Fuel Lines
MARCH 14, 2019
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
Ad Espresso
FEBRUARY 6, 2019
Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results. These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get Read more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
JANUARY 30, 2019
This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water instead of booze. It’s not just any water, though, this is Guinness Clear.
Gods of Advertising
NOVEMBER 25, 2019
Over the years, creative leadership has meant different things to different people in different kinds of agencies. The following is meant to clarify what it could (and probably should) mean to an agency right now and moving forward… The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow organically.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
AUGUST 17, 2019
Rory Sutherland is a deep thinker with the ability to cut through the b t. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland cooly replies: “Oh. I think that the […]. The post For Good Things To Happen, Brands First Need To Be Famous appeared first on Adpulp.
Single Grain
SEPTEMBER 27, 2019
Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fuel Lines
MAY 8, 2019
Distracted driving accounts for a whopping 64% of all car accidents. Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction.
Fuel Lines
SEPTEMBER 12, 2019
Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement.
Fuel Lines
MARCH 28, 2019
Thought leadership influences prospects to help agencies win,?retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients. Definition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewa
Fuel Lines
APRIL 26, 2019
Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Fuel Lines
JULY 11, 2019
Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs.
Fuel Lines
OCTOBER 3, 2019
Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. - RSW/US New Business Survey Report Click To Tweet. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation?
Fuel Lines
FEBRUARY 21, 2019
There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. But how do you know when the iron’s hot? Predicting these timelines is part art, part science. The new business insight team at Winmo’s prospecting publication WinmoEdge even has an algorithm that monitors 17 variables known to impact agency shake ups (and predict them with 80% accuracy on their Vulnerable Account
Fuel Lines
DECEMBER 9, 2019
Without a differentiated position, new business is much harder than it needs to be. . Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Fuel Lines
APRIL 30, 2019
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment.
Ad Espresso
OCTOBER 10, 2019
A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it. And with social media costs projected to increase 73% over the Read More.
More About Advertising
FEBRUARY 3, 2019
Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH.
More About Advertising
DECEMBER 31, 2019
“Where one road ends another begins” says Volkswagen in this ‘The Last Mile’ homage to the Beetle, Hitler’s famed “people’s car” that moved magically to become the favoured wheels of the hippie generation, thanks in part to some outstanding advertising from Doyle Dane Bernbach, back in the Sixties the ultimate New York Jewish agency.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 18, 2019
Independent London agency Red Brick Road is ending the year on a high note with two new clients: Canderel and Pure Via sweeteners and Proximo Spirits, which distributes a number of brands including Jose Cuervo and Bushmills. RBR will focus particularly on mass market tequila brand 1800. Canderel and Pure via are owned by Merisant.
More About Advertising
DECEMBER 18, 2019
‘Tis the season of the Christmas ad. Frosty night-time scenes, glittering magical themes and brightly wrapped boxes fill our screens accompanied by familiar or nostalgic music, all designed to pluck at our heart strings and help us go shopping. The themes and motifs are familiar, but what is going on when it comes to influencing.
More About Advertising
SEPTEMBER 24, 2019
We only ask because the UK Supreme court has ruled that most of PM Boris Johnson’s wheezes – like proroguing Parliament – are not legal (the court says Parliament is still sitting.) Johnson tried to claim he did this – suspending Parliament – to prepare a Queen’s speech (outline of the Government’s legislative programme) not.
More About Advertising
AUGUST 27, 2019
Doritos is making a big show of omitting its brand name from a new US ad campaign by Goodby Silverstein & Partners. The idea is that Doritos’ target Gen Z audience doesn’t respond to overt advertising, so instead they are getting a very knowing but unbranded campaign: Doritos has even removed the logo and all.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 27, 2019
FCB has resigned Beiersdorf’s global Nivea account, after working on it for over 100 years. The split allegedly follows a client remark that “we don’t do gay” on viewing submitted creative work. FCB and Nivea are staying schtum although FCB CEO Carter Murray confirmed the split in an internal memo. Nivea is set to call.
More About Advertising
JANUARY 18, 2019
So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s a diverting (and pleasingly short) expression of what it means and can do from Lee.
More About Advertising
AUGUST 21, 2019
I’m really looking forward to my year as President of the 2019 Sharks festival (September 18-21). It’s funny to think that just over a year ago, my relationship with advertising awards was so very different, I’d genuinely fallen out of love with them. It all seemed a bit too political and definitely too bloody expensive.
More About Advertising
AUGUST 22, 2019
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming services. As ITV announce a second annual series of the popular Love Island, we learnt.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 10, 2019
Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of Home advertising. It’s easy to suppose.
More About Advertising
DECEMBER 5, 2019
Norway’s Posten Norge and Oslo agency Pol are offering a new spin on the ‘Immaculate Conception’ this Christmas, featuring Mary, a comely postman and a suspiciously blond baby. POSTEN "Virgin Birth" from Filip Nilsson on Vimeo. Would probably cause a monumental stink if such a US or UK advertiser did it. Charming.
More About Advertising
MAY 28, 2019
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 more to run in a pair of Nike trainers; not because they make us run.
More About Advertising
MARCH 17, 2019
This is a rare thing – an ad that really makes you stop and stare. Although with BBH and Audi, the chances are better than most. “Two cars perform a synchronized swimming routine” is the kind of creative idea that might have been dismissed by a lot of clients — and it’s not one that.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
271 
Let's personalize your content