Exchange Wire

FEBRUARY 27, 2024

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [.]

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AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.]

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MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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AdPushup

FEBRUARY 15, 2023

An ad exchange could be just what you need. Learn what is an ad exchange and how they work, and discover the benefits of this powerful digital marketplace. Looking for an efficient and cost-effective way to buy and sell digital advertising?

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Oko

JANUARY 30, 2023

We’ve outlined the main differences between the two in a separate post, but in short, AdSense acts as an ad network and […] The post How to access Google’s Ad Exchange (AdX) appeared first on OKO Digital.

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AdPushup

SEPTEMBER 18, 2022

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are.

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Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.]

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

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AdExchanger

FEBRUARY 14, 2023

The post Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable appeared first on AdExchanger. Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.

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Exchange Wire

APRIL 9, 2024

of its SSP + Ad Exchange platform. The post TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5 TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 appeared first on ExchangeWire.com.

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

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AdExchanger

SEPTEMBER 16, 2022

Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. The company, which rebranded from Adzerk to Kevel in 2020, offers APIs to make it easier for engineers to create and.

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AdPushup

APRIL 22, 2023

An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. billion this year, with ads [.] Looking for an efficient and cost-effective way to buy and sell digital advertising?

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AdPushup

AUGUST 22, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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Monetize More

JUNE 16, 2023

Você sabe a diferença entre ad networks e ad exchanges? As ad exchanges são mais transparentes, pois permitem que os anunciantes vejam o preço exato pelo qual as impressões dos editores estão sendo vendidas. O que é uma Ad Exchange? Qual é a diferença entre Ad Networks e Ad Exchanges?

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Monetize More

JUNE 16, 2023

¿Sabes cuál es la diferencia entre ad networks y ad exchanges? Las ad exchanges son más transparentes, ya que permiten a los anunciantes ver el precio exacto al que se están vendiendo las impresiones de los editores. Qué es una Ad Exchange? Cuál es la diferencia entre las Ad Networks y Ad Exchanges?

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AdPushup

SEPTEMBER 7, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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Exchange Wire

MARCH 22, 2024

This week on The Stack: Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip Several partnerships made this week’s news: Disney will be teaming up with Google’s [.]

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Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. What is Google Ad Exchange? AdX is also part of Google Ad Manager.

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Exchange Wire

MARCH 16, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [.]

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Admixer

OCTOBER 16, 2020

A network and ad exchange are two crucial components of the programmatic marketplace. Despite the apparent similarities, ad networks and ad exchanges have […]. Despite the apparent similarities, ad networks and ad exchanges have […].

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Exchange Wire

JUNE 15, 2023

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions from ad campaigns while providing brands with a cleaner advertising ecosystem: removing made-for-advertising (MFA) sites by default, and the availability [.]

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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Smarty Ads

FEBRUARY 23, 2023

If you have your own SSP+Ad Exchange platform, you've probably wondered how you should measure its effectiveness and what characteristics you should pay attention to. And if you're not asking yourself these questions, it's about time to start. And in this short article, we will explain why.

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Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027. Start managing your own marketplace today with SmartHub !

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Smarty Ads

SEPTEMBER 10, 2021

Ad networks and ad exchanges share a similar purpose. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Thus, it’s quite.

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Smarty Ads

AUGUST 3, 2022

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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Smarty Ads

JUNE 1, 2022

A long time has passed since we last introduced epic updates on WLS SSP+Ad Exchange 2.2. This is because we’ve been relentlessly working on the new round of useful features and now we are happy to cheer you us with some successful results of our work. The biggest advantages of.

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Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right? What is the solution, then?

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Digiday

MAY 24, 2023

Personalization is a priority for many advertisers, but it comes with added costs. Programmatic marketing is seemingly as complicated an endeavor as ever. The third-party cookie is going away (eventually, probably), but cookieless identifiers remain somewhat half-baked.

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Smarty Ads

NOVEMBER 3, 2020

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

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AdExchanger

MARCH 20, 2024

Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange.

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MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. 24/7 Real Media. Google’s DoubleClick (DFP). Smart AdServer. Conversant. PubSquared.

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AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

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