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How to balance ROAS, brand safety and suitability in social media advertising

Martech

To understand campaign success, consider metrics beyond ROAS, such as brand lift studies, sentiment analysis and customer lifetime value (CLV). Integrating brand safety and suitability into your strategies lets you protect your brand’s reputation, optimize financial returns and build long-term brand equity.

Media 129
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LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

Exchange Wire

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMes dedicated partner for global out-of-home (OOH) brand lift measurement. This partnership leverages Reveal Mobiles deep category expertise and [.]

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IAB finalizes retail media networks standards for in-store

Martech

It also defines different sales measurement approaches like sales lift and incremental sales and brand lift. The IAB standards also provide metrics to help measure how new customers are to a brand based on their purchase histories. New customers.

Retail 111
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Cookieless Advertising for Automotive Advertisers

Basis

Advertisers should also reprioritize brand lift studies and cookieless conversion attribution tools to assist on the attribution side. Could you provide some specific examples for how automotive advertisers might put these recommendations into effect?

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CTV Ad Playbook: High-Converting Streaming Campaigns

Single Grain

Brand lift studies : Measure awareness, perception, and purchase intent changes through surveys comparing exposed and unexposed audiences. Multi-touch attribution : Implement models that account for CTV’s role in the broader customer journey, particularly its influence on upper-funnel awareness and consideration.

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How Hightouch is “Streamlining” First-Party Data Activation in CTV

VideoWeek

This allows marketers to measure brand lift and conversions across different holdout groups, according to Maier. In terms of in-built measurement, the product enables advertisers to run incrementality tests, or “Splits”, as part of the activiation process.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

Brand lift. Performance metrics Conversion rate. Click-through rate (CTR). Engagement rate. Average order value. Strategic metrics Customer lifetime value (CLV). New customer acquisition rate. Share of voice. It’s also a good idea to implement: Before/after comparison frameworks. A/B testing between AI and non-AI campaigns.

ROI 52