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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

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What is native advertising?

Lemonads

Many people in marketing and advertising aren’t exactly sure what native advertising is. It is important to learn that native advertising and content marketing are not interchangeable terms, and while sharing similarities and methods, can be very different. So, what is native advertising?

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Three Strikes and You’re Out!: The FTC’s Native Advertising Case Against Lord & Taylor

All About Advertising Law

Baseball season is just around the corner, and the FTC’s native advertising case against retailer Lord & Taylor illustrates the baseball rule of “Three strikes and you’re out!” Strike Three: The product launch also included strategic placement of Lord & Taylor edited Instagram posts and articles in on-line fashion magazines.

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20. Ari Lewine – going native with TripleLift

Paleo AdTech

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries.

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20. Ari Lewine – going native with TripleLift

Paleo AdTech

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Eight Performance Marketing Channels You Need to Use

MNTN

These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand. You can summarize performance marketing’s benefits in two points: It can be more affordable than old-fashioned advertising, which took more of a ‘crop dusting’ approach. Native Advertising.