AdExchanger

AUGUST 28, 2024

Starting last week and into this week, hundreds of court-filed declarations, emails, depositions and other documents were […] The post Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding appeared first on AdExchanger.

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Header Bidding Advertising Marketing 129

Monetize More

MAY 14, 2025

Does this increase reliance on header bidding with a Google Prebid adapter? The Rise of Header Bidding as the Alternative Header bidding emerged as publishers’ technological counter to dynamic allocation’s inherent advantages.

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Header Bidding Ad Server Ad Tech Ad Exchange 52

AdExchanger

OCTOBER 28, 2024

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech.

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Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. Today, header bidding is an essential strategy for maximizing revenue and improving the user experience. Key Components of Header Bidding 1.

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AdExchanger

AUGUST 29, 2024

If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment.

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Header Bidding Ad Tech CPM 93

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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Header Bidding Ad Server Ad Exchange Video Ads 97

Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. hide ] What Are Header Bidding Analytics?

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Header Bidding A/B Testing Fill rate Video Ads 98

PubMatic

JUNE 27, 2023

Header bidding has become one of the best technical advances in programmatic advertising, allowing publishers to optimize their monetization by simultaneously offering inventory to multiple ad exchanges and ad networks. The post How We Deliver Customized Header Bidding Performance appeared first on PubMatic.

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Header Bidding Ad Exchange Impressions Ad network 98

AdPushup

JANUARY 21, 2023

Still trying to figure out what is a header bidding wrapper? Check out this article to learn everything you need to know about header bidding wrappers and how they work. We have covered header bidding, the technology that enables publishers to offer their inventory to multiple ad exchanges many times on this [.]

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Header Bidding Ad Exchange 98

AdPushup

MARCH 3, 2023

In this blog, we introduce you to one of the multiple aspects of header bidding which is video header bidding. Get into the nitty-gritty details of the header, understand what it is, how it works, benefits, downsides, and more. Header bidding is the most efficient way of selling inventory for publishers.

Header Bidding 98

Header Bidding 98

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

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Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

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AdExchanger

SEPTEMBER 26, 2023

A good example of this is header bidding, a term that’s found its way to CTV even though CTV […] The post The Rules Of Header Bidding Don’t Apply To CTV. But CTV is entirely its own thing. Doggedly following display practices can cost you time and money. Here’s Why appeared first on AdExchanger.

Header Bidding 110

Header Bidding 110

Playwire

MAY 10, 2023

The Best Header Bidding Partners in 2023 are: Amazon Index Exchange Magnite Pubmatic Xander OpenX Triplelift Sharethrough Note: this article is regularly reviewed and updated to keep the guidance current and the list up to date.

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Header Bidding Ad Tech Advertising 98

AdPushup

DECEMBER 14, 2022

Client-side header bidding vs server-side header bidding: Both techniques take the publisher’s inventory to demand partners. Header bidding was introduced for publishers to reach out to more buyers and maximize yield. Then, how’re they different?

Header Bidding 98

Header Bidding 98

Digiday

MARCH 4, 2025

He sees it as the biggest shake-up in programmatic advertising since header bidding maybe even bigger. In his view, curations impact could rival that of open RTB, not just header bidding. His reasoning: while header bidding was a technical shift, curation is fundamentally about economics.

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Header Bidding Media Marketing Advertising 45

Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

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Header Bidding Ad Space Advertising 98

Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Header Bidding Real Estate CPM Ad Inventory 98

Clearcode

MAY 11, 2023

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year. What Are the Main Challenges Around Header Bidding?

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Header Bidding Ad Inventory MarTech Marketing 89

Martech Series

JULY 5, 2022

Lasso (lassoplatform.io), the world’s first and only omnichannel platform for healthcare marketing and analytics, today announced that their Header Bidding Adapter has been approved and released by Prebid.org, making Lasso’s solution ready for integration into endemic healthcare publishers’ existing header bidding frameworks.

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Header Bidding Healthcare CPM Audience 97

AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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Header Bidding Audience Advertising 97

PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. With the evolution of header bidding, effective web monetization does not simply stop at flattening the waterfall or increasing the number of bidders. This doesn’t need to be the case. Optimize your Prebid setup.

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Header Bidding Impressions Ad Tech Advertising 98

YieldBird

APRIL 27, 2023

As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. To combat this issue, publishers are often asked to reduce the number of bids they send. In this case, fewer bids do not translate into fewer auctions won.

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Header Bidding A/B Testing CPM Ad Inventory 98

AdExchanger

JULY 6, 2022

Continue reading » The post When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services appeared first on AdExchanger. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Although Freecycle.

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Header Bidding Audience 97

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

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Header Bidding Fill rate Ad Server CPM 80

PubMatic

NOVEMBER 1, 2024

Revisit Your Header Bidding Optimizations: Consider testing a server-side header bidding setup and optimize your wrapper through Prebid modules and customizations. Conduct a Mobile App parameter audit, including SKAD and OMSDK, to capitalize on additional demand for mobile app monetization.

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Header Bidding Viewability Ad Tech Ad Inventory 115

Playwire

JANUARY 20, 2025

Key Points OpenRTB is the foundational protocol for programmatic advertising, while Open Bidding and Prebid are header bidding solutions that publishers can implement.

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Header Bidding Advertising 52

Brid.tv

MARCH 12, 2025

In addition, consider adopting the header bidding model. This model increases the competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously. Publishers using header bidding often report a 20-30% rise in CPMs compared to traditional waterfall setups (sequential bidding).

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Video Ads Header Bidding Viewability Fill rate 80

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., Here are some of the benefits of header bidding: 1.

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Header Bidding Ad Server Ad Exchange Demand Side Platform 52

Admixer

MAY 16, 2024

Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of Admixer.HB+ alongside leading competitors, including Ezoic, Playwire, AdPushup, Freestar, Mediavine, and Raptive.

Header Bidding 52

Header Bidding 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

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Header Bidding Ad Server Ad Exchange Demand Side Platform 52

Playwire

MARCH 10, 2025

Key Points RTB ad exchanges create true price discovery through simultaneous auctions, typically delivering 25% higher CPMs than traditional methods Unlike ad networks that function as intermediaries, ad exchanges operate as neutral technology platforms where buyers and sellers transact directly Strategic optimizationincluding supply path management, (..)

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Ad Exchange Header Bidding Ad network 52

Exchange Wire

SEPTEMBER 5, 2024

Notably, some of the key developments included the introduction of enhanced header bidding [.] The post AdPlayer.Pro Releases Q2 2024 Results: Enhanced Header Bidding Features & Advanced Targeting appeared first on ExchangeWire.com.

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Header Bidding Advertising Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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Header Bidding Ad Exchange Impressions Ad Server 52