article thumbnail

Demandbase brings account-based advertising to consumer platforms

Martech

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

article thumbnail

Madison Logic Caps off Record Year with 16 Awards in G2 Winter 2023 Reports

Martech Series

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Folloze Honored as a High Performer and Receives “Users Love Us” Recognition in 2023 G2 Winter Awards

Martech Series

The company received several badges across the categories for Easiest Admin, Easiest to Use, Best Meets Requirements and High Performer. The company’s Buyer Experience Platform received an additional award for “Users Love Us” within each of the seven categories as listed below.

article thumbnail

DemandScience Products Earn 24 Awards in Fall 2022 G2 Reports

Martech Series

Relationship Index for Account-Based Advertising. Grid Report for Account-Based Advertising. Easiest To Do Business With. Highest User Adoption. Mid-Market Implementation Index for Lead Capture. Grid Report for Lead Capture. High Performer. Grid Report for Buyer Intent Tools. High Performer. High Performer.

ROI 87
article thumbnail

Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings

Martech Series

In addition to being named a Leader for “Marketing Account Intelligence” in the Summer 2022 Grid, Madison Logic was also identified for: Highest User Adoption (Account-Based Advertising, Overall). Easiest Setup (Account-Based Advertising, Mid-Market). Highest User Adoption (Marketing Account Intelligence, Overall). Easiest Doing Business (..)

article thumbnail

Demandbase Takes Top Spots on 40 of G2’s Summer Grid Reports

Martech Series

Account-Based Buyer Intent Data Tools. Account-Based Attribution. Account-Based Web & Content Experiences. Account-Based Orchestration Platforms. Account-Based Analytics. Account-Based Advertising. Account Data Management.

article thumbnail

For ABM marketing, don’t get lost in technology

Martech

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Simply having ABM tech doesn’t mean you have a strategy. The strategy comes first and should be supported by the tech.”