Adweek

JANUARY 9, 2024

A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to build a 21,000-capacity venue in the Stratford area of the city, but that was rejected by Mayor Sadiq Khan late last year. Despite.

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Adweek

SEPTEMBER 23, 2022

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

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Adweek

JUNE 20, 2023

CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.

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Adweek

MAY 17, 2023

Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. It will.

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Adweek

MARCH 31, 2023

The team behind the Xbox doesn't want to just entertain, however. Microsoft's Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. They also help train and educate those seeking careers in the gaming industry through developer programs.

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Adweek

JUNE 21, 2022

That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?

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Adweek

OCTOBER 6, 2022

Fox Entertainment finally has its new CEO. announced that Rob Wade would take over as CEO of Fox Entertainment, effective immediately. Most recently, Wade served as president of alternative entertainment and specials at Fox Entertainment. On Thursday, Lachlan Murdoch, executive chair and CEO of Fox Corp.,

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Adweek

SEPTEMBER 4, 2024

election charges full steam ahead now that both conventions are over, as "We the People" anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing.

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Adweek

OCTOBER 28, 2022

midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV.

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Adweek

NOVEMBER 16, 2022

Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Another broadcast president is departing. Kahl has been with CBS for 26 years, and his successor will be Amy Reisenbach--currently evp, current programs, CBS. The news was announced Wednesday in.

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Entertainment 261

Adweek

JUNE 14, 2023

The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.

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Adweek

DECEMBER 8, 2022

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas.

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Ad Tech Daily

SEPTEMBER 25, 2024

NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, (..)

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Adweek

JUNE 19, 2022

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind "Noitamalcer" ("reclamation" backwards), a one-minute ad focused on Black resilience.

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Adweek

AUGUST 15, 2022

Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage. The move marks the latest publisher attempt to capitalize on the rising consumer and commercial interest in the streaming landscape.

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Adweek

OCTOBER 31, 2022

The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne.

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Exchange Wire

OCTOBER 21, 2024

Today, we’re taking a look at entertainment- the future of CTV, audio and much more. The post Industry Review 2025: CTV, Gaming and the Future of Entertainment appeared first on ExchangeWire.com. ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year.

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Adweek

JULY 10, 2024

From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents.

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Adweek

SEPTEMBER 16, 2024

Football is back for another season, along with those weekly Thursday night installments watching Taylor Swift cheer on her NFL beau and Kansas City Chiefs star Travis Kelce. The tight end's team has retained its winning streak so far, but he and his team have also been busy off the pitch, cultivating a new marketing.

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Martech Series

MARCH 1, 2023

Mixhalo, the augmented audio platform that unlocks high-fidelity, low-latency audio for fans at live events, and TSX Entertainment, the ultimate entertainment destination where fans will tune in for epic experiences and artist-defining moments, today announced a new partnership to bring riveting live entertainment experiences to Times Square NYC.

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Playwire

JULY 21, 2024

Key Points Stick to the Standard: Entertainment websites should utilize common root schema types such as article, person, and organization, which are standard across most websites. Category-Specific Schema: Additional schema types should be implemented based on the entertainment category of the website.

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Martech Series

DECEMBER 18, 2022

the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 is a business marketplace app for entertainment executives and creatives in the entertainment industry. Tools like tap.

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Adweek

SEPTEMBER 26, 2023

In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production.

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Adweek

SEPTEMBER 20, 2022

Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries. Simultaneously it has helped Formula 1 gain new fans, increase TV viewership of.

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Digiday

JANUARY 16, 2024

This week’s Future of TV Briefing looks at the potential tie-ups that the media and entertainment could see as the M&A market appears set to heat up. Discovery , such a deal could kickstart yet another wave of merger and acquisition activity in the media and entertainment industry. This is a member-exclusive article from Digiday.

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More About Advertising

JANUARY 17, 2024

” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More About Advertising. ” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More About Advertising.

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Entertainment Agency Advertising Marketing 84

Digiday

OCTOBER 3, 2024

The company has tripled its spending in the sector, according to its global head of sport and entertainment partnerships and Personal Care media lead, Willem Dinger. The way Unilever talks about its gaming efforts says it all.

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Adweek

SEPTEMBER 16, 2022

There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe.

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Adweek

OCTOBER 18, 2024

Fried broke down her career in the second installment of ADWEEK's video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Stephanie Fried's career first took her into politics before shifting into marketing.

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Exchange Wire

JUNE 20, 2024

On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [.]

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Adweek

APRIL 10, 2023

"So, how do I get my brand into the next season of Emily in Paris on Netflix? Not just product placement, but something like McDonald's did with their McBaguette? But less blatant [and] more authentic?" These are questions I've been asked more times than Emily changes her outfits, or Sylvie gives one of her withering.

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Entertainment 261

Exchange Wire

AUGUST 18, 2022

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings. Shopee overtakes Alibaba across international [.].

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Entertainment Marketing 98

Digiday

MARCH 4, 2024

Luxury behemoth LVMH (Louis Vuitton Moët Hennessy) made headlines recently with the announcement of a new venture, 22 Montaigne Entertainment , a new platform in partnership with Superconnector Studios that will use movies and TV to market the company’s 75 brands. This is a member-exclusive article from Digiday.

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Adweek

OCTOBER 17, 2024

"God, it is insane that I have a career," Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "It It is borderline nuts."

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Entertainment 303

Digiday

NOVEMBER 9, 2023

It’s earnings season, meaning we’re getting a look under the hood for some of the leading companies in media and entertainment. This quarter, it’s become abundantly clear that gaming is on the menu for entertainment companies large and small — but mostly large. Discovery’s Q3 2023 earnings call on Wednesday.

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Entertainment Media Marketing 93

Digiday

APRIL 2, 2024

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into the scripted programming market.

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Entertainment Marketing 80

More About Advertising

DECEMBER 16, 2021

WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across its various attractions. The post Wavemaker wins Merlin Entertainments media first appeared on More About Advertising.

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