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Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.
Elsewhere, Clash of Clans, Mercado Livre, and Hyundai also took home Grand Prix awards in the Entertainment category. Elsewhere, Clash of Clans, Mercado Livre, and Hyundai also took home Grand Prix awards in the Entertainment category. ADWEEK rounded up the winners below. player Erling Haaland. billion media impressions.
There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent.
SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. SeaWorld Entertainment has 12 parks, Marisa Thalberg is venturing from the hardware store to the deep blue sea.
Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. There's a new player in town. The firm will provide agency services that include platform development and brand strategy, media.
The Walt Disney Company announced layoffs on Wednesday at ABC News Group and Disney Entertainment Network. According to sources familiar with the matter, the cuts will impact nearly 200 employees or less than 6% of total staff, with the majority coming from ABC News' New York-based team. The Wall Street Journal first reported news of.
When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation Hour?" I don't think my father knows what I do for a living. I had to Google that--turns out he does know what I do. The Carnation Hour was a.
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to build a 21,000-capacity venue in the Stratford area of the city, but that was rejected by Mayor Sadiq Khan late last year. Despite.
Baby Teeth, the creative company founded by ex-advertising execs Lynsey Atkin, Rebecca Lewis, and Chris Watling, is part of a wave of startups emerging from industry upheaval
Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa. campaign to the recent "Wood Milk" effort with Aubrey Plaza.
DDB Latina Puerto Rico was presented with the top award in the Entertainment Lions for Music for its “Tracking Bad Bunny” campaign for Rimas Entertainment. The push featured the opening notes of iconic songs from artists like Beyoncé and The Beatles, challenging fans to guess the songs on social.
From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping.
Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division's headcount, according to a person familiar with the matter. National Geographic was particularly hard hit as that team will be reduced by approximately 13%. A representative for the company declined to comment.
In a surprise executive shuffle, Sony Pictures Entertainment chairman and CEO Tony Vinciquerra is stepping down from his CEO role effective Jan. Deadline) He will hand the reins in January to a key member of his management team, Ravi Ahuja. Ahuja currently runs Sony's global television studios, which have shepherded such hits as.
” She notes that in a world where TikTok has become a major entertainment competitor, the bar for quality storytelling has never been higher. [10:06] ” She emphasizes how every brand must now become a great storyteller, making her entertainment experience valuable across industries. [14:23]
The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY.
election charges full steam ahead now that both conventions are over, as "We the People" anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing.
In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB's 171 million-strong fan base and even dunking on the NBA's audience of 155.9 Meanwhile, the.
The internet has lost its collective mind--admittedly, it doesn't take much--over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody. Enter the king of snark Ryan Reynolds, who's also a veteran advertising creative and a shameless promoter of his brand portfolio.
The entertainment news startup The Ankler has partnered with NAB Show to introduce a new series of programming, called its Business of Entertainment track, to the multi-day event. The convention, hosted by the National Association of Broadcasters, will be held April 5 through April 9 in the Las Vegas Convention Center.
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents.
In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production.
By Audrey Kemp --> Stagwell has launched Unreasonable Studios (UNR), a new production company that combines three of its creative agencies—Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios—into one global team. ACE is the entertainment division of Anomaly, focused on original films, series and branded storytelling.
Creativity Adobe Doubles Cannes Spend to Court AI-First Creators By Ryan Joe Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix By Audrey Kemp Watch All the Cannes Lions 2025 Grand Prix Winners By Brittaney Kiefer & Audrey Kemp & Cydney Lee Apples Tor Myhren Says AI Will Not Save Advertising in Rallying Cry for Human Creativity By Brittaney (..)
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Behavioral Targeting Moonbug Study Reveals the Best Way Ads Can Interact With Parents A dual-path strategy is necessary when addressing a father-mother dynamic Moonbug Entertainment is known for its CoComelon and Blippi YouTube channels.
In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. She brings a.
Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. 3 and will jointly report to Disney Entertainment's co-chairmen, Alan Bergman and Dana Walden, and ESPN chairman Jimmy Pitaro. Smith will start at Disney on Sept.
At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. And measurement tracks the real-world impact of creator marketing.
Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. X's former top advertisers including Comcast, IBM, Disney, Warner Bros. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3
The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game.
To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. The surrounding entertainment district, Mercedes.
Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. With Mel, we have a dedicated brand, loyal.
Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.
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Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals. Today (Nov.
In the fierce battle for consumer attention, Tubi continues to gain momentum by offering something different: premium on-demand entertainment that is 100% free for viewers and 100% powered by ads,” Anjali Sud, Tubi CEO, said in a statement.
The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek.
Among them is her media, entertainment and production business Hoorae Media. CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Now she's entering the advertising business.
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics.
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny's Child lyrics for a skeleton crew of photographers, stylists and assistants.
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