Best Ad Exchanges for Publishers (Top 10)

AdPushup

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Ad Network Revenue Optimization listsWe got you covered!

Kevel Rolls Out APIs That Aim To Replace The Ad Exchange

AdExchanger

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger.

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Ad Network vs. Ad Exchange — Programmatic Business Model

Admixer

A network and ad exchange are two crucial components of the programmatic marketplace. Despite the apparent similarities, ad networks and ad exchanges have […]. The post Ad Network vs. Ad Exchange — Programmatic Business Model appeared first on Admixer.Blog.

How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

Digiday

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries.

How to maximize net profit on your WL Ad Exchange using the dynamic margin feature

Smarty Ads

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

What’s useful in the massive update WLS SSP+Ad Exchange 2.2?

Smarty Ads

A long time has passed since we last introduced epic updates on WLS SSP+Ad Exchange 2.2. This is because we’ve been relentlessly working on the new round of useful features and now we are happy to cheer you us with some successful results of our work. The biggest advantages of. COMPANY NEWS

White Label Ad Exchange - How to Enter AdTech Business in One Month?

Smarty Ads

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up

AdExchanger

Ad Exchange News Chris Paul NBA Eric Siow Food52 Koichi Moriyama Léonie Watson Mark Nottingham Poptarts depop Robin Berjon Tim Berners-Lee w3c w3c nonprofit web3Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Branch Just Bought A First-Party Data Platform For App Developers

AdExchanger

Ad Exchange News acquisition Adam Landis AdLibertas Alex Bauer app developers Branch first-party data Mike Molinet MMP Mobile measurement signal lossMobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform.

Connecting The Dots With Walmart Connect

AdExchanger

Ad Exchange News AdExchanger Talks featured Retail Media Walmart ConnectA podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that.

Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves

AdExchanger

Ad Exchange News Evan Hovorka Giannis Antetokounmpo Instacart Ads Instacart Connected Stores Nicky Rettke social media creator funds YouTube ShortsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Why A 1% Change In Online Grocery Sales Matters; Hollywood Stars Must Learn To Love Ad Rev-Shares

AdExchanger

Continue reading » The post Why A 1% Change In Online Grocery Sales Matters; Hollywood Stars Must Learn To Love Ad Rev-Shares appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

The Ad Tech Company That Keeps Getting Acquired By Brands

AdExchanger

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. Ad Exchange News acquisitions Dynamic Yield loyalty marketing MasterCard McDonald's Ori Bauer personalization SessionM

Criteo Expects Sanction For Undisclosed GDPR Violation

AdExchanger

Ad Exchange News CNIL criteo featured GCPR privacyFrance’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news.

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The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals

AdExchanger

Ad Exchange News Android AppTrackingTransparency Chrome CTV Darrin Camilleri Google Ad Manager Google PPID IAB Tech Lab Privacy Sandbox SDA seller-defined audiences Trey Titone youtube YouTube Partner Program YouTube Shorts

Wordle Joins The Ranks Of The Ad-Supported; Begun, The Clone War Has

AdExchanger

Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them.

Molson Coors Is Brewing A Full-Bodied Data Strategy

AdExchanger

Ad Exchange News BlueConic Brad Feinberg Cullen Urbano customer data platform data strategy digital transformation featured in-house programmatic Media.Monks Molson Coors

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Snap’s Market Cap Conundrum; Publishers Whistle Through The Downturn

AdExchanger

Be There In A Snap Snapchat is an example of how having huge engagement and high user numbers can’t necessarily offset an online ad platform that isn’t seen as a performance channel. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Insta Gets A Bit Too Extra; Validating Attention-Based Validation

AdExchanger

Ad Exchange News Adam Mosseri Advertising Research Foundation ai ARF Attention Validation Project Ben Thompson DALL-E facebook instagram Instagram Reels Meta pinterest reddit Scott McDonald TikTok twitterHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

The DOJ’s Crash Course On Search Engines; Roblox Makes Metaverse Ads A Reality

AdExchanger

Continue reading » The post The DOJ’s Crash Course On Search Engines; Roblox Makes Metaverse Ads A Reality appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Google’s No Good Very Bad Antitrust Week; The Rise Of Frenemy Platforms

AdExchanger

Ad Exchange News Dare Obasanjo Eric Seufert Evan Spiegel Google antitrust google meta jedi blue Jedi Blue Kevin Castel Simon OwensHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week.

Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling

AdExchanger

Ad Exchange NewsYou can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was the promise of the internet followed by the promise of personalization. Later came the promise of multi-touch attribution (MTA).

Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media

AdExchanger

But ads.txt also helps to quantify Google’s ad tech footprint. Ad Exchange News ads.txt advertising identity Google AMP Naomi Sanders programmatic IDs Rachel Fortune TikTok content moderation TikTok Not Interested uid

Reading The Tea Leaves Of Apple Prices; Why A Salesforce CNBC Series Is Interesting

AdExchanger

Ad Exchange News Apple ATT Apple iphone 14 AppTrackingTransparency Ben Thompson FAST channels mark marshall NBC and Salesforce new apple products news streaming Salesforce Spectrum News CTV app stratecheryHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness

AdExchanger

Ad Exchange News commerce featured Moloco Retail Advertising Retail MediaBill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire product group.

Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box)

AdExchanger

Ad Exchange News Alex cone Ben Thompson Chrome 104 Stable chrome beta Chrome privacy sandbox FLoC Google Topics Meredith Kopit Levien simon harris xandr topics apiHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Gossip Abounds About Amazon; TikTok Takes More Political Ad Dollars

AdExchanger

Continue reading » The post Gossip Abounds About Amazon; TikTok Takes More Political Ad Dollars appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck.

Peril And Promise Of Non-Endemic Retail Media; Can Netflix Spin Attention Into Gold?

AdExchanger

The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases.

IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings

AdExchanger

Ad Exchange NewsWith so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind.

The Advantage Plus Advantage; How Disney’s Kingdom Becomes A Fortress

AdExchanger

Ad Exchange News Advantage+ Shopping Apple ATT Disney membership program Eric Seufert Google PMax Google Smart Shopping Meta Advantage Mobile Dev Memo streaming bundles Walmart and Paramount Zach GoldnerHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold

AdExchanger

Ad Exchange News Chuck Schumer Computer & Communications Industry Association Lex Josephs Matt Schruers Nielsen panels Sean Cunningham Subscription Economy VAB Video Advertising Bureau WalmartHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports.

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Game Apps Get Tougher For Ad Tech; Is The Newsletter Apocalypse Nigh?

AdExchanger

All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main.

Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads

AdExchanger

Continue reading » The post Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads appeared first on AdExchanger. Ad Exchange News alex jones alphabet amazon apple facebook Firework gdpr google InfoWars Klaviyo Meta microsoft Shopify youtube

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Tribune Quantifies The AMP Effect; The Sad State Of Newspapers

AdExchanger

Ad Exchange News Alden Capital alphabet apple Associated Press Bloomberg Epic Games Gannett google Google AMP Google Top Stories Jeff Bezos Kurt Gessler netflix Reuters SoftBank Taboola The Washington Post Tribune Publishing US Department of Justice

Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share

AdExchanger

Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

TikTok Intros Subscription Comedy Show; And TikTok Is The New Music Chart-Topper

AdExchanger

Ad Exchange News Ben Savage Chrome privacy sandbox first-party sets Jericho Mencke John Wilander Ted Gioia TikTok comedy Finding Jericho TikTok creator monetization TikTok musicians Trevor Daniel w3cHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth

AdExchanger

Ad Exchange News amazon Disney facebook Feastables google HBO Max instagram Jimmy Donaldson LG linkedin Mr. Beast MrBeast Burger netflix Night Capital Paramount pinterest Reed Duchscher Roku Samsung SnapChat TCG TikTok twitter Vizio youtube

The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On

AdExchanger

Can’t Spell “Bad” Without … An ad platform seems like an easy addition. “We Ad Exchange NewsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We have white space and eyeballs. Why not?” But the tradeoffs are always more complicated.

The Wedge Widens Between Advertisers And Twitter; Snap Gets Dinged On Privacy In Illinois

AdExchanger

Twitter Gets Bitter Just when Twitter thought Elon Musk was done scaring ad dollars away from the platform, a whistleblower jumped in with security breach accusations. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Trying To Get Back On Topic; Social Shopping Takes Another Hit

AdExchanger

Ad Exchange News amazon apple Apple Pay Aram Zucker-Scharff Chrome Douyin facebook google instagram Meta pinterest TikTok Topics API WebKit youtubeHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Google In The News; Comcast Considers A New Smart TV For Its Living Room

AdExchanger

On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” Ad Exchange News Allan Thygesen Charter comcast google Google Ad Manager Google Chrome Hisense netflix Sky UK Spotify Vizio Walmart

Can Podcasting Escape Revenue Purgatory?; Google Gives Ground On App Store Billing

AdExchanger

Most podcasts were originally distributed across platforms in a centralized way, so there was a strong proposition for ad tech that could serve campaigns across. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.