AdPushup
MAY 8, 2025
In todays times, A/B testing for publishers has become a norm for successful ad placements and achieving financial success. A/B testing has been a boon for publishers and bloggers alike. It has changed the course of decision-making, turning it from intuition to data. As publishers, we tend to misinterpret or even sideline chance, probability, and [.
Adweek
MAY 8, 2025
Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.
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The Ad Tech Blog
MAY 6, 2025
We expect so much from our developers. The unbearable thought that one developer could be idle or have nothing to do is one of the worst nightmares a manager could have. Now, with the AI tools, this has intensified : we are not only expecting our developers to do system design, coding, testing, shipping, and maintaining, but we expect them to do it 10x faster.
Martech
MAY 7, 2025
The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
MAY 7, 2025
It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is a special sort of magic. It’s easy to take this for granted, and it rarely works reliably or consistently.
Adweek
MAY 4, 2025
A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 6, 2025
In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. Neither team trusts the other’s data or priorities. Sound familiar? This disconnect is expensive.
Seth Godin
MAY 6, 2025
Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle? The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to watch videos, not make them. Nearly everyone with a phone is now a self-published media creator.
Adweek
MAY 7, 2025
Emails show Amazon urged publishers to join its program integrating with Google Privacy Sandbox APIs, before quietly changing course.
Digiday
MAY 8, 2025
AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend. To be fair, this shift isnt new.
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Martech
MAY 6, 2025
Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design. Dashboards are full of metrics, but few deliver real insight. The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem.
illumin
MAY 6, 2025
Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. If youve been paying close attention to recent events, you may have heard about one of the biggest topics of conversation: tariffs. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.
Adweek
MAY 7, 2025
Netflix hopes members and advertisers are excited about its new homepage updates.
Digiday
MAY 4, 2025
Creators are flocking to LinkedIn and brands’ dollars are right behind them. As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platforms ecosystem say that their business is booming. B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its lifetime revenue in the past few months, paying out over $1 million to LinkedIn creators during that period, per CEO AJ Eckstein.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 7, 2025
Googles AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. Thats a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Googles introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago.
Rob Campbell
MAY 8, 2025
Back in 2019, Martin Weigel and I were invited by WARC to do our talk, The Case For Chaos at Cannes. While it seemed to go down pretty well despite me wearing a Louis Theroux t-shirt – we thought that was the last time it would ever happen and not just because COVID was to happen the following year. However in 2023, WARC invited us to do it again, which in my mind was proof long COVID was most definitely a real issue and it majorly affected peoples taste and judgement.
Adweek
MAY 8, 2025
Meta launches Thread video ads and shares Reels insight at NewFronts.
Digiday
MAY 7, 2025
Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industrys favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated campaign recommendations. But amid the buzzwords and marketing decks, a more important question is overlooked: Is the industry building AI as a transformational amplifier, or is it just adding another shiny feature?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 6, 2025
B2B marketers are under more pressure to deliver results and buyer expectations for online experiences keep rising. The good news is that you probably have more data than ever to leverage to achieve those results. Heres the catch, though: if your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good.
Rob Campbell
MAY 7, 2025
Growing old is an interesting experience. A mixture of highs and lows … good and bad … challenging and delightful. It will happen to us all, but one thing that I have found interesting is how quickly the industry you have worked in – regardless of duration – is happy to leave you behind without barely a second thought. On one hand, I get it. + Time never stops. + New people are always coming. + Fresh thinking and ideas are being born. + And your work only really mattered
Adweek
MAY 8, 2025
YouTube looks to connect brands with creators at NewFronts.
Digiday
MAY 8, 2025
As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily. Now, digital creators across platforms such as YouTube and Spotify are joining this growing trend to further scale their content.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MAY 5, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? In times of economic uncertainty, tariffs and political turmoil, consumers often become more cautious about their spending.
Basis
MAY 7, 2025
When it comes to media plans, one of the most engaged digital ecosystems is often overlooked. With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. By incorporating gaming within a holistic media mix and treating it as more than just an entertainment channel, advertising teams can both connect with audiences today and build momentum with up
Adweek
MAY 6, 2025
Behind the Badge collects the stories of first responders.
Digiday
MAY 5, 2025
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MAY 5, 2025
Companies that find a way to use AI to improve both the customer experience and operational efficiency will hold a serious competitive advantage over the next decade. But too many are getting the balance wrong and paying the price in customer loyalty. When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list.
Ad Monsters
MAY 5, 2025
Global enterprises are losing millions to data fragmentation and inconsistent taxonomies. Still, a new era of unified taxonomies and automation offers a practical path to better decision-making, streamlined workflows, and seamless customer experiences. Discover how standardizing data and automating integration can drive compliance, unlock actionable insights, and set a new benchmark for agile, data-driven business success.
Adweek
MAY 7, 2025
The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.
Digiday
MAY 4, 2025
AI agents are no longer just experimental tools theyre rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI , the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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