Adweek

MAY 28, 2025

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.

Agency 261

Agency Advertising 261

The Ad Tech Blog

MAY 27, 2025

I think it’s time to recalibrate expectations around what AI can do for SaaS companies. As with any emerging technology, I’m seeing two trends: The scared founder : “ I’ve built my entire company around the SaaS model; It feels risky, like too much of a leap to bake AI Agents into the product. It is not my model; it is a distraction.

Conversion 130

Conversion Marketing 130

Adweek

MAY 22, 2025

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

Ad Tech 336

Ad Tech Retail Media 336

Martech

MAY 23, 2025

B2B teams are producing more content than ever and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need more good content. That means shifting from volume-driven output to content with a purpose targeted, relevant and real.

Audience 117

Audience Healthcare SEO Impressions 117

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Seth Godin

MAY 28, 2025

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance paying the rent and satisfying most customers.

Audience 84

Audience Media 84

AdPushup

MAY 27, 2025

Programmatic Deals automate ad transactions, helping advertisers reach the right audience efficiently while balancing control, pricing, and exclusivity. In this blog, get an overview of the types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal). Each impression is unique, then why trade them equally?

Impressions 98

Impressions Audience Advertising 98

Martech

MAY 28, 2025

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

Viewability 85

Viewability Impressions Marketing Media 85

Seth Godin

MAY 23, 2025

Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a form of support, but more than that, identity.

Non-Profit 95

Non-Profit Audience Conversion Marketing 95

Playwire

MAY 23, 2025

Key Points Curation represents a fundamental shift in decisioning power from demand-side platforms (DSPs) back to supply-side platforms (SSPs) and publishers While publishers aren't seeing material benefits from curation yet, the infrastructure and opportunities for publisher-led curation are rapidly developing Publishers must audit their first-party data assets and understand what makes their inventory unique to capitalize on curation opportunities The current curation landscape suffers from fe

Demand Side Platform 80

Demand Side Platform Communications 80

Adweek

MAY 27, 2025

Hesser co-founded Food52 16 years ago alongside Merrill Stubbs, reinventing food media for the digital age.

Food 280

Food Media 280

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Advertising

Digiday

MAY 26, 2025

Subscribe: Apple Podcasts • Spotify Googles traditional search business is transforming for the AI era. Last weeks roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. Its a far cry from the days of 10 blue links. We are certainly far beyond those days, said Dan Taylor, vp of global ads at Google, on the latest Digiday Podcast episode.

Media 74

Media Marketing 74

Martech

MAY 27, 2025

After more than a year of trying , Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.” “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in

MarTech 102

MarTech Marketing 102

Seth Godin

MAY 26, 2025

Data becomes information when at least one of two related things are true: We learn something for next time We make different decisions or take new actions If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.

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Bhatnaturally

MAY 26, 2025

Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don’t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not [.] The post WhatsApp, Toblerone, Lacoste and more: top creative ads of the week appeared first on Bhatnaturally.

Advertising 69

Advertising 69

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

MAY 28, 2025

WhatsApp users can make video and audio calls with up to 32 people.

Media 235

Media 235

Digiday

MAY 25, 2025

The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ives design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI could become as ubiquitous as the smartphone.

Shipping 81

Shipping Media Marketing 81

Martech

MAY 28, 2025

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. GenAI is still far from perfect.

SEO 84

SEO ROI MarTech Conversion 84

Seth Godin

MAY 22, 2025

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic change, and it’s no longer concentrated in the hands of a few.

92

92

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

PubMatic

MAY 28, 2025

At our recent EMEA Customer Advisory Forum event, I had the opportunity to sit down with media analyst Ian Whittaker for a wide-ranging conversation on the state of advertising, the power of TV and streaming, and the structural shifts reshaping our industry. His central message was both timely and provocative: the biggest threat to premium video isnt YouTube, AI, or measurement gaps – its a loss of confidence among those who create, distribute, and monetise it.

Advertising 59

Advertising Entertainment Conversion Audience 59

Adweek

MAY 23, 2025

Fox and IndyCar put faces to Indianapolis 500 with Macy's, Letterman, and a sprawling campaign.

Marketing 275

Marketing 275

Digiday

MAY 26, 2025

No apocalypse yet: Googles March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack. Googles rollout of its generative AI search experience , AI Mode, in a new tab last week has stoked referral concerns, but for now, search traffic remains relatively stable, according to four publishing execs.

Media 67

Media Marketing 67

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.

Retargeting 87

Retargeting CPA CPM Audience 87

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Seth Godin

MAY 27, 2025

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

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78

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. Brands are shifting away from overdependence on paid channels, whose performance, cost, and predictability have become increasingly unstable, toward digital properties and assets they can fully control.

Media 59

Media SEO Marketing Healthcare 59

Adweek

MAY 28, 2025

Roth takes over for Bill Jartz, who retired last week after more than four decades with the station.

Affiliates 254

Affiliates 254

Digiday

MAY 26, 2025

These agents will do everything, if they’re built on Google systems can it tweak them to help Google? Robert Webster, TAU Marketing Solutions Alphabets AI advancements continue to wow Wall Street, but theyre raising eyebrows with regulators in Washington, D.C., and last week’s launches at Google Marketing Live should cause advertisers on Madison Avenue to reserve judgment.

Ad Tech 72

Ad Tech Cookies Marketing Advertising 72

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

MAY 23, 2025

When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and marketing teams working together. I also knew that we marketers needed to move off our maniacal obsession with new-account lead gen and invest in adding value across the entire customer relationship. Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province.

MarTech 83

MarTech Marketing Agency 83

More About Advertising

MAY 28, 2025

After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from … The post WPP tries to get on front foot outlining plans for new WPP Media first appeared on More About Advertising.

Media 59

Media Advertising Ad Tech Finance 59

Playwire

MAY 28, 2025

Key Points AI influencer tools enable real-time, context-aware advertising in livestreams, reaching Gen Z where traditional ads can't. Advanced platforms leverage AI like NLP and computer vision to deliver perfectly timed, non-intrusive messages. AI enables brands to find relevant influencers at scale, improving performance and reducing overreliance on mega-creators.

Marketing 52

Marketing Advertising 52

Adweek

MAY 26, 2025

As economic pressures push many holding companies to scale back at Cannes Lions, Stagwell is doubling down on its high-profile Sport Beach activation.

Agency 285

Agency Marketing 285

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing