Ad Monsters

JULY 27, 2022

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. The trick, however, is to foster better collaboration between Ad Ops and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales. Ad Ops as Data Translator.

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Ad Monsters

FEBRUARY 28, 2024

Romero will discuss how sales and ops can mutually benefit from one another. Romero leads a 40-person sales and marketing partnership team, with the ad ops team also reporting to him. He highlights the essential role of ad ops in the forefront of business operations, challenging the notion of it being a mere backroom function.

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Ad Monsters

FEBRUARY 23, 2023

For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.

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Digiday

OCTOBER 18, 2023

However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.

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Playwire

FEBRUARY 1, 2023

Key Points Ad ops is a necessary component of any ad monetization strategy. Building an effective and efficient ad ops team, however, involves a lot of time, money, and resources. The cost of building out an in-house team is steep.

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Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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Playwire

AUGUST 20, 2023

Key Points There are a variety of common challenges that every ad operations team faces, such as pacing and performance issues, which you can effectively troubleshoot with the right tools and strategic creativity.

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Brid.tv

JUNE 1, 2022

Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager. The post [Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points appeared first on BRID TV.

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Smart-Hub

JULY 6, 2021

To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.

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AdOpsHouse

JUNE 11, 2021

Ad Ops House is offering small businesses ONE free campaign build in an advertising network of your choice as well as ONE month of optimization and campaign management. (Ad Ad spend budget not included. ). The post Re-open your business with help from Ad Ops House appeared first on Ad Ops House.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Ad Monsters

APRIL 11, 2024

AdMonsters is thrilled to unveil the launch of the AdMonsters Dream Team , an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.

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Ad Monsters

MAY 30, 2023

Focus on core competencies Publishers can allocate more time and resources to manage their core competencies without getting distracted by the nuances, technical complexities, and increasing costs of running an in-house ad ops team. Leverage your ad ops partner’s technology relationships to improve your business operations further.

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MediaFuse

SEPTEMBER 29, 2014

If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their too-long queues, and an ever-growing list of makegoods.

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

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InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? What's top of mind for them? Ben: Pivot. Look at CPC/CPA.

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Ad Monsters

APRIL 18, 2024

Automated reconciliation also avoids disconnects between advertisers and publishers, as well as between ad ops and billing, saving everyone time and improving both relationships. This allows rev ops teams to align management on the KPIs they should prioritize. Or there may be shifts in display and video revenue.

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Ad Monsters

JUNE 26, 2024

The 2024 AdMonsters Dream Team comprises carefully selected industry powerhouses recognized for their exceptional innovation, dedication, and trailblazing spirit in turning digital ad challenges into realized revenue gold.

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Playwire

AUGUST 20, 2023

Key Points An ad operations team requires a suite of specialized tools to streamline the processes of collecting data, evaluating ad performance metrics, ensuring optimal campaign delivery, and rectifying a variety of issues.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

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Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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AdPushup

JANUARY 20, 2023

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in the industry There is no limit to how fast advertising technology has evolved over the last few decades. We live in an era where we [.]

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Ad Monsters

JANUARY 6, 2023

At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Instead of ad ops trafficking, they will be QAing the AI tech/automation. (QR:

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Exchange Wire

MAY 11, 2023

Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The event will take place on 13th June in London. The conference offers [.]

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Ad Monsters

NOVEMBER 2, 2022

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams.

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Ad Monsters

MAY 22, 2024

” Andrew Byrd: Your career in ad ops began with an internship at a small ad network, where you quickly became an ad operations leader. AB: I’ve spoken to many ad ops professionals who work in the programmatic supply chain, and the sentiment is that it is oversaturated and overcomplicated.

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Relevant-Digital

NOVEMBER 2, 2022

Relevant Yield helps publisher's ad ops and ad sales teams to solve challenges such as getting real-time sales data from all available sources for everyone without manual work, testing new implementations without coding skills with immediate feedback, and getting automated alerts if setup runs into issues to name a few.

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Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

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Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. This can be done by setting different prices for different ad formats and placements (with a focus on the ones in demand). You’ll have to find or create a professional ad ops team.

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Exchange Wire

APRIL 11, 2023

Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [.]

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Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

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Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

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Digiday

OCTOBER 18, 2022

.” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains. “When it comes to it, nobody has time to do all those things like reading Ads.txt lists, etc.,” ” they noted.

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Ad Monsters

MAY 29, 2024

Ops Mage: Accessible Today A key advantage of Ops Mage is its immediate availability to publishers , providing a ready-to-deploy solution that integrates effortlessly with existing ad ops stacks.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

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Ad Monsters

MARCH 27, 2024

Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

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