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Turkey Manufacturer Butterball Flocks To TikTok

AdExchanger

The post Turkey Manufacturer Butterball Flocks To TikTok appeared first on AdExchanger. Turkey brand Butterball wants to reach millennials because they're the most likely to become first-time Thanksgiving dinner hosts soon, at least according to the company's research.

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Fastbase Inc. Provides WebLeads 8.0 Service Focused on Additive Manufacturing to 3DX Industries Inc.

Martech Series

OTC: DDDX) with its WebLeads Service too target additive manufacturing leads that visit 3dxindustries.com. is a full-service additive manufacturing and 3D printing company, offering a wide range of 3D printing technologies and materials.

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Acerta Analytics Raises $8M ($10.4M CAD) To Improve Manufacturing Quality in Fast-Changing Automotive Sector

Martech Series

The funding will be used to accelerate Acerta’s mission of providing actionable insights that improve product quality and operational efficiency in precision manufacturing globally. Acerta’s solutions drive significant improvement in manufacturing quality.

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Spiro.AI Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility

Martech Series

Now we are taking it to the next level by addressing the real challenges that manufacturers face around knowing what’s going on with their most important customers, and ensuring they’re providing the best service possible while continuing to build strong customer relationships.”.

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FTC Brings the Heat on Pyrex Manufacturer’s “Made in USA” Claims for Products Made in China

All About Advertising Law

Instant Brands, which manufactures Pyrex-brand products that include a range of mostly glass baking and cooking accessories, has already agreed to the settlement , which requires a payment of a monetary judgment of $129,416.

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Ad Making Is Not Manufacturing, It’s A Discovery Process

AdPulp

The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp. Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […].

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Blue Yonder Recognized as a Finalist for the 2022 Microsoft Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods Partner of the Year Awards

Martech Series

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards.

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Superglue Manufacturer Stuck with $1.2 Million Judgment for Made in USA Violations

All About Advertising Law

Last week the FTC announced it had settled with Chemence, Inc. (“Chemence”) and the company’s president over deceptive “Made in USA” claims. The company was required to pay $1.2

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Breakthrough in AR Optics Means That 3D Holographic Gaming Now a Reality

Martech Series

VividQ , the pioneer of holographic display technology for AR gaming, and Dispelix , the world’s leading waveguide designer and manufacturer, have announced achieving what leading industry figures described as ‘quasi-impossible’ only two years ago.

MarTech 80
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Aimpoint Digital to Drive Value With Optimization Through Gurobi Version 10’s New Features

Martech Series

Gurobi Optimization, the leader in decision intelligence technology, recently announced the release of version 10 of their popular mathematical optimization product, Gurobi optimizer.

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RECON Labs to Showcase Advanced 3D Implicit Neural Representation at CES 2023

Martech Series

A lot of clients of PlicAR such as global e-commerce platform, furniture manufacturers, and home appliance companies already have been fascinated by high-quality 3D models and ease of use.

MarTech 81
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HID Acquires Janam Technologies to Expand Reader Portfolio Within Event Access, Creating a Better Experience for Millions of Fans Around the World

Martech Series

Acquisition enhances HID’s event access portfolio to include handheld readers and mobile pedestals scanning tickets using barcode and RFID technology, including NFC.

MarTech 82
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IDC Spending Guide Sees Worldwide Digital Transformation Investments Reaching $3.4 Trillion in 2026

Martech Series

Core business functions that make up this area include supply chain management, engineering, design and research, operations, and manufacturing plant floor operations.

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ZVerse Launches Early Access of its 3D Collaboration Platform Revaly

Martech Series

” In January, ZVerse offered Revaly in a closed beta program for organizations from the biotech, industrial manufacturing services, consumer products and education sectors. Chief Manufacturing Officer at Nephron Pharmaceuticals.

MarTech 85
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36Kr Enters into Strategic Collaboration with Leading North American Automotive Media Platform FutureCar

Martech Series

Furthermore, FutureCar has received widespread recognition from automotive manufacturers in the U.S., With the rapid development of the NEV industry, China’s vehicle manufacturers are looking to thrive globally, update their technologies and boost their overseas business.

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New B2B Intelligence Platform Launched by The Bliss Group and Ringer Sciences

Martech Series

43% of manufacturing executives engaged on the subject of supply chain visibility in the last year. Industries in the financial services, healthcare, retail, manufacturing and public sectors. Proprietary Audience Intelligence Provides Unique Insights into the C-Suite.

MarTech 83
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DecisionLink Introduces Express Value Insights, A New Framework to Accelerate the Creation of Value Hypotheses

Martech Series

Express Value Insights and ValueCloud are appropriate for the Cybersecurity, Fintech, Healthcare, IT & Software and Manufacturing industries.

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VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

CTV Native Tiles gives TV manufacturers like VIZIO additional non-interruptive ad experiences in the form of pause ads and sponsored scene selection.”.

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J.D. Power Acquires We Predict Data and Predictive Analytics Business

Martech Series

We Predict’s software, which is used by auto manufacturers and suppliers to project future component failures and future warranty claims and costs, will be leveraged by J.D. Acquisition Bolsters J.D.

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MikMak Named 2022 Sammys Award Winner for Organization of the Year

Martech Series

MikMak provides eCommerce analytics and enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the best use of marketing dollars, and drive online sales.

MarTech 91
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NielsenIQ and Gorillas Sign a Cooperative Relationship to Enhance “Quick Commerce” Read and Insights

Martech Series

Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity.

Retail 83
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Following CES, Parks Associates Highlights New Research Showing 63% of US Internet Households Own a Smart TV and 87% Subscribe to at Least One Streaming Services

Martech Series

Roku announced at CES 2023 it would manufacture its own line of smart TVs this year, and many companies showed off new TV technologies. OTT Video Market Tracker highlights the role of TV as smart home control hub.

MarTech 52
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NetSuite Helps Businesses Run Better and Support Growth

Martech Series

These can give organizations the insights and control to increase productivity and profitability by enhancing the financial, inventory management, manufacturing, and project management functionality within NetSuite.

MarTech 83
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Oro Recognized as a Visionary in 2022 Gartner Magic Quadrant for Digital Commerce

Martech Series

announced that Oro , the premier open source digital commerce platform built for manufacturers, distributors, and suppliers, has been recognized by Gartner as a Visionary in its Magic Quadrant for Digital Commerce.

MarTech 83
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The Latest Fragrance Isn’t by a Luxury Designer. It’s by the Florida Lottery.

Adweek

And no, it's not by a high-end designer house or, as was the case not long ago, a car manufacturer. There's a new scent in town. This new fragrance comes courtesy of the Florida Lottery.

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FreeCast App-less Streaming Platform Launching in Winter 2022

Martech Series

It has tested very well with a few popular integrated content providers in our platform currently and we have since begun OS discussions with SmartTV manufacturers.” By aggregating content and eliminating friction, FreeCast promises content providers higher margins and lower churn.

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InContext Solutions Now Available On Microsoft AppSource

Martech Series

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

ROI 85
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How Hyundai Aims to Correct the Way People Say Its Name

Adweek

With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years.

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EnsembleIQ’s Path to Purchase Institute Introduces Reimagined Flagship Event, P2PI LIVE & Expo

Martech Series

Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. 18-20 in Chicago.

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Move Over TikTok and Facebook. Instagram Tops the List for Gen Z Social Commerce

Martech Series

EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power.

MarTech 91
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Equalum Secures $14M in Series C Funding to Expand Delivery of Continuous Data Integration

Martech Series

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Funding to Accelerate Growth, Innovation, and Expansion into New Markets.

MarTech 83
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Lori Pugh Marcum of EnsembleIQ’s Path to Purchase Institute Named to Eventex’s Top 100 Most Influential People in the Event Industry for 2022

Martech Series

Path to Purchase Institute Connects the Commerce Marketing Industry to Intelligence, Innovation and Resources Essential for Solving Business Problems and Driving Growth.

MarTech 56
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Running Shoe Manufacture, Vibram USA Inc., Finds Itself Bare of Substantiation

All About Advertising Law

Building buzz around your product is usually a good thing. But creating a product out of buzz not necessarily so. Vibram USA Inc., a company promoting their FiveFingers minimalist or barefoot running shoes , recently found this out the hard way thanks to some class action lawyers. Barefoot running has long had its advocates, dating back to at least 1960 when Abebe Bikila , an Ethiopian runner, won the Olympic marathon running barefoot (turbo-powered shoes would be my footwear of choice).

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FTC Takes Plastic Lumber Manufacturers to the Wood Shed for Misleading Green Claims

All About Advertising Law

The already peculiar concept of “plastic lumber” is further complicated when manufacturers make false statements about its contents. As new products emerge touting environmental attributes, the FTC continues to warn manufacturers, distributers, and marketers of environmentally-friendly products against misleading consumers as to how “green” the product is.

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Appspace Helps Modernize the Workplace Experience with Google Through Strengthened Partnership

Martech Series

With this comes compatibility of Appspace with a wide range of Google Meet hardware from trusted manufacturers like Asus, Avocor, Lenovo and Logitech. Appspace is now a Chrome Enterprise Recommended vendor and the first digital signage solution for all Google Meet hardware devices.

MarTech 80
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Edward Carroll Appointed New President and CEO of SG360°

Martech Series

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Sales & Marketing Technology Andersen Capabilities Carroll permanent President Chief Executive Officer Clients company's executive team council direct marketing solutions Distribution Edward manufacturing MBA News ROI SG360° United States

CPA 67
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Logitech Runs ‘12 Days of Deals’ Organic Campaign on BeReal

Adweek

Computer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its "12 Days of Deals" organic campaign on newcomer BeReal.

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McCain’s Roblox Experience Aims to Educate Gen Z on Farming Issues

Adweek

This latest 'metaverse' project sees the world's largest manufacturer of potato products introduce.

Education 238
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Sean ‘Diddy’ Combs Goes From Multi-Hyphenate to Multi-State Operator in $185 Million Cannabis Deal

Adweek

Combs will acquire retail, growing and manufacturing facilities in Illinois, New York and Massachusetts.

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Harman International Consolidates Global Advertising and Media Into Havas Group

Adweek

Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers.

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Geminus.AI Announces the Completion of $5.9M Seed Round Led by Lam Capital and SK Inc.

Martech Series

in seed funding led by Lam Capital, the venture capital arm of a leading semiconductor equipment manufacturer and South Korean industrial conglomerate SK, Inc. Geminus.AI to use funds to drive further enhancement of physics-informed AI platform and accelerated go-to-market traction.

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For National IPA Day, Firestone Walker Brews a Short Film on the Art of Hop Farming

Adweek

Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.

Food 233
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Samba TV Lands First Big 5 Agency Integration With Havas Media Group

Adweek

HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.