Martech Series

DECEMBER 16, 2022

Clix , the fast-growing digital “guidance guru” for streaming movies, series and Clix’ original content reports that 99 percent of its 12 million global audience are watching via mobile phones and tablets.1 We know they don’t want more guides and grids to struggle through as they search for their entertainment experience.”.

Entertainment 77

Entertainment Machine Learning Audience MarTech 77

Marketing Dive

JULY 11, 2022

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

Entertainment 82

Entertainment Audience 82

Martech Series

JUNE 10, 2022

Domo announced it and production partner Jmills Entertainment are the recipients of seven Telly Awards highlighting the joint achievement in producing Domopalooza 2022 in the 43rd Annual Telly Awards. This year’s submissions told new stories and shared new ideas with audiences.

Entertainment 81

Entertainment MarTech Audience Media 81

Martech Series

JANUARY 3, 2023

Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. The differential was even greater among affluent audiences (2.3X Discovery Announce Audience Measurement Agreement appeared first on MarTech Series.

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Martech Series

JULY 13, 2022

AmazeVR and SM Entertainment will form Studio A, a joint venture that will produce immersive VR concerts using AmazeVR’s proprietary VR concert creation tools while drawing on the extensive network of artists in K-pop and beyond. Together, the two will launch Studio A, which will be based in Seoul, South Korea.

Entertainment 90

Entertainment MarTech Marketing Audience 90

Martech Series

FEBRUARY 16, 2023

The MFTs Boot Camp Decentralized Storytelling, A Web3-powered Virtual NFT Community, With AI -VR- AR for Writing Story A Film3, future of digital entertainment Storytelling NFT is arriving at your doorstep! With over 20 years of experience in the world of art and entertainment, we’ve got the portfolio to make this happen!

Entertainment 72

Entertainment MarTech Audience Communications 72

Adweek

DECEMBER 1, 2023

But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".

Entertainment 256

Entertainment Audience Food 256

Digiday

MARCH 25, 2024

To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those things in-person through events. Continue reading this article on digiday.com.

Entertainment 74

Entertainment Advertising Audience Media 74

VideoWeek

MARCH 28, 2023

1 today announced it is sharpening its focus on its entertainment business, which encompasses its traditional TV business, its streaming efforts, and its production studios Seven.One Studios. ” Joyn in the spotlight But while ProSieben is keeping faith with entertainment, it’s not just business as usual for the broadcaster. .

Entertainment 52

Entertainment Media Audience Advertising 52

Martech Series

OCTOBER 18, 2022

The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.

Entertainment 99

Entertainment Media Pop-Up MarTech 99

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We But this shift in viewership might not be as obvious as that.

Audience 98

Audience Retail Fashion Entertainment 98

MNTN

OCTOBER 17, 2022

By now, you’ll have started deploying some scarily good campaigns…but as you ramp up your promotional activity as you reach the finish line, it’s also a good idea to switch up your audience targeting strategy too to cover all of your bases. Audience Name: Halloween Shoppers. Audience Provider: Cubiq. Audience Provider: Comscore.

Audience 52

Audience Entertainment Food Retail 52

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

Entertainment 92

Entertainment Marketing Data Management Platform Demand Side Platform 92

Digiday

JUNE 13, 2022

Liberty Mutual isn’t alone in partnering with an entertainment property for advertising. We feel that consumers are interested in seeing this in their advertising, too, and making advertising a little bit more entertaining and less sort of disruptive to the content that you want to be streaming.”.

Entertainment 71

Entertainment Advertising Marketing Retail 71

MNTN

DECEMBER 5, 2023

With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. Engaging Content CTV platforms offer a wide range of engaging content that caters to diverse audiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Adweek

JULY 21, 2023

There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. To break through, a higher creative standard is being.

Entertainment 230

Entertainment Social Advertising Marketing Audience 230

Martech Series

SEPTEMBER 23, 2022

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising. Anteriad announced a new collaboration with TransUnion.

Audience 86

Audience Marketing Entertainment MarTech 86

MNTN

JANUARY 13, 2023

With viewers keeping their eyes glued to the screen over the next few weeks as we countdown to touchdown time, let’s take a look at some audience segments you can apply to your MNTN Performance TV campaigns. Audience Name: Superbowl Celebrators. Audience Provider: Cuebiq. Audience Name: TV Commercials. Audience Name: Fox.

Audience 52

Audience Entertainment Advertising Marketing 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Adweek

OCTOBER 13, 2022

Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.

Entertainment 278

Entertainment Audience Retail 278

MNTN

NOVEMBER 17, 2022

You’re probably wondering what this rather nebulous audience segment could possibly mean. We covered this (well, one part) recently with a blog post that shares seven audience segments that travel brands should be targeting. Audience Name: Work From Home/Telecommuters. Audience Provider: Adstra. Could it be travel?

Audience 52

Audience Entertainment Advertising Marketing 52

Adweek

DECEMBER 1, 2022

Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers. Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency.

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Agency Fashion Entertainment Audience 243

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75

Adweek

JUNE 2, 2022

Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video.

Entertainment 259

Entertainment Audience Media 259

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

Fashion 217

Fashion Entertainment Audience Agency 217

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

More About Advertising

APRIL 2, 2024

KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch.

Media 105

Media Entertainment Impressions Agency 105

InMobi

MAY 18, 2020

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late?

Entertainment 52

Entertainment Electronics Audience Impressions 52

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Digiday

NOVEMBER 14, 2022

Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research , and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB. Delivering localized and personalized CTV ads.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Digiday

JUNE 26, 2022

This partnership will give Omnicom and its clients access to Walmart’s audience and is an ongoing example of the retail industry’s influence on media and tech. Ad availability, audience size, and location all factor in what kind of ads and, therefore, profits each streamer will make.

Entertainment 67

Entertainment Media Advertising Communications 67

Martech Series

JANUARY 6, 2023

Aptly named as Desi Play TV, the channel aims to reach out to the desi audience worldwide, who can play premium quality content anytime, for free. Baskar Subramanian , Co-founder and CEO of Amagi, said, “ At Amagi, we cherish every opportunity we can get to bring great content closer to its intended audience.

Entertainment 92

Entertainment Food MarTech Audience 92

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Developing dynamic creative to fine-tune targeting.

Audience 67

Audience Marketing Video Ads Entertainment 67

Digiday

JANUARY 24, 2023

Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.

Clickbait 69

Clickbait Audience CPM Entertainment 69

Digiday

JANUARY 19, 2023

Instead, they’re doing it in search of new audiences. While CNN focuses on snippets of actual daily news stories as they unfold using videos that are anywhere up to almost 10 minutes long, The Daily Wire concentrates on entertaining news and uses TikTok trends and filters in posts that only last about a minute. Entertaining content is.

Audience 87

Audience Pop-Up Entertainment Conversion 87

Digiday

OCTOBER 18, 2022

These social media features are helping brands attract, engage and entertain Gen Z audiences, especially within popular fashion and beauty channels. “These features are allowing this audience to try on lipstick or foundation and put it against their skin,” said Meketa-Poirot. Engaging Gen Z with viral content.

Audience 68

Audience Media Fashion Entertainment 68