Entertainment Related Topics 
Adweek
SEPTEMBER 23, 2022
Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.
Adweek
SEPTEMBER 20, 2022
Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries.
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Adweek
NOVEMBER 16, 2022
Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Another broadcast president is departing.
Adweek
JUNE 21, 2022
That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?
Adweek
DECEMBER 8, 2022
Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas.
Adweek
OCTOBER 6, 2022
Fox Entertainment finally has its new CEO. announced that Rob Wade would take over as CEO of Fox Entertainment, effective immediately. Most recently, Wade served as president of alternative entertainment and specials at Fox Entertainment.
Adweek
OCTOBER 28, 2022
midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S.
Martech Series
MARCH 1, 2023
Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire “Everything we do at TSX is about defining the future of entertainment – and Mixhalo certainly embodies that,” said Ivan Yee, Co-CEO of TSX Entertainment.
Adweek
JUNE 19, 2022
MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth.
Adweek
SEPTEMBER 16, 2022
There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe.
Martech Series
DECEMBER 18, 2022
the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 In the ever-changing business of entertainment, opportunity is key.
Adweek
OCTOBER 11, 2022
Italian video game publisher 505 Games, which produces titles such as Control, Ghostrunner, Death Stranding and Dead By Daylight, has hired Havas Entertainment as its global media agency in a deal that will increase its billings 12-fold.
Adweek
OCTOBER 31, 2022
The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne.
More About Advertising
DECEMBER 16, 2021
WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across its various attractions. The post Wavemaker wins Merlin Entertainments media first appeared on More About Advertising.
Adweek
JUNE 7, 2022
Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine.
VideoWeek
MARCH 28, 2023
today announced it is sharpening its focus on its entertainment business, which encompasses its traditional TV business, its streaming efforts, and its production studios Seven.One Studios. This relates to ProSieben’s entire entertainment segment, not just Joyn specifically.
Martech Series
FEBRUARY 6, 2023
The world’s first decentralized live entertainment platform based on Web3 and blockchain technology is now live! Crybeto, founded in August 2022, is the world’s leading decentralized live entertainment platform that supports single-bet payouts!
More About Advertising
FEBRUARY 1, 2021
Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity.
AdExchanger
OCTOBER 4, 2022
Fandom paid in the “mid 50s” range, Continue reading » The post Fandom Spies Data Play With Acquisition Of Entertainment Sites appeared first on AdExchanger. Fandom is building out a full-funnel offering for marketers.
Martech Series
SEPTEMBER 22, 2022
disguise announces the launch of disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. The post disguise Launches Cloud Solution for the Media & Entertainment Industry appeared first on MarTech Series.
Martech Series
DECEMBER 16, 2022
According to Google Analytics, Clix users are migrating to mobile en masse to first discover their top entertainment choices prior to watching on any screen and platform. We know they don’t want more guides and grids to struggle through as they search for their entertainment experience.”.
Martech Series
JULY 13, 2022
AmazeVR and SM Entertainment will form Studio A, a joint venture that will produce immersive VR concerts using AmazeVR’s proprietary VR concert creation tools while drawing on the extensive network of artists in K-pop and beyond.
VideoWeek
NOVEMBER 2, 2022
Tubi has posted almost 30 percent revenue growth for Q3 2022, marking the first time the FAST service has surpassed its parent Fox Entertainment’s other advertising revenues.
AdPulp
MARCH 29, 2021
PepsiCo wants to entertain you. The post PepsiCo Wants to Entertain You appeared first on Adpulp. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango.
Martech Series
FEBRUARY 16, 2023
The MFTs Boot Camp Decentralized Storytelling, A Web3-powered Virtual NFT Community, With AI -VR- AR for Writing Story A Film3, future of digital entertainment Storytelling NFT is arriving at your doorstep!
More About Advertising
FEBRUARY 18, 2022
The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports and entertainment business as the bank looks to celebrate a 20-year connection with the UK’s.
Marketing Dive
JULY 11, 2022
UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers
Martech Series
OCTOBER 18, 2022
The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.
Marketing Dive
DECEMBER 19, 2022
As sports engagement continues to evolve, HS&E will support the league’s global expansion and build fan experiences
Martech Series
SEPTEMBER 30, 2022
In September, the leading blockchain service integrator, Gigster, hosted a live stream with Web3 industry experts on how the technology is disrupting entertainment and has now made the content available online. “Does Web3 connect the entertainment industry?”
Marketing Dive
JANUARY 10, 2023
Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance
Martech Series
JUNE 30, 2022
a trusted partner for planning, transacting, and evaluating media, announced that LinkedIn has named it as a top 25 place to work in the Media and Entertainment Industry. Entertainment achievements comScore Industry LinkedIn Media News Promotions
More About Advertising
AUGUST 24, 2021
Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same. One issue is where do ads end and branded entertainment start?
Martech Series
JUNE 10, 2022
Domo announced it and production partner Jmills Entertainment are the recipients of seven Telly Awards highlighting the joint achievement in producing Domopalooza 2022 in the 43rd Annual Telly Awards. The Joint Virtual Production Brings Home Four Gold, One Silver and Two Bronze Awards.
More About Advertising
FEBRUARY 7, 2023
Dentsu Creative has launched an entertainment division and has recruited Juan Woodbury – who this week won a Grammy for his work with performance poet J. Woodbury becomes global head of branded content and entertainment, based in Chicago. The post Dentsu hires Grammy-winning DJ and adman to head new entertainment division first appeared on More About Advertising.
Exchange Wire
AUGUST 18, 2022
In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.
More About Advertising
JULY 13, 2021
PWC has painted a rosy picture for UK advertising in its latest Global Entertainment & Media (E&M) Outlook. The post Ads to fuel UK entertainment and media boom says PWC first appeared on More About Advertising.
Martech Series
SEPTEMBER 12, 2022
The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized.
More About Advertising
APRIL 14, 2021
It’s also grouped some of Havas Media Group’s offerings into Havas Entertainment and HE has now hired Sarah Leccacorvi from O2 as head of creative and. The post Havas Entertainment boosts team with Leccacorvi from O2 first appeared on More About Advertising.
Digiday
JUNE 13, 2022
Liberty Mutual isn’t alone in partnering with an entertainment property for advertising. And Bushmills and entertainment AI company BEN Group partnered with Netflix to release a limited edition whiskey product in support of the original series Peaky Blinders.
More About Advertising
MAY 26, 2021
Havas Entertainment has won the “eight figure” media account for UKTV, home of channels including Dave, UK Gold, crime channel Alibi, and Yesterday. Alasdair Weddell, UKTV’s director of media, said: “Havas Entertainment stood out as.
Martech
NOVEMBER 8, 2021
Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” How Sony Interactive Entertainment built a winning marketing data strategy.
Martech Series
NOVEMBER 1, 2022
As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code.
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