Unruly

MAY 2, 2023

About TCL FFALCON TCL FFalcon is the world’s leading Internet and AI×IoT service platform responsible for the system development and operation of TCL smart screens and other devices, while expanding into TV, OTT boxes and non-TCL brand hardware devices such as smart projectors.

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Martech Series

OCTOBER 17, 2022

With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.

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Advertising Demand Side Platform MarTech Marketing 87

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. Albeit, Magnite maintains that it’s business as usual and that DSPs are still its primary trading partners.

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Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If Scroll down for a video breaking down the differences between in-stream and out-stream video ads. Of course, IAB Tech Lab’s guidelines are only that.

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Digiday

JUNE 14, 2022

These days, 70% of gamers say that smartphones are their preferred device, with 18% solely gaming on their phones, according to a recent report by the Entertainment Software Association. Women account for a higher level on mobile than they do on console,” said ESA president and CEO Stanley Pierre-Louis.

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Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

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Basis

NOVEMBER 2, 2022

Demand-side platforms ( DSP ) are automated ad buying platforms that allow advertisers to purchase and manage digital ads. Learn more about demand-side platforms. content category (news, sports, entertainment, etc.), Learn more about automated CTV advertising here.

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Advertising Viewability Demand Side Platform Video Ads 81

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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MNTN

AUGUST 23, 2022

With so many entertainment possibilities out there, the battle for attention has never been quite as intense as it is now. There are demand-side platforms (DSPs) whose ad-buying software allows you to target third-party audience segments in a campaign while you place bids–but they often charge for the privilege.

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Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.”

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Cookies Demand Side Platform Ad Tech Education 69

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Zee Reportedly Backs Out of Disney Cricket Deal Zee Entertainment has walked away from its cricket deal with Disney, Reuters reported on Thursday. percent YoY.

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VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Clare Laycock, SVP and Head of lifestyle and Entertainment Brands. Some have asked, is it necessary to offer a video service?

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Digiday

MAY 2, 2023

CTV ad tech asserts itself Programmatic has become an important component of buying ads on streaming services and connected TV platforms, and ad tech firms, like demand-side platforms and supply-side platforms, are seeking to separate themselves from one another.

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VideoWeek

FEBRUARY 16, 2024

Roku Warns of Future Challenges After Strong Q4 Roku shares fell 15 percent on Thursday, after the TV and streaming company warned that 2024 posed a “challenging” environment for media and entertainment spending. But Roku posted strong results for Q4, adding 4.2 The programme included raising Canal+’s holding to 29.33

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Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The platform offers a mix of on-demand content and live TV, making it a popular choice for cord-cutters who still want access to live programming.

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Ad Inventory Entertainment Audience Advertising 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Gaming, social, utility, and entertainment companies are quite dependent on in-app advertising (IAA). Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

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VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform.

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Digiday

DECEMBER 13, 2022

Roku — which not only owns a connected TV platform but also operates its own ad-supported streaming service The Roku Channel as well as demand-side platform OneView — is internally working on adding support for pod bidding. ” — Entertainment executive. Numbers to know. immigrants.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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VideoWeek

APRIL 26, 2024

percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. The MFE boss (son of former Italian Prime Minister Silvio Berlusconi) said the company should look to cash in on those ventures, and reinvest the proceeds in its core TV/entertainment business. Read on VideoWeek.

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Digiday

NOVEMBER 22, 2022

Historically, 70% of CTV ads were purchased directly from streaming ad sellers through old-school insertion orders, and the remaining 30% were purchased programmatically through third parties, such as via demand-side platforms. But in Q3, the split was 60-40. What we’ve heard. <100: Number of U.S.

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Impressions Demand Side Platform Advertising Entertainment 69

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Parsons most recently worked as head of publishing at digital entertainment and media platform Azerion UK. Roku has named Fox Entertainment CEO Charlie Collier as its new president. The Week in TV.

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VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. ProSieben has also downgraded its full year forecast, from revenues of €4.6 billion to €4.375 billion. The Trade Desk Posts 35 Percent Growth in Q2.

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VideoWeek

JUNE 16, 2023

The industry forum aims to proactively engage with consumers, platforms, regulators and media. The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. These latter two units will jointly operate under the banner of Nexxen CTRL.

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Video Ads Retail Media Ad Tech 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app.

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Advertising Banner Rich Media Brand Awareness 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. BBC Appoints Kalpna Patel-Knight as Head of Entertainment. This Week on VideoWeek.

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VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The review comes as Amazon conducts a company-wide cost cutting programme, which will also see 27,000 jobs cut across the business.

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VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

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VideoWeek

MARCH 17, 2023

Azerion Co-CEO Steps Down During Shareholder Investigation Gaming and entertainment holding company Azerion saw its co-CEO and founder step aside this week, while the firm undergoes investigation by the Dutch Authority for the Financial Markets (AFM).

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InMobi

MAY 29, 2020

For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In this 23-minute conversation, we talked about the current state of InMobi Exchange , how different demand-side platforms are coping with COVID-19 and what brand marketing looks like today.

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Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms.

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VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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VideoWeek

AUGUST 8, 2023

And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. The deal is subject to review by the German Federal Cartel Office. percent (to €152 million) during the six-month period.

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Demand Side Platform Entertainment Advertising Audience 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

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Digiday

FEBRUARY 14, 2023

Advertisers can manage these cross-service exposures through a demand-side platform if they are buying ads programmatically, but typically advertisers need to enlist multiple DSPs for their streaming campaigns. ” — Entertainment executive Hulu’s next home?

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