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Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals

AdExchanger

On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize.

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Aditude Adjustment: Ad Ops Startup Raises $15M Series A

AdExchanger

The post Aditude Adjustment: Ad Ops Startup Raises $15M Series A appeared first on AdExchanger. Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.

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#PublisherPOV: Bridging the Gap Between Sales and Ad Ops With Luis Romero

Ad Monsters

Romero will discuss how sales and ops can mutually benefit from one another. Romero leads a 40-person sales and marketing partnership team, with the ad ops team also reporting to him. He highlights the essential role of ad ops in the forefront of business operations, challenging the notion of it being a mere backroom function.

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Outsourced Ad Ops: 8 Reasons Why You Should Consider a Vendor

AdPushup

Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing their website along with ad optimization can be tricky. Hence, publishers [.]

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Ad Ops Build vs. Outsource Series: Yield Ops Team

Playwire

About the Series Welcome to the Ad Ops Build vs. Outsource Series. In this series, we’ve tapped the expertise of our Yield Ops team, which combined have decades of industry experience working within just the teams you’d be considering building yourself.

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Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

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How ad ops teams are leveraging automation to drive revenue

Digiday

However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.

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