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Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape

Adweek

Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. There's a new player in town. The firm will provide agency services that include platform development and brand strategy, media.

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Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

Adweek

Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa. campaign to the recent "Wood Milk" effort with Aubrey Plaza.

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It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment

Adweek

When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation Hour?" I don't think my father knows what I do for a living. I had to Google that--turns out he does know what I do. The Carnation Hour was a.

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London Sphere Proposal Withdrawn by Madison Square Garden Entertainment

Adweek

A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to build a 21,000-capacity venue in the Stratford area of the city, but that was rejected by Mayor Sadiq Khan late last year. Despite.

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Marisa Thalberg Named SeaWorld Entertainment Chief Marketing and Communications Officer

Adweek

SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. SeaWorld Entertainment has 12 parks, Marisa Thalberg is venturing from the hardware store to the deep blue sea.

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Clash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes

Adweek

CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.

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Kevin Hart to Be Honored at Cannes Lions as Entertainment Person of the Year

Adweek

Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. It will.