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Brand lifts: does your advertising make an impact?

illumin

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

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DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights

Exchange Wire

DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data.

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Emotional digital ads drive brand lift and recall

Marketing Tech News

Read more » The post Emotional digital ads drive brand lift and recall appeared first on Marketing Tech News. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more.

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Brand Lift Matters, Even For PepsiCo

AdExchanger

Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns. Continue reading » The post Brand Lift Matters, Even For PepsiCo appeared first on AdExchanger.

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Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement

Exchange Wire

Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [.]

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Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Digiday

Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned.

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The Big Game brand lift results are in! by Digital Marketing Depot

Martech

Visit Digital Marketing Depot to download Big Game Brand Lift today to get actionable insights and maximize your brand’s performance. The post The Big Game brand lift results are in! They’ve analyzed the top performers, key themes, and implications for future campaigns — all backed by real-world data.