Martech

NOVEMBER 15, 2023

For instance, Amazon Prime Big Deal Days drove sales in October. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. Black Friday. A survey of U.S.

eCommerce 117

eCommerce Marketing Shipping Retail 117

Martech

OCTOBER 27, 2023

The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. in the 55+ category. TikTok ads have a potential reach of 109,538,000. TikTok ads have a potential reach of 109,538,000. hours on the app every day.

ROI 121

ROI MarTech Audience Media 121

Martech

OCTOBER 5, 2023

And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. I think there’s a rising unease that, to paraphrase something we said in the old ad world days, ‘Half my stack might be wasted. How optimal is it? How good are we in terms of executing? Get MarTech!

MarTech 117

MarTech ROI Marketing 117

YieldBird

NOVEMBER 10, 2023

Moreover, Nationwide revealed that the prior year’s Black Friday had become their busiest day on record. Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Ah, Black Friday, the shopping extravaganza of the year!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Ad Monsters

FEBRUARY 13, 2024

Every year, advertisers pay top dollar to feature their ads during the Super Bowl because they know they will reach a large audience. It’s an essential part of the annual pastime for consumers to decide which Super Bowl ad tickles their fancy the most. According to ESPN , Super Bowl LVIII averaged around 123.4 million viewers.

Audience 52

Audience Retail Advertising eCommerce 52

Martech

JUNE 23, 2022

There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. While mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high consideration items across categories.

Entertainment 99

Entertainment Audience Electronics Finance 99

MNTN

FEBRUARY 9, 2024

Whether you’re excited about the football or the ads ( or a possible Taylor Swift sighting ), you’re among the millions who looked forward to watching Sunday’s game. Advertisers spent at least $7 million for the ad placement, let alone the talent and production costs. million households. million in 2024. million in 2024.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

More About Advertising

NOVEMBER 24, 2023

Much chatter in adland about Cannes Lions’ new humour category (replacing mobile, surely there’s a laugh in that.) Does this mean that agencies will be falling over themselves to do funny and, given it’s Cannes, producing all sorts of ads that no client ever actually paid for.

Agency 59

Agency Advertising 59

Martech Series

SEPTEMBER 13, 2022

Taylor James , a Tag company providing multi-channel content creation and production, received two Creativepool People’s Choice awards, in the Production Company and Advertising: Digital categories. Ajit Kara , Tag Americas CEO shared, “I am constantly amazed at the creativity and productivity of our Taylor James team.

Education 87

Education MarTech Media Advertising 87

Martech Series

DECEMBER 4, 2022

Insights from the critical holiday sales days reveal changes in online shopping behavior. Every year, digital marketing agency NetElixir breaks down key insights, trends, and results from the critical Cyber 5 weekend, the days from Thanksgiving through Cyber Monday. Cyber 5 online sales were up 12% YoY compared to 2021.

Retail 85

Retail MarTech Impressions Agency 85

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Four Weeks ‘Til Father’s Day. So, what’s the best way to attract Father’s Day shoppers in the first three seconds?

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digital Turbine

DECEMBER 12, 2022

Jumpstart your week here: These days, less is more when it comes to downloading new apps. Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Consumers come across ads everywhere they turn and have become savvy in avoiding them.

Entertainment 98

Entertainment Audience Advertising Marketing 98

Ad Monsters

JANUARY 9, 2023

With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. E-commerce and other online channels need to provide customers with this immediacy,and other out-of-home channels like billboards or radio ads.

Retail 106

Retail Media Cookies Impressions 106

More About Advertising

JUNE 24, 2022

Winning ads are a rarity at Cannes these days, Grand Prix and other Lions are almost exclusively the preserve of cause-related stunts. They might as well be in an enlarged Outdoor category. The post MAA Ad of the Week: Cannes Lions Film Craft GP winner Penny by Serviceplan first appeared on More About Advertising.

Media 59

Media Advertising Agency 59

Martech

JUNE 21, 2023

The day before I left, the chairman of the board called me and said, “We don’t have a marketing presence in the Asia-Pacific. In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. I didn’t have an engineering degree. A: It did.

MarTech 101

MarTech Marketing Communications 101

AdvertiseMint

FEBRUARY 15, 2024

The more items you sell in higher commission categories, the more you can earn. Here’s a breakdown of the payment structure according to the Amazon’s Commission Income Statement : Amazon Games: Earn a 20% commission on sales in this category. How many followers for Amazon Influencer Program?

Audience 52

Audience Fashion Media Entertainment 52

Basis

MARCH 22, 2023

Yet, there was cautious optimism for ad dollars flowing into the market. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending? The marketers followed through, perhaps at the cost of other tried and true tactics.

Advertising 75

Advertising Impressions CPM Cookies 75

Basis

SEPTEMBER 6, 2022

Audio is flexible, ubiquitous, and unique in its ability to follow a user throughout their day. Audio is flexible, ubiquitous, and unique in its ability to follow a user throughout their day. Audio is digital advertising’s fastest growing category , and annual US digital audio ad spend is expected to top $8 billion by 2025.

Conversion Rate 83

Conversion Rate Conversion Entertainment Ad Tech 83

Digital Turbine

OCTOBER 24, 2022

Financial Apps with Mass Appeal Turn to Mass Media for Growth: Remember that bouncing QR Code ad during the Super Bowl? Coinbase’s minimalist yet genius ad spurred them to 267% growth. In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday!

Finance 98

Finance Retail Education Media 98

Martech

NOVEMBER 24, 2021

Gone are the days where traditional marketing fought on an even playing field with digital. Marketers should identify which of these they want to be answered and then use them as categories going forward. “By Once you’ve constructed a framework, you can begin analyzing leads and placing them into your status categories.

MarTech 121

MarTech Marketing 121

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game. More lifestyle categories.

Marketing 110

Marketing Fashion Audience MarTech 110

More About Advertising

FEBRUARY 25, 2022

Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest, barely noticeable ones from most of the others who’ve spent all their money on digital. The post MAA Ad of the Week: South Western Railways from St Luke’s first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. First, pay attention to send times.

MarTech 132

MarTech Education Marketing Agency 132

Digital Turbine

DECEMBER 7, 2022

Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Try Before You Buy: One reason many subscription services are adding freemium tiers of services is because they allow people to try their content before making a bigger investment. The market for streaming content is massive. A whopping 83% of U.S.

Marketing 119

Marketing 119

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. .’ Unless there’s a good discount attached.”

Marketing 70

Marketing Machine Learning Audience Communications 70

Mediavine

JANUARY 17, 2023

With another calendar year in the books and a new one just beginning, we’ve put together the latest version of Mediavine’s “Best Days of the Year” calendar. We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. On behalf of all of us at Mediavine, Happy New Year!

Fill rate 115

Fill rate CPM Advertising Retail 115

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. I don’t have the answer yet.

Pop-Up 108

Pop-Up Brand Awareness MarTech Healthcare 108

PubMatic

APRIL 2, 2023

We are still operating within this overly simplistic, category-based view of the digital advertising supply chain, and it’s time to put the days of ‘one-size-fits-all’ behind us. They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions.

Ad Tech 68

Ad Tech Retail CPM Audience 68

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online.

eCommerce 120

eCommerce Retail Electronics Conversion 120

Martech Series

AUGUST 25, 2022

Encompassing more than 128,000 ads served to 4,400 respondents in four countries (US, Canada, US, Australia), Attention in Context is one of the largest mobile-web attention study conducted to-date. Joint research by OMG, Yahoo and Amplified Intelligence explores impact of format, context, demos and dayparts.

CPM 79

CPM Viewability Finance MarTech 79

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022.

Advertising 107

Advertising Ad Server Manufacturing Brand Awareness 107

Martech

MAY 4, 2023

As a result, more and more AI-powered solutions are being announced every day. Roku introduced an AI-powered contextual search that finds “iconic plot moments” in Roku content that would match a brand’s message and places their ads in real-time. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

MarTech 113

MarTech eCommerce Conversion Media 113

Martech Series

OCTOBER 19, 2022

The prestigious award signals the emergence of virtual product placement as a scalable, programmatic advertising category. The prestigious award signals the emergence of virtual product placement as a scalable, programmatic advertising category. The win was announced at the Programmatic I/O awards gala in New York City on October 17.

Advertising 82

Advertising MarTech Audience Marketing 82

PubMatic

MAY 19, 2022

It’s a privilege to announce that two of my PubMatic marketing team colleagues – Susan Wu and Alena Morris — have been selected as honorees at this year’s Top Women in Media and Ad-Tech Awards. This description is apt for both Sue and Alena, two women who are making a positive impact for PubMatic, and also for ad-tech as a whole.

Ad Tech 67

Ad Tech Media Marketing Cookies 67

VideoWeek

FEBRUARY 21, 2023

Now BARB will extend its measurement to cover eligible content on YouTube, TikTok and Twitch, having added SVOD services Disney+ and Netflix in recent months. Barb will expand its reporting to include YouTube and other “fit-for-TV content” on video-sharing platforms, the UK measurement body announced this morning.

Audience 83

Audience Advertising Agency 83

Martech Series

AUGUST 16, 2022

Despite the unique macroeconomic conditions, Freestar had another landmark year, expanding its global footprint with the acquisition of Canada-based ad management company Sortable and UK-based AMP monetization company, Triple13 in late 2021. 148 in the Advertising & Marketing category. 1 ranking in 2019. 59 on the Inc.

MarTech 91

MarTech Marketing Advertising 91