InMobi

MAY 18, 2020

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late?

Entertainment 52

Entertainment Electronics Audience Impressions 52

Digiday

DECEMBER 20, 2023

Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 billion during its theatrical run but its seemingly endless brand licensing deals made the brand ubiquitous.

Marketing 97

Marketing Entertainment Impressions Agency 97

Martech

MARCH 7, 2024

My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot.

Impressions 91

Impressions MarTech ROI Entertainment 91

Martech Series

JANUARY 2, 2023

With the option to customize specific elements and themes, as well as add new chapters or twists to existing stories, the entertainment never has to end. The impressive capabilities of AI are on full display with Maigic Book, as it is able to generate personalized stories that feel like they were written specifically for the user.

Entertainment 85

Entertainment Impressions MarTech Marketing 85

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. ” “Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States,” said Bob Gruters, Loop Media’s Chief Revenue Officer. “We

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

DECEMBER 17, 2021

Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. It’s new, it’s improved, it’s $3.99.

Shipping 114

Shipping Entertainment Impressions Communications 114

illumin

APRIL 9, 2024

Ads should be engaging and leave a lasting impression. TV-style commercials work because they entertain and engage. This ad is also funny, tells a story, entertains the viewer, and builds lasting engagement. Marketers should place ads alongside relevant content, taking advantage of contextual targeting principles.

Advertising 59

Advertising Entertainment Audience Ad Tech 59

EGC Group

JUNE 10, 2022

People everywhere are creating engaging, entertaining videos to post. New features were recently introduced to Instagram Reels—courtesy of parent company, Meta —to enhance many already impressive capabilities. Among these people are business owners and marketers, who now have nearly limitless opportunities to showcase their brands.

Entertainment 52

Entertainment Impressions Marketing 52

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. Processing.Please wait.

Viewability 91

Viewability Impressions Entertainment Audience 91

Martech Series

AUGUST 3, 2022

Before entering the mobile growth space, Scott spent nearly a decade in FP&A and marketing analytics for two of the most recognized names in the gaming industry, Station Casinos and Caesars Entertainment. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Impressions 79

Impressions Entertainment MarTech Marketing 79

Rob Campbell

JANUARY 24, 2024

What’s also impressive is that they’ve been able to keep all of their ‘unsavoury’ elements and maintain their popularity. More than that, imagine what the revenue is going to look like. It’s already the biggest selling game and franchise in gaming console history – with over US$8 billion sold.

Entertainment 60

Entertainment Impressions Advertising 60

Martech Series

FEBRUARY 14, 2023

Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs).

Ad Server 80

Ad Server Media A/B Testing Entertainment 80

Martech Series

AUGUST 17, 2022

to the Polish ad industry; with the cyber security company providing quarterly updates around trends in ad impressions and revenue. listed websites and outlines trends in ad impressions and revenue on Polish IP-infringing Sygna? Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100. websites during the latest quarter.

Marketing 87

Marketing Impressions MarTech Entertainment 87

Martech Series

DECEMBER 29, 2022

Spectra Vail, a distributed multi-cloud data management software solution, achieved significant success with multiple awards across cloud, digital media, and media and entertainment organizations. The winners were chosen based on true innovation and commitment to the industry.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Digital Turbine

FEBRUARY 13, 2024

From Taylor Swift’s cheering to Usher’s roller-skating, there was plenty of entertainment for viewers of all kinds. This year’s telecast broke viewership records, with 123.4 million viewers tuning in to watch the Kansas City Chiefs clinch victory (again!) over the San Francisco 49ers. And that didn’t stop with the commercials.

Entertainment 52

Entertainment Impressions Audience Marketing 52

Martech Series

JULY 19, 2022

Wow Media’s impressive inventory of over 20 digital billboards in Los Angeles’ entertainment and travel hub is available on traditional programmatic platforms, but by utilizing WOWNOW buyers no longer have to search through a sea of other irrelevant media, with no guarantees of availability.

Media 82

Media Entertainment Impressions MarTech 82

Martech Series

DECEMBER 29, 2022

LiveOne , an award-winning, creator-first, music, entertainment and technology platform, announced today that Courtside Group, Inc. sports, entertainment, true-crime, business, society & culture, self-help, etc.). Over 1,200 Podcasts on LaunchpadOne – An Exclusive Platform for Start-Up Podcasts. A leading U.S.

Entertainment 75

Entertainment Impressions MarTech Audience 75

Martech Series

SEPTEMBER 23, 2022

London-based deep tech start-up, Hadean, has secured $30 million in funding to build out its record-breaking metaverse infrastructure technology – already supporting virtual worlds in immersive entertainment and enterprise digital twins. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Entertainment 91

Entertainment MarTech Education Impressions 91

Martech Series

AUGUST 25, 2022

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise.

Entertainment 87

Entertainment Impressions Retail MarTech 87

Martech Series

DECEMBER 28, 2022

Modern consumers want solutions to their problems and are entertained as well. Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. You are in full control of your ads. Native Ads empower publishers and customers. They are more trustworthy than traditional ads.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

VideoWeek

MAY 18, 2023

This content, bundled into categories such as entertainment and pop culture, food and recipes, sports, and music, contains a mix of professionally produced and user generated content. YouTube says that 70 percent of CTV impressions are now bought via Select.

Food 105

Food Entertainment Impressions Advertising 105

Martech Series

MARCH 2, 2023

By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Digital Turbine

DECEMBER 15, 2022

A well-crafted in-app advertising strategy to go with the brand recognition will make sure your app is getting enough impressions until the audience is ready to download and fulfill that task. More than half of consumers say they download an app because they need it for a specific task.

Entertainment 119

Entertainment Impressions Audience Advertising 119

Martech Series

JUNE 14, 2022

“With 227 million gamers in the US, and over 3 billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders. . “Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. That’s a wasted impression,” laughed DeZao. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

Cookies 133

Cookies Impressions Retail MarTech 133

Digital Turbine

JUNE 19, 2023

Engaging storytelling paired with fun interactivity is what you need to prompt entertained users to spread the word. Whether through compelling storytelling in video ads, interactive elements that leave a positive impression, or enticing offers that keep customers coming back, mobile ads have the ability to build strong brand connections.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Digiday

OCTOBER 5, 2022

It’s one thing to serve impressions; it’s another for a brand to make an impression that drives campaign results. Video ads are increasingly cinematic, which, while entertaining, doesn’t automatically ensure the successful delivery of marketing goals and KPIs. Keep branding front and center.

Audience 68

Audience Marketing Video Ads Entertainment 68

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. Tutorials should be direct and dry--the goal is not to entertain, as your audience is here for a specific reason. Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

MNTN

DECEMBER 1, 2022

Meanwhile, last week saw the world’s biggest sporting event—the World Cup—entertaining billions around the globe as US consumers participated in a record-breaking Black Friday. As sports entertainment continues its inevitable march away from linear and towards streaming, this focus on CTV is only going to increase from both brands and fans.

Entertainment 98

Entertainment Audience Impressions Retail 98

Monetize More

JUNE 28, 2022

Ad revenue = ad impressions multiplied by eCPM. This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM.

CPM 52

CPM Impressions CPC CPA 52

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. The report revealed a 109% increase in ad impressions, an 84% rise in HOV, and 110% growth in ad opportunities on the Amagi platform.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78