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Outsourced Ad Ops: 8 Reasons Why You Should Consider a Vendor

AdPushup

Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing their website along with ad optimization can be tricky. Hence, publishers [.]

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Aditude Adjustment: Ad Ops Startup Raises $15M Series A

AdExchanger

The post Aditude Adjustment: Ad Ops Startup Raises $15M Series A appeared first on AdExchanger. Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.

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Ad Ops Build vs. Outsource Series: Yield Ops Team

Playwire

About the Series Welcome to the Ad Ops Build vs. Outsource Series. In this series, we’ve tapped the expertise of our Yield Ops team, which combined have decades of industry experience working within just the teams you’d be considering building yourself.

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How to Troubleshoot Common Ad Ops Issues

Playwire

Key Points There are a variety of common challenges that every ad operations team faces, such as pacing and performance issues, which you can effectively troubleshoot with the right tools and strategic creativity.

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Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

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An Overview of Ad Ops

Playwire

Key Points Ad ops is a necessary component of any ad monetization strategy. Building an effective and efficient ad ops team, however, involves a lot of time, money, and resources. The cost of building out an in-house team is steep.

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How Can Ad Ops and New Media Players Eliminate Inefficiencies?

Ad Monsters

For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.

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