Top 7 Indian Ad Networks for Publishers (2023 Update)
AdPushup
JANUARY 2, 2023
Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently.
22 Best Ad Networks for Publishers [in 2022]
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
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Outsourced Ad Ops: Where to Find and What to Consider
Smart-Hub
JULY 6, 2021
To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.
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3 Key Pillars of Ad Ops [VIDEO]
InMobi
AUGUST 7, 2019
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.
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How To Find The Highest Paying Ad Network for Website Monetization?
AdPushup
MAY 3, 2023
Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network. While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023.
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Ad Exchange vs Ad Network: What Publishers Should Know
AdPushup
FEBRUARY 2, 2023
This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.
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5 Effective Ways to Ease Your Ad Operations With White Label Ad Network
Smarty Ads
FEBRUARY 12, 2020
Ad operations are complex and this complexity is inherent to the programmatic ecosystem. In case you’re planning to create your own ad network, you can’t underestimate ad ops role because the way you optimize ads and workflow impacts platform profitability and your revenues as well as revenues.
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Top 10 Push Notification Ad Networks for Publishers in 2023
AdPushup
JUNE 16, 2023
Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.
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Top 10 Push Notification Ad Networks for Publishers in 2023
AdPushup
JUNE 16, 2023
Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.
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What SSPs and Ad Networks Want from Publishers’ Ad Inventory
AdPushup
JULY 8, 2022
No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin.
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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem
Ad Monsters
MARCH 27, 2024
.” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.
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What is Digital Ad Operations?
Ad Ops Hero
JANUARY 25, 2021
Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.
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Top 7 Ad Networks with the Best Video Advertising Formats
AdPushup
OCTOBER 16, 2022
As we move further ahead in the digital revolution, the population’s interests and, along with it, the market behaviour keep evolving. It has been viewed that the average social media user is bound to spend a hundred minutes daily watching videos. And accordingly, 93% of the brands who keep trying to grasp the attention of [.].
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Pros of AVOD: Why Advertising Is the Right Monetization Strategy
Brid.tv
FEBRUARY 23, 2023
Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. You Might Also Like: 20 Best Mobile Ad Networks for Publishers and App Developers Great for Beginner Publishers Chances are users won’t be willing to pay subscription fees to unheard-of publishers.
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How Jagran New Media doubled video ad revenue with a managed AdOps service
Martech
OCTOBER 22, 2021
They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. This meant they had to rely on ad networks to do this (without receiving any real transparency throughout the process). Taking control of video ad inventory.
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How To Start Making Money Online With Google AdSense (Best guide for 2023)
Monetize More
NOVEMBER 20, 2022
AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Google is very particular about who they allow into their ad network. Not all ad networks are equal.
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Has your AdSense application been pending for a long time? 3 Ways to Fix This
Monetize More
JUNE 8, 2023
AdSense ad code – Once you’ve signed up for an account, you need to add the AdSense ad code to your website. It will delay your acceptance into the AdSense ad network if you forget to do it. Other reasons – Google is not 100% clear about the processes they follow to accept new publishers into their ad network.
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Top 10 Best Ad Servers for Publishers in 2024
AdPushup
FEBRUARY 13, 2024
An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top ten most preferred Ad Servers for publishers. You begin to understand there are many revenue options outside of AdSense as your website’s readership grows.
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10 Black Ad Tech Professionals Making Waves in Digital Media
Ad Monsters
FEBRUARY 13, 2023
In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.
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The Path To Campaign Optimization
AdOpsHouse
JANUARY 27, 2020
While targeting capabilities can differ from one ad network to the next, you’ll generally see several layers of decisions to make as they pertain geolocation, demographics, behavioural targeting, device type and ad creative. The post The Path To Campaign Optimization appeared first on Ad Ops House.
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Programmatic Direct Advertising — All Publishers Need to Know
Brid.tv
MARCH 28, 2023
. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? Simply set up, track, and optimize your header bidding stack through our CMS or let our dedicated ad ops team do it for you with Managed Ads.
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Server Side Header Bidding & taking the hybrid approach?
Monetize More
JULY 19, 2022
However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.
20 Best Mobile Ad Networks for Publishers and App Developers
Brid.tv
DECEMBER 21, 2022
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
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A Complete Guide to Mobile Ad Mediation Platforms (2023)
AdPushup
MARCH 23, 2023
Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.
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How Does In-App Advertising Work?
InMobi
OCTOBER 9, 2018
An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.
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10 Best Ad Servers for Publishers [in 2022]
AdPushup
AUGUST 9, 2022
But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].
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How to Design and Build an Ad Network?
Clearcode
MARCH 21, 2023
Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.
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20 Best Video Ad Networks for Publishers
Brid.tv
JUNE 26, 2023
As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?
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AdMonsters Publisher Playbooks of 2023: Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars
Ad Monsters
JANUARY 3, 2024
Director of Ad Operations and Analytics, Major League Fishing, also said his company changed who they work with as a result of bad ads. We’ve had to sever relationships with various programmatic partners and ad networks because they couldn’t get control over the bad ads they were sending us.
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What is a Sell-Side Platform (SSP)? How Does It Work?
Ad Ops Hero
JANUARY 25, 2021
That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.
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What is Third Party Ad Server?
Ad Ops Hero
JANUARY 25, 2021
Third Party Ad Server for Advertisers. Third party ad servers enable the advertisers to host their ad campaigns and share the tags with multiple publishers, ad networks, and other advertising platforms in one place to fetch when they are serving. Here’s a brief description to understand better.
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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]
Monetize More
NOVEMBER 24, 2022
Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 7) Check your ads for aesthetics.
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How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlessly
Monetize More
APRIL 21, 2023
As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. The list goes on and on.
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Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub
Smart-Hub
MARCH 8, 2022
Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In order to start with Prebid Server, publishers normally need to get the server first so that it could host the auctions (ad servers could be bought, rented, or obtained in partner relationships).
Programmatic Strategy for Publishers
MediaFuse
NOVEMBER 14, 2016
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. However, as a basic rule of thumb, in order to increase yield, a publisher must add quality competition to their ad tech stack.
Rise of the Header Bidding Wrapper
MediaFuse
MARCH 21, 2017
These SSPs helped publishers aggregate their ad network demand into one platform. With the use of a wrapper, all of these key values and line items can be consolidated into one ad server order. Wrapper technology will create these line items automatically through ad server API.
Introduction to Programmatic Advertising | What is Programmatic Advertising?
Ad Ops Hero
MARCH 25, 2023
The second biggest difference between display and programmatic is the ability to buy ads across platforms. Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network.
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Best OTT Advertising Platforms for Your Ad-Supported OTT Service
Brid.tv
JULY 9, 2023
An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.
What Is an Ad Exchange and How Does It Work
Brid.tv
JUNE 14, 2023
With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?
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Best Guide to Display Lumascape [2023]
Monetize More
DECEMBER 28, 2022
Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad. Ad Exchanges. Ad Networks. Key Companies: Epsilon, Equifax, Infogroup, Netezza, MasterCard.
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CPM Drop — Potential Causes and Solutions
Brid.tv
MARCH 23, 2023
Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Diversify Your Ad Sources A viable solution to CPM drops is employing multiple ad networks. Relying on only one ad source is generally not a common practice in the industry. Maximize CPM with Brid.TV
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What Is an Ad Exchange and How Does It Work
Brid.tv
JUNE 14, 2023
With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?
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12 Best Mobile App Monetization Platforms for Publishers in 2023
Brid.tv
NOVEMBER 22, 2022
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.
PPC Advertising: A Complete Guide
AdPushup
OCTOBER 20, 2022
PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity. Pay Per Click advertising is a key component of online advertising. Your PPC campaign can be used to boost organic SEO placement, drive sales, or advertise new services, while reaching [.].
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