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Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. 12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. on several custom-built augmented reality experiences tied to the event.
The Skywalk lens—which incorporates Snap AR technology including sky segmentation and surface tracking—will transform the show’s setting through AR synchronized with the timing of the overall production.
Attendees using the lens will see blossoming flowers emerging from the ground as models walk down the runway, and those flowers will float into the sky as a glowing moon appears.
During the finale, the petals will fall like confetti at the end of the catwalk.
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