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Adweek
SEPTEMBER 10, 2022
Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world--and its standards--into modernity.
Adweek
JUNE 28, 2022
When it comes to sustainable fashion, U.S. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing. Data Data & Insights Fashion & Apparel Sustainability
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Adweek
NOVEMBER 23, 2022
An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion.
Adweek
SEPTEMBER 20, 2022
With the intersection of sports and fashion at the forefront of both industries, the versatility in clothing has never been more meaningful to those both on and off the court. Creative Experiential Fashion & Apparel
Adweek
NOVEMBER 3, 2022
This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Fashion, web3 and the metaverse are inevitably meeting at an.
Adweek
NOVEMBER 10, 2022
Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.
Adweek
JUNE 9, 2022
Fashion & Apparel Influencers & Creators
Adweek
AUGUST 19, 2022
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Fashion & Apparel Sustainability
Adweek
JULY 18, 2022
An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen.
Adweek
JUNE 17, 2022
In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Creative Diversity, Equity and Inclusion Fashion & Apparel Video Marketing
Adweek
JUNE 2, 2022
Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart.
Adweek
OCTOBER 25, 2022
Keeping track of your beauty sleep and overall health and wellness just became even more stylish.
Marketing Dive
JULY 7, 2022
The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen
Martech Series
OCTOBER 21, 2022
Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. The shift will create important opportunities as well as challenges for global fashion brands, manufacturers and retailers.
More About Advertising
OCTOBER 4, 2022
First up is ‘Fashion – driving growth through desirability,’ home territory for ODD, the Next 15-owned fashion agency. The post House 337 launches The Demand Index with deep dive into fashion market first appeared on More About Advertising.
Martech Series
JULY 28, 2022
30% of shoppers follow social media fashion trends. GoodFirms, universally renowned research, ratings, and reviews platform, recently released its latest survey report – Global Fashion Industry: Trends, Consumer Shifts, and Outlook.
Martech Series
SEPTEMBER 9, 2022
Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. She graduated from Fashion Institute of Design Merchandising (F.I.D.M)
Marketing Dive
NOVEMBER 3, 2022
Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users
More About Advertising
MARCH 15, 2022
Samsung UK is adding a series of six films by Mother London to mark its partnership with the British Fashion Council, showcasing the key features of the Galaxy S22 Series. The post Samsung and Mother bring a comic twist to high fashion first appeared on More About Advertising.
More About Advertising
OCTOBER 12, 2022
Are fashion ads improving? The post Publicis Luxe and St Luke’s try to re-energise fashion for Lancôme and River Island first appeared on More About Advertising.
Adweek
OCTOBER 1, 2022
Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers. Beer & Spirits Diversity, Equity and Inclusion Fashion & Apparel
Martech Series
JUNE 6, 2022
Stemming from the two founders’ experience in amassing an online presence of over 4 million social media followers for its storied men’s fashion company, Hellman Retail Group, the move to NFTs seemed a fitting evolution into the next digital frontier.
Adweek
NOVEMBER 30, 2022
The California-based brand--known for its shearling boots and cozy apparel--stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand's.
Adweek
OCTOBER 12, 2022
6, the youth culture-centered fashion retailer launched "The Met x PacSun," a 30-piece capsule collection in partnership with the Metropolitan Museum of. Fashion & Apparel
Adweek
SEPTEMBER 23, 2022
The company's upscale commerce marketplace, Tmall Luxury Pavilion, will host an augmented reality fashion show and distribute a Meta Pass that will grant shoppers access to deals from. Emerging Tech Fashion & Apparel Metaverse
Adweek
OCTOBER 5, 2022
The British fashion house has been lauded for its recent films directed by French filmmaking collective Megaforce. AdFreak Fashion & ApparelBurberry's dancers are back.
Adweek
AUGUST 1, 2022
Now, the transformation continues through a partnership with fashion rental service Rent the Runway. Fashion & Apparel Retailing Sustainability
Adweek
NOVEMBER 22, 2022
Fashion & Apparel SustainabilityNew Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins.
Martech Series
SEPTEMBER 6, 2022
CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. Today’s drop, in partnership with Gregory and Black Fashion Fair, is designed to promote and help more people discover emerging Black designers.
Adweek
SEPTEMBER 2, 2022
For the launch of its "Be Your Own" campaign, the centenarian athleticwear brand proudly proclaims "Champion invented the hoodie," the wardrobe staple that's transcended sports into music, fashion and popular culture since it was created by the brand's founding family more than 80 years ago.
Adweek
NOVEMBER 10, 2022
Creative Diversity, Equity and Inclusion Fashion & ApparelHistorically and currently, LGBTQ+ communities have been a target of hatred and violence.
Adweek
OCTOBER 25, 2022
Universal Standard is f$%#ing tired of a few things: being impacted by the hit Meta dealt with the new iOS privacy changes, internet trolls and, most importantly, having its brand and clients' needs being othered and excluded from the conversation by the fashion industry.
Adweek
SEPTEMBER 14, 2022
Move over Gwen Stefani--there's a new "fashion icon" in the household. Fashion & Apparel
Marketing Dive
AUGUST 23, 2022
The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC
Adweek
NOVEMBER 15, 2022
B-to-C Fashion & ApparelThere's good news for the nearly half of U.S. adults who say they overeat on Thanksgiving: Stove Top stuffing is re-releasing its maternity-like Stuffing Pants.
Adweek
AUGUST 31, 2022
Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. Fashion & Apparel
Adweek
NOVEMBER 3, 2022
Diversity, Equity and Inclusion Fashion & Apparel
Adweek
NOVEMBER 11, 2022
Creative Diversity, Equity and Inclusion Fashion & ApparelSkating culture has seen fluctuating popularity since the '70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates.
Adweek
NOVEMBER 16, 2022
Ad of the Day Creative Diversity, Equity and Inclusion Fashion & Apparel Sports MarketingAhead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, "Footballverse."
Adweek
SEPTEMBER 3, 2022
Creative Fashion & Apparel Women in SportsAs Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court.
Adweek
NOVEMBER 2, 2022
Creative Diversity, Equity and Inclusion Fashion & ApparelWhether you are a busy mom on the go, taking care of business calls or simply heading to the gym, powering through the day is a workout in itself and women do it all. That is what Savage X Fenty wants to remind everyone.
Adweek
SEPTEMBER 13, 2022
Now, they have a chance to covet it for themselves--along with a number of unique items from a roster of popular music artists--thanks to a new partnership between fashion marketplace Poshmark and. AdFreak Diversity, Equity and Inclusion Fashion & Apparel
Adweek
SEPTEMBER 16, 2022
Data & Insights Fashion & ApparelThe word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. For some, luxury can be time alone.
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