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Manufacturing Related Topics 
Martech Series
JUNE 29, 2022
Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards.
AdPulp
AUGUST 16, 2017
The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp. Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […].
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All About Advertising Law
FEBRUARY 17, 2021
Last week the FTC announced it had settled with Chemence, Inc. (“Chemence”) and the company’s president over deceptive “Made in USA” claims. The company was required to pay $1.2
Martech Series
JULY 14, 2022
” In January, ZVerse offered Revaly in a closed beta program for organizations from the biotech, industrial manufacturing services, consumer products and education sectors. Chief Manufacturing Officer at Nephron Pharmaceuticals.
Martech Series
AUGUST 25, 2022
announced that Oro , the premier open source digital commerce platform built for manufacturers, distributors, and suppliers, has been recognized by Gartner as a Visionary in its Magic Quadrant for Digital Commerce.
Martech Series
JULY 28, 2022
MikMak provides eCommerce analytics and enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the best use of marketing dollars, and drive online sales.
Martech Series
JULY 25, 2022
Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity.
Martech Series
JULY 28, 2022
InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.
Martech Series
AUGUST 8, 2022
Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. 18-20 in Chicago.
Martech Series
JULY 8, 2022
It has tested very well with a few popular integrated content providers in our platform currently and we have since begun OS discussions with SmartTV manufacturers.” By aggregating content and eliminating friction, FreeCast promises content providers higher margins and lower churn.
Martech Series
AUGUST 9, 2022
The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Funding to Accelerate Growth, Innovation, and Expansion into New Markets.
Martech Series
JUNE 8, 2022
EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power.
Martech Series
JUNE 10, 2022
With this comes compatibility of Appspace with a wide range of Google Meet hardware from trusted manufacturers like Asus, Avocor, Lenovo and Logitech. Appspace is now a Chrome Enterprise Recommended vendor and the first digital signage solution for all Google Meet hardware devices.
Martech Series
AUGUST 5, 2022
Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Sales & Marketing Technology Andersen Capabilities Carroll permanent President Chief Executive Officer Clients company's executive team council direct marketing solutions Distribution Edward manufacturing MBA News ROI SG360° United States
Adweek
SEPTEMBER 21, 2022
A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S.
All About Advertising Law
MAY 20, 2014
Building buzz around your product is usually a good thing. But creating a product out of buzz not necessarily so. Vibram USA Inc., a company promoting their FiveFingers minimalist or barefoot running shoes , recently found this out the hard way thanks to some class action lawyers. Barefoot running has long had its advocates, dating back to at least 1960 when Abebe Bikila , an Ethiopian runner, won the Olympic marathon running barefoot (turbo-powered shoes would be my footwear of choice).
All About Advertising Law
JULY 21, 2014
The already peculiar concept of “plastic lumber” is further complicated when manufacturers make false statements about its contents. As new products emerge touting environmental attributes, the FTC continues to warn manufacturers, distributers, and marketers of environmentally-friendly products against misleading consumers as to how “green” the product is.
Martech Series
JUNE 28, 2022
in seed funding led by Lam Capital, the venture capital arm of a leading semiconductor equipment manufacturer and South Korean industrial conglomerate SK, Inc. Geminus.AI to use funds to drive further enhancement of physics-informed AI platform and accelerated go-to-market traction.
Adweek
SEPTEMBER 12, 2022
In his stand-up routine on advertising, comedian George Carlin said, "America's leading industry is still the manufacture, distribution, packaging and marketing of b t."
Adweek
AUGUST 4, 2022
Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.
Adweek
SEPTEMBER 1, 2022
It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project--which has been given a demonstration using a glass cube filled with CO2 and "the cleanest dirt bike ever."
Adweek
AUGUST 9, 2022
Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. Motorcycling has a dusty image, seen by some people as an older man's hobby. Motorcycle brand Royal Enfield wants to change that. Its new global campaign, created by U.K.-based
All About Advertising Law
JUNE 5, 2015
District Court for the Central District of California awarded summary judgment to defendant UTC Fire & Security Americas Corporation, Inc. (“UTC”), finding the security equipment manufacturer could not be held vicariously liable for the actions of its authorized dealers under any theory of agency. GE Security Manufacturing , No.
Marketing Dive
JULY 15, 2022
Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing
AdExchanger
AUGUST 7, 2022
Just ask security device manufacturer Arlo Technologies. An interview withLily KnowlesSVP, Sales & Marketing“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Standing out in a category dominated by Google Nest and Amazon’s Ring isn’t easy.
AcuityAds
JANUARY 25, 2022
After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. 2021 was a tough year for the automotive industry.
AdPulp
JULY 11, 2022
According to one of MSG’s leading manufacturers—Ajinomoto—MSG’s bad reputation is both undeserved and rooted in racism. Americans pour mountains of salt onto their food.
AdExchanger
JULY 1, 2022
In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups.
AdExchanger
JULY 21, 2022
Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
AdExchanger
JULY 6, 2022
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions.
AdExchanger
JULY 5, 2022
Simple Modern, a manufacturer of drinkware and home products, was founded in 2015 by three friends who previously founded QuiBids, an online penny auction shopping site. “We
Seth Godin
JUNE 12, 2022
The manufacturer made things in advance and advertised so you’d go buy them. The non-networked world was driven by push. The merchant stocked goods and waited for you to come buy them. The cab waited by the corner hoping you’d come out and hail it.
Exchange Wire
JUNE 27, 2022
In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [.].
AdPulp
DECEMBER 16, 2021
For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of […]. Building healthy brands and companies that last requires long-term vision from the leadership team.
VideoWeek
AUGUST 2, 2022
The aim is to reduce the barriers for broadcasters to be able to launch addressable TV offerings, or for smart TV manufacturers to run them. German broadcasters Seven.One Entertainment Group, a subsidiary of ProSiebenSat.1,
More About Advertising
MAY 23, 2019
The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. So manufacturers are trying to win a bigger share of the used. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once they’ve been bought. Advertisers Agencies Creative News featured general motors GM mccann
Smarty Ads
SEPTEMBER 2, 2020
Thing is, these business models represent similar relations between manufacturers and retailers. Is there a battle between white label vs private label? Probably more of confusion then battle.
Martech Series
SEPTEMBER 26, 2022
CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds.
More About Advertising
MARCH 16, 2020
Starting today, LVMH boss Bernard Arnault has instructed his Perfumes and Cosmetics businesses to manufacture substantial quantities of alcohol-based gel.
AdPulp
JULY 30, 2020
Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. […]. Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors.
Martech Series
AUGUST 22, 2022
The manufacturing industry alone could benefit from nearly $1 trillion after implementing real-time data, and revenues within the finance and insurance sector could increase by nearly $637 million. American firms reported highest increase potential according to recent industry report by KX.
Martech
AUGUST 31, 2022
The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung.
AdPulp
NOVEMBER 24, 2019
Can we favor manufacturers and retailers that explicitly appeal to our values? Can we, the people, shop our way to social change? Definitely not. Naturally. This December 4th, ChooseWOMEN, an international platform piloted by Women’s Entrepreneurship Day Organization, is asking for a focus on the female. Choose Women Wednesday” invites everyone to shop at women-owned […]. Ad People Advocacy Retail
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