Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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The Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It

Adweek

In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and.

Marketing 320
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How can tech startups comply with GDPR while managing data analytically?

The Ad Tech Blog

Tech startups can achieve GDPR compliance while managing data analytically by implementing stringent data governance frameworks, ensuring that data processing activities are transparent, and applying data minimization principles. Incorporating AI and data science strategies to automate compliance tasks and data handling procedures can also be crucial in navigating these challenges efficiently.

GDPR 130
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DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

AdExchanger

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.

Video Ads 121
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies 106
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Does a Chief AI Officer Look Like in the Marketing World?

Adweek

For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.

Marketing 320
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What AI tools can make GDPR compliance more manageable for small tech companies?

The Ad Tech Blog

Various AI tools can significantly aid small tech companies in managing GDPR compliance by automating data handling and privacy processes. These tools range from data mapping and data discovery solutions to automated consent management platforms, thus reducing the manual workload and ensuring data protection measures meet the GDPR standards. How can AI improve data privacy strategies?

GDPR 130

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Alzheimer’s is ‘The Long Goodbye’ as New Commercial Arts dramatises effect on communities

More About Advertising

What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every other, disease, there isn’t much sign of a breakthrough against it even though there are glimmers of light as well as the clear need for more early diagnosis (for those brave enough to find out.) … The post Alzheimer’s is ‘The Long Goodbye’ as New Commercial Arts dramatises effect on communities first appeared on More About Advertising.

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Starbucks Just Dropped Its CMO Role. Here’s Why

Adweek

Starbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the.

Marketing 288
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How can data privacy officers in startups use data science to meet GDPR requirements?

The Ad Tech Blog

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. Additionally, they can use predictive analyses to identify potential privacy risks before they become issues. This proactive approach ensures compliance and protects both the startup and its customers’ data.

GDPR 130
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Purchase decisions

Seth Godin

All purchases involve a decision. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk or make a commitment, our brains act in a way very similar to how we choose to make a purchase. When you talk about a non-profit, introduce a new sort of behavior or invite someone to follow along, you’re actually selling.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Laying the groundwork for AI in MOps: How to get started

Martech

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, proc

ROI 101
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PMC Will Sell Vox Media Ad Inventory in Canada

Adweek

Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts.

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What are the common GDPR compliance challenges for tech startups, and how can they solve them?

The Ad Tech Blog

The common GDPR compliance challenges for tech startups revolve around the complexity of requirements, data management, and ensuring privacy by design. Startups often struggle with interpreting the regulations, implementing necessary changes to their data handling practices, and securing user data against breaches, all while trying to grow their business and innovate.

GDPR 130
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In search of incompetence

Seth Godin

Learning is about becoming incompetent on our way to getting better. If you’re not open to the tension that is caused by knowing you could do better, it’s unlikely you’re willing to do the work to get better. As you’re doing that work, there’s the satisfaction it brings, but also the knowledge that just a moment ago, you weren’t any good.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Using AI-generated content? Meta says it must be labeled

illumin

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally.

Ad Tech 111
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Why Brands Should Prepare for the Rise of Super Fans

Adweek

There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped.

Media 263
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How can IT managers in startups use AI to ensure data protection and meet GDPR obligations?

The Ad Tech Blog

IT managers can implement AI-driven security systems to ensure data protection and meet GDPR obligations. These systems can detect and respond to security breaches faster than traditional methods. By analyzing data patterns, AI can also predict and prevent potential breaches, ensuring compliance with GDPR data protection requirements. What specific AI tools can startups implement for GDPR compliance?

GDPR 130
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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many businesses, facing economic pressure, prioritize short-term gains over long-term brand health.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use

AdExchanger

Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, the European Parliament approved the Artificial Intelligence (AI) Act. Five years in the making, the AI Act – the world’s […] The post Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use appeared first on AdExchanger.

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Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture

Adweek

K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola's Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac.

Audience 273
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Data Privacy Advertising Challenges in the AI Era

The Ad Tech Blog

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. The Privacy-Personalization Paradox In today’s advertising, there is a significant tension between creating content that deeply resonates with users and preserving their privacy.

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Willfully uninformed

Seth Godin

Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or much of agronomy–but that’s my choice.

Agency 107
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t

ROI 98
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The 10-Year Tension: Women Need More Time, Not More Balance

Adweek

Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare allowances, we've received many undeniably excellent benefits to support caregiving responsibilities and promote well-being. But the fact is, women still can't have it all.

Agency 274
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Accurate keywords are essential in contextual targeting

illumin

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. The context surrounding a word is just as important as the word itself. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

CPC 105
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The arrogance of improvement

Seth Godin

Who are you to make things better? How dare you raise your hand to help, offer an idea, take responsibility… Perhaps it might be helpful to reframe that feeling as the generosity of improvement instead. If not you, who? If not now, when?

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes

Adweek

Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her influence through multiple Netflix series and best-selling books. In Kondo's latest venture, she repurposes empty pasta boxes as packaging to ship clothes she.

Shipping 297
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NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement

AdExchanger

NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog and pony show, which took place in New York City this week. The post NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement appeared first on AdExchanger.

Ad Tech 95
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We Are Social: what we saw at SXSW

More About Advertising

What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas – here are the talks that caught their attention. Jim Coleman – UK CEO Billion Dollar Teams: The Future of an AI Powered Workforce Ian Beacraft @ Signal And Cipher In today’s rapidly evolving landscape, … The post We Are Social: what we saw at SXSW first appeared on More About Advertising.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.