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Ad Ops Build vs. Outsource Series: Yield Ops Team

Playwire

About the Series Welcome to the Ad Ops Build vs. Outsource Series. In this series, we’ve tapped the expertise of our Yield Ops team, which combined have decades of industry experience working within just the teams you’d be considering building yourself.

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How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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How Can Ad Ops and New Media Players Eliminate Inefficiencies?

Ad Monsters

For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.

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Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

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An Overview of Ad Ops

Playwire

Key Points Ad ops is a necessary component of any ad monetization strategy. Building an effective and efficient ad ops team, however, involves a lot of time, money, and resources. The cost of building out an in-house team is steep.

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Sales and Ad Ops Best Practices for Collaboration

Ad Monsters

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. The trick, however, is to foster better collaboration between Ad Ops and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales. Ad Ops as Data Translator.

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[Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points

Brid.tv

Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager. The post [Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points appeared first on BRID TV.

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