Adweek

MAY 13, 2025

Madwell cofounder David Eisenman, whose dramatic falling-out with business partner Chris Sojka preceded the indie shops recent closure, has launched a new ad agency.

Agency 286

Agency 286

Martech

MAY 28, 2025

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

Viewability 92

Viewability Impressions Marketing Media 92

Seth Godin

MAY 20, 2025

“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day. Sum them up, and these millions of tiny decisions become the life we’ve chosen.

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102

Ad Monsters

MAY 21, 2025

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.

Header Bidding 116

Header Bidding Ad Tech 116

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

The Ad Tech Blog

MAY 13, 2025

It seems there is confusion between what I call the “ Zapier Engineer ” and the “ AI Automation Engineer.” I think it is rooted in two false beliefs: AI added an extra intelligent layer that allows us to connect different services using Zapier as glue without writing a single line of code. You don’t need to be a software engineer to build… software (this one makes me laugh every time.

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130

TechCrunch Ads

MAY 14, 2025

Imagine youre watching a highly anticipated video from your favorite YouTube creator perhaps the moment a famous couple finally gets engaged when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.

Pop-Up 122

Pop-Up Entertainment Media Advertising 122

Martech

MAY 13, 2025

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program.

A/B Testing 108

A/B Testing Conversion Education Audience 108

Seth Godin

MAY 7, 2025

It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is a special sort of magic. It’s easy to take this for granted, and it rarely works reliably or consistently.

96

96

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

Real Estate 103

Real Estate Audience Affiliates Education 103

The Ad Tech Blog

MAY 6, 2025

We expect so much from our developers. The unbearable thought that one developer could be idle or have nothing to do is one of the worst nightmares a manager could have. Now, with the AI tools, this has intensified : we are not only expecting our developers to do system design, coding, testing, shipping, and maintaining, but we expect them to do it 10x faster.

Shipping 130

Shipping 130

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Advertising

Adweek

MAY 7, 2025

Netflix hopes members and advertisers are excited about its new homepage updates.

Advertising 274

Advertising 274

Adweek

MAY 13, 2025

WPP shifts Grey to report into Ogilvy, keeping it an independent brand as AKQA prepares for new leadership.

Agency 248

Agency 248

Adweek

MAY 28, 2025

WhatsApp users can make video and audio calls with up to 32 people.

Media 241

Media 241

Adweek

MAY 7, 2025

Nike's ads star Las Vegas Aces basketball player Aja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.

Marketing 201

Marketing Advertising 201

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

MAY 20, 2025

The changes are designed to improve AI-generated search.

Ad Tech 191

Ad Tech 191

Adweek

MAY 20, 2025

Each network saw its biggest total viewer and demo audience at 5 p.m.

Audience 280

Audience 280

Adweek

MAY 20, 2025

YouTube's Sean Downey talks Lady Gaga, MrBeast, and the platform's 20th anniversary.

Advertising 220

Advertising Marketing 220

Adweek

MAY 13, 2025

Marriott Bonvoy is going the distance on social media to market its partnerships with major live events and franchises, such as F1, the NFL, and Beyonc’s Cowboy Carter tour.

Media 174

Media Marketing Advertising 174

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

MAY 13, 2025

ESPN's new streamer is set to debut this fall, and Disney is revealing pricing, plans, and what it means for advertising.

Advertising 174

Advertising 174

Adweek

MAY 4, 2025

A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.

Agency 306

Agency Advertising 306

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

Marketing 121

Marketing ROI MarTech Conversion 121

Adweek

MAY 7, 2025

The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.

253

253

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

MAY 7, 2025

The publisher has not yet experienced any negative effects of the brewing trade war, calling the impact of tariffs "immaterial.

203

203

Adweek

MAY 13, 2025

"I think where we're going is with content creators being more of a show runner than a hired assassin.

Media 247

Media 247

Adweek

MAY 12, 2025

The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.

Media 295

Media 295

Adweek

MAY 13, 2025

The game will be streamed live to YouTubes global audience for free.

Audience 241

Audience 241

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

MAY 13, 2025

TelevisaUnivision announced that it is building on its short-form content with the debut of microdramas at upfront.

Advertising 292

Advertising 292

Adweek

MAY 7, 2025

Elique joined the NBC affiliate in July 2022 as a sports anchor and reporter.

Affiliates 235

Affiliates 235

Adweek

MAY 7, 2025

Susan Catalano will oversee Omnicoms U.S. human resources operations in a newly created role reporting to CEO John Wren.

Agency 233

Agency 233

Adweek

MAY 20, 2025

U.S. CMO Charlotte Blank on combining creativity, consumer psychology, and culture-first thinking.

Advertising 166

Advertising 166

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing