AdPushup

DECEMBER 14, 2022

Client-side header bidding vs server-side header bidding: Both techniques take the publisher’s inventory to demand partners. Header bidding was introduced for publishers to reach out to more buyers and maximize yield. Then, how’re they different?

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Header Bidding 98

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

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AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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AdPushup

APRIL 14, 2023

Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. So dive in and discover valuable insights about header bidding vs ad mediation. That’s why we’ve come up with this blog.

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding partners in 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. There is no denying that the introduction of header bidding in the advertising industry has changed the way publishers sell their ad inventory.

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding demand partners for 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. However, [.]

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Playwire

JUNE 23, 2022

Header bidding solutions are a sure way to increase ad revenue, as long as they are set up and maintained correctly. The amount of time and effort you put into your header bidding solution will directly correlate with the results you can expect to gain from it. Key Points.

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Header Bidding 52

AdPushup

FEBRUARY 2, 2023

Learn how header bid optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bid optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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AdPushup

FEBRUARY 2, 2023

Learn how header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bidding optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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AdPushup

MARCH 11, 2023

Server-Side Header Bidding is a programmatic game changer for publishers. Do you want to improve it through server side header bidding? Learn how can it transform publishers ad revenue and online reputation like never before? Are you trying to improve your ad auctions and missing revenue opportunities?Do

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PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. With the evolution of header bidding, effective web monetization does not simply stop at flattening the waterfall or increasing the number of bidders. This doesn’t need to be the case. Optimize your Prebid setup.

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AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we’ll examine the distinctions between these two approaches and provide recommendations on which one may be most appropriate for various scenarios.

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Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

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Oko

JANUARY 10, 2023

What is google open bidding vs header bidding and what’s the difference between the two? Any publisher who has been working to monetize their web and app locations knows all too well that consistent ad bidding is the name of the game. The post Open Bidding Vs. Header Bidding: What’s the Difference?

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Header Bidding 52

Playwire

JUNE 5, 2022

Header bidding wrappers are pieces of code that manage your header bidders and auctions. There are various types of header bidding wrappers. Key Takeaways. Playwire offers a managed wrapper solution designed for publisher success.

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Header Bidding 52

AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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Martech Series

JULY 5, 2022

Lasso (lassoplatform.io), the world’s first and only omnichannel platform for healthcare marketing and analytics, today announced that their Header Bidding Adapter has been approved and released by Prebid.org, making Lasso’s solution ready for integration into endemic healthcare publishers’ existing header bidding frameworks.

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AdExchanger

JULY 6, 2022

Continue reading » The post When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services appeared first on AdExchanger. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Although Freecycle.

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AdPushup

JULY 29, 2022

Have you heard of Header Bidding? Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. While [.].

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Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

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Oko

DECEMBER 6, 2022

Header bidding, for instance, just recently came on the scene but has already taken publishing sites by […]. The post Client-Side vs. Server-Side Header Bidding: What’s the Difference appeared first on OKO Digital.

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AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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Admixer

DECEMBER 3, 2020

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.

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Relevant-Digital

MAY 16, 2022

to streamline header bidding management. Prebid.org , the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an open-source Chrome browser extension that allows for easy debugging and troubleshooting on publisher websites using Prebid.js

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Smarty Ads

JULY 5, 2021

Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the same impression simultaneously. However, to use this technology, media owners have to deploy header-bidding wrapper.

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Exchange Wire

NOVEMBER 4, 2022

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, [.].

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Monetize More

MAY 23, 2022

Neste momento, o header bidding está em alta no mundo editorial. A Prebid lançou uma nova extensão de header bidding para o Chrome, que promete facilitar a vida dos editores. Enquanto isso, se você estiver enfrentando problemas com o header bidding do seu site, certifique-se de baixar o PubGuru Ad Inspector (PGAI).

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Adweek

JUNE 23, 2022

When there are more people at the table, it's easier to find the best solution for a common problem. This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars.

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Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. Publishers can easily control and manage multiple bidding scenarios via Prebid.js by leveraging Professor Prebid.

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Smarty Ads

OCTOBER 14, 2021

A desktop unified auction (aka header-bidding technology) always starts with a header, - an invisible HTML element with an embedded Javascript code that enables obtaining the bid requests from multiple demand partners simultaneously. We said desktop, what about mobile app header-bidding?

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Header Bidding 52

Admixer

JUNE 19, 2019

Now ad networks owners can target approved Header Bidding DSPs partners and bring more efficiency in programmatic trading. We’re glad to announce the rollout of a new feature for Admixer.Network owners – Header Bidding demand. The post Admixer.Network Launches Header Bidding appeared first on Admixer.Blog.

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Monetize More

MAY 24, 2022

En este momento, el Header Bidding (ofertas de encabezado) están en aumento en el mundo de los anuncios digitales. Prebid ha lanzado una nueva extensión de Header Bidding para Chrome, que promete hacer la vida más fácil para los editores.

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