Adweek

JULY 3, 2025

” She notes that in a world where TikTok has become a major entertainment competitor, the bar for quality storytelling has never been higher. [10:06] ” She emphasizes how every brand must now become a great storyteller, making her entertainment experience valuable across industries. [14:23]

Media 232

Media Entertainment Food Marketing 232

Adweek

JUNE 2, 2025

Sources confirm layoffs took place across Disney Entertainment in TV, film, and financial operations.

Entertainment 328

Entertainment 328

Digiday

DECEMBER 16, 2024

Beauty has built out its own entertainment arm, e.l.f. While key agency partnerships remain intact for brand activation, an in-house entertainment arm allows the beauty brand to produce branded content fast enough to keep up with trends. made, tasked with creating of the moment content around music, movies, gaming and sports.

Entertainment 71

Entertainment Agency Media Marketing 71

Adweek

JUNE 17, 2025

Creativity Adobe Doubles Cannes Spend to Court AI-First Creators By Ryan Joe Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix By Audrey Kemp Watch All the Cannes Lions 2025 Grand Prix Winners By Brittaney Kiefer & Audrey Kemp & Cydney Lee Apples Tor Myhren Says AI Will Not Save Advertising in Rallying Cry for Human Creativity By Brittaney (..)

Pharmaceuticals 284

Pharmaceuticals Entertainment Agency Media 284

Exchange Wire

JULY 15, 2025

VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [.]

Entertainment 52

Entertainment Retail Media 52

Adweek

JUNE 16, 2025

By Audrey Kemp --> Stagwell has launched Unreasonable Studios (UNR), a new production company that combines three of its creative agencies—Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios—into one global team. ACE is the entertainment division of Anomaly, focused on original films, series and branded storytelling.

Entertainment 163

Entertainment Agency Fashion Media 163

Adweek

JANUARY 23, 2025

The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY.

Entertainment 246

Entertainment Agency Marketing 246

Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Behavioral Targeting Moonbug Study Reveals the Best Way Ads Can Interact With Parents A dual-path strategy is necessary when addressing a father-mother dynamic Moonbug Entertainment is known for its CoComelon and Blippi YouTube channels.

Entertainment 170

Entertainment Food Conversion Media 170

Digiday

JANUARY 12, 2025

Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. In February, luxury behemoth LVMH announced the creation of 22 Montaigne Entertainment in partnership with Superconnector Studios. Continue reading this article on digiday.com.

Entertainment 81

Entertainment Finance Marketing Advertising 81

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. And measurement tracks the real-world impact of creator marketing.

Retail 175

Retail Entertainment Audience Media 175

illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. Social commerce is when e-commerce is facilitated by social media. This is an increase from 68% of respondents in 2023.

Retail 98

Retail Shipping eCommerce Entertainment 98

Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. “Perception is everything. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 121

ROI Finance Brand Awareness Conversion 121

More About Advertising

DECEMBER 16, 2024

Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide entertainment-led content for brands. The Outfit’s work includes Channel 4, HelloFresh, Ring, McDonalds and Este Lauder.

Entertainment 52

Entertainment Agency Advertising Finance 52

Adweek

JUNE 19, 2025

Agencies IPGs Dimitri Maex Exits for Accenture Song By Audrey Kemp Accenture Songs Next CEO Ndidi Oteh Is Preparing for the AI Era By Rebecca Stewart Mark Reads Legacy and WPPs Next CEO By Rebecca Stewart During Cannes, Climate Activists Are Fomenting Discontent Among Those Back at the Office By Kathryn Lundstrom Dentsu Sports and Entertainment Expands (..)

Agency 235

Agency Entertainment Media Marketing 235

Martech

AUGUST 5, 2024

Companies have been paying for characters to use their products since radio was the entertainment source. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Sometimes it is subtle, while other times, it is obvious or clunky.

SEO 127

SEO MarTech Entertainment Marketing 127

Ad Monsters

NOVEMBER 14, 2024

Users can submit questions about various topics, including news, politics, and entertainment, to ascertain their validity. By leveraging an AI model with Snopes’ extensive archives,they designed FactBot to verify the truthfulness of various claims and rumors.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Adweek

JUNE 5, 2025

@audreygkemp | audrey.kemp@adweek.com Recommended videos The Latest You Might Like What Brands Really Need to Know About Connecting With Gen Z By Gareth Price, Marketing Strategist, Global Clients, Meta Unlocking Real-Time Relevance By GumGum AI Isn’t the Strategy—It’s Just the Tool By Mike Hilts, Head of Product, Stirista The New Requirements for (..)

Agency 243

Agency Entertainment Advertising Media 243

Single Grain

MAY 1, 2025

” This is particularly important in industries seeing rapid growth in AI Overviews, such as entertainment, restaurants, and travel. Track and Refresh Seasonal Content Seasonal trends significantly impact search behavior, especially in industries like travel and entertainment.

SEO 52

SEO Marketing Entertainment Conversion 52

Adweek

JULY 15, 2025

Jackson and Missy Elliott Headline Adidas’ Tribute to a Timeless Icon By Cydney Lee Peroni Wants Italian Beer Ice to be the Drink of Summer By Brittaney Kiefer See Photos From the AI Trailblazers Cocktail Hour and Julie Thompson VIP Dinner in Cannes ADWEEK co-hosted the cocktail hour alongside AI Trailblazers, Cadent, and Julie Thompson By Mark Mwachiro (..)

Agency 182

Agency Entertainment Media Advertising 182

Adweek

JULY 8, 2025

Her career has spanned multiple verticals, including CPG, restaurants, financial services, telecommunications, entertainment, travel, automotive, and government and politics.

Finance 261

Finance Audience Entertainment Advertising 261

Adweek

JUNE 16, 2025

Religion of Sports, Ensemble, and Deep Blue Sports + Entertainment launching Fastest Six Weeks in September with DoorDash and Uncrustables.

Entertainment 273

Entertainment Marketing 273

Adweek

JULY 10, 2025

She spent four years at Virgin Media before that, managing its digital entertainment offering. Prior to Virgin, Rose spent over a decade at Disney, rising to senior vice president and leading the entertainment giant’s interactive media business across Europe. Before joining Microsoft in 2016, she ran Vodafone U.K.’s

Non-Profit 136

Non-Profit Agency Entertainment Media 136

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Electronics 70

Electronics Food Entertainment Retail 70

Playwire

MAY 1, 2025

Key Points Revenue per Engaged Minute (RPEM) measures actual revenue generated during periods of genuine user interaction, providing a more accurate picture of content value than basic time metrics RPEM varies significantly by vertical, with business and technology content typically commanding higher rates than entertainment Email subscribers often (..)

Entertainment 52

Entertainment Audience Media Ad Tech 52

Adweek

JUNE 8, 2025

More recently, it’s been reported that WPP is looking to offload its in-flight entertainment business SpaFax for around $66 million. -based AI company Satalia and the 2023 acquisition of indie creative shop New Commercial Arts (NCA). Read led WPP’s $3.1 billion sale of Kantar to Bain Capital in 2019. billion.

Agency 256

Agency Ad network Media Entertainment 256

Brid.tv

DECEMBER 30, 2024

These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. TargetVideo for Advertisers and Brands FAQ Short-Form Video Ads What Are Short-Form Video Ads? Short-form video ads are typically between 5 and 16 seconds long.

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Adweek

JUNE 23, 2025

“Those signals are telling us that connecting these two worlds is incredibly powerful, and people are very interested in this intersection of beauty, culture, and entertainment,” said Marchisotto. Marchisotto told ADWEEK that a study Hello Sunshine ran shaped the brand’s involvement with Sunnie.

Real Estate 197

Real Estate Retail Media Audience 197

AdvertiseMint

JANUARY 13, 2025

By leveraging the entertaining and emotional impacts of videos, brands can create compelling narratives that resonate with their audience. This integration is crucial in keeping potential buyers engaged and reducing the drop-off rate.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

More About Advertising

JUNE 20, 2025

But it also says something about … The post Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement first appeared on More About Advertising.

Entertainment 52

Entertainment Fashion Agency Advertising 52

Basis

MAY 7, 2025

By incorporating gaming within a holistic media mix and treating it as more than just an entertainment channel, advertising teams can both connect with audiences today and build momentum with up-and-coming generations. Gaming is the new social media for Gen Alpha For Gen Alpha, gaming isnt just about entertainment.

Audience 52

Audience Advertising Entertainment Media 52

More About Advertising

NOVEMBER 29, 2024

Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings.

Entertainment 98

Entertainment Audience Advertising 98

Martech

JULY 1, 2025

They also guide leads down the sales funnel in an easygoing, organic and entertaining way. Let the games begin Thanks to the miracle of marketing science, you can turn any email into a ride at the fair. These innovations help you better understand your customers and refine your offering.

Conversion Rate 117

Conversion Rate A/B Testing eCommerce Conversion 117

Adweek

FEBRUARY 16, 2025

In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. She brings a.

Marketing 173

Marketing Ad Tech Entertainment Conversion 173

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Those that do are likely to achieve better brand awareness and recall.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106

MNTN

NOVEMBER 22, 2024

The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. Steve-O is known for his wild stunts, making him the perfect spokesperson to bring energy and excitement to a demo that was about performance-driven advertising. YouTube Link 2. The content created an intriguing ambience (get it?)

Advertising 52

Advertising Finance Ad Inventory Audience 52

Martech

DECEMBER 4, 2024

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. 6 things to look for.

Audience 120

Audience Entertainment MarTech Marketing 120