Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

Real Estate 103

Real Estate Audience Affiliates Education 103

Martech

MAY 20, 2025

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. 51% donR

Marketing 86

Marketing SEO Education MarTech 86

MNTN

MAY 20, 2025

Email marketing is far from dead. In fact, it remains one of the most powerful tools in your digital marketing toolbox. Email marketing campaigns yield an average return on investment (ROI) of 3,600%, meaning you can earn up to $36 for every dollar you spend on them. However, tapping into the benefits of email-based outreach requires first mapping out and understanding the phases of the email customer journey.

Advertising 52

Advertising Marketing Conversion Rate Click Through Rate 52

Seth Godin

MAY 20, 2025

“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day. Sum them up, and these millions of tiny decisions become the life we’ve chosen.

102

102

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 20, 2025

The changes are designed to improve AI-generated search.

Ad Tech 191

Ad Tech 191

Digital Remedy

MAY 20, 2025

Campaign optimization has always been the most critical tool for maximizing impact and return on investment. At its core, it is the ongoing process of analyzing and refining digital advertising campaigns to drive better outcomes. As digital channels grow more fragmented and audience behaviors shift in real time, simply launching a campaign and hoping for the best is a risk few can afford.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

Ad Monsters

MAY 21, 2025

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.

Header Bidding 116

Header Bidding Ad Tech 116

Adweek

MAY 20, 2025

YouTube's Sean Downey talks Lady Gaga, MrBeast, and the platform's 20th anniversary.

Advertising 220

Advertising Marketing 220

MNTN

MAY 20, 2025

As an advertiser, youre always looking for an edge; the insight that will give your campaigns more relevance and assure better results. And the solution you seek may just lie in customer journey analytics. Analyzing the customer journey sheds light on every touchpoint as prospects move through the sales process. With the data it provides, you can better understand everything from a consumers first interaction with your brand to how they continue to interface with your brand after making a purcha

Advertising 52

Advertising Conversion Rate Conversion ROI 52

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.

Manufacturing 121

Manufacturing Marketing ROI MarTech 121

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Advendio

MAY 20, 2025

Why advertisers and publishers love self-serve Creating a self-serve ad platform isn’t just a nice-to-have any more—it’s one of the smartest moves publishers can make. It opens up new revenue streams, saves time, and gives advertisers the experience they’re already used to from other industry platforms. In today’s world, one of the key values lies in the publisher’s first-party data; self-serve should be considered part of a strategy to enrich and enlarge the publisher’s 1PD.

Ad Ops 52

Ad Ops Ad Space Audience Advertising 52

Adweek

MAY 20, 2025

Each network saw its biggest total viewer and demo audience at 5 p.m.

Audience 280

Audience 280

Digiday

MAY 19, 2025

Youve seen the headlines: The TCF is illegal. RTB ruled unlawful. But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgiums Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising in the European Union.

Clickbait 61

Clickbait Advertising Media Marketing 61

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization.

Marketing 73

Marketing Communications Conversion MarTech 73

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digital Ad Blog

MAY 21, 2025

Digital dashboards are judged first on responsiveness. A chart that lags undermines trust in the numbers it depicts, so engineers routinely debate whether the HTML Canvas 2D API or WebGL should drive their visual layer. Benchmarks are less straightforward than blog headlines suggest: raw frame rates hide CPU overhead, memory traffic and the trade-off between start-up latency and sustained throughput.

Shipping 52

Shipping Ad Tech 52

Adweek

MAY 20, 2025

U.S. CMO Charlotte Blank on combining creativity, consumer psychology, and culture-first thinking.

Advertising 166

Advertising 166

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. AppLovin’s rise to the top can be traced back to the company’s Q3 2024 earnings results back in November, when its quarterly revenues smashed analyst expectations at $1.2 billion.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.

Ad Tech 102

Ad Tech Agency Media Advertising 102

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MAY 20, 2025

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [.] The post Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology appeared first on ExchangeWire.com.

Retail 52

Retail Media Ad Server 52

Adweek

MAY 20, 2025

Energizer's Colleen Orani on unifying a legacy brand's media structure.

Media 148

Media Retail 148

OpenX

MAY 20, 2025

This years upfronts arrived at a pivotal moment for the TV industry. While the traditional model still dominates how CTV dollars are allocated, were entering a new era. Committing massive media budgets so far in advance has never felt riskier. The uncertainty ahead particularly around the broader economy makes the flexibility of scatter more appealing than ever.

Advertising 52

Advertising Impressions Audience Agency 52

Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.

MarTech 125

MarTech Communications Marketing Media 125

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Seth Godin

MAY 23, 2025

Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a form of support, but more than that, identity.

Non-Profit 96

Non-Profit Audience Conversion Marketing 96

Adweek

MAY 20, 2025

She's the third meteorologist to join the station this year, after a few departures.

Affiliates 163

Affiliates 163

Ad Monsters

MAY 19, 2025

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. Advertisers arent just talking about attention; theyre inching closer to buying on the metric. As brands look for new ways to assess inventory quality and avoid low-value impressions, predictive attention is making a play to become the new viewabi

Viewability 89

Viewability Click Through Rate Pop-Up Ad Server 89

Martech

MAY 20, 2025

Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are experimenting with new tools and exploring ways to boost efficiency, but at a measured pace. Why creative AI adoption feels familiar I still remember the first ATM I ever saw.

Education 103

Education MarTech Marketing 103

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Seth Godin

MAY 21, 2025

Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?

86

86

Adweek

MAY 20, 2025

Mercedes Mackay was out of town at the time

Affiliates 148

Affiliates 148

Rob Campbell

MAY 20, 2025

A few weeks ago, I went to Sydney where I had the very real honour of spending a few days mentoring a bunch of talented people who were all relatively new to the industry. One of the things that I heard from quite a few of them was the pressure they felt to build their reputation as a thought leader on platforms like LinkedIn. After telling them that a good 90% of what you read on there is nothing more than ego landfill [ of which I am perfectly placed to make that statement given Ive been spout

Education 64

Education Food Marketing Agency 64

Martech

MAY 22, 2025

As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said misses the core point of the practice. Let’s explore what scenario planning really is and, more importantly, what it isn’t. ( Spoiler : It’s not about predicting the future.) Uncertainty is the real business risk Nothing upsets businesses (and markets) more than uncertainty.

Marketing 112

Marketing MarTech Media 112

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing