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Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. “Companies can rely on their ad ops partner to handle day-to-day tasks and guide them in their ad ops endeavors.

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Sales and Ad Ops Best Practices for Collaboration

Ad Monsters

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. Ad Ops as Data Translator. The Ad Ops team will be critical in the new era of third-party cookie-free targeting.

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[Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points

Brid.tv

Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager.

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Re-open your business with help from Ad Ops House

AdOpsHouse

Ad Ops House is offering small businesses ONE free campaign build in an advertising network of your choice as well as ONE month of optimization and campaign management. (Ad Ad spend budget not included. ).

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Ad Ops: Their Role, Functions, and Connection to Revenue Generation

Smarty Ads

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as.

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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. What is Ad Ops? What Do Ad Operations Managers Do? AD TECH INSIGHTS

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AD OPS FORMULA FOR SUCCESS

MediaFuse

If you run an ad ops team, you know how difficult managing demands can be. Establishing a campaign process that is easy to follow is essential for ad ops managers to maintain profitable campaigns. Step 4: Ad Trafficking. Traffic all ads to a test page.

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Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads

Ad Tech Daily

The post Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads appeared first on Ad Tech Daily. World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. &

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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Ad Tech Daily

The post Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar appeared first on Ad Tech Daily.

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What is Digital Ad Operations?

Ad Ops Hero

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms.

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Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement

Ad Tech Daily

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily.

Ad Ops 72
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Top 7 Indian Ad Networks for Publishers (2023 Update)

AdPushup

Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently. Ad Tech & Ad Ops ad networks in india ad networks india indian ad network indian ad networks lists

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Change Management: A Personal & Organizational Approach for Ad Tech

Ad Monsters

Ad Operations are only as good as the people who deliver the goods. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security, skill acquisition, and the future.

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Effective Ad Tech Optimization: An Ad Tech Course for Publishers

AdPushup

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Ad Tech & Ad Ops Ad tech ad tech course Adtech advertising technology what is ad tech

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Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand

Ad Tech Daily

The post Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand appeared first on Ad Tech Daily. Ad & Media Strategies Ad Products Ad Targeting Cookieless Targeting Featured Online Media People in Ad Tech Press Releases acr beatgrid

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Ad Targeting: A Publisher’s Guide (with Pros And Cons)

AdPushup

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Ad Tech & Ad Ops guides

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The Ultimate Guide to Real-Time Bidding [Updated]

AdPushup

Real Time Bidding (RTB) is a revolutionary method of digital advertising that allows advertisers to bid on and display ads to internet users in real-time. Ad Tech & Ad Ops real time bid real time bidding real time bidding best practices real time bidding for publishers Real-Time Bidding

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Top 7 Data Management Platforms in 2023

AdPushup

Ad Tech & Ad Ops best data management platforms Data Management Platform What is data management platformData is becoming more and more important in today’s world. As such, it is critical to have a platform that can help you manage your data effectively.

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Postclick Appoints Mark McKenna as Chief Executive Officer

Ad Tech Daily

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily. Ad & Media Strategies Ad Metrics Ad Operations Ad Products Online Media People in Ad Tech Press Releases advertising conversion mark mckenna postclick

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First Data LTD Presents Transactional Data Processing  Software at GITEX Global 2022

Ad Tech Daily

The post First Data LTD Presents Transactional Data Processing Software at GITEX Global 2022 appeared first on Ad Tech Daily. GITEX Global 2022 will be held in Dubai from October 10 to 14.

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Andrea Media Launches New Intelligent Digital Advertising Formats to Increase Publisher Advertising Revenue

Ad Tech Daily

The post Andrea Media Launches New Intelligent Digital Advertising Formats to Increase Publisher Advertising Revenue appeared first on Ad Tech Daily. Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue.

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60+ Conversion Rate Optimisation for 2023

AdPushup

Ad Tech & Ad OpsConversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses.

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Unique Impressions: An Important Metric for Publishers

AdPushup

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. Ad Tech & Ad Ops explainers

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22 Best Ad Networks for Publishers [in 2022]

AdPushup

A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.]. Ad Tech & Ad Ops lists

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2023 New Year’s Resolutions for New Publishers – MEME Edition

Monetize More

Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang. Implement your ads properly. To get you started on learning ad ops, subscribe to the MonetizeMore blog.

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Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Ad Monsters

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. .

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What is Data Management Platform? A Guide For Publishers

AdPushup

Ad Tech & Ad Ops Data driven decision making Data Management Platform Data Management Platforms DMP DMP in marketing What is a Data Management Platform A Data Management Platform is a unified place to store, manage and optimize data.

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Interesting Facts about the Banner & Display Advertising 2023

AdPushup

From the history of banner ads to the current state of the industry, this list has it all.So Ad Tech & Ad OpsLooking for some interesting facts about banner and display advertising? Check out this list of 10 fun facts that you probably didn’t know.

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Newsletter Advertising:  How to Succeed and Common Hurdles to Clear

Ad Monsters

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Your ad ops team is busy pretty much all the time, so you should always avoid adding unnecessary work to their plate. Flexible Ad Platforms.

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Third-Party Cookies Alternatives: 7 Best Choices for Publishers

AdPushup

Ad Tech & Ad Ops alternative to cookies alternative to third-party cookies cookie alternatives cookies alternatives third-party cookiesYes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences.

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What Is A Customer Data Platform?

AdPushup

Customer data platforms (CDP) are a relatively new technology in the ad tech industry. Ad Tech & Ad Ops Tools explainersThey will now play an important role in helping publishers gain more insights about their consumers.

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What SSPs and Ad Networks Want from Publishers’ Ad Inventory

AdPushup

No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. Ad Tech & Ad Ops

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What is Unified ID 2.0? Its Relevance in the Present AdTech Ecosystem

AdPushup

For as long as we can remember, data has been at the very heart of how the ad [.] Ad Tech & Ad Ops UID 2 uid2 unified id 2.0 Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies.

Cookies 52
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Publishers Discuss Strategies for Growth at First Fold, Thailand

AdPushup

Ad Tech & Ad OpsMapping through the globe (incl. cities – Dubai, Monaco, Delhi, Bangalore & Chicago), building the publishers community and gathering insights, we hosted the final event of the year in Thailand.

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Ad Tech Innovations and Challenges: Publishers Guide to Success in 2023

AdPushup

Major ad tech challenges and trends summarized in a single article. Ad Tech & Ad Ops Ad tech ad tech challenges Ad Tech Industry ad tech innovations Ad Tech Trends ad tech trends 2023

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What is Ad Trafficking & Is it relevant in 2023?

AdPushup

Learn everything about ad trafficking and how it helps generate the highest potential profits for the publisher and the advertisers. Digital ad traffickers, who [.]. Ad Tech & Ad Ops

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What are Vignette Ads? How to Utilize Them for Revenue Increase

AdPushup

Vignette Ads can be effective in capturing the attention of users and delivering a message or call to action. Here’s all about Vignette Ads and how to use them for monetization. Ad Tech & Ad Ops Adsense Vignette Ads Vignette Vignette Ads Vignette Ads for Monetization

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Publisher Meet-Up: France Chapter

AdPushup

AdPushup, a global leader in the Ad Tech industry hosted its second publisher meetup in Monaco. The meetup was aimed at building a community of leaders and strengthening relationships at the forefront of supply side of the Ad Tech Industry. Ad Tech & Ad Ops AdPushup news

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Ad Tech Trends That We Can Expect in 2023

AdPushup

Ad Tech Trends That We Can Expect in 2023. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The past 12 months brought a significant change for digital marketing and the global ad tech industry.

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AdPushup Announces 3rd Edition of Global Publishing Leaders (2022)

AdPushup

AdPushup, a leading Ad revenue optimization firm for publishers have opened the nominations for their third edition of Global Publishing Leaders. In their previous editions many leading stalwarts of the Ad tech ecosystem had been recognised for their efforts towards the Industry.

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Understanding CPC vs CPM for Ad Publishers

AdPushup

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. Ad Tech & Ad Ops adsense cpc cpc vs cpm cpm cpm vs cpc google adsenseWhich one yields the best results for publishers?

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What is Contextual Advertising? How Does it Work?

AdPushup

Ad Tech & Ad OpsConversion Rate Optimization is the process of improving the percentage of users who perform a desired action on your website. It is one of the most effective ways that you can grow your business and improve your revenue.

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How Does an Ad Server Works?

Ad Ops Hero

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

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