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AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

AdExchanger

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. appeared first on AdExchanger.

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Should I run AdX only, Header bidding only or both?

Monetize More

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

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Client-Side vs. Server-to-Server Header Bidding: Your Action Plan

Admixer

Header bidding was an industry earthquake. However, all header bidding options aren’t created equal. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors.

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The Rules Of Header Bidding Don’t Apply To CTV. Here’s Why

AdExchanger

A good example of this is header bidding, a term that’s found its way to CTV even though CTV […] The post The Rules Of Header Bidding Don’t Apply To CTV. But CTV is entirely its own thing. Doggedly following display practices can cost you time and money. Here’s Why appeared first on AdExchanger.

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What is Video Header Bidding? How does it Work?

AdPushup

In this blog, we introduce you to one of the multiple aspects of header bidding which is video header bidding. Get into the nitty-gritty details of the header, understand what it is, how it works, benefits, downsides, and more. Header bidding is the most efficient way of selling inventory for publishers.

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Best Header Bidding Partners in 2023

Playwire

The Best Header Bidding Partners in 2023 are: Amazon Index Exchange Magnite Pubmatic Xander OpenX Triplelift Sharethrough Note: this article is regularly reviewed and updated to keep the guidance current and the list up to date.

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What are Header Bidding Wrappers? How Do They Work?

AdPushup

Still trying to figure out what is a header bidding wrapper? Check out this article to learn everything you need to know about header bidding wrappers and how they work. We have covered header bidding, the technology that enables publishers to offer their inventory to multiple ad exchanges many times on this [.]