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Disney Brings New Advertiser Automation to Live Sports and Entertainment

Adweek

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.

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How CeraVe built a $2B brand by blending education and entertainment

Marketing Dive

In each effort, the brand used entertainment as a spoonful of sugar to make its medical, educational pitch — its brand purpose — easier to swallow. We were fortunate enough to partner with derms that had that tone of voice, social power and social savviness to make dermatology accessible and entertaining.”

Education 107
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Bad Bunny’s Love Letter to Puerto Rico Earns His Label a Cannes Lions Grand Prix

Adweek

Elsewhere, Clash of Clans, Mercado Livre, and Hyundai also took home Grand Prix awards in the Entertainment category. Elsewhere, Clash of Clans, Mercado Livre, and Hyundai also took home Grand Prix awards in the Entertainment category. ADWEEK rounded up the winners below. player Erling Haaland. billion media impressions.

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DDB Worldwide Crowned Cannes Lions Network of the Year for 2025

Adweek

DDB Latina Puerto Rico was presented with the top award in the Entertainment Lions for Music for its “Tracking Bad Bunny” campaign for Rimas Entertainment. The push featured the opening notes of iconic songs from artists like Beyoncé and The Beatles, challenging fans to guess the songs on social.

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Great Minds Think Unalike: Advertising Week’s 20-Year Evolution

Adweek

From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping.

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Baby Teeth Wants to Entertain, Not Advertise

Adweek

Baby Teeth, the creative company founded by ex-advertising execs Lynsey Atkin, Rebecca Lewis, and Chris Watling, is part of a wave of startups emerging from industry upheaval

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Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix.

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