Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising 112

Account-Based Advertising Advertising Audience MarTech 112

Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Account-Based Advertising 89

Account-Based Advertising ROI MarTech Marketing 89

Martech Series

FEBRUARY 12, 2023

The company received several badges across the categories for Easiest Admin, Easiest to Use, Best Meets Requirements and High Performer. The company’s Buyer Experience Platform received an additional award for “Users Love Us” within each of the seven categories as listed below.

Account-Based Advertising 83

Account-Based Advertising MarTech Marketing Advertising 83

Martech Series

OCTOBER 13, 2022

Relationship Index for Account-Based Advertising. Grid Report for Account-Based Advertising. Easiest To Do Business With. Highest User Adoption. Mid-Market Implementation Index for Lead Capture. Grid Report for Lead Capture. High Performer. Grid Report for Buyer Intent Tools. High Performer. High Performer.

ROI 87

ROI Account-Based Advertising MarTech Marketing 87

Martech Series

JULY 12, 2022

In addition to being named a Leader for “Marketing Account Intelligence” in the Summer 2022 Grid, Madison Logic was also identified for: Highest User Adoption (Account-Based Advertising, Overall). Easiest Setup (Account-Based Advertising, Mid-Market). Highest User Adoption (Marketing Account Intelligence, Overall). Easiest Doing Business (..)

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech

AUGUST 22, 2023

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Simply having ABM tech doesn’t mean you have a strategy. The strategy comes first and should be supported by the tech.”

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98

Martech Series

JUNE 22, 2022

Account-Based Buyer Intent Data Tools. Account-Based Attribution. Account-Based Web & Content Experiences. Account-Based Orchestration Platforms. Account-Based Analytics. Account-Based Advertising. Account Data Management.

Demand Side Platform 74

Demand Side Platform Account-Based Advertising MarTech Marketing 74