Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Exchange Wire

FEBRUARY 21, 2023

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [.]

Brand Lift 52

Brand Lift Advertising 52

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Martech Series

JUNE 16, 2022

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Digiday

MARCH 7, 2024

Through the partnership, Digiday has learned, Disqo will gain access to Inscape’s automatic content recognition (ACR) TV viewing data, to be paired with Disqo’s other products that measure brand lift and outcomes, which in turn help advertisers measure the cross-media and full-funnel impact of ad campaigns.

Cookies 92

Cookies Pop-Up Agency Brand Lift 92

AdExchanger

JULY 8, 2022

For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

Brand Lift 110

Brand Lift Media ROI Impressions 110

Digiday

OCTOBER 4, 2023

Many agencies have developed methods like brand lift or return on creator spend to measure the impact on influencer marketing. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Retail 90

Retail Brand Lift Media Agency 90

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Exchange Wire

MAY 30, 2023

Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [.]

Brand Lift 52

Brand Lift Media 52

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Digiday

DECEMBER 7, 2022

Another area where full-funnel measurement principles show up is how brands evaluate and understand the brand-lift effects of a campaign. “By its very nature, brand awareness is cross-channel,” Thatte said. ” How a brand measures brand lift must take that multichannel reality into account.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Martech

APRIL 4, 2024

Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us. Driving results.

Brand Lift 76

Brand Lift Conversion Rate Retargeting Video Ads 76

VideoWeek

NOVEMBER 21, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Martech

AUGUST 24, 2023

Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Reporting at launch will include clicks, impressions, and an optional brand study via Kantar’s Brand Lift Insights,” said Greenberger. Measurement. Lyft ad channels.

Machine Learning 97

Machine Learning Brand Lift Real Estate eCommerce 97

Martech Series

JUNE 23, 2022

This is the first time that a third party attention company has integrated with a technology platform; enabling brands to more accurately and robustly report on the level of attention their ads have received. This announcement comes in line with Teads announcing the launch of the Teads Attention program.

Brand Lift 92

Brand Lift MarTech Communications Media 92

VideoWeek

DECEMBER 6, 2023

These include brand lift studies, econometrics/MMM, experiments and attribution – and 22 percent of marketers say they do not use any of these forms of modelling.

Marketing 106

Marketing Brand Lift Advertising Media 106

Martech

APRIL 12, 2023

Nearly as many (47%) said they were satisfied with brand lift measurement. Another takeaway from the study is that many DTC marketers are demanding improvements to measurement. Less than half (48%) of respondents said they’re satisfied with their current media partner’s incremental measurement.

Marketing 109

Marketing Brand Lift Retail MarTech 109

Martech Series

FEBRUARY 27, 2023

This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.” More brands are leveraging audio as a key element of their overall media strategy and storytelling ability.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Exchange Wire

JUNE 28, 2022

Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [.].

Brand Lift 52

Brand Lift Advertising Media 52

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. As part of the agreement, Vubiquity offers a full suite of content acquisition, curation and content management services.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Bundlr will be released to a wider community this August via the App Store and Google Play and expects to integrate the Credder API and data this fall.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. Financial Times’ Brand Lift Strategy. Attempting to monetize branded content profitably, the Financial Times has invested significantly in brand lift measurement by entering into an exclusive partnership with Brand Metrics, an analytics firm.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech Series

AUGUST 3, 2022

One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments.”— Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Risa Crandall, Aki Technologies SVP of CPG & BevAlc Strategy and Sales.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 100

Brand Lift Communications MarTech Media 100

Ad Monsters

DECEMBER 7, 2023

Campaign Goals Misaligned with Campaign Metrics Goals of marketing campaigns are often about driving metrics such as awareness, brand lift and conversion as well as return on ad spend (ROAS), and yet reach and CPM metrics rank higher than those goals. Are we surprised that the focus on costs leads to high ad spending with MFA sites?

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. “Receiving certification is quite meaningful.”— CEO Bae-young Myung.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Basis

JANUARY 17, 2024

Lift partners measure the incremental impact of TikTok advertising, focusing on brand lift, sales lift, store visit lift, and tune-in lift.

Social Advertising 76

Social Advertising Advertising Cookies Brand Lift 76

Martech Series

MARCH 6, 2023

Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales. They will also benefit from targeting high-AU media. High-AU PMPs allow advertisers to secure inventory with a greater probability of capturing attention and driving results.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech Series

AUGUST 2, 2022

By empowering creators and innovators with access to the GPU resources they need, brands, businesses, and individuals can now share ongoing interactive 3D experiences without the burden of having to predict traffic and reserve cloud computing resources in advance.

Brand Lift 88

Brand Lift MarTech Marketing Media 88

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Bojarski holds a bachelor’s degree in electrical engineering from the Georgia Institute of Technology and a master’s degree in business administration from Georgia State University.

Manufacturing 78

Manufacturing Brand Lift Electronics MarTech 78

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. Datafold and Hightouch Integrate to Make Activated Data More Reliable. MarTech QnA with the Expert.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Basis

JANUARY 24, 2024

They can also take advantage of the brand lift studies that LinkedIn offers to measure the impact of their ads. If they’re starting a campaign focused on awareness, they might decide to tap into LinkedIn to make the most of the growing trend of using social media to capture the attention of audiences in a personalized way.

Advertising 85

Advertising Marketing Cookies Brand Lift 85

MNTN

NOVEMBER 11, 2022

Secondly, brands should opt for channels that offer all of the benefits of brand awareness with a performance-driven angle. A role that Connected TV fills especially well, with its inherent brand lift abilities coupled with targeting and measurement associated with performance marketing solutions.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105