Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Martech

APRIL 4, 2024

“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

MNTN

MAY 24, 2022

Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. At the brand awareness stage, you can use this opportunity to promote new collections that tie into Father’s Day verticals, and ‘higher-touch’ messaging instead of going in for the hard sell.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 64

Brand Lift Advertising Marketing Retargeting 64

Basis

JULY 7, 2023

Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns. Quick tip: try three or more DOOH venues to ensure the best brand lift!) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. On top of that, many of the media measurement approaches (e.g.,

ROI 91

ROI Control Group Audience Cookies 91

InMobi

OCTOBER 21, 2015

Gaining insight into brand lift. As marketing budgets continue to shift toward mobile , brands need a way to measure lift outside of installs and post-install events. There are several reasons why advertisers should be leveraging view-through attribution. Catch users flying under the radar.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52