Fusing Ice Cream and Fashion, Magnum Made a Vegan Dress From Cocoa Beans

The brand is venturing into sustainable fashion in its latest artistic collaboration

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An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks.

The “Vegan Dress” is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen. The design was inspired by Magnum’s vegan ice-cream bar and modeled by French fashion model Cindy Bruna during Van Herpen’s 15th anniversary show in Paris earlier this month.

The creative team made the dress using 3-D printing technology and incorporating sustainable materials, with cocoa bean husks processed to create a fully organic biopolymer material.

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