Adweek

AUGUST 12, 2024

Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible.

Agency 363

Agency Media 363

Ad Rants

AUGUST 16, 2024

As consumers become more aware of environmental concerns like worsening climate change, sustainability has become a pivotal element in modern marketing strategies. This shift encompasses everything from green-friendly packaging to ethical advertising. Long-term business success can depend on socially and environmentally responsible practices. To help break down the topic, we'll focus on three core facets of sustainability in modern marketing below: consumer priorities, how companies can track su

Marketing 188

Marketing Communications Education Conversion 188

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.

Marketing 134

Marketing eCommerce MarTech Education 134

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI U

Advertising 162

Advertising Conversion Rate ROI Audience 162

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

AUGUST 1, 2024

Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies. The post Outbrain Acquires Teads From Altice For $1 Billion appeared first on AdExchanger.

Ad Tech 141

Ad Tech Advertising 141

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise.

Retail 98

Retail Shipping eCommerce Entertainment 98

Ad Rants

AUGUST 16, 2024

Magento is a strong online shopping platform that allows for a lot of flexibility and personalization. To make the most of it, it's very important to know and use good SEO strategies. Working with a Magento SEO Agency can greatly improve your results. This helpful guide explores many SEO techniques for Magento that can improve your marketing efforts and attract more visitors for free.

SEO 130

SEO Marketing A/B Testing Agency 130

Martech

AUGUST 20, 2024

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.

Marketing 119

Marketing Communications Education Conversion 119

The Ad Tech Blog

AUGUST 21, 2024

In the ever-evolving landscape of cybersecurity, understanding and mitigating multi-vector attacks is crucial. Behavioral clustering offers a powerful approach to identify and counteract these complex threats. This article delves into the intricacies of multi-vector attack clustering, providing insights and practical solutions for cybersecurity professionals.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

AdExchanger

AUGUST 11, 2024

The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […] The post The End Of GARM Is A Reset, Not A Setback appeared first on AdExchanger.

Media 134

Media Advertising 134

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Adweek

AUGUST 27, 2024

Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia considered a motion today from the U.S. Department of Justice seeking.

Ad Tech 348

Ad Tech 348

Adweek

AUGUST 22, 2024

In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. "Verizon lets me trade in a musty diva for a demure diva," says Jools Lebron, the TikToker behind.

Marketing 343

Marketing Media 343

Adweek

AUGUST 21, 2024

Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google.

Advertising 342

Advertising Ad Tech 342

Adweek

AUGUST 27, 2024

Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering "tips and tricks," questionable algorithm hacks, thoughts on trends, and other advice.

Media 337

Media Advertising 337

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

AUGUST 14, 2024

Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase advertisers' trust in the fidelity of Meta's ad systems, ADWEEK has learned. The change affects conversion campaigns, where a marketer wants someone to.

Conversion 337

Conversion Advertising Marketing 337

Adweek

AUGUST 2, 2024

More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year--featuring carnival rides, rock concerts, fried snacks and sweltering weather--was the.

Pop-Up 338

Pop-Up 338

Adweek

AUGUST 6, 2024

X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X's new lawsuit against the Global Alliance of Responsible Media, an advertising trade body, makes them reconsider future investment in the platform.

Advertising 336

Advertising Media 336

Adweek

AUGUST 2, 2024

Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. The treasure hunt-like stunt is.

eCommerce 336

eCommerce Retail Media Advertising 336

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers. The program gave agencies discounts, special.

Agency 331

Agency Media Advertising Ad Tech 331

Adweek

AUGUST 9, 2024

Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den during World War II, when fears of incendiary shells led to his emergence as a symbol of fire prevention. Smokey's "Only You" message has since.

Education 333

Education 333

Adweek

AUGUST 9, 2024

Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their marketing efforts. Tech giants like Google and Apple have funneled billions into their AI technology. Despite these efforts, their attempts to sell AI.

Marketing 333

Marketing 333

Adweek

AUGUST 22, 2024

Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

Finance 327

Finance Advertising Food Entertainment 327

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

Adweek

AUGUST 7, 2024

After enduring years of losses, Disney appears to have finally turned a corner with streaming. In its third-quarter earnings today, the media company reported that its direct-to-consumer business, which consists of Disney+, Hulu and ESPN+, turned its first profit, producing an operating income of $47 million on $6.38 billion in revenue. The achievement is symbolic.

Media 328

Media 328

Adweek

AUGUST 16, 2024

Dove, continuing its quest to bust stigmas, tackles the beauty industry's youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and.

326

326

Adweek

AUGUST 8, 2024

WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The 61-year-old company is initiating a business and brand transformation, rethinking its positioning in a weight loss market upended by the rise of GLP-1 anti-obesity.

Marketing 327

Marketing Agency 327

Adweek

AUGUST 13, 2024

AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person startup is backed by notable investors such as Keith Rabois, managing director at Khosla Ventures; Saga's Max Altman, Ben Braverman and Thomson Nguyen; South Park Commons; entrepreneur.

326

326

Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Marketing

Adweek

AUGUST 26, 2024

If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.

324

324

Adweek

AUGUST 5, 2024

A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones and web browsers violated US antitrust laws. Google's $26 billion in payments to companies such as Apple in 2021 to ensure its search engine was the.

Advertising 327

Advertising Marketing 327

Adweek

AUGUST 26, 2024

B2B campaigns aren't usually known for being flashy. They're often filled with insider jargon and take a fairly cut-and-dry approach to their messaging. But they don't have to be that way, as a new campaign for cybersecurity company Palo Alto Networks proves with its sci-fi fantasy. Palo Alto Networks assembled an A-list team of Hollywood's.

323

323

Adweek

AUGUST 7, 2024

I remember hearing Smokey Bear's signature line for the first time as a little girl sitting in front of the TV: "Only you can prevent forest fires." The line created a new awareness in me: that even the smallest actions could make a difference and that everyone had an important role in protecting our communities.

326

326

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing