Adweek

MAY 2, 2025

In Q1 earnings calls, CEOs reveal how theyre adjusting strategies and managing cost hikes through 2025.

221

221

Martech

APRIL 28, 2025

Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.

Manufacturing 109

Manufacturing Retail Audience Affiliates 109

Seth Godin

APRIL 27, 2025

Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that one time made it through something just like this–that’s helpful.

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101

Digiday

APRIL 27, 2025

Just when publishers thought Facebook was done, its pulling them back in. Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and its somewhat surprisingly coinciding with an influx of revenue from Metas content monetization program. Of the 10 publishers Digiday spoke to for this article, several are on track to make between six and seven figures this year from Metas latest content monetization program , which was introduced last October.

Media 79

Media Marketing 79

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. IAB’s report, developed in partnership with Advertiser Perceptions and Guideline, found that CTV ad spend grew 16 percent year-on-year in 2024, a significant jump from 2023’s nine percent growth.

Video Ads 59

Video Ads Media Audience Advertising 59

Adweek

MAY 2, 2025

With Stranger Things approaching its final season, the brand is building out its presence in other media.

Media 223

Media 223

Seth Godin

APRIL 26, 2025

It’s impossible to communicate everything. The map is not the territory, it’s an abstraction, a summary and most of all, a conceptual framework. When we share an idea, we can work to make sure it’s true, but when we share all the facts, we’re simply boring people. Stories are relevant, creating a narrative and tension and change.

Communications 96

Communications 96

Digiday

APRIL 30, 2025

This is the second installment in Digidays two-part series covering the top ad-supported streaming services and a part of Digidays CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms offerings, including pricing and plans, ad options and new ad formats, and ad innovations, along with our methodology. 01 Advertisers weigh a range of metrics from impressions to sales to gauge streaming campaign success As streaming services continue t

Click Through Rate 74

Click Through Rate Impressions Marketing Audience 74

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Your once-successful ad campaign has hit the dreaded wall of ad fatigue. If this sounds familiar, you’re not alone. Recent research reveals that 61% of consumers are less likely to purchase from companies that repeatedly show the same ads.

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Adweek

MAY 2, 2025

The company's thinking is that black shirts will help those green aprons to pop.

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239

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. CTV is expected to grow another 13% in 2025 to reach $26.6 billion.

Pharmaceuticals 85

Pharmaceuticals Marketing Retail Video Ads 85

Seth Godin

MAY 2, 2025

Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They didn’t go anywhere unless someone got on and announced they wanted to go somewhere. Initiative, desire and being willing to take responsibility are powerful because most of us don’t care enough to bring them to the table. Going forward requires skills, attitudes and belief.

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88

AdPulp

APRIL 28, 2025

Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercards Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrows Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies.

Marketing 62

Marketing Communications Food Agency 62

Chief Martech

MAY 2, 2025

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.

MarTech 65

MarTech Marketing Fashion Conversion 65

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

MAY 2, 2025

The tech giant faces a Sept. 22 remedies trial over a partial monopoly in its adtech stack.

Ad Tech 209

Ad Tech 209

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. We need to lean far out over the carousel horse and grab the ring. Here are foundational areas where our thinking, testing and effort can yield big dividends for us and the companies we serve.

Marketing 95

Marketing MarTech 95

Single Grain

APRIL 27, 2025

Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Ad Monsters

APRIL 30, 2025

REVOLT wants to be at the forefront of the internets transparency revolution. The digital-native publisher with a focus on hip-hop and Black culture recently adopted Revrys PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences. The goal of the partnership? To highlight the value of REVOLTs audience while prioritizing transparency into how their data is collected and used.

Ad Exchange 64

Ad Exchange Audience Fashion Food 64

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

APRIL 27, 2025

Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits? Horizon Media certainly is proposing that, with new research it is unveiling today that shows millennial parents of Gen Alpha children are consuming content and advertising in completely different ways. Independent media agency network Horizon tapped into its in-house research unit WHY Group and social and influencer arm Blue Hour Studios to generate w

Media 69

Media Agency Advertising Marketing 69

Adweek

MAY 2, 2025

Apple updated its U.S. App Store guidelines to reflect the ruling.

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201

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms.

Education 84

Education Video Ads Audience Conversion 84

Single Grain

MAY 1, 2025

Google’s AI Overviews now represent one of the most significant shifts in how search results are presented to users. As these AI-generated summaries become increasingly prevalent across various industries, marketers must adapt their strategies to maintain visibility and drive traffic in this new search paradigm. This comprehensive guide explores what Google AI Overviews are, how they’re reshaping search, and the specific tactics marketers can implement to optimize for this new featur

SEO 52

SEO Marketing Entertainment Conversion 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Playwire

MAY 1, 2025

Key Points Revenue per Engaged Minute (RPEM) measures actual revenue generated during periods of genuine user interaction, providing a more accurate picture of content value than basic time metrics RPEM varies significantly by vertical, with business and technology content typically commanding higher rates than entertainment Email subscribers often generate higher RPEM than social media visitors, justifying greater investment in developing these audience relationships Interactive content formats

Entertainment 52

Entertainment Audience Media Ad Tech 52

Digiday

APRIL 27, 2025

A new category of bots is quietly becoming one of the biggest forces reshaping the web: gray bots. They’re not yet a household name like generative AI or AI agents, but gray bots are already far beyond niche. Experts see the growing wave as an urgent challenge for the digital economy. Recent cybersecurity reports show some websites are seeing millions of scraper bot requests each month largely tied to generative AI activity.

Media 66

Media Marketing 66

Adweek

MAY 2, 2025

Rokt and The Female Quotient help women gain traction at Miami Grand Prix amid partnership with Oracle Red Bull and brand panels with Mercedes and Visa.

Marketing 202

Marketing 202

Martech

APRIL 30, 2025

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value.

Communications 77

Communications Brand Awareness Marketing Conversion 77

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Single Grain

APRIL 28, 2025

Banks with the highest customer advocacy scores experience 1.7x faster revenue growth than their competitors. This doesn’t happen by accidentit emerges from customer collaborations. While most businesses claim to value customer relationships, there’s a profound difference between basic service interactions and true collaborative partnerships that drive measurable business outcomes.

Conversion 52

Conversion Education Communications Media 52

Playwire

MAY 1, 2025

Key Points Ad blocking rates vary significantly by vertical (15-45%) with technology and gaming sites experiencing the highest rates Ad blocker users typically represent more technically savvy and valuable audience segments worth recovering Direct revenue loss is just the beginningan ad blocker also skew analytics, distort testing results, and limit audience insights Recovery strategies like respectful messaging, ad-light experiences, and alternative monetization can recapture 30-60% of blocked

Audience 52

Audience Ad Tech Advertising 52

More About Advertising

MAY 2, 2025

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s … The post Can Facebooks AI wipe out the entire ad ecosystem?

Advertising 59

Advertising Finance Media Agency 59

Adweek

MAY 1, 2025

Retailers and brands that work together to establish fair media investments and shopper-focused strategies will be best positioned for long-term success.

Retail 210

Retail Media 210

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing