January, 2025

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Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. CES 2025 has closed and as the dust settles on the Las Vegas Convention Center, it’s clear that artificial intelligence has taken center stage, driving advancements across all facets of ad tech.

Ad Tech 110
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.

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Stop defending your marketing budget — start proving its value

Martech

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

Marketing 126
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2025 Programmatic Advertising Trends to Know

Basis

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Great Minds Think Unalike: Advertising Week’s 20-Year Evolution

Adweek

In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Ruth Mortimer, global president of Advertising Week. From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping.

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Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs?

AdExchanger

On everyones mind this year is generative AI (of course). But the focus for the ad industry isnt just about the large language models creating quick videos that general consumers of products like ChatGPT or Googles Sora are familiar with. The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs?

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Trusting AI

Seth Godin

For generations, humans have been entrusting their lives to computers. Air Traffic Control, statistical analysis of bridge resilience, bar codes for drug delivery, even the way stop lights are controlled. But computers aren’t the same as the LLMs that run on them. Claude.ai is my favorite LLM, but even Claude makes errors. Should we wait until it’s perfect before we use it?

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message.

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The Number One Skill Every Remote Engineer Needs

The Ad Tech Blog

Every remote engineer knows that while coding from a cozy home office has its perks, maintaining seamless collaboration across time zones can feel like herding cats with caffeine. Mastering remote engineering skills is not just a nice to have its the secret sauce that turns solitary code warriors into cohesive, high-performing teams. Identifying and honing the most critical skills for remote work has never been more essential.

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A Clydesdale Foal Steals the Show in Budweiser’s Super Bowl 59 Teaser

Adweek

Baby animals are cute crowd-pleasers--and doesn't Budweiser know it. The Anheuser-Busch's (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, "Something 'Big' Is Coming," and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?

AdExchanger

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed. From no way to okay Fingerprinting identifies a device by combining multiple signals […] The post Does Googles U-Turn On Fingerprinting Open New Opportunities Or Is It Irresponsible?

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6 Platforms That Will Define Retail Media in 2025

Ad Monsters

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. So far, the ad revenue data hasnt proved the research company wrong.

Retail 104
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Don’t steal the revelation

Seth Godin

Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then we see that we’re going to be better at it, and we’re not good at it yet. Then we figure it out and we’ve succeeded. Repeat. When we pre-process the information and simply test people on it, there’s no real learning going on.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Guardrails and governance: How to protect your brand while using AI

Martech

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.

eCommerce 114
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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

SEO 112
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From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025

Ad Monsters

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideasand Kerel Cooper is leading the charge.

Cookies 102
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Retail media networks continue to grow: 2025 predictions

Martech

Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 119
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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year.

CPM 114
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Welcome emails lift KPIs: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstra

Retail 109
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week.

Retail 108
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Why FAQs should be your go-to marketing tool

Martech

Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots. We all get busy trying to promote this product or that service.

Marketing 130
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Salesforce launches Agentforce for Retail

Martech

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.

Retail 127
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Ensuring precision and clarity in digital project specs

Martech

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

Education 120
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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How three companies are reinventing event marketing with SoLoMo

Martech

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. This is one reason why nearly 65% of corporate event planners expect attendance figures for live meetings to increase over the next three years.

Marketing 112
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Bumble Goes Up Against Dating App Rivals With Amelia Dimoldenberg Partnership

Adweek

Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble's year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview.

Marketing 312
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The Biggest Agentic AI Trends at CES 2025

Adweek

If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in.

Marketing 296
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MSNBC Live To Co-Host and Stream Final DNC Leadership Forum [Exclusive]

Adweek

Live from Washington, D.C., it's the latest edition of MSNBC Live. TVNewser can exclusively reveal that the cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum alongside Georgetown University's Institute of Politics and Public Service. Scheduled to take place on the Georgetown campus on Jan. 30, this is.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.