Adweek

JULY 10, 2025

You may opt-out anytime by clicking unsubscribe from the newsletter or from your account. Email SUBSCRIBE Loading.

Ad Ops 187

Ad Ops Media ROI Agency 187

Exchange Wire

JULY 11, 2025

Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [.]

Ad Ops 90

Ad Ops Ad Exchange Ad Tech 90

Ad Monsters

JUNE 24, 2025

Especially, what does it mean for the ad ops and rev ops pros tasked with keeping the engine running? For ad ops and revenue operations teams, this shift means packaging premium inventory around cultural moments, forecasting predictable traffic spikes, and unlocking new revenue streams. Let’s talk about it.

Ad Ops 66

Ad Ops Conversion Audience Media 66

Ad Monsters

JULY 11, 2025

If you thought summer would be slow in the newsrooms, Bloomberg just reminded us all that even the most buttoned-up operations aren’t immune to layoffs, and that those ripples hit ad ops as much as editorial. While staff cuts have become par for the course elsewhere, Bloomberg’s newsroom, one of the largest in the U.S.,

Ad Ops 80

Ad Ops Finance Media Advertising 80

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

AdOpsHouse

APRIL 15, 2025

This is compared to 35% who responded with TV ads, which cost a great deal more than digital ads, as described in our blog post. How Ad Ops House can help your business benefit from this trend and grow your sales Ad Ops House is waiving ad set-up fees, which can be applied towards Google and Meta ads, resulting in savings up to $1,620.

Ad Ops 52

Ad Ops Audience Retail Media 52

Ad Monsters

JULY 18, 2025

Pixalate’s Publisher Trust Index reveals which publishers are setting the standard for programmatic quality—and shows how ad ops teams can use these benchmarks to boost trust, revenue, and performance across channels. Media quality is a top concern for advertisers, and publishers are under pressure to prove their value.

Ad Ops 40

Ad Ops Viewability Finance Ad Inventory 40

Ad Monsters

MARCH 12, 2025

HUMANs Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwidetargeting everything from off-brand smart TVs to Android tablets.

Manufacturing 52

Manufacturing Advertising Ad Ops Communications 52

Adweek

JUNE 26, 2025

AI is being used in nearly every aspect of the ad process—from generating creative to replacing roles once reserved for human ad ops. Meta recently made headlines about its plans to let brands fully create and target ads using AI by the end of next year. of ad revenue, according to GroupM.

Ad Ops 190

Ad Ops Media Advertising Agency 190

Adweek

JULY 14, 2025

Media Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement By Trishla Ostwal Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales By Kendra Barnett Lost In Debuts Brooklyn Guide as It Crosses 7 Figures in Year One By Mark Stenberg 5 Startups Using AI Agents to Automate Ad Ops and Marketing Tasks By Trishla Ostwal (..)

Media 182

Media Ad Ops Marketing Agency 182

AdOpsHouse

MARCH 19, 2025

Google and Meta Ads are an effective, cost efficient way to reach a targeted audience based on certain demographics and characteristics. Ad Ops House wants to help you get your homegrown business in front of Canadians eager to support local companies. If you act now, that is up to $5220 in savings!

Ad Ops 52

Ad Ops Conversion Audience Marketing 52

Ad Monsters

JUNE 11, 2025

But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. Amanda Gomez, SVP of Revenue Operations at the New York Post, spends most of her days buried in spreadsheets, Slack threads and yield reports.

Ad Ops 80

Ad Ops Cookies Data Management Platform eCommerce 80

Ad Monsters

NOVEMBER 27, 2024

In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.

Real Estate 98

Real Estate Audience Communications Media 98

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics.

Audience 115

Audience Media Ad Inventory Cookies 115

AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results.

Retail 52

Retail Real Estate Ad Ops Marketing 52

Ad Monsters

JULY 14, 2025

The definition of “media quality” in advertising technology has always been subjective. But today, a wave of objective metrics and how they apply to business processes is reshaping the programmatic landscape.

Media 76

Media Viewability Impressions Ad Ops 76

Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. In an unsurprising move, the IAB and friends are taking up the welcome mat from under the FTC’s Click to Cancel rule.

Ad Tech 111

Ad Tech Cookies Electronics Advertising 111

Advendio

MAY 20, 2025

sales reps, insertion orders, ad ops teams), every campaign has a baseline cost, regardless of size. The larger amounts of data only enrich publishers’ first-party data, which in turn makes it much more valuable to advertisers who want to reach targeted audiences. So, what’s in it for advertisers?

Ad Ops 52

Ad Ops Ad Space Audience Advertising 52

Advendio

JUNE 26, 2025

Operational Platforms That Bridge Sales and Ad Ops Travel brands need systems that can handle order management, campaign execution, billing, and reconciliation across direct and programmatic sales. Invest in interoperability: Choose platforms that unify ad ops, data, and billing in one system.

Retail 52

Retail Real Estate Media Ad Ops 52

Monetize More

JUNE 3, 2025

CTR 20–22% 26–30% +40% Ad Viewability 93–94% 95–96% +3% “Page RPM nearly tripled, and revenue jumped over 3x. This script is an absolute game-changer.” — Bible5 Ad Ops Team Why Publishers Choose Lightning Script SEO Dominance : Higher Core Web Vitals = better rankings. Daily Revenue $298 $1,035 +247.2%

Viewability 52

Viewability Ad Ops SEO Ad Tech 52

Ad Monsters

JULY 8, 2025

Maybe AI isn’t taking over ad ops. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. So no, the job of ad ops isn’t going away. What does this mean for ad ops? Maybe it’s elevating it. Here’s what it takes to keep up.

Ad Ops 71

Ad Ops Machine Learning Cookies Ad Tech 71

Ad Monsters

JUNE 18, 2025

The Ad Ops Grind Is Eating Into Strategic Thinking Ops teams are constantly in reactive mode, chasing down deliverables and patching broken workflows. The post Turns Out Ad Ops Needs Automation More Than Anyone appeared first on AdMonsters. When the people don’t connect, how can we expect the tools to?

Ad Ops 64

Ad Ops Finance Communications Advertising 64

Ad Monsters

NOVEMBER 4, 2024

Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive’s Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.

CPM 52

CPM Agency Ad network Media 52

Ad Monsters

JANUARY 10, 2025

The Sell Side Summit builds on Publisher Forum’s legacy, introducing new enhancements to expand networking and education for a wider group of ad ops professionals to share knowledge and drive impactful results for their business.

Ad network 105

Ad network Ad Ops ROI Education 105

Brid.tv

APRIL 2, 2025

And if you need help, you can always turn to TargetVideos Managed Ads solution. Conclusion Ready to add mid-roll ads to your ad revenue roster? Partner up with TargetVideo to unlock access to premium demand, high-end video and ad technology, and top-tier ad ops experts. Mid-Roll Ads: FAQ 1.

Video Ads 52

Video Ads Ad Ops Ad network Pop-Up 52

Ad Monsters

DECEMBER 3, 2024

Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. They’ve had it up to here with intrusive digital ads. Consumers are pissed off.

Ad Targeting 104

Ad Targeting Ad Tech Non-Profit Banner 104

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 66

Media Advertising Ad Tech Audience 66

Ad Monsters

JULY 17, 2025

A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to. “We We have just lost cabin pressure.” If you’ve seen Fight Club , you know the line. It signals a crash into reality. A moment when the illusion shatters and everything looks different.

Affiliates 64

Affiliates Ad Inventory Ad Ops Audience 64

AdPushup

JULY 18, 2025

With each ad impression contributing towards global carbon emissions, the industry has finally started adopting Green AdTech practices. Companies like Google, IAB Europe, Equativ, and SeenThis are leading a sustainability shift in programmatic advertising. Read on to know how the companies are tackling carbon emissions.

Impressions 52

Impressions Advertising Ad Ops Ad Tech 52

Ad Monsters

MARCH 18, 2025

But, one trend that may be very problematic for ad ops teams in the months ahead is the federal governments decision to pull back on cyber security. Malvertising is a longstanding concern for most ad ops teams, but the risk has intensified due to evolving cyber threats. Time to Beef Up Defenses?

Ad Ops 66

Ad Ops Fill rate Agency Ad Tech 66

Monetize More

JUNE 20, 2025

Sales, ad ops, and finance teams often work in disconnected silos, using fragmented tools that make real-time decision-making nearly impossible. In today’s AI mode crushing SERP’s era, content alone is no longer the primary differentiator; operational efficiency and data alignment are. The result?

Finance 64

Finance Ad Server Ad Ops Ad Tech 64

AdPushup

JULY 7, 2025

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]

Cookies 52

Cookies GDPR Advertising Ad Ops 52

Monetize More

JULY 7, 2025

Publisher Action Plan “Fill empty in-page ads represents a fundamental shift from passive ad serving to proactive revenue recovery. ” – MonetizeMore Ad Ops Team Verify Activation: Check your Ad Serving settings ( Blocking Controls > Ad Serving ) to confirm the feature is ON (default).

Ad Space 72

Ad Space Fill rate Ad Ops Ad Inventory 72

Ad Monsters

APRIL 23, 2025

CIMM East was full of insights highlighting the complexities of media measurements future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.

Media 71

Media Machine Learning Audience Communications 71

Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? Were talking curated deals, cookieless targeting, and AI-powered strategies.

Cookies 105

Cookies Audience Media Ad Tech 105

Ad Monsters

FEBRUARY 27, 2025

Now leading ad tech at Wiley, he has played a key role in launching new sites, integrating programmatic strategies, and managing ad ops teams. Whats the most valuable lesson in your ad tech journey? ” Can you share a pivotal moment in your career that shaped your path in ad tech?

Media 103

Media Advertising Ad Tech Ad Ops 103

Ad Monsters

JANUARY 16, 2025

Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025. As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules?

Advertising 105

Advertising Conversion Media Ad Ops 105