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It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment

Adweek

When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation Hour?" I don't think my father knows what I do for a living. I had to Google that--turns out he does know what I do. The Carnation Hour was a.

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Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape

Adweek

Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. There's a new player in town. The firm will provide agency services that include platform development and brand strategy, media.

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London Sphere Proposal Withdrawn by Madison Square Garden Entertainment

Adweek

A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to build a 21,000-capacity venue in the Stratford area of the city, but that was rejected by Mayor Sadiq Khan late last year. Despite.

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Marisa Thalberg Named SeaWorld Entertainment Chief Marketing and Communications Officer

Adweek

SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. SeaWorld Entertainment has 12 parks, Marisa Thalberg is venturing from the hardware store to the deep blue sea.

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Clash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes

Adweek

CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.

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Fox Entertainment CEO Charlie Collier Exits for Roku

Adweek

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

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Microsoft’s Xbox Does More Than Entertain—It Educates

Adweek

The team behind the Xbox doesn't want to just entertain, however. Microsoft's Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. They also help train and educate those seeking careers in the gaming industry through developer programs.

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