AdPushup

JANUARY 21, 2023

Still trying to figure out what is a header bidding wrapper? Check out this article to learn everything you need to know about header bidding wrappers and how they work. We have covered header bidding, the technology that enables publishers to offer their inventory to multiple ad exchanges many times on this [.]

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Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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Clearcode

MAY 11, 2023

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year. What Are the Main Challenges Around Header Bidding?

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AdPushup

DECEMBER 14, 2022

Client-side header bidding vs server-side header bidding: Both techniques take the publisher’s inventory to demand partners. Header bidding was introduced for publishers to reach out to more buyers and maximize yield. Then, how’re they different?

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Header Bidding 98

Admixer

APRIL 19, 2024

Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike. Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech).

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AdExchanger

SEPTEMBER 26, 2023

A good example of this is header bidding, a term that’s found its way to CTV even though CTV […] The post The Rules Of Header Bidding Don’t Apply To CTV. But CTV is entirely its own thing. Doggedly following display practices can cost you time and money. Here’s Why appeared first on AdExchanger.

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Header Bidding 88

Admixer

MARCH 8, 2024

Header bidding was an industry earthquake. However, all header bidding options aren’t created equal. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors.

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Header Bidding 52

Admixer

MAY 30, 2024

This shift is pushing advertisers towards a new frontier – contextual advertising, with header bidding platforms emerging as a crucial ally in […] The post Contextual Targeting vs. Cookie Targeting: A New Era for Header Bidding in a Cookieless World appeared first on Admixer.Blog.

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Automatad Inc.

FEBRUARY 8, 2024

Unlocking the full potential of header bidding by crossing the complex integration and setup is a tough task for many publishers. Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. In this extensive guide, we have covered everything about header bidding trafficking.

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AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

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YieldBird

APRIL 27, 2023

As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. To combat this issue, publishers are often asked to reduce the number of bids they send. In this case, fewer bids do not translate into fewer auctions won.

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Playwire

JUNE 23, 2022

Header bidding solutions are a sure way to increase ad revenue, as long as they are set up and maintained correctly. The amount of time and effort you put into your header bidding solution will directly correlate with the results you can expect to gain from it. Key Points.

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Header Bidding 52

AdPushup

SEPTEMBER 12, 2023

Header bidding as a technology revolutionized the entire ad tech ecosystem. As already discussed in our header bidding guide, this programmatic technique works from within the user’s browsers and gives unprecedented uplift in yield. In this blog, we have explored Header bidding vs RTB [.]

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Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?

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Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

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AdPushup

FEBRUARY 2, 2023

Learn how header bid optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bid optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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AdPushup

FEBRUARY 2, 2023

Learn how header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bidding optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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Header Bidding Advertising 52

AdPushup

OCTOBER 19, 2023

Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. Most publishers and advertisers have turned to server-to-server header [.] In the world of programmatic advertising, the competition for ad impressions is fierce.

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding partners in 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. There is no denying that the introduction of header bidding in the advertising industry has changed the way publishers sell their ad inventory.

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding demand partners for 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. However, [.]

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AdPushup

APRIL 14, 2023

Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. So dive in and discover valuable insights about header bidding vs ad mediation. That’s why we’ve come up with this blog.

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Playwire

JUNE 5, 2022

Header bidding wrappers are pieces of code that manage your header bidders and auctions. There are various types of header bidding wrappers. Key Takeaways. Playwire offers a managed wrapper solution designed for publisher success.

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Header Bidding 52

Martech Series

JULY 5, 2022

Lasso (lassoplatform.io), the world’s first and only omnichannel platform for healthcare marketing and analytics, today announced that their Header Bidding Adapter has been approved and released by Prebid.org, making Lasso’s solution ready for integration into endemic healthcare publishers’ existing header bidding frameworks.

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AdPushup

MARCH 11, 2023

Server-Side Header Bidding is a programmatic game changer for publishers. Do you want to improve it through server side header bidding? Learn how can it transform publishers ad revenue and online reputation like never before? Are you trying to improve your ad auctions and missing revenue opportunities?Do

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AdExchanger

JULY 6, 2022

Continue reading » The post When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services appeared first on AdExchanger. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Although Freecycle.

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Oko

JANUARY 10, 2023

What is google open bidding vs header bidding and what’s the difference between the two? Any publisher who has been working to monetize their web and app locations knows all too well that consistent ad bidding is the name of the game. The post Open Bidding Vs. Header Bidding: What’s the Difference?

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Header Bidding 52

AdPushup

JULY 29, 2022

Have you heard of Header Bidding? Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. While [.].

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AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with.

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Header Bidding Advertising Ad Ops Ad Tech 52

AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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Header Bidding Audience Advertising 52

YieldBird

APRIL 27, 2023

As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. To combat this issue, publishers are often asked to reduce the number of bids they send. In this case, fewer bids do not translate into fewer auctions won.

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Header Bidding A/B Testing CPM Ad Inventory 52

Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

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AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we’ll examine the distinctions between these two approaches and provide recommendations on which one may be most appropriate for various scenarios.

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Header Bidding Advertising Ad Ops Ad Tech 52

Oko

DECEMBER 6, 2022

Header bidding, for instance, just recently came on the scene but has already taken publishing sites by […]. The post Client-Side vs. Server-Side Header Bidding: What’s the Difference appeared first on OKO Digital.

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Header Bidding Ad Tech 52

Admixer

DECEMBER 3, 2020

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.

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Smarty Ads

JULY 5, 2021

Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the same impression simultaneously. However, to use this technology, media owners have to deploy header-bidding wrapper.

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