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Fox Entertainment CEO Charlie Collier Exits for Roku

Adweek

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

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Is the Branded Entertainment Renaissance Finally Here?

Adweek

Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries.

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CBS Entertainment President Kelly Kahl Exiting Network After 26 Years

Adweek

Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Another broadcast president is departing.

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Swedish Cannibalism Spot Scoops Cannes Entertainment Grand Prix

Adweek

That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?

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Move Over, Hallmark: Coca-Cola Made 3 Christmas Films as It Dives Into Entertainment

Adweek

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas.

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Fox Entertainment Names Rob Wade CEO After Shocking Charlie Collier Exit

Adweek

Fox Entertainment finally has its new CEO. announced that Rob Wade would take over as CEO of Fox Entertainment, effective immediately. Most recently, Wade served as president of alternative entertainment and specials at Fox Entertainment.

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MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting

Adweek

midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S.

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Mixhalo and TSX Entertainment Partner to Bring the Future of Immersive Live Entertainment to Times Square NYC

Martech Series

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire “Everything we do at TSX is about defining the future of entertainment – and Mixhalo certainly embodies that,” said Ivan Yee, Co-CEO of TSX Entertainment.

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In MTV Entertainment Group’s Juneteenth Spot, a Black Creator Subverts Common Media Imagery

Adweek

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth.

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Building a Global Entertainment Brand With the Harlem Globetrotters

Adweek

There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe.

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AI Entertainment Startup tap. Raises $1.8 Million in Pre-Seed Funding to Connect Everyone in Entertainment

Martech Series

the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 In the ever-changing business of entertainment, opportunity is key.

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505 Games Extends Havas Entertainment’s Media Buying Remit, Increasing Billings 12-Fold

Adweek

Italian video game publisher 505 Games, which produces titles such as Control, Ghostrunner, Death Stranding and Dead By Daylight, has hired Havas Entertainment as its global media agency in a deal that will increase its billings 12-fold.

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UTA Expands Branded Entertainment Division Into Europe With the Hire of Sam Glynne

Adweek

The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne.

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Wavemaker wins Merlin Entertainments media

More About Advertising

WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across its various attractions. The post Wavemaker wins Merlin Entertainments media first appeared on More About Advertising.

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This Project Fights Russian Propaganda by Disguising Ukrainian News as Pirated Entertainment

Adweek

Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine.

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Joyn Takes Centre Stage as ProSieben Refocuses on Entertainment

VideoWeek

today announced it is sharpening its focus on its entertainment business, which encompasses its traditional TV business, its streaming efforts, and its production studios Seven.One Studios. This relates to ProSieben’s entire entertainment segment, not just Joyn specifically.

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Introducing Crybeto, The World’s First Decentralized Live Entertainment Platform Based On Web3 Technology

Martech Series

The world’s first decentralized live entertainment platform based on Web3 and blockchain technology is now live! Crybeto, founded in August 2022, is the world’s leading decentralized live entertainment platform that supports single-bet payouts!

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Havas Media regroups with new Entertainment division

More About Advertising

Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity.

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Fandom Spies Data Play With Acquisition Of Entertainment Sites

AdExchanger

Fandom paid in the “mid 50s” range, Continue reading » The post Fandom Spies Data Play With Acquisition Of Entertainment Sites appeared first on AdExchanger. Fandom is building out a full-funnel offering for marketers.

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disguise Launches Cloud Solution for the Media & Entertainment Industry

Martech Series

disguise announces the launch of disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. The post disguise Launches Cloud Solution for the Media & Entertainment Industry appeared first on MarTech Series.

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Clix Reports 99% of Its 12 Million Users Are Streaming Entertainment Guidance Exclusively on Mobile Devices

Martech Series

According to Google Analytics, Clix users are migrating to mobile en masse to first discover their top entertainment choices prior to watching on any screen and platform. We know they don’t want more guides and grids to struggle through as they search for their entertainment experience.”.

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AmazeVR Forms Industry-Leading VR Concerts Production Deal With K-Pop Giant SM Entertainment, Studio A

Martech Series

AmazeVR and SM Entertainment will form Studio A, a joint venture that will produce immersive VR concerts using AmazeVR’s proprietary VR concert creation tools while drawing on the extensive network of artists in K-pop and beyond.

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Tubi Surpasses Fox Entertainment on Ad Revenues

VideoWeek

Tubi has posted almost 30 percent revenue growth for Q3 2022, marking the first time the FAST service has surpassed its parent Fox Entertainment’s other advertising revenues.

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PepsiCo Wants to Entertain You

AdPulp

PepsiCo wants to entertain you. The post PepsiCo Wants to Entertain You appeared first on Adpulp. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango.

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The Mfts– A Decentralized Storytelling NFT, the Immersive Future of Storytelling Paving the Future of Entertainment

Martech Series

The MFTs Boot Camp Decentralized Storytelling, A Web3-powered Virtual NFT Community, With AI -VR- AR for Writing Story A Film3, future of digital entertainment Storytelling NFT is arriving at your doorstep!

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M&C Sports & Entertainment snaps up Barclays

More About Advertising

The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports and entertainment business as the bank looks to celebrate a 20-year connection with the UK’s.

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IPG looks to streamline brand integrations in entertainment

Marketing Dive

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers

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Ripple Signs Second Wave of Creators, Bringing Entertainment and Media NFT Projects to the XRP Ledger

Martech Series

The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.

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NBA Entertainment signs with Horizon’s new sports experience practice

Marketing Dive

As sports engagement continues to evolve, HS&E will support the league’s global expansion and build fan experiences

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Gigster Hosts “Web3 in Entertainment: Adopt or Die Out” Live Stream, Expert Presentations Now Available on Demand

Martech Series

In September, the leading blockchain service integrator, Gigster, hosted a live stream with Web3 industry experts on how the technology is disrupting entertainment and has now made the content available online. “Does Web3 connect the entertainment industry?”

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Denny’s taps CEC Entertainment exec as CMO

Marketing Dive

Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance

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Comscore Named As A Best Place To Work In Media And Entertainment Industry By LinkedIn

Martech Series

a trusted partner for planning, transacting, and evaluating media, announced that LinkedIn has named it as a top 25 place to work in the Media and Entertainment Industry. Entertainment achievements comScore Industry LinkedIn Media News Promotions

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Channel 4 brings back branded entertainment with Balmain

More About Advertising

Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same. One issue is where do ads end and branded entertainment start?

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Domo and Jmills Entertainment Win Seven Telly Awards for Domopalooza 2022

Martech Series

Domo announced it and production partner Jmills Entertainment are the recipients of seven Telly Awards highlighting the joint achievement in producing Domopalooza 2022 in the 43rd Annual Telly Awards. The Joint Virtual Production Brings Home Four Gold, One Silver and Two Bronze Awards.

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Dentsu hires Grammy-winning DJ and adman to head new entertainment division

More About Advertising

Dentsu Creative has launched an entertainment division and has recruited Juan Woodbury – who this week won a Grammy for his work with performance poet J. Woodbury becomes global head of branded content and entertainment, based in Chicago. The post Dentsu hires Grammy-winning DJ and adman to head new entertainment division first appeared on More About Advertising.

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Shopee Surpasses Alibaba in International Sales; Amazon Searches for Entertainment Exec

Exchange Wire

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.

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Ads to fuel UK entertainment and media boom says PWC

More About Advertising

PWC has painted a rosy picture for UK advertising in its latest Global Entertainment & Media (E&M) Outlook. The post Ads to fuel UK entertainment and media boom says PWC first appeared on More About Advertising.

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NEAR anchors New $100m VC Fund and Lab focused on Web3’s Evolution of Culture, Media and Entertainment

Martech Series

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized.

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Havas Entertainment boosts team with Leccacorvi from O2

More About Advertising

It’s also grouped some of Havas Media Group’s offerings into Havas Entertainment and HE has now hired Sarah Leccacorvi from O2 as head of creative and. The post Havas Entertainment boosts team with Leccacorvi from O2 first appeared on More About Advertising.

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‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts

Digiday

Liberty Mutual isn’t alone in partnering with an entertainment property for advertising. And Bushmills and entertainment AI company BEN Group partnered with Netflix to release a limited edition whiskey product in support of the original series Peaky Blinders.

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UKTV, owned by BBC Studios, appoints Havas Entertainment after four-way pitch

More About Advertising

Havas Entertainment has won the “eight figure” media account for UKTV, home of channels including Dave, UK Gold, crime channel Alibi, and Yesterday. Alasdair Weddell, UKTV’s director of media, said: “Havas Entertainment stood out as.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” How Sony Interactive Entertainment built a winning marketing data strategy.

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My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic Audiences

Martech Series

As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code.