Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM

Playwire

MARCH 10, 2025

Key Points RTB ad exchanges create true price discovery through simultaneous auctions, typically delivering 25% higher CPMs than traditional methods Unlike ad networks that function as intermediaries, ad exchanges operate as neutral technology platforms where buyers and sellers transact directly Strategic optimizationincluding supply path management, (..)

Ad Exchange

Playwire

JANUARY 20, 2025

Key Points OpenRTB is the foundational protocol for programmatic advertising, while Open Bidding and Prebid are header bidding solutions that publishers can implement.

Header Bidding

Monetize More

MAY 7, 2025

MonetizeMore eliminates these frustrations with advanced header bidding technology, customized optimization strategies, and industry-leading invalid traffic solutions used by 2500+ publishers globally.

Header Bidding

Monetize More

JULY 16, 2025

Header Bidding: Ensure you have a best-in-class header bidding setup to maximize competition for every impression. Foster community through forums or vibrant comment sections. Ad Layout & Technology Optimization Don’t leave money on the table. Use technology to ensure your ad stack is performing at its peak.

Header Bidding

Ad Monsters

JULY 10, 2025

I’ve seen publishers explore header bidding, build direct relationships with advertisers and invest in privacy-preserving technologies that reduce dependence on any single platform. These conversations are already happening. The rise of retail media networks shows what’s possible when industries build their own solutions.

Ad Server

Monetize More

MAY 9, 2025

The technical hurdles of implementing solutions like header bidding, which are crucial for revenue uplift, can also seem daunting. If these frustrations resonate, it’s time to consider a more powerful approach. Basic AdSense No strict requirements 32% (keeps 32%) $0.30 Few Moderate complexity AdSense Basic $0.25-$1.50

Header Bidding

PubMatic

JULY 15, 2025

From pioneering the use of header bidding when others were still relying on waterfall setups, to shaping clean supply paths and driving the emergence of transparent frameworks, since our start we’ve continuously challenged the market to move forward. Global Vision, Local Execution PubMatic’s success in Italy wasn’t accidental.

Header Bidding

Playwire

JANUARY 9, 2025

While Prebid analytics offers significant benefits for optimizing header bidding performance, the complexity of implementation and maintenance can be daunting, leading some publishers to consider turnkey solutions like Playwire, that provide comprehensive analytics without the technical overhead.

Header Bidding

Ad Monsters

JULY 15, 2025

The rise of header bidding overloaded the programmatic supply chain with bid requests. So bid throttling emerged as a much-needed detox. Header bidding required DSPs to compete for the same ad inventory auctioned by multiple SSPs in real time. But this caused an explosion in duplicated bid requests.

Header Bidding

Ad Monsters

JULY 30, 2025

They want header bidding that doesn’t break their sites. It’s an Arms Race The tech requirements are brutal now. Publishers want lightning-fast responses: under 100 milliseconds. They want real-time reports that update in real time. And they want everything to work together seamlessly.

Header Bidding

Exchange Wire

MAY 20, 2025

LoopMe, the global leader in brand performance, today (May 20th, 2025) announced that its Chartboost in-app bidding capability is now available to publishers on AppLovins MAX platform, giving them more flexibility to optimise their monetisation strategies and adopt header bidding. [.]

Header Bidding

Playwire

APRIL 3, 2025

Key Points RPM provides a comprehensive view of your site's earning potential across all revenue sources, unlike metrics that focus on single placements Effective RPM analysis requires segmentation by content category, traffic source, device type, and geography to reveal actionable insights Improving ad viewability through strategic ad unit placement (..)

Impressions

Ad Monsters

JUNE 12, 2025

What he heard wasn’t just a technical story about header bidding or auction mechanics; it was a human story, filled with frustration, manipulation and missed opportunity. They weren’t just, “Here’s how header bidding works” or “Here’s why yield matters.” The stories were really compelling.

Header Bidding

MNTN

FEBRUARY 12, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time.

Advertising

Playwire

JANUARY 24, 2025

Key Points Prebid Video extends header bidding to video advertising, enabling publishers to increase competition for their video inventory and potentially boost ad revenue. Key components of Prebid Video include video player integration, VAST and VPAID support, and robust analytics for performance tracking.

Header Bidding

Martech

SEPTEMBER 17, 2024

His testimony shed light on internal discussions to “dry out” header bidding and maintain control over ad pricing, despite publishers’ resistance. Judge Brinkema has encouraged both sides to streamline their arguments, especially around the highly debated “header bidding” topic.

Header Bidding

Monetize More

MAY 20, 2025

Revenue Applications Transforming Publisher Economics Dynamic Floor Price Optimization : Agents that continuously adjust price floors based on historical performance, demand patterns, and seasonal trends Automated Demand Path Analysis : Identifying and eliminating inefficient supply paths that leak revenue Header Bidding Intelligence : Optimizing timeout (..)

Header Bidding

Monetize More

JULY 29, 2025

Our header bidding platform and our team of certified ad ops experts are already preparing our publisher partners for the next generation of programmatic buying. Optimizing your data strategy, upgrading your tech stack, and connecting to the right demand sources requires specialized expertise. This is where MonetizeMore comes in.

Media

AdExchanger

JULY 30, 2025

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across demand paths and signals.

Header Bidding

Playwire

JUNE 23, 2025

Key Points Playwire's machine learning bid shaping algorithm delivered a 12% increase in RPS for publishers over standard bidding: Sites using bid shaping saw a 21% increase in Revenue Per Session in the experimental time period, while sites in the control group saw only a 9% improvement in RPS.

Machine Learning

AdExchanger

NOVEMBER 19, 2024

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform.

Ad Tech

Exchange Wire

APRIL 24, 2025

This development represents a significant advancement in the SDKs capabilities, enabling transparent header bidding and helping publishers achieve [.] TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android.

Header Bidding

Playwire

APRIL 17, 2025

Key Points for Publishers Ad curation is redefining how programmatic inventory is packaged and sold, shifting strategic control from DSPs to SSPs Curation allows SSPs to bundle publisher inventory based on rich data signals that DSPs cannot access, like scroll depth and user engagement While CPMs for curated deals are typically 2-3x higher than open (..)

CPM

AdExchanger

MARCH 28, 2025

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.

Header Bidding

YieldBird

JANUARY 22, 2025

Lets start with the past, a small summary of 2024, which comes to an end. How did it go for you? Was it according to your expectations, or did something unexpected happen? Satya, Vinted : Im really amazed that were mid December, I dont know how did it pass so quickly.

Advertising

Playwire

JANUARY 8, 2025

This can lead to higher bid prices and increased revenue. Key Points Prebid targeting allows publishers to define specific criteria for ad requests, ensuring the right ads reach the right audience at the right time.

Audience

Playwire

FEBRUARY 24, 2025

Key Points Prebid offers significant revenue potential by enabling real-time competitive bidding from multiple demand partners, potentially driving up ad prices and maximizing the value of each ad impression.

Ad Inventory

Playwire

MARCH 10, 2025

Key Points Floor price optimization delivers immediate results: segment by device type (desktop floors 10-30% higher than mobile), implement day-parting (15-25% higher during peak hours), and test incremental increases systematically Quality trumps quantity for demand partners: regular ad performance audits, partner-specific timeout settings (800-1000ms (..)

Header Bidding

Exchange Wire

APRIL 10, 2025

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games expansive mobile game portfolio into its platform through Amazons Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azurs massive [.]

Advertising

Playwire

MARCH 17, 2025

Key Points RTB has changed sponsored search by creating fast, competitive auctions Google and Amazons RTB ecosystems create unique monetization opportunities, with Amazon prioritizing purchase intent and Google emphasizing ad quality. Specialized RTB ad networks provide additional revenue streams by connecting publishers with niche advertisers.

Ad network

Playwire

MARCH 4, 2025

Key Points for Publishers The waterfall model's sequential approach artificially limited competition and left significant revenue on the table OpenRTB revolutionized the landscape by enabling true price discovery through simultaneous auctions Effective implementation requires careful consideration of factors like timeout settings, demand partner management, (..)

Cookies

AdExchanger

DECEMBER 18, 2024

The programmatic ecosystem is constantly changing. If publishers dont evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to shifting ad industry trends. Formerly known as American Media, Inc.,

Media

Playwire

MARCH 17, 2025

Key Points for Advertisers As we've explored throughout this article: DSPs serve as advertisers' command centers for real-time bidding The RTB process involves complex decisioning that happens in milliseconds Advanced DSPs leverage AI and machine learning to optimize bidding strategies Different types of DSPs serve different advertiser needs and objectives (..)

Machine Learning

Adweek

SEPTEMBER 12, 2024

"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice's case that accuses Google of operating an advertising monopoly.

Header Bidding

Adweek

SEPTEMBER 16, 2024

"Open bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia Sept. 10 as he testified as a witness in U.S. Google, the DOJ's case that accuses Google of operating an advertising monopoly. ADWEEK) Google changed the rules of its publisher ad product in a way.

Header Bidding

AdExchanger

SEPTEMBER 26, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Header Bidding Rapper appeared first on AdExchanger.

Header Bidding