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How to access Google’s Ad Exchange (AdX)

Oko

We’ve outlined the main differences between the two in a separate post, but in short, AdSense acts as an ad network and […] The post How to access Google’s Ad Exchange (AdX) appeared first on OKO Digital. Tips Ad Exchange

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Best Ad Exchanges for Publishers (Top 10)

AdPushup

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Ad Network Revenue Optimization listsWe got you covered!

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Ad Network vs. Ad Exchange — Programmatic Business Model

Admixer

A network and ad exchange are two crucial components of the programmatic marketplace. Despite the apparent similarities, ad networks and ad exchanges have […]. The post Ad Network vs. Ad Exchange — Programmatic Business Model appeared first on Admixer.Blog.

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Kevel Rolls Out APIs That Aim To Replace The Ad Exchange

AdExchanger

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger.

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How to maximize net profit on your WL Ad Exchange using the dynamic margin feature

Smarty Ads

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

Digiday

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries.

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White Label Ad Exchange - How to Enter AdTech Business in One Month?

Smarty Ads

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

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LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015

MediaFuse

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. Ad Server

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Not-So-Super Bowl Ads; All-In On ARPU

AdExchanger

The Big Lame Last year’s Super Bowl ads are noteworthy, in retrospect, for those cringeworthy crypto spots, including The post Not-So-Super Bowl Ads; All-In On ARPU appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Start Your Search Engines; Truth In Badvertising

AdExchanger

Ad Exchange News alphabet amazon australia Bing Brave ChatGPT Chrome CNIL content platform DALL-E Disney DocuSign FLEDGE ftc influencer marketing L'Oreal mascara microsoft Mikayla Nogueira netflix open programmatic OpenAI Privacy Sandbox Robert Freund Spotify Sundar Pichai TikTok yahoo

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TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A New Search Engine?

AdExchanger

Ad Exchange News Kim Gilberti Leah Meranus Mawf Netflix ad measurement Nielsen Netflix Nielsen One Nielsen ONE Ads podcast advertising TikTok podcasts TikTok search TikTok SoundOnHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Lay Off With The Layoffs Already; How TikTok Turns Up The Heat

AdExchanger

Ad Exchange News tiktok viralityHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Twitter Wants To Be Seen As Brand Suitable; Does Anyone Have Streaming ARPU Right?

AdExchanger

Better Sorry Than Safe Twitter is partnering with DoubleVerify and Integral Ad Science on brand safety. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta do The post Twitter Wants To Be Seen As Brand Suitable; Does Anyone Have Streaming ARPU Right?

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In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs

AdExchanger

In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 82
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HBO Max’s Loss Is Tubi And Roku’s Gain; ANA And 4A’s Denounce David Cohen’s ALM Remarks

AdExchanger

Ad Exchange News ana apple Bonfire David Cohen David Zazlav discovery FAST HBO Max IAB Linktree Roku SendOwl The 4A's Tubi Warner Bros DiscoveryHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too

AdExchanger

Ad Exchange News amazon appnexus Cory Doctorow Data Alliance facebook google Greg Sterling Koa Near Media OpenPath SEO the trade desk TikTok TubeMogul turn twitterHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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YouTube Regains Top Billing At VidCon; A ‘Vastflux’ Of Fraud

AdExchanger

Ad Exchange News ad fraud Android Angry Birds Human Security IAB Tech Lab iOS Kate Stanford Playtika Robert Antokol rovio Shailley Singh TikTok VAST Vastflux VidCon white ops youtube YouTube ShortsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Putting The ‘Intern’ In Internet; Will Google Play ChatGPT Whac-A-Mole?

AdExchanger

Ad Exchange News ai apple Apple ATT ChatGPT CNET Codeword costco DALL-E google Meta microsoft Nike Snap Walmart WE CommunicationHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Tuesday, January 17.

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Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing Embraces Chatbot Mode

AdExchanger

The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment. Ad Exchange News apple Apple ATT Bing ChatGPT DALL-E Eric Seufert google Google Better Ads Experiences Meta microsoft OpenAI pinterest Sam Altman Shopify SnapChat TikTok Xbox

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Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues

AdExchanger

Ad Exchange News Amiee Bayer-Thomas Andrew Anglin Brandwatch ecommerce Elon Musk twitter James Creech Lil Miquela Retail Media Retail Media Networks RMNs virtual influencersHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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LUMA’s Digital Marketing Report Is Out; Live Shop Till You Drop, Pretty Please

AdExchanger

Ad Exchange News live shopping LUMA State of Digital Marketing nbcuniversal checkout Rhett and Link shoppable video Walmart and NBCUniversal Walmart ConnectHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Losing The Surveillance War; Meta And BuzzFeed, Together Again

AdExchanger

Ad Exchange News adobe amazon Amazon Web Services Amy Klobuchar apple BuzzFeed CDP ChatGPT David Cohen facebook google Google Cloud Platform IAB Instagram Reels Melissa Braid Meta microsoft Microsoft Advertising Microsoft Azure OpenAI Oracle Project Oakes Salesforce Snowflake Ted Cruz

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Rev Shares Are In Short Supply; Will Ads Save Or Ruin Netflix?

AdExchanger

A Shorts Deal YouTube’s expansion of revenue sharing to Shorts is a classic move – but with a pretty big The post Rev Shares Are In Short Supply; Will Ads Save Or Ruin Netflix? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Brands Blur The Lines Between Ads And Shows; WaPo’s Arc And Science

AdExchanger

From Ad Pod To Episode Advertisers are increasingly participating at the ground level of TV shows or even producing. The post Brands Blur The Lines Between Ads And Shows; WaPo’s Arc And Science appeared first on AdExchanger.

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Revving The Data Engine; Is The Creator Economy Just Hype?

AdExchanger

Ad Exchange News Alex Kantrowitz appnexus facebook Fiat Chrysler Future PLC HERE instagram Instagram Reels LiveRamp Mark Grether Mobilisights PSA Group Sanjiv Ghate Stellantis Substack TikTok yahoo youtube YouTube Shorts YuMe

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Snail Mail Still In The Race; Who Wins If Twitter Loses?

AdExchanger

Ad Exchange News Apple ATT AppTrackingTransparency cac direct mail advertising DTC customer acquisition eu antitrust Google antitrust Mastodon Nikki Larson Sakelliou SeQuel VuoriHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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The Power Of Performance; Podcasts Must Cast A Wider Net

AdExchanger

Take It To The Max Google’s Performance Max is a black box that uses automation to serve ads across. Ad Exchange News Cameron Hendrix Glenn Rubenstein Google PMax Magellan AI Performance Max PMax pmax keywords podcast advertising Tim Peterson TV upfronts

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Get Wrapped In Excitement; Twitter Offers Huge Freebies For Q4 Buys

AdExchanger

Ad Exchange News Alex Bodman amazon Apple Music Elon Musk google Grubhub linkedin Meta Roblox Spotify Spotify Wrapped The Washington Post twitter youtube musicHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Apple Versus GDPR; Netflix Bulls Versus Netflix Bears

AdExchanger

Ad Exchange News apple Apple ATT ARPU cmo CNIL Disney IDFA IDVF NBCU netflix nielsen Peacokc TikTok VoodooHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Sorcery Is This The CNIL, France’s data protection authority, has been busy lately.

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Warner Bros. Discovery Rushes Release Of Combined AVOD Streaming Service

AdExchanger

Ad Exchange NewsThe marriage between WarnerMedia and Discovery is not an easy one. Warner Bros. Discovery (WBD) is still reeling from a rocky post-acquisition start earlier this year, which included heavy content. Continue reading » The post Warner Bros.

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More Layoffs At BuzzFeed; Can’t Spell “Bundle” Without “Bled”

AdExchanger

Ad Exchange News apple AT&T BuzzFeed Complex Media google HBO hulu Jason Kilar Jonah Peretti microsoft Microsoft Teams paypal Shira Ovide Snap Tencent TikTok twitter Uber WarnerMediaHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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GDN, The Gol-Darn Network; Back To School With Team Day?

AdExchanger

Ad Exchange News ad blocking Digital Services Act DSA facebook FBI google google display network Meta Team Dayā u of digital Very Large Online Platforms VLOPHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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How Etsy Made The Platform Play; Marketing To Bettors, I Mean Fans

AdExchanger

Ad Exchange News Apple ATT AppTrackingTransparency Bob Iger Etsy ad revenue Fanatics sports Rebecca Ruiz NYT sports gamblingHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire straits.

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Horizon Media Whittles Down Partners And Strikes SPO Deal With PubMatic

AdExchanger

Ad Exchange News featured Horizon Media Identity Hub pubmatic PubMatic HX ROI Sync SPO SSPAs part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday.

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Opting Out Of Google’s Topics API Won’t Affect Search; Meet SteamDB, The Last Pure Site

AdExchanger

Ad Exchange News Chrome privacy sandbox CMA DOJ Don Marti ftc GoodRx google Health Breach Notification Rule HIPAA James Rosewell Pavel Djundik SteamDB Topics API Y CombinatorHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model

AdExchanger

Ad Exchange News DTC featured Firework live video shoppingIf you think of livestream shopping in the US as a revolution, it’s a dud. Live video doesn’t cause mass purchasing by people shopping for groceries, home goods, clothes and.

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Germany Hits Google For Commingling Data; Is Green The New Gold?

AdExchanger

Ad Exchange News alphabet Andreas Mundt Android Digital Markets Act German Cartel Office google google assistant Google Maps Google Play google search GreenBiz Inflation Reduction Act of 2022 Instagram Reels Snap TikTok twitter VaynerMedia youtube

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The Podcast Purchase Pipeline; Canada Wants More Canadians On YouTube

AdExchanger

Ad Exchange News canadian artist monetization Christina Brinkman Claudia Roth host-read ads Justin Trudeau pixel-based attribution podcast advertising Steven Poole uncommon goodsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Media And Marketing Gossip; Can TikTok Achieve Always-On Status?

AdExchanger

Ad Exchange News Budweiser Zero Eric Seufert Lucas Shaw Rabah Rahil Sensor Tower TikTokalytics Triple WhaleHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Netflix Has Ads Now; Why Big Tech Will Win Big Sports

AdExchanger

The New Net Netflix has ads. Netflix launched its ad-supported tier last week, and Netflix Basic with Ads, Continue reading » The post Netflix Has Ads Now; Why Big Tech Will Win Big Sports appeared first on AdExchanger. Ad Exchange News

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What A Tangled Web3 We Weave; Netflix, Meet Advertiser Make-Goods

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth? It turns out there’s “an interesting. The post What A Tangled Web3 We Weave; Netflix, Meet Advertiser Make-Goods appeared first on AdExchanger.

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Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws

AdExchanger

Continue reading » The post Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Alphabet Sees First Annual Drop In YouTube Ad Revenue And Girds For Further Losses

AdExchanger

The company is dealing with unlucky circumstances for its ad revenue numbers this quarter. Continue reading » The post Alphabet Sees First Annual Drop In YouTube Ad Revenue And Girds For Further Losses appeared first on AdExchanger.