Digiday

OCTOBER 18, 2023

However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.

Ad Ops 83

Ad Ops Media Marketing Advertising 83

Ad Monsters

FEBRUARY 23, 2023

For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.

Ad Ops 95

Ad Ops Media Retail Machine Learning 95

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops 100

Ad Ops Ad Inventory Ad Tech Demand Side Platform 100

Playwire

FEBRUARY 1, 2023

Key Points Ad ops is a necessary component of any ad monetization strategy. Building an effective and efficient ad ops team, however, involves a lot of time, money, and resources. The cost of building out an in-house team is steep.

Ad Ops 52

Ad Ops 52

Playwire

AUGUST 20, 2023

Key Points There are a variety of common challenges that every ad operations team faces, such as pacing and performance issues, which you can effectively troubleshoot with the right tools and strategic creativity.

Ad Ops 52

Ad Ops 52

Brid.tv

JUNE 1, 2022

Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager. The post [Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points appeared first on BRID TV.

Ad Ops 82

Ad Ops Advertising 82

Smart-Hub

JULY 6, 2021

To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

AdOpsHouse

JUNE 11, 2021

Ad Ops House is offering small businesses ONE free campaign build in an advertising network of your choice as well as ONE month of optimization and campaign management. (Ad Ad spend budget not included. ). The post Re-open your business with help from Ad Ops House appeared first on Ad Ops House.

Ad Ops 52

Ad Ops Entertainment Retail Advertising 52

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Ad Monsters

APRIL 11, 2024

AdMonsters is thrilled to unveil the launch of the AdMonsters Dream Team , an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.

Ad Tech 69

Ad Tech Ad Ops Retail Media 69

Ad Monsters

MAY 30, 2023

Focus on core competencies Publishers can allocate more time and resources to manage their core competencies without getting distracted by the nuances, technical complexities, and increasing costs of running an in-house ad ops team. Leverage your ad ops partner’s technology relationships to improve your business operations further.

Ad Ops 97

Ad Ops Ad Tech Agency Marketing 97

MediaFuse

SEPTEMBER 29, 2014

If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their too-long queues, and an ever-growing list of makegoods.

Ad Ops 52

Ad Ops Non-Profit Ad Click Rich Media 52

Ad Monsters

APRIL 18, 2024

Automated reconciliation also avoids disconnects between advertisers and publishers, as well as between ad ops and billing, saving everyone time and improving both relationships. This allows rev ops teams to align management on the KPIs they should prioritize. Or there may be shifts in display and video revenue.

Ad Ops 108

Ad Ops Finance Ad Server Impressions 108

Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

Ad Ops 98

Ad Ops Ad Tech Advertising Marketing 98

InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? What's top of mind for them? Ben: Pivot. Look at CPC/CPA.

Ad Ops 52

Ad Ops CPC CPA CPM 52

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Playwire

AUGUST 20, 2023

Key Points An ad operations team requires a suite of specialized tools to streamline the processes of collecting data, evaluating ad performance metrics, ensuring optimal campaign delivery, and rectifying a variety of issues.

Ad Ops 52

Ad Ops 52

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

AdPushup

JANUARY 20, 2023

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in the industry There is no limit to how fast advertising technology has evolved over the last few decades. We live in an era where we [.]

Ad Tech 52

Ad Tech Ad Ops Advertising 52

Ad Monsters

JANUARY 6, 2023

At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Instead of ad ops trafficking, they will be QAing the AI tech/automation. (QR:

Ad Tech 102

Ad Tech Ad Ops Cookies Conversion 102

Exchange Wire

MAY 11, 2023

Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The event will take place on 13th June in London. The conference offers [.]

Ad Ops 52

Ad Ops 52

Ad Monsters

NOVEMBER 2, 2022

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams.

Ad Ops 96

Ad Ops Advertising 96

Ad Monsters

MARCH 27, 2024

Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Relevant-Digital

NOVEMBER 2, 2022

Relevant Yield helps publisher's ad ops and ad sales teams to solve challenges such as getting real-time sales data from all available sources for everyone without manual work, testing new implementations without coding skills with immediate feedback, and getting automated alerts if setup runs into issues to name a few.

Ad Ops 52

Ad Ops Advertising 52

Digiday

OCTOBER 18, 2022

.” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains. “When it comes to it, nobody has time to do all those things like reading Ads.txt lists, etc.,” ” they noted.

Ad Ops 85

Ad Ops Cookies Ad Tech GDPR 85

Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

Ad Ops 52

Ad Ops Advertising Header Bidding 52

Exchange Wire

APRIL 11, 2023

Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [.]

Ad Ops 52

Ad Ops Ad Tech Advertising 52

Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

Ad Ops 85

Ad Ops Native Advertising MarTech Advertising 85

Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

Ad Ops 52

Ad Ops Viewability Communications Conversion 52

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Odalys has been in the Digital Ad Ops realm since 2004. Director of Ad Operations. Media, where he leads Strategy and Product.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Brid.tv

JUNE 2, 2023

Player Templates We also came up with a player template system. This will allow publishers to easily create several custom player setups and use them across the network of websites.

Ad Ops 85

Ad Ops 85

Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. For instance, you can have AVOD content but an optional subscription fee that allows users to enjoy their videos ad-free or employ an optional paywall for users who want to access more exclusive content.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Smarty Ads

FEBRUARY 12, 2020

Ad operations are complex and this complexity is inherent to the programmatic ecosystem. In case you’re planning to create your own ad network, you can’t underestimate ad ops role because the way you optimize ads and workflow impacts platform profitability and your revenues as well as revenues.

Ad network 52

Ad network Ad Ops Marketing 52

Ad Monsters

DECEMBER 29, 2022

AdMonsters will be back in 2023 with more events, webinars, playbooks, awards, and networking opportunities to champion the mission-critical importance of Ad Ops and Revenue Operations within the media organization, and to bring people together for that purpose. Here’s to you. Here’s to your work. Here’s to growth.

Ad Ops 52

Ad Ops Education Conversion Media 52

Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98