SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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Oko

JANUARY 30, 2023

We’ve outlined the main differences between the two in a separate post, but in short, AdSense acts as an ad network and […] The post How to access Google’s Ad Exchange (AdX) appeared first on OKO Digital.

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Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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Ad Exchange Ad network Ad Inventory Impressions 98

AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.]

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AdPushup

SEPTEMBER 18, 2022

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network CPM 52

AdPushup

AUGUST 22, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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Ad Exchange Advertising Ad Ops Ad Tech 52

AdPushup

SEPTEMBER 7, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

Ad Exchange 52

Ad Exchange Advertising Ad Ops Ad Tech 52

AdExchanger

FEBRUARY 14, 2023

The post Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable appeared first on AdExchanger. Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.

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Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

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Ad Exchange Header Bidding Ad Inventory CPM 52

AdPushup

APRIL 22, 2023

An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. billion this year, with ads [.] Looking for an efficient and cost-effective way to buy and sell digital advertising?

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Ad Exchange Advertising Ad Ops Ad Tech 52

Monetize More

JUNE 16, 2023

Você sabe a diferença entre ad networks e ad exchanges? As ad exchanges são mais transparentes, pois permitem que os anunciantes vejam o preço exato pelo qual as impressões dos editores estão sendo vendidas. O que é uma Ad Exchange? Qual é a diferença entre Ad Networks e Ad Exchanges?

Ad Exchange 52

Ad Exchange Ad network CPM 52

Monetize More

JUNE 16, 2023

¿Sabes cuál es la diferencia entre ad networks y ad exchanges? Las ad exchanges son más transparentes, ya que permiten a los anunciantes ver el precio exacto al que se están vendiendo las impresiones de los editores. Qué es una Ad Exchange? Cuál es la diferencia entre las Ad Networks y Ad Exchanges?

Ad Exchange 52

Ad Exchange Ad network CPM 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network CPM 40

Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM). This allows users to access your inventory from Ad Exchange line items.

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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Ad Exchange Ad network Advertising Ad Ops 52

AdExchanger

SEPTEMBER 16, 2022

Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. The company, which rebranded from Adzerk to Kevel in 2020, offers APIs to make it easier for engineers to create and.

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Ad Exchange Ad Tech 75

Exchange Wire

MARCH 16, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [.]

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Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. What is Google Ad Exchange? AdX is also part of Google Ad Manager.

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Exchange Wire

JUNE 15, 2023

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions from ad campaigns while providing brands with a cleaner advertising ecosystem: removing made-for-advertising (MFA) sites by default, and the availability [.]

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Ad Exchange Advertising Ad network Marketing 52

Admixer

OCTOBER 16, 2020

A network and ad exchange are two crucial components of the programmatic marketplace. Despite the apparent similarities, ad networks and ad exchanges have […]. Despite the apparent similarities, ad networks and ad exchanges have […].

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Ad Exchange Ad network Advertising Media 52

Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027. Start managing your own marketplace today with SmartHub !

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Ad Exchange Advertising ROI Non-Profit 40

Smarty Ads

FEBRUARY 23, 2023

If you have your own SSP+Ad Exchange platform, you've probably wondered how you should measure its effectiveness and what characteristics you should pay attention to. And if you're not asking yourself these questions, it's about time to start. And in this short article, we will explain why.

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Ad Exchange Marketing 40

Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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Ad Exchange Agency Ad Inventory Advertising 69

Smarty Ads

SEPTEMBER 10, 2021

Ad networks and ad exchanges share a similar purpose. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Thus, it’s quite.

Ad Exchange 52

Ad Exchange Ad network Advertising 52

Smarty Ads

AUGUST 3, 2022

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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Ad Exchange 52

Smarty Ads

JUNE 1, 2022

A long time has passed since we last introduced epic updates on WLS SSP+Ad Exchange 2.2. This is because we’ve been relentlessly working on the new round of useful features and now we are happy to cheer you us with some successful results of our work. The biggest advantages of.

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Ad Exchange 40

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. How does this stack up to an exchange?

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Ad Exchange Ad network Ad Inventory MarTech 52

Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right? What is the solution, then?

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AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

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Digiday

MAY 24, 2023

Personalization is a priority for many advertisers, but it comes with added costs. Programmatic marketing is seemingly as complicated an endeavor as ever. The third-party cookie is going away (eventually, probably), but cookieless identifiers remain somewhat half-baked.

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Ad Exchange Marketing Cookies Ad Tech 74

Smarty Ads

NOVEMBER 3, 2020

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

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Ad Exchange Marketing 98

AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

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Advertising Ad Exchange Mobile Ads Manufacturing 72

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 101

Demand Side Platform Ad Exchange Advertising Ad Targeting 101

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. 24/7 Real Media. Google’s DoubleClick (DFP). Smart AdServer. Conversant. PubSquared.

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Exchange Wire

SEPTEMBER 28, 2023

Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero.

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Ad Exchange 69

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)? Tag-based integrations.

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