Account-Based Advertising Related Topics 
Single Grain
MAY 5, 2025
Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.
Single Grain
MAY 5, 2025
Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.
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Martech
NOVEMBER 22, 2021
Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.
Martech Series
DECEMBER 15, 2022
The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.
Martech Series
FEBRUARY 12, 2023
The company received several badges across the categories for Easiest Admin, Easiest to Use, Best Meets Requirements and High Performer. The company’s Buyer Experience Platform received an additional award for “Users Love Us” within each of the seven categories as listed below.
Martech Series
OCTOBER 13, 2022
Relationship Index for Account-Based Advertising. Grid Report for Account-Based Advertising. Easiest To Do Business With. Highest User Adoption. Mid-Market Implementation Index for Lead Capture. Grid Report for Lead Capture. High Performer. Grid Report for Buyer Intent Tools. High Performer. High Performer.
Martech Series
JULY 12, 2022
In addition to being named a Leader for “Marketing Account Intelligence” in the Summer 2022 Grid, Madison Logic was also identified for: Highest User Adoption (Account-Based Advertising, Overall). Easiest Setup (Account-Based Advertising, Mid-Market). Highest User Adoption (Marketing Account Intelligence, Overall). Easiest Doing Business (..)
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