Martech
APRIL 23, 2025
Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.
Single Grain
APRIL 25, 2025
By Single Grain Team | April 10, 2025 Publishing random blog posts isn’t enough to capture and maintain audience attention. Marketers should have an organized content strategy to attract and nurture their target audience, and content hubs are an effective way to do this. What are content hubs? This strategy separates content into collections on a specific subject or topic.
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Ad Monsters
APRIL 21, 2025
A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. The landmark ruling in the United States v. Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly.
Seth Godin
APRIL 23, 2025
On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and the satisfaction that comes with time we control. If you work on your own, your productivity choices are up to you.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 23, 2025
Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.
Single Grain
APRIL 25, 2025
By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results. Heres your CTV ad playbook where youll learn how to create a high-converting campaign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advendio
APRIL 23, 2025
We’ve got exciting news—our latest version, ADvendio 2.175.2 – Spring ‘25, is officially live. At ADvendio, we’re always pushing the envelope to make your work easier, more efficient, and downright seamless. This new release is packed with smart automation, better campaign management, and tools that make ad operations a breeze. Let’s jump right into the highlights.
Digiday
APRIL 24, 2025
After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all eligible advertisers globally. While it might seem quick testing periods can typically take anything from six months to a year prior to an official global launch the anticipation of when this might drop has lingered since Threads first launched in July 2023.
Single Grain
APRIL 24, 2025
Traditional forms of advertising are no longer engaging users. Instead, consumers demand interactive experiences. Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.
VideoWeek
APRIL 23, 2025
On Tuesday, Google brought an end to a year’s worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won’t be one. Five years after Google announced that third-party cookies would be phased out of Chrome within two years – and now in the midst of an antitrust trial that could force the divestment of Chrome – the tech giant has confirmed that cookies are here to stay, with no change to the consent mechanisms curre
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Martech
APRIL 21, 2025
Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked fundamentally different questions. Not “Can AI make this faster?” but “What becomes possible now that wasn’t before?” Across boardrooms worldwide, executives focus on implementing AI but often overlook a more profound truth: no technology can succeed without a shift
Exchange Wire
APRIL 23, 2025
In todays Digest, we cover MidOcean Partners plans to acquire GSTV, Zuckerbergs past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEOs renewed push to revive a 3.1bn merger with French broadcaster MidOcean Partners to acquire GSTV MidOcean Partners [.] The post Digest: MidOcean Partners to Acquire GSTV; Zuckerberg Considered Spinning Off Instagram appeared first on ExchangeWire.com.
Single Grain
APRIL 23, 2025
Generic advertising doesnt cut through the noise in B2B marketing. Decision-makers are bombarded with countless messages daily, making it harder to engage with this niche. Thats why personalization is a critical component of successful B2B marketing strategies. However, creating personalized ads can be resource-intensive and difficult to scale. Fortunately, there are ways to combat these pain points while personalizing ads to your leads, no matter where they are in the buyers journey.
VideoWeek
APRIL 24, 2025
One month on from the Online Safety Act coming into force in the UK (and from Adolescence landing on Netflix), Ofcom has introduced new child safety measures designed to prevent children from encountering harmful content. Starting in July, companies that provide online services, such as social media, gaming websites and search companies, must implement a range of safeguards as part of duties mandated by the new legislation.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 23, 2025
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today’s tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most … The post Musks Tesla needs some urgent brand repairs first appeared on More About Advertising.
Martech
APRIL 21, 2025
The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.
Single Grain
APRIL 24, 2025
A new search paradigm is emerging. And that trend is using generative AI for search. Traditional SEO has focused on optimizing content for Google’s algorithm. Digital marketers optimized content and configured web pages to make them easier for Google bots to crawl. However, the rise of AI-powered search tools like ChatGPT, Claude, and Perplexity fundamentally changes how users discover information online.
Buyer Advertising
APRIL 23, 2025
Why Do So Many Recruiters Ignore Friends and Family? My very first job post-graduation came about from an employee referral. My friend called me up a week or two out of school and asked me what I was up to. Since I had a freshly minted English degree from a state school, I promptly replied, Nothing and the rest is history. I got a job through a referral.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 23, 2025
Lets be clear: culture isnt just a layer to add to a campaign – it is the strategy. In a fragmented, fast-moving marketplace where consumers are more diverse and discerning than ever, leading with cultural insights is no longer a choice; its a business imperative. Too many brands still equate culture with representation. They cast … The post Jos Villa: why brands must lead with cultural insights, not just representation first appeared on More About Advertising.
VideoWeek
APRIL 23, 2025
There’s plenty of data showing YouTube’s growth on the TV screen. But in conversations around CTV, YouTube is sometimes viewed separately from the broadcasters and other companies which air professionally produced content says Steve Barnes, sales director at Channel Factory. Some in the industry believe that YouTube, where user-generated content plays such a big role, isn’t really fit for TV, and so shouldn’t be considered for TV budgets.
Single Grain
APRIL 24, 2025
Reddit’s search visibility nearly tripled in 2024, jumping from a Visibility Index of 667.8 to a staggering 1942.3. This dramatic 190% increase isn’t an anomalyit’s part of a larger trend where forum content is gaining unprecedented traction in search results. For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy.
Ad Monsters
APRIL 24, 2025
As browsers tighten their grip on the open web, the IAB Tech Labs Trusted Server framework offers publishers a path to reclaim control, shifting key ad operations server-side to restore transparency, privacy compliance, and revenue potential. Publishers have been forced into a corner. For years, the open web has been chipped away by a mix of privacy theater, arbitrary platform rules, and some technical workarounds that never quite delivered.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
APRIL 25, 2025
Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates Adobe’s generative AI, as well as genAI from OpenAI and Google, to improve ideation, creation and production of content formats from a single interface.
Playwire
APRIL 24, 2025
Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20 for general news to $0.50-$2.
Single Grain
APRIL 19, 2025
In light of recent news, implementing new tariffs has sent ripples through the business world, making digital marketing budgets often among the first casualties. As companies grapple with increased costs and uncertain market conditions, understanding how these tariffs might impact your digital advertising strategy is crucial for maintaining a competitive advantage and marketing effectiveness.
Ad Monsters
APRIL 23, 2025
CIMM East was full of insights highlighting the complexities of media measurements future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting. Lets be honestif you attended CIMM (Coalition for Innovative Media Measurement) East looking for clarity, you probably left with more questions.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
APRIL 23, 2025
GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impressionsignificantly outperforming the industry benchmark of 2.45 grams per [.] The post GumGum Just Made Digital Ads 90% Cleaner appeared first on ExchangeWire.com.
Playwire
APRIL 21, 2025
Key Points The digital advertising landscape in 2025 is dominated by three competitive vectors: supply, demand, and signal with demand control emerging as the critical factor for success. Publishers flooding the market with bid requests (competing on supply) face diminishing returns as automated bidding systems treat inventory as commodities. Direct buyer relationships (competing on demand) have become the most valuable currency in ad tech, with sell-side curation opening new opportunities for
Single Grain
APRIL 24, 2025
Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Unlike traditional search engines, Perplexity AI delivers synthesized, contextual information that can dramatically streamline marketing workflows and enhance decision-making. This article explores Perplexity marketing, how it works, and why this AI search engine will become an indispensable resource in 2025.
Karola Karlson
APRIL 21, 2025
Marketing automation platforms, AI-powered software, social media and copywriting tools… If you find the marketing tool market overwhelming, let me assure you that you’re not alone. In a recent Marketing Fix newsletter issue , I wrote about the Era of Subscriptions and how I realised that my annual marketing tools budget is ca $6,000. Ugh!
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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