Fashion Related Topics 
Adweek
SEPTEMBER 10, 2022
Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world--and its standards--into modernity.
Adweek
MARCH 14, 2023
Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Ecommerce Fashion & Apparel Media Retail Media Social Commerce
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Adweek
JANUARY 24, 2023
Fashion brands often try to build hype with product drops-but not for a reason like this. German sneaker label Ekn has released a new shoe that calls attention to the fashion industry's exploitative business practices. Fashion & Apparel
Adweek
MARCH 22, 2023
Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. The organization's new campaign highlights animal cruelty in fashion and asks consumers to stop buying and. AdFreak Europe Fashion & Apparel
Adweek
JUNE 28, 2022
When it comes to sustainable fashion, U.S. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing. Data Data & Insights Fashion & Apparel Sustainability
Adweek
FEBRUARY 23, 2023
Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. Diversity, Equity and Inclusion Fashion & Apparel Sustainability
Adweek
MARCH 30, 2023
In fashion, it's always been a means of seeing the product first and ensuring you get what you want. Live commerce wasn't an invention of the digital era or a pandemic-era lifeline for retailers and consumers.
Adweek
JULY 18, 2022
An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen.
Adweek
SEPTEMBER 9, 2022
12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. Augmented Reality Fashion & Apparel Platforms Social Pro DailyVogue is celebrating its 130th year with the Vogue World event Monday (Sept.
Adweek
JANUARY 6, 2023
The futuristic mannequins in the brand's Times Square storefront in New York stood as a testament to Web3's on impact on physical fashion, which is ushering in design technology that. In late 2022, H&M debuted "Metaverse Design Story," a real-world clothing collection inspired by Web3.
Adweek
SEPTEMBER 20, 2022
With the intersection of sports and fashion at the forefront of both industries, the versatility in clothing has never been more meaningful to those both on and off the court. Creative Experiential Fashion & Apparel
Adweek
NOVEMBER 23, 2022
An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion.
Adweek
AUGUST 19, 2022
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Fashion & Apparel Sustainability
Adweek
NOVEMBER 3, 2022
This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Fashion, web3 and the metaverse are inevitably meeting at an.
Adweek
NOVEMBER 10, 2022
Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.
Adweek
JUNE 17, 2022
In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Creative Diversity, Equity and Inclusion Fashion & Apparel Video Marketing
Adweek
MARCH 8, 2023
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about.
Adweek
JUNE 2, 2022
Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart.
Marketing Dive
MARCH 23, 2023
Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report
Adweek
FEBRUARY 7, 2023
Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It's not just a sign of the financially tight times; it's also a testament to the ease with which consumers can use BPNL methods to get the goods they.
Adweek
OCTOBER 25, 2022
Keeping track of your beauty sleep and overall health and wellness just became even more stylish.
Adweek
MARCH 27, 2023
Calvin Klein's 1990s ads are some of the most iconic images in fashion. This is the first campaign from Both& Apparel, a start-up fashion label for transmasculine, nonbinary and gender non-conforming people. AdFreak Diversity, Equity and Inclusion Fashion & Apparel
Marketing Dive
JULY 7, 2022
The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen
More About Advertising
OCTOBER 4, 2022
First up is ‘Fashion – driving growth through desirability,’ home territory for ODD, the Next 15-owned fashion agency. The post House 337 launches The Demand Index with deep dive into fashion market first appeared on More About Advertising.
Martech Series
OCTOBER 21, 2022
Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. The shift will create important opportunities as well as challenges for global fashion brands, manufacturers and retailers.
Martech Series
JULY 28, 2022
30% of shoppers follow social media fashion trends. GoodFirms, universally renowned research, ratings, and reviews platform, recently released its latest survey report – Global Fashion Industry: Trends, Consumer Shifts, and Outlook.
More About Advertising
JANUARY 10, 2023
The post Online fashion giant Zalando moves media to Dentsu’s iProspect first appeared on More About Advertising. Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW. Zalando moves from OMG.
Martech Series
SEPTEMBER 9, 2022
Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. She graduated from Fashion Institute of Design Merchandising (F.I.D.M)
Marketing Dive
DECEMBER 7, 2022
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens
Adweek
MARCH 15, 2023
Fashion & Apparel Influencers & Creators RetailingEvery brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot."
Adweek
JANUARY 22, 2023
The North Face is one such example--after starting out as a product for climbers, it has become one of the hottest brands in fashion. Now, The North Face faces a marketing challenge of speaking to two different audiences: Europe Fashion & Apparel
Adweek
DECEMBER 16, 2022
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. 1 and is joining from JD Sports Fashion where she was global group marketing director. Europe Fashion & Apparel Leadership & Talent
Adweek
DECEMBER 1, 2022
The longtime collaboration between retailer Kohl's and Pinterest resulted in several personalized, taste-driven shopping experiences just in time for winter fashion and the holiday season. Ecommerce Fashion & Apparel Platforms Social Pro Daily
More About Advertising
OCTOBER 12, 2022
Are fashion ads improving? The post Publicis Luxe and St Luke’s try to re-energise fashion for Lancôme and River Island first appeared on More About Advertising.
Adweek
JANUARY 15, 2023
German online fashion and shoe retailer Zalando is going through a period of change as it aims to "deepen" relationships with customers and partners across the 25 markets in which it currently operates.
Adweek
MARCH 3, 2023
The Renzo Rosso-founded fashion house rose to fame in the '90s for creative like "Kissing Sailors," which showed two men locking lips, and billboards that depicted the Virgin Mary wearing. Branding Creative Fashion & Apparel Health and Wellness
Adweek
MARCH 7, 2023
Creative Europe Fashion & Apparel Sports MarketingNike's Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled.
Marketing Dive
MARCH 3, 2023
To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life
Martech Series
JUNE 6, 2022
Stemming from the two founders’ experience in amassing an online presence of over 4 million social media followers for its storied men’s fashion company, Hellman Retail Group, the move to NFTs seemed a fitting evolution into the next digital frontier.
Adweek
DECEMBER 1, 2022
Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Accounts Europe Fashion & Apparel
Martech Series
SEPTEMBER 6, 2022
CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. Today’s drop, in partnership with Gregory and Black Fashion Fair, is designed to promote and help more people discover emerging Black designers.
Adweek
DECEMBER 21, 2022
More people are buying pre-loved items as they make greener choices, but there's a long way to go to fix the fashion industry's climate ills. Fashion & Apparel Premium Sustainability
Adweek
SEPTEMBER 2, 2022
For the launch of its "Be Your Own" campaign, the centenarian athleticwear brand proudly proclaims "Champion invented the hoodie," the wardrobe staple that's transcended sports into music, fashion and popular culture since it was created by the brand's founding family more than 80 years ago.
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