Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising

Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Account-Based Advertising

Martech Series

FEBRUARY 12, 2023

The company received several badges across the categories for Easiest Admin, Easiest to Use, Best Meets Requirements and High Performer. The company’s Buyer Experience Platform received an additional award for “Users Love Us” within each of the seven categories as listed below.

Account-Based Advertising

Martech Series

OCTOBER 13, 2022

Relationship Index for Account-Based Advertising. Grid Report for Account-Based Advertising. Easiest To Do Business With. Highest User Adoption. Mid-Market Implementation Index for Lead Capture. Grid Report for Lead Capture. High Performer. Grid Report for Buyer Intent Tools. High Performer. High Performer.

Account-Based Advertising

Martech Series

JULY 12, 2022

In addition to being named a Leader for “Marketing Account Intelligence” in the Summer 2022 Grid, Madison Logic was also identified for: Highest User Adoption (Account-Based Advertising, Overall). Easiest Setup (Account-Based Advertising, Mid-Market). Highest User Adoption (Marketing Account Intelligence, Overall). Easiest Doing Business (..)

Account-Based Advertising

Martech Series

JUNE 22, 2022

Account-Based Buyer Intent Data Tools. Account-Based Attribution. Account-Based Web & Content Experiences. Account-Based Orchestration Platforms. Account-Based Analytics. Account-Based Advertising. Account Data Management.

Demand Side Platform

Martech Series

JUNE 22, 2022

The company announced it has received 18 leader and high performer awards in the G2 Summer Grid® Report.

Retargeting

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation.

Marketing

Martech

AUGUST 22, 2023

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Simply having ABM tech doesn’t mean you have a strategy. The strategy comes first and should be supported by the tech.”

Marketing

Martech Series

JANUARY 4, 2023

6sense was listed as a Leader in 11 G2 Winter 2022 Grid categories: Account-Based Advertising Software. Account-Based Analytics Software. Account-Based Orchestration Platform. Account Data Management Software. Buyer Intent Data Tools. Lead Scoring Software.

Account-Based Advertising

Martech

OCTOBER 29, 2021

Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent .

Account-Based Advertising

Martech

JULY 25, 2022

Vendors that play a role in developing and executing account-based strategies and campaigns are categorized into this group; in other words, most ABM solutions support only some individual elements of ABM strategies and, therefore, must be cobbled together with other systems and platforms. Primary user = marketing with sales access.

Account-Based Advertising

Ad Wisey

MAY 13, 2022

RollWorks assists in reaching out to and engaging highly qualified accounts to focus your ABM initiatives. Creation of retargeting advertising to generate more leads and return customers to purchases. The tools aid in obtaining more account-based advertisements, delivering them to targeted consumers and engaging more visitors.

Brand Awareness