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AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?


Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. appeared first on AdExchanger.

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Top Header Bidding Platforms: A Competitive Analysis


Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of Admixer.HB+ alongside leading competitors, including Ezoic, Playwire, AdPushup, Freestar, Mediavine, and Raptive.


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How to Simplify Header Bidding Management?


Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its implementation and maintenance are the catch.

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Top 15 Header Bidding Partners for Publishers in 2024: Maximize Your Revenue


Explore the top header bidding partners for publishers in 2024. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory. Maximize your revenue with expert recommendations and leading ad tech solutions.

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Should I run AdX only, Header bidding only or both?

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Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

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What is Video Header Bidding? How does it Work?


In this blog, we introduce you to one of the multiple aspects of header bidding which is video header bidding. Get into the nitty-gritty details of the header, understand what it is, how it works, benefits, downsides, and more. Header bidding is the most efficient way of selling inventory for publishers.

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Best Header Bidding Partners in 2023


The Best Header Bidding Partners in 2023 are: Amazon Index Exchange Magnite Pubmatic Xander OpenX Triplelift Sharethrough Note: this article is regularly reviewed and updated to keep the guidance current and the list up to date.