Blue Yonder Recognized as a Finalist for the 2022 Microsoft Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods Partner of the Year Awards

Martech Series

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards.

Ad Making Is Not Manufacturing, It’s A Discovery Process


The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp. Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […].


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Superglue Manufacturer Stuck with $1.2 Million Judgment for Made in USA Violations

All About Advertising Law

Last week the FTC announced it had settled with Chemence, Inc. (“Chemence”) and the company’s president over deceptive “Made in USA” claims. The company was required to pay $1.2

ZVerse Launches Early Access of its 3D Collaboration Platform Revaly

Martech Series

” In January, ZVerse offered Revaly in a closed beta program for organizations from the biotech, industrial manufacturing services, consumer products and education sectors. Chief Manufacturing Officer at Nephron Pharmaceuticals.

Oro Recognized as a Visionary in 2022 Gartner Magic Quadrant for Digital Commerce

Martech Series

announced that Oro , the premier open source digital commerce platform built for manufacturers, distributors, and suppliers, has been recognized by Gartner as a Visionary in its Magic Quadrant for Digital Commerce.

MikMak Named 2022 Sammys Award Winner for Organization of the Year

Martech Series

MikMak provides eCommerce analytics and enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the best use of marketing dollars, and drive online sales.

NielsenIQ and Gorillas Sign a Cooperative Relationship to Enhance “Quick Commerce” Read and Insights

Martech Series

Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity.

InContext Solutions Now Available On Microsoft AppSource

Martech Series

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

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EnsembleIQ’s Path to Purchase Institute Introduces Reimagined Flagship Event, P2PI LIVE & Expo

Martech Series

Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. 18-20 in Chicago.

FreeCast App-less Streaming Platform Launching in Winter 2022

Martech Series

It has tested very well with a few popular integrated content providers in our platform currently and we have since begun OS discussions with SmartTV manufacturers.” By aggregating content and eliminating friction, FreeCast promises content providers higher margins and lower churn.

Equalum Secures $14M in Series C Funding to Expand Delivery of Continuous Data Integration

Martech Series

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Funding to Accelerate Growth, Innovation, and Expansion into New Markets.

Move Over TikTok and Facebook. Instagram Tops the List for Gen Z Social Commerce

Martech Series

EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power.

Appspace Helps Modernize the Workplace Experience with Google Through Strengthened Partnership

Martech Series

With this comes compatibility of Appspace with a wide range of Google Meet hardware from trusted manufacturers like Asus, Avocor, Lenovo and Logitech. Appspace is now a Chrome Enterprise Recommended vendor and the first digital signage solution for all Google Meet hardware devices.

Edward Carroll Appointed New President and CEO of SG360°

Martech Series

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Sales & Marketing Technology Andersen Capabilities Carroll permanent President Chief Executive Officer Clients company's executive team council direct marketing solutions Distribution Edward manufacturing MBA News ROI SG360° United States

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Here’s Why Capri Sun’s Latest Campaign Looks Like a Steamy Romance Novel


A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S.

Running Shoe Manufacture, Vibram USA Inc., Finds Itself Bare of Substantiation

All About Advertising Law

Building buzz around your product is usually a good thing. But creating a product out of buzz not necessarily so. Vibram USA Inc., a company promoting their FiveFingers minimalist or barefoot running shoes , recently found this out the hard way thanks to some class action lawyers. Barefoot running has long had its advocates, dating back to at least 1960 when Abebe Bikila , an Ethiopian runner, won the Olympic marathon running barefoot (turbo-powered shoes would be my footwear of choice).

FTC Takes Plastic Lumber Manufacturers to the Wood Shed for Misleading Green Claims

All About Advertising Law

The already peculiar concept of “plastic lumber” is further complicated when manufacturers make false statements about its contents. As new products emerge touting environmental attributes, the FTC continues to warn manufacturers, distributers, and marketers of environmentally-friendly products against misleading consumers as to how “green” the product is.

Geminus.AI Announces the Completion of $5.9M Seed Round Led by Lam Capital and SK Inc.

Martech Series

in seed funding led by Lam Capital, the venture capital arm of a leading semiconductor equipment manufacturer and South Korean industrial conglomerate SK, Inc. Geminus.AI to use funds to drive further enhancement of physics-informed AI platform and accelerated go-to-market traction.

Brand Karma: How Businesses Can Earn Modern Consumers’ Trust


In his stand-up routine on advertising, comedian George Carlin said, "America's leading industry is still the manufacture, distribution, packaging and marketing of b t."

For National IPA Day, Firestone Walker Brews a Short Film on the Art of Hop Farming


Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.

e-Dirt Bike Glass Box Stunt Demonstrates Automaker’s Eco Plan


It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project--which has been given a demonstration using a glass cube filled with CO2 and "the cleanest dirt bike ever."

Not Your Dad’s Midlife Crisis: Motorcycle Brand Tries to Woo New Generation of Riders 


Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. Motorcycling has a dusty image, seen by some people as an older man's hobby. Motorcycle brand Royal Enfield wants to change that. Its new global campaign, created by U.K.-based

Security Equipment Manufacturer Secure in Its TCPA Defense: Court Finds Company Not Vicariously Liable for Authorized Dealer’s Alleged TCPA Violations

All About Advertising Law

District Court for the Central District of California awarded summary judgment to defendant UTC Fire & Security Americas Corporation, Inc. (“UTC”), finding the security equipment manufacturer could not be held vicariously liable for the actions of its authorized dealers under any theory of agency. GE Security Manufacturing , No.

Peloton's new ad stars nude Chris Meloni promoting its app

Marketing Dive

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing

Why This Amazon Ring Competitor Is All In On TV


Just ask security device manufacturer Arlo Technologies. An interview withLily KnowlesSVP, Sales & Marketing“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Standing out in a category dominated by Google Nest and Amazon’s Ring isn’t easy.

Most Viewed Video Ads: Automotive Sector 2021


After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. 2021 was a tough year for the automotive industry.

How Much Do You Really Know About Monosodium Glutamate?


According to one of MSG’s leading manufacturers—Ajinomoto—MSG’s bad reputation is both undeserved and rooted in racism. Americans pour mountains of salt onto their food.

Universal Music Makes Its Data-Driven Ad Platform Play


In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups.

The Shein Machine; The First Shots In The Brand-Safety War On Fox


Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Here’s today’s news round-up… Want it by email? Sign up here.

Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On


Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions.

Why Simple Modern, An Amazon-Native Brand, Ditched The Amazon Ad Platform (For Now)


Simple Modern, a manufacturer of drinkware and home products, was founded in 2015 by three friends who previously founded QuiBids, an online penny auction shopping site. “We

Push vs. pull

Seth Godin

The manufacturer made things in advance and advertised so you’d go buy them. The non-networked world was driven by push. The merchant stocked goods and waited for you to come buy them. The cab waited by the corner hoping you’d come out and hail it.

Italian Spyware Infiltrates Apple & Android Phones; SoftBank Under Pressure to Dual-List Arm

Exchange Wire

In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [.].

Stanley Black & Decker To Help Train 3M Skilled Workers


For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of […]. Building healthy brands and companies that last requires long-term vision from the leadership team.

ProSieben and RTL Deutschland Team Up to Grow Addressable TV in Europe


The aim is to reduce the barriers for broadcasters to be able to launch addressable TV offerings, or for smart TV manufacturers to run them. German broadcasters Seven.One Entertainment Group, a subsidiary of ProSiebenSat.1,

GM and MRM/McCann launch Certified Story Time

More About Advertising

The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. So manufacturers are trying to win a bigger share of the used. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once they’ve been bought. Advertisers Agencies Creative News featured general motors GM mccann

White Label vs Private Label: Key Distinctions

Smarty Ads

Thing is, these business models represent similar relations between manufacturers and retailers. Is there a battle between white label vs private label? Probably more of confusion then battle.

Promotion Optimization Institute Identifies 2022’s Top Enterprise Capabilities and Vendors

Martech Series

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds.

Covid-19: brands are starting to help the effort, can agencies follow suit?

More About Advertising

Starting today, LVMH boss Bernard Arnault has instructed his Perfumes and Cosmetics businesses to manufacture substantial quantities of alcohol-based gel.

Welcome to Voltage Valley and Its New American-Made EV Pickup Truck


Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. […]. Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors.

U.S. Businesses Could Gain $2.3 Trillion in Total Revenue Uplift with Real-time Data Analytics

Martech Series

The manufacturing industry alone could benefit from nearly $1 trillion after implementing real-time data, and revenues within the finance and insurance sector could increase by nearly $637 million. American firms reported highest increase potential according to recent industry report by KX.

New Taboola feature fights fake news on social media


The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung.

You’re Not “Woke” Until You Start To Pay Women Fairly


Can we favor manufacturers and retailers that explicitly appeal to our values? Can we, the people, shop our way to social change? Definitely not. Naturally. This December 4th, ChooseWOMEN, an international platform piloted by Women’s Entrepreneurship Day Organization, is asking for a focus on the female. Choose Women Wednesday” invites everyone to shop at women-owned […]. Ad People Advocacy Retail