Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There’s a new scent in town. And no, it’s not by a high-end designer house or, as was the case not long ago, a car manufacturer. This new fragrance comes courtesy of the Florida Lottery.
To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a custom fragrance simply coined Doubler. The stunt, part of a campaign that kicked off Monday and a first for the Florida Lottery, is supported by visual assets that borrow elements from classic fragrance advertising tropes, from the rugged, overly intense characters to the hushed dialogue laced throughout the 30-second ad spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in