Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
Digiday
NOVEMBER 15, 2022
According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.
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