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View-Through Attribution - The Missing Piece in Your Ad Strategy

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Gaining insight into brand lift. Catch users flying under the radar.

Click Through Rate 52
Click Through Rate Impressions Ad network Brand Lift 52
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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. Dive Deeper: How to Build a Facebook Ad Funnel.

Video Ads 97
Video Ads A/B Testing Audience Pop-Up 97
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