Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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Oko

JANUARY 30, 2023

We’ve outlined the main differences between the two in a separate post, but in short, AdSense acts as an ad network and […] The post How to access Google’s Ad Exchange (AdX) appeared first on OKO Digital.

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AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.]

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AdPushup

SEPTEMBER 18, 2022

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are.

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AdExchanger

FEBRUARY 14, 2023

The post Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable appeared first on AdExchanger. Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.

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AdPushup

APRIL 22, 2023

An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. billion this year, with ads [.] Looking for an efficient and cost-effective way to buy and sell digital advertising?

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Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM). This allows users to access your inventory from Ad Exchange line items.

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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AdExchanger

SEPTEMBER 16, 2022

Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. The company, which rebranded from Adzerk to Kevel in 2020, offers APIs to make it easier for engineers to create and.

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Exchange Wire

MARCH 16, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [.]

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Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. What is Google Ad Exchange? AdX is also part of Google Ad Manager.

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Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027. Start managing your own marketplace today with SmartHub !

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Smarty Ads

FEBRUARY 23, 2023

If you have your own SSP+Ad Exchange platform, you've probably wondered how you should measure its effectiveness and what characteristics you should pay attention to. And if you're not asking yourself these questions, it's about time to start. And in this short article, we will explain why.

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Admixer

OCTOBER 16, 2020

A network and ad exchange are two crucial components of the programmatic marketplace. Despite the apparent similarities, ad networks and ad exchanges have […]. Despite the apparent similarities, ad networks and ad exchanges have […].

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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Smarty Ads

AUGUST 3, 2022

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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Smarty Ads

SEPTEMBER 10, 2021

Ad networks and ad exchanges share a similar purpose. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Thus, it’s quite.

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Smarty Ads

JUNE 1, 2022

A long time has passed since we last introduced epic updates on WLS SSP+Ad Exchange 2.2. This is because we’ve been relentlessly working on the new round of useful features and now we are happy to cheer you us with some successful results of our work. The biggest advantages of.

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Digiday

MAY 24, 2023

Personalization is a priority for many advertisers, but it comes with added costs. Programmatic marketing is seemingly as complicated an endeavor as ever. The third-party cookie is going away (eventually, probably), but cookieless identifiers remain somewhat half-baked.

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InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. How does this stack up to an exchange?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Smarty Ads

NOVEMBER 3, 2020

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

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MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. 24/7 Real Media. Google’s DoubleClick (DFP). Smart AdServer. Conversant. PubSquared.

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AdPushup

MAY 9, 2023

Looking forward to maximizing your ad revenue, but puzzled between Adsense vs Ad Exchange? In this blog, we’ll delve into the nuances that set these two ad platforms apart, exploring their histories and more to help you make an informed decision. Look no further than this blog.

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Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? Q&A: How Can You Use Prebid Server to Build an Ad Exchange?

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AdExchanger

APRIL 18, 2023

The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can deliver. Combined with new programmatic protocols and ad serving technology The post The Open Marketplace Is Democratizing TV Advertising appeared first on AdExchanger.

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Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

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Monetize More

MAY 26, 2023

Para acessar as Regras de Preços, os editores precisam ter uma conta de Ad Exchange mapeada habilitada em sua conta do GAM. Isso significa que uma conta de Ad Exchange (em inglês) deve estar habilitada ou mapeada com a conta do Ad Manager que você está usando. Não tem acesso ao Ad Exchange e às Regras de Preços?

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AdPushup

JANUARY 21, 2023

We have covered header bidding, the technology that enables publishers to offer their inventory to multiple ad exchanges many times on this [.] Check out this article to learn everything you need to know about header bidding wrappers and how they work.

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Monetize More

MAY 26, 2023

Para acceder a las Reglas de Precios, los editores necesitan tener una cuenta de Ad Exchange mapeada habilitada en su cuenta de GAM. Esto significa que una cuenta de Ad Exchange (en inglés) debe estar habilitada o mapeada con la cuenta de Ad Manager que estás utilizando. Comienza ahora mismo!

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

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Exchange Wire

JUNE 1, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [.]

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Martech

APRIL 14, 2022

IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.

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Oko

JANUARY 3, 2023

As the world’s largest ad exchange network for publishers and advertisers alike, Google Ad Exchange is responsible for more than half of all programmatic revenue. Also known as Google ADX, this exchange network is too powerful for even the smallest of publishers to ignore. What is Google ADX?

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Exchange Wire

MAY 26, 2023

Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [.]

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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Ad Tech Daily

MARCH 23, 2023

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc.

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