Metaverse Marketing Podcast: Fashion in the Future of the Internet

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This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Fashion, web3 and the metaverse are inevitably meeting at an.

How Human Connection Builds Communities in Circular Fashion

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Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.

Global Puma Campaign Presents Retro Fashion in the Future

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Fashion & Apparel Influencers & Creators

ThredUp and Stranger Things’ Priah Ferguson Want to Talk You Out of Buying Fast Fashion

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In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Fashion & Apparel Sustainability

Fusing Ice Cream and Fashion, Magnum Made a Vegan Dress From Cocoa Beans

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An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen.

Fashion Fair Cosmetics Makes a Bold Return With Illuminating Doc, The Beauty of Blackness

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In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Creative Diversity, Equity and Inclusion Fashion & Apparel Video Marketing

Pinterest Acquires AI-Powered Fashion Shopping Platform The Yes

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Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart.

Chris Paul and Lindsay Vonn Look to Oura’s Horizon for a Fashionable Wellness Check

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Keeping track of your beauty sleep and overall health and wellness just became even more stylish.

Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress

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The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen

Consumer Shift to Favor Sustainable Practices Creates Key Opportunities and Challenges for Global Fashion Brands–Bain & Company & Wwf Italy Report

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Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. The shift will create important opportunities as well as challenges for global fashion brands, manufacturers and retailers.

House 337 launches The Demand Index with deep dive into fashion market

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First up is ‘Fashion – driving growth through desirability,’ home territory for ODD, the Next 15-owned fashion agency. The post House 337 launches The Demand Index with deep dive into fashion market first appeared on More About Advertising.

60% Believe Shopping in the Metaverse as the Fastest Picking Up Trend in the Fashion Industry – GoodFirms Survey

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30% of shoppers follow social media fashion trends. GoodFirms, universally renowned research, ratings, and reviews platform, recently released its latest survey report – Global Fashion Industry: Trends, Consumer Shifts, and Outlook.

Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

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Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. She graduated from Fashion Institute of Design Merchandising (F.I.D.M)

Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

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Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users

Samsung and Mother bring a comic twist to high fashion

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Samsung UK is adding a series of six films by Mother London to mark its partnership with the British Fashion Council, showcasing the key features of the Galaxy S22 Series. The post Samsung and Mother bring a comic twist to high fashion first appeared on More About Advertising.

Publicis Luxe and St Luke’s try to re-energise fashion for Lancôme and River Island

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Are fashion ads improving? The post Publicis Luxe and St Luke’s try to re-energise fashion for Lancôme and River Island first appeared on More About Advertising.

Diageo Lends Brand Clout to Genderless Apparel at NYFW With ‘Fluidity Is Freedom’

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Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers. Beer & Spirits Diversity, Equity and Inclusion Fashion & Apparel

Visionary Metaluxe Fuses AR Innovation with NFT Technology to Bring Digital Fashion to the Forefront of Web3

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Stemming from the two founders’ experience in amassing an online presence of over 4 million social media followers for its storied men’s fashion company, Hellman Retail Group, the move to NFTs seemed a fitting evolution into the next digital frontier.

Ugg’s Feel House Evolves From PR Stunt to ‘Crucial’ Marketing Strategy

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The California-based brand--known for its shearling boots and cozy apparel--stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand's.

PacSun Goes to the Met With a New Capsule Collection

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6, the youth culture-centered fashion retailer launched "The Met x PacSun," a 30-piece capsule collection in partnership with the Metropolitan Museum of. Fashion & Apparel

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Alibaba Brings Luxury Shopping Into the Metaverse

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The company's upscale commerce marketplace, Tmall Luxury Pavilion, will host an augmented reality fashion show and distribute a Meta Pass that will grant shoppers access to deals from. Emerging Tech Fashion & Apparel Metaverse

Burberry’s Dancers Discover an Otherworldly London Where Friendly Monsters Roam at Night

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The British fashion house has been lauded for its recent films directed by French filmmaking collective Megaforce. AdFreak Fashion & ApparelBurberry's dancers are back.

Rent the Runway Garments Seek Forever Homes at Saks Off 5th

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Now, the transformation continues through a partnership with fashion rental service Rent the Runway. Fashion & Apparel Retailing Sustainability

Need Some Extra Holiday Cash? This Company Wants You to Recycle Your Clothes for Credit

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Fashion & Apparel SustainabilityNew Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins.

Hubspot Partners With Ntwrk For Exclusive Sept 9 Fashion Drop At Inbound 2022

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CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. Today’s drop, in partnership with Gregory and Black Fashion Fair, is designed to promote and help more people discover emerging Black designers.

Champion Invented the Hoodie Nearly 100 Years Ago. Now It’s Ready to Talk About It

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For the launch of its "Be Your Own" campaign, the centenarian athleticwear brand proudly proclaims "Champion invented the hoodie," the wardrobe staple that's transcended sports into music, fashion and popular culture since it was created by the brand's founding family more than 80 years ago.

These Clothes Bear Scars to Show the Resilience of Brazil’s LGBTQ+ Communities

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Creative Diversity, Equity and Inclusion Fashion & ApparelHistorically and currently, LGBTQ+ communities have been a target of hatred and violence.

Universal Standard’s OOH Campaign Aims to Change the F$%#ing Narrative  

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Universal Standard is f$%#ing tired of a few things: being impacted by the hit Meta dealt with the new iOS privacy changes, internet trolls and, most importantly, having its brand and clients' needs being othered and excluded from the conversation by the fashion industry.

Blake Shelton and Lands’ End Create a Clothing Line You Can Wear Again and Again

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Move over Gwen Stefani--there's a new "fashion icon" in the household. Fashion & Apparel

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Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

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The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC

You Don’t Have to Unbutton Stove Top’s Thanksgiving Pants

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B-to-C Fashion & ApparelThere's good news for the nearly half of U.S. adults who say they overeat on Thanksgiving: Stove Top stuffing is re-releasing its maternity-like Stuffing Pants.

Madewell Turns to TikTok and Gen Z Creators to Power New Denim Campaign

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Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. Fashion & Apparel

Lupita Nyong’o Shines in De Beers’ First New Platform in 75 Years

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Diversity, Equity and Inclusion Fashion & Apparel

Dr Dre Released the Most Intense Ad for Roller Skates You’ll Likely Ever See

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Creative Diversity, Equity and Inclusion Fashion & ApparelSkating culture has seen fluctuating popularity since the '70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates.

Nike’s Wildly Fun World Cup Ad Digitally Unites Soccer Legends to Determine Who’s Best

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Ad of the Day Creative Diversity, Equity and Inclusion Fashion & Apparel Sports MarketingAhead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, "Footballverse."

Nike and Zendaya Honor Serena Williams: ‘By Changing Nothing, She Changed Everything’

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Creative Fashion & Apparel Women in SportsAs Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court.

Savage X Fenty Gets Sporty With Launch of Athletic Collection

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Creative Diversity, Equity and Inclusion Fashion & ApparelWhether you are a busy mom on the go, taking care of business calls or simply heading to the gym, powering through the day is a workout in itself and women do it all. That is what Savage X Fenty wants to remind everyone.

Fans Can Raid Label 88rising’s Closet Thanks to a New Partnership With Poshmark

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Now, they have a chance to covet it for themselves--along with a number of unique items from a roster of popular music artists--thanks to a new partnership between fashion marketplace Poshmark and. AdFreak Diversity, Equity and Inclusion Fashion & Apparel

Neiman Marcus Encourages Customers to ‘Live Your Luxury’

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Data & Insights Fashion & ApparelThe word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. For some, luxury can be time alone.