Demandbase brings account-based advertising to consumer platforms


Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity.

With 18 Additional Awards from G2, RollWorks Stands Out as the Leading ABM Partner for Go-to-Market Success

Martech Series

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM.


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Demandbase Takes Top Spots on 40 of G2’s Summer Grid Reports

Martech Series

Maintains #1 Rankings in Account-Based Analytics & Attribution for Enterprise Organizations. Marketing Account Intelligence. Account-Based Marketing Account Intelligence. Account-Based Demand Side Platform (DSP). Account-Based Attribution.

Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings

Martech Series

Leader in “Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle.

3 ways marketing and sales teams can generate buyer interest


“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation.

Get your front row seat for the race to be the B2B revenue platform of record


For the past handful of years, B2B teams have been trying to transition from generating volumes of leads to focusing on the buyer and account engagement that more effectively, efficiently, and predictably generates revenue and relationships. Account-Based Marketing (ABM) platforms.

Welcome to the Metaverse: Friday’s Daily Brief


based Dennis Publishing, at our recent MarTech conference. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Based on a survey of 6,000 consumers from the U.S.,