Adweek

MAY 17, 2023

Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. It will.

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Adweek

OCTOBER 6, 2022

Fox Entertainment finally has its new CEO. announced that Rob Wade would take over as CEO of Fox Entertainment, effective immediately. Most recently, Wade served as president of alternative entertainment and specials at Fox Entertainment. On Thursday, Lachlan Murdoch, executive chair and CEO of Fox Corp.,

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Adweek

JUNE 21, 2022

That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?

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Adweek

OCTOBER 28, 2022

midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV.

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Adweek

JUNE 14, 2023

The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.

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Adweek

NOVEMBER 16, 2022

Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Another broadcast president is departing. Kahl has been with CBS for 26 years, and his successor will be Amy Reisenbach--currently evp, current programs, CBS. The news was announced Wednesday in.

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Adweek

DECEMBER 8, 2022

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas.

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Adweek

OCTOBER 31, 2022

The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne.

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Adweek

AUGUST 15, 2022

Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage. The move marks the latest publisher attempt to capitalize on the rising consumer and commercial interest in the streaming landscape.

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Adweek

JUNE 19, 2022

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind "Noitamalcer" ("reclamation" backwards), a one-minute ad focused on Black resilience.

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Adweek

SEPTEMBER 26, 2023

In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production.

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Martech Series

MARCH 1, 2023

Mixhalo, the augmented audio platform that unlocks high-fidelity, low-latency audio for fans at live events, and TSX Entertainment, the ultimate entertainment destination where fans will tune in for epic experiences and artist-defining moments, today announced a new partnership to bring riveting live entertainment experiences to Times Square NYC.

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Digiday

JANUARY 16, 2024

This week’s Future of TV Briefing looks at the potential tie-ups that the media and entertainment could see as the M&A market appears set to heat up. Discovery , such a deal could kickstart yet another wave of merger and acquisition activity in the media and entertainment industry. This is a member-exclusive article from Digiday.

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Entertainment Media Marketing 86

Digiday

APRIL 2, 2024

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into the scripted programming market.

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More About Advertising

JANUARY 17, 2024

” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More About Advertising. ” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More About Advertising.

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Entertainment Agency Advertising Marketing 84

Digiday

MARCH 4, 2024

Luxury behemoth LVMH (Louis Vuitton Moët Hennessy) made headlines recently with the announcement of a new venture, 22 Montaigne Entertainment , a new platform in partnership with Superconnector Studios that will use movies and TV to market the company’s 75 brands. This is a member-exclusive article from Digiday.

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Martech Series

DECEMBER 18, 2022

the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 is a business marketplace app for entertainment executives and creatives in the entertainment industry. Tools like tap.

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Adweek

SEPTEMBER 20, 2022

Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries. Simultaneously it has helped Formula 1 gain new fans, increase TV viewership of.

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Adweek

APRIL 10, 2023

"So, how do I get my brand into the next season of Emily in Paris on Netflix? Not just product placement, but something like McDonald's did with their McBaguette? But less blatant [and] more authentic?" These are questions I've been asked more times than Emily changes her outfits, or Sylvie gives one of her withering.

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Entertainment 258

Adweek

SEPTEMBER 16, 2022

There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe.

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Digiday

NOVEMBER 9, 2023

It’s earnings season, meaning we’re getting a look under the hood for some of the leading companies in media and entertainment. This quarter, it’s become abundantly clear that gaming is on the menu for entertainment companies large and small — but mostly large. Discovery’s Q3 2023 earnings call on Wednesday.

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AdExchanger

OCTOBER 4, 2022

Fandom paid in the “mid 50s” range, Continue reading » The post Fandom Spies Data Play With Acquisition Of Entertainment Sites appeared first on AdExchanger. On Monday, Fandom snapped up GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine from Red Ventures.

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Exchange Wire

AUGUST 18, 2022

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings. Shopee overtakes Alibaba across international [.].

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Martech Series

JUNE 10, 2022

Domo announced it and production partner Jmills Entertainment are the recipients of seven Telly Awards highlighting the joint achievement in producing Domopalooza 2022 in the 43rd Annual Telly Awards. The post Domo and Jmills Entertainment Win Seven Telly Awards for Domopalooza 2022 appeared first on MarTech Series.

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Entertainment MarTech Audience Media 81

More About Advertising

DECEMBER 16, 2021

WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across its various attractions. The post Wavemaker wins Merlin Entertainments media first appeared on More About Advertising.

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Entertainment Media Agency Advertising 59

Martech Series

JULY 13, 2022

AmazeVR and SM Entertainment will form Studio A, a joint venture that will produce immersive VR concerts using AmazeVR’s proprietary VR concert creation tools while drawing on the extensive network of artists in K-pop and beyond. Together, the two will launch Studio A, which will be based in Seoul, South Korea.

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Entertainment MarTech Marketing Audience 90

Exchange Wire

APRIL 2, 2024

On today’s news digest: Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed Last week, Hulu on Disney+ launched in the US under the Disney Bundle subscription option. The merger has brought [.]

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Entertainment Media 59

Marketing Dive

JULY 11, 2022

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

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Entertainment Audience 82

Adweek

JUNE 7, 2022

Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine. The Kremlin has shut down independent media outlets, issued fines or jail terms to those spreading so-called "fake" news about the military and government--and refers to the invasion as a "special military operation."

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Martech Series

SEPTEMBER 22, 2022

disguise announces the launch of disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. The post disguise Launches Cloud Solution for the Media & Entertainment Industry appeared first on MarTech Series. Manage Complex Projects On a Web Browser; Available on a Free Starter Plan.

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Entertainment Media MarTech Communications 82

Martech Series

SEPTEMBER 30, 2022

In September, the leading blockchain service integrator, Gigster, hosted a live stream with Web3 industry experts on how the technology is disrupting entertainment and has now made the content available online. “Does Web3 connect the entertainment industry? . “Does Web3 connect the entertainment industry?”

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Entertainment Education MarTech Marketing 86

Martech Series

DECEMBER 16, 2022

According to Google Analytics, Clix users are migrating to mobile en masse to first discover their top entertainment choices prior to watching on any screen and platform. These pivotal behavior observations are indicative of a shift in audiences in general demanding additional control over how they navigate entertainment consumption”.

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Entertainment Machine Learning Audience MarTech 77

Adweek

JANUARY 22, 2024

To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. The surrounding entertainment district, Mercedes.

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VideoWeek

MARCH 28, 2023

1 today announced it is sharpening its focus on its entertainment business, which encompasses its traditional TV business, its streaming efforts, and its production studios Seven.One Studios. ” Joyn in the spotlight But while ProSieben is keeping faith with entertainment, it’s not just business as usual for the broadcaster. .

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Entertainment Media Audience Advertising 52

Aronson Ads

MAY 15, 2023

Entertainment media has a huge influence on our culture in a myriad of ways, from how we view the world, to our values, to the way we interact with each other. Entertainment media can be found in the form of books, songs, TV shows, films, plays, podcasts, social media, art exhibitions, and so much more.

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Entertainment AutoMobile Brand Awareness Media 74

More About Advertising

FEBRUARY 1, 2021

Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity.

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Entertainment Media eCommerce Advertising 64

Adweek

APRIL 9, 2024

Fox's unique look attracted paparazzi, generated online buzz and made headlines in entertainment press such as People and E!--the When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. the kind of.

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