Sales and Ad Ops Best Practices for Collaboration

Ad Monsters

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. Ad Ops as Data Translator. The Ad Ops team will be critical in the new era of third-party cookie-free targeting.

Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. “Companies can rely on their ad ops partner to handle day-to-day tasks and guide them in their ad ops endeavors.

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[Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points

Brid.tv

Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager.

Re-open your business with help from Ad Ops House

AdOpsHouse

Ad Ops House is offering small businesses ONE free campaign build in an advertising network of your choice as well as ONE month of optimization and campaign management. (Ad Ad spend budget not included. ).

Ad Ops: Their Role, Functions, and Connection to Revenue Generation

Smarty Ads

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as.

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. What is Ad Ops? What Do Ad Operations Managers Do? AD TECH INSIGHTS

AD OPS FORMULA FOR SUCCESS

MediaFuse

If you run an ad ops team, you know how difficult managing demands can be. Establishing a campaign process that is easy to follow is essential for ad ops managers to maintain profitable campaigns. Step 4: Ad Trafficking. Traffic all ads to a test page.

22 Best Ad Networks for Publishers [in 2022]

AdPushup

A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.]. Ad Tech & Ad Ops lists

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Ad Tech Daily

The post Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar appeared first on Ad Tech Daily.

Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement

Ad Tech Daily

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily.

10 B2B Marketing Strategies to Win Over Your Clients

AdPushup

Ad Tech & Ad Ops b2b b2b marketing b2b marketing strategies marketing strategies for publishersDo you know what it takes to create winning b2b marketing strategies?

Newsletter Advertising:  How to Succeed and Common Hurdles to Clear

Ad Monsters

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Your ad ops team is busy pretty much all the time, so you should always avoid adding unnecessary work to their plate. Flexible Ad Platforms.

Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand

Ad Tech Daily

The post Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand appeared first on Ad Tech Daily. Ad & Media Strategies Ad Products Ad Targeting Cookieless Targeting Featured Online Media People in Ad Tech Press Releases acr beatgrid

What is Digital Ad Operations?

Ad Ops Hero

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms.

What SSPs and Ad Networks Want from Publishers’ Ad Inventory

AdPushup

No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. Ad Tech & Ad Ops

Postclick Appoints Mark McKenna as Chief Executive Officer

Ad Tech Daily

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily. Ad & Media Strategies Ad Metrics Ad Operations Ad Products Online Media People in Ad Tech Press Releases advertising conversion mark mckenna postclick

Andrea Media Launches New Intelligent Digital Advertising Formats to Increase Publisher Advertising Revenue

Ad Tech Daily

The post Andrea Media Launches New Intelligent Digital Advertising Formats to Increase Publisher Advertising Revenue appeared first on Ad Tech Daily. Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue.

What is Ad Tech? How does it work?

AdPushup

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. While Ad tech industry [.]. Ad Tech & Ad Ops explainers

Let’s Get Serious About Automating the Last of AdOps Tedious Tasks

Ad Monsters

Attrition is still a stubborn challenge for publishers and agencies that rely on their ad operations (AdOps) teams to keep their campaigns going. WITH THE SUPPORT OF adwallet Adwallet automates direct and programmatic ad screenshots for agencies and publishers around the world.

What is DOOH Advertising & How Does it Help Scale Your Business

AdPushup

Ad Tech & Ad Ops Digital Out of Home Ads Digital Out of Home Advertisements Digital Out-Of-Home Ads Digital Out-Of-Home Advertisement dooh advertising OOH Ads

Digital Out-of-Home Ads (DOOH) & How They Help You Scale

AdPushup

Ad Tech & Ad Ops Digital Out of Home Ads Digital Out of Home Advertisements Digital Out-Of-Home Ads Digital Out-Of-Home Advertisement OOH Ads

What is Ad Relevance?

AdPushup

Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ad that are relevant get 3x the user attention. Ad Tech & Ad Ops explainers how to

Audience Targeting – A Definitive Guide For Publishers

AdPushup

As of 2022, the global ad spending market has reached an all-time high of 793.25 Ad Tech & Ad Ops audience segmentation audience targeting audience targeting strategies what is audience targetingAs a publisher, understanding your target audience is vital.

Upward and Onward with LogicielEducatif

AdPushup

Ad Tech & Ad Ops AdPushup ad publishers interviews“Technology can become the ‘wings’ that will allow the educational world to fly farther and faster than ever before; if we will allow it.” – Jenny Arledge.

How to Attract & Retain Talent During the Great Resignation: Q&A with SEBPO’s Ray Adamson

Ad Monsters

At AdMonsters’ latest OPS event, Ray Adamson, Senior VP of Corporate Development for SEBPO , moderated a panel titled “ The Secret Sauce to Boost Retention During ‘The Great Resignation’ ” during which panelists discussed how to attract new hires, retain talent, and tackle employee turnover. .

Top 4 Techniques of the Ad Tech Ecosystem Explained

AdPushup

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. Ad Tech & Ad Ops

Tips for High CPM rate and Revenue Uplift by App Monetization

AdPushup

Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your visitors. Ad Tech & Ad Ops tips for app monetizationThe CPM rate has always been crucial among other indicators.

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5 Ad Engagement Strategies to Test Now

AdPushup

If you are an ad publisher, I am sure that you must have often wondered why certain ads hit the right note reaching just the right audience and pulling all the right strings. Ad Tech & Ad Ops ad engagement ad engagement strategy top 5 ad engagement strategies

How In-App Header Bidding Works: A Guide For Publishers

AdPushup

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

10 Best Ad Servers for Publishers [in 2022]

AdPushup

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

How to Detect & Prevent Ad Fraud: Tips for Digital Publishers

AdPushup

Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.

Best App Monetization Platforms for Publishers in 2022 & Beyond

AdPushup

Ad Tech & Ad Ops app monetization platforms for publishers mobile app monetizationHow many hours does the average user spend on their phone on a daily?

Demand Side Platforms (DSPs): How are they evaluated?

AdPushup

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Ad Tech & Ad Ops

How Does an Ad Server Works?

Ad Ops Hero

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

How Can Publishers Take Advantage of Prebid Header Bidding?

AdPushup

Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. Ad Tech & Ad Ops headerbidding prebid prebid header bidding prebid timeout prebid.jsHave you heard of Header Bidding?

Tackling 5 Biggest Ad Blocking Myths That Might be Hindering Your Growth

AdPushup

The ‘Ad Blocking’ phenomenon is on its way to being a mainstream discussion topic, but it’s not at the stage just yet where publishers can rest easy. Ad Tech & Ad Ops ad blockers ad blockers for publishers ad blocking ad blocking myths ad blocking trends

New Opportunities in Programmatic Advertising for Revenue-Focused Marketers

AdPushup

Ad Tech & Ad Ops ad revenue programmatic programmatic ads programmatic advertisements programmatic advertising trendsIn today’s digital world, gaining the attention of consumers in the sea of choices is an increasingly difficult task.

3 Considerations to Get the Best Out of Falling Ad Revenue

AdPushup

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions.

Top 5 Engagement Strategies Publishers Can Leverage to Raise The Bar

AdPushup

Have you ever wondered how certain ads always manage to reach the right audience at the right time, making tons of profit on their way? Ad Tech & Ad Ops ad engagement ad engagement strategy top 5 ad engagement strategies

How to Activate First-Party Data: Guide for Publishers

AdPushup

Ad Tech & Ad Ops Programmatic Revenue Optimization explainers how toWith the phasing out of third party data just around the corner, it has led publishers and marketers to activate first party data (also called 1p data) to claim the stage.

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What’s Stopping Publishers From Embracing Programmatic Ads

AdPushup

Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. Ad Tech & Ad Ops programmatic programmatic ads programmatic advertising programmatic advertising trends

7 Digital Ad Publishing Trends That Drive Monetisation

AdPushup

Digital Ad Publishing is increasingly focused on the more personalized, targeted, and valuable, as consumers want the right ad, at the right time, on the right device, right now.

AMP Ads, CTT, & Cookieless Solutions For Improved Programmatic Advertising

AdPushup

Anchor Ads and Connected TV are new, hyper-relevant targeting methods set to give advertisers and publishers a new way to find customers and boost revenue. Ad Tech & Ad Ops amp ads connected tv cookieless solutions online publishers programmatic advertising trends