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How to Scale Account-Based Advertising Without Sacrificing Personalization

Single Grain

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

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Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted Campaigns

Single Grain

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

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6 Best Multi-Touch ABM Attribution Platforms in 2025: Complete Buyer’s Guide

Single Grain

The platform provides solid multi-touch attribution capabilities with particular strength in account-based advertising and engagement tracking. Their attribution model effectively connects advertising spend to pipeline outcomes, making it easier for teams to justify ABM investments and optimize campaign performance.

ROI
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12 Best LinkedIn ABM Integration Services in 2025 (Comprehensive Analysis)

Single Grain

Terminus – Best for Multi-Channel ABM Orchestration Terminus provides comprehensive ABM platform capabilities with solid LinkedIn integration, focusing on multi-channel campaign coordination across advertising, email, and direct mail. Limitations: LinkedIn integration depth varies based on package tier.

ROI
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11 Best Account-Based Personalization Engines for 2025 (Expert Analysis)

Single Grain

Consider a Full-Service Agency Like Single Grain When: You need strategic guidance beyond tool implementation Your team lacks specialized ABM expertise or bandwidth You want to integrate personalization with broader marketing initiatives You require proven frameworks for scaling account-based advertising without sacrificing personalization You need (..)

SEO
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The Complete ABM Guide: 10X Your Results with Strategic Account-Based Marketing

Single Grain

Step 4: Deploy Multi-Channel Engagement Tactics Effective ABM requires coordinated outreach across multiple channels to engage different stakeholders within your target accounts.

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How to Do Account-Based Marketing in 7 Steps

Single Grain

Personalized emails : Craft messages that speak directly to the accounts pain points. Account-based advertising : Use account-specific ads to reinforce your messaging. Hint: One of best tools to build account-based marketing ads at scale is by using Karrot.ai.