Fox Entertainment CEO Charlie Collier Exits for Roku

Adweek

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

Is the Branded Entertainment Renaissance Finally Here?

Adweek

Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries.

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The Daily Beast Launches Obsessed, a Sub-Brand Covering Entertainment

Adweek

Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage.

Building a Global Entertainment Brand With the Harlem Globetrotters

Adweek

There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe.

Swedish Cannibalism Spot Scoops Cannes Entertainment Grand Prix

Adweek

That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?

In MTV Entertainment Group’s Juneteenth Spot, a Black Creator Subverts Common Media Imagery

Adweek

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth.

disguise Launches Cloud Solution for the Media & Entertainment Industry

Martech Series

disguise announces the launch of disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. The post disguise Launches Cloud Solution for the Media & Entertainment Industry appeared first on MarTech Series.

This Project Fights Russian Propaganda by Disguising Ukrainian News as Pirated Entertainment

Adweek

Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine.

IPG looks to streamline brand integrations in entertainment

Marketing Dive

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers

AmazeVR Forms Industry-Leading VR Concerts Production Deal With K-Pop Giant SM Entertainment, Studio A

Martech Series

AmazeVR and SM Entertainment will form Studio A, a joint venture that will produce immersive VR concerts using AmazeVR’s proprietary VR concert creation tools while drawing on the extensive network of artists in K-pop and beyond.

Havas Media regroups with new Entertainment division

More About Advertising

Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity.

NEAR anchors New $100m VC Fund and Lab focused on Web3’s Evolution of Culture, Media and Entertainment

Martech Series

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized.

M&C Sports & Entertainment snaps up Barclays

More About Advertising

The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports and entertainment business as the bank looks to celebrate a 20-year connection with the UK’s.

PepsiCo Wants to Entertain You

AdPulp

PepsiCo wants to entertain you. The post PepsiCo Wants to Entertain You appeared first on Adpulp. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango.

Comscore Named As A Best Place To Work In Media And Entertainment Industry By LinkedIn

Martech Series

a trusted partner for planning, transacting, and evaluating media, announced that LinkedIn has named it as a top 25 place to work in the Media and Entertainment Industry. Entertainment achievements comScore Industry LinkedIn Media News Promotions

Domo and Jmills Entertainment Win Seven Telly Awards for Domopalooza 2022

Martech Series

Domo announced it and production partner Jmills Entertainment are the recipients of seven Telly Awards highlighting the joint achievement in producing Domopalooza 2022 in the 43rd Annual Telly Awards. The Joint Virtual Production Brings Home Four Gold, One Silver and Two Bronze Awards.

Shopee Surpasses Alibaba in International Sales; Amazon Searches for Entertainment Exec

Exchange Wire

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.

Dash Hudson Unveils Instagram Reels Tools to Enhance Social Entertainment Solution

Martech Series

Globally-leading social marketing software, Dash Hudson, is pleased to announce the addition of Instagram Reels to its recently launched suite of social entertainment solutions.

Channel 4 brings back branded entertainment with Balmain

More About Advertising

Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same. One issue is where do ads end and branded entertainment start?

‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts

Digiday

Liberty Mutual isn’t alone in partnering with an entertainment property for advertising. And Bushmills and entertainment AI company BEN Group partnered with Netflix to release a limited edition whiskey product in support of the original series Peaky Blinders.

Ads to fuel UK entertainment and media boom says PWC

More About Advertising

PWC has painted a rosy picture for UK advertising in its latest Global Entertainment & Media (E&M) Outlook. The post Ads to fuel UK entertainment and media boom says PWC first appeared on More About Advertising.

Ticket Platforms, Beware: New York Axes Hidden Fees for Concerts and Entertainment Events

All About Advertising Law

The law will go into effect on August 29, 2022, leaving little time for ticket platforms, resellers, and entertainment venues to make necessary changes to their ticket selling practices and checkout flows.

Havas Entertainment boosts team with Leccacorvi from O2

More About Advertising

It’s also grouped some of Havas Media Group’s offerings into Havas Entertainment and HE has now hired Sarah Leccacorvi from O2 as head of creative and. The post Havas Entertainment boosts team with Leccacorvi from O2 first appeared on More About Advertising.

How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” How Sony Interactive Entertainment built a winning marketing data strategy.

The Rundown: Travel, entertainment ad spend expected to remain strong in 2022, while early pandemic trends drop off

Digiday

The post The Rundown: Travel, entertainment ad spend expected to remain strong in 2022, while early pandemic trends drop off appeared first on Digiday. Sectors that took off earlier in the lockdown, however, are seeing a slowdown in advertising spend as companies consider a possible recession.

UKTV, owned by BBC Studios, appoints Havas Entertainment after four-way pitch

More About Advertising

Havas Entertainment has won the “eight figure” media account for UKTV, home of channels including Dave, UK Gold, crime channel Alibi, and Yesterday. Alasdair Weddell, UKTV’s director of media, said: “Havas Entertainment stood out as.

Arts and Entertainment Workers Struggle To Secure Unemployment Benefits

AdPulp

The post Arts and Entertainment Workers Struggle To Secure Unemployment Benefits appeared first on Adpulp. Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising?

Entertain The Viewer, Or There Will Be No Viewer

AdPulp

The post Entertain The Viewer, Or There Will Be No Viewer appeared first on Adpulp. In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry.

Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV

AcuityAds

The post Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV appeared first on AcuityAds Inc.

Ladrbokes balloon extravaganza signals gambling company’s shift to entertainment brand

More About Advertising

The post Ladrbokes balloon extravaganza signals gambling company’s shift to entertainment brand first appeared on More About Advertising. First it was drums on an epic scale, and now its balloons – Ladbrokes’ creative work by Neverland sets it apart from the rest of the sector.

M&C Saatchi Sport & Entertainment opens in Amsterdam

More About Advertising

M&C Saatchi has had a tough old year with a £6m hole emerging in its accounts (the forensic accountants are on it – yikes) but it trucks on, now opening a new office in Amsterdam for M&C Saatchi Sport & Entertainment which it describes as a “passion point marketing and entertainment specialist.”

Havas Media buys entertainment high flyers Target

More About Advertising

Havas has bought Target Media and Communications Group (Target MCG), said to be the the UK’s leading entertainment media group. Target MCG includes Target Media, Target Live, Organic and Superhero and will be part of Havas Media Group. In 2015 Target earned revenues of £10m, employing about 100 people. Based in London it works in. Advertisers Agencies Finance Media News fetured havas Target Media

Digiday DealBook: Walmart’s new advertisement deals, Twitch’s change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more

Digiday

Equal Entertainment acquired Pride Media, which will rebrand the company as Equal Pride. With this acquisition, Equal Pride will become the largest owned LGBTQ+ company, spanning digital, media, and entertainment. Welcome to Digiday’s DealBook.

Live Entertainment Is Missing, And We, the People, Badly Miss It

AdPulp

The post Live Entertainment Is Missing, And We, the People, Badly Miss It appeared first on Adpulp. Last month, I asked Rob Schwartz, CEO of TBWAChiatDay NY this pointed question. Adpulp: Who and/or what do you admire in the ad biz today?

Super Bowl Advertisers Guarantee the Game Will Be More Entertaining

AdPulp

The post Super Bowl Advertisers Guarantee the Game Will Be More Entertaining appeared first on Adpulp. Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […].

Entertainment Writers Do Battle with The Savages in Suits

AdPulp

Writers in entertainment, as in advertising, dream it up and write it down. The post Entertainment Writers Do Battle with The Savages in Suits appeared first on Adpulp. Fade in. The writer’s room is oddly clean, bright, and empty. There’s a cog in the movie making machine. Writers are the spark that lights the story’s fire. In a city and in an industry that manufactures dreams, you’d think that writers would […].

Mother expands into entertainment with the launch of Mother Pictures, headed up by Mark Waites

More About Advertising

Only a week after the launch of its new creative offering, Other, Mother London is introducing another venture, Mother Pictures, a vehicle for creating unbranded entertainment.

Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain?

AdPulp

The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain? When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […].

Venable Launches Close-Ups Entertainment and Media Blog

All About Advertising Law

Venable’s dynamic Entertainment and Media Group is pleased to launch Close-Ups , a blog aimed at providing insider commentary on legal and business issues, trends, and headlines in Hollywood and beyond. The team of writers and editors producing Close-Ups embraces the same innovative and creative approach to their analysis of the entertainment and media industries as they do to their counseling of major studios, agencies, talent, management, and more.

Avid Hires New Leader for Audio & Music Solutions to Accelerate Subscription Business and Music Market Expansion

Martech Series

most recently serving as Senior Practice Director for Media & Entertainment and Telco markets. Avid welcomes music and media tech executive David Toomey as SVP & General Manager of Audio & Music Solutions.

NextPlay Forming Strategic Partnership with iTAP to Position HotPlay Hyper-Casual Games and In-Game Advertising Technology into the Fast-Growing Indian Market

Martech Series

iTAP), whose iTAP platform is a fast-growing comprehensive over-the-top (OTT) entertainment platform in India, which sets forth general terms of a proposed partnership between the Company and iTAP. NextPlay Technologies , Inc.

Indian Streaming Service aha Partners With Evergent to Support Global Multi-lingual and Multi-currency Subscription Services

Martech Series

Evergent, the customer management and monetization leader for streaming and digital subscription businesses, announced the successful migration of aha, the 100% local OTT entertainment platform delivering premium digital content in multiple languages to users in more than 190 countries.

Cannes Lions: US agencies continue winning streak in Craft and Entertainment

More About Advertising

Cannes seems to be delivering this year and it’s US agencies that are delivering most of the goodies. Three Craft Grand Prix were awarded: Film Craft for the much-lauded New York Times’ ‘The truth is worth it’ campaign from Droga5; Industry Craft to Nike’s ‘Just do it at the church’ from Momentum Worldwide and Digital. Advertisers Agencies Creative News cannes lions featured