YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

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Header Bidding A/B Testing Impressions Viewability 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Header Bidding Viewability Ad network CPM 52

Brid.tv

FEBRUARY 9, 2023

Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. However, improving viewability is easier said than done. FAQ What Is Video Ad Monetization? So, how can the publishers counter this?

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Video Ads Header Bidding Viewability Fill rate 52

Monetize More

MARCH 10, 2023

By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action. By implementing header bidding, publishers can increase their RPMs and generate more revenue from their ad inventory.

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Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

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Video Ads Header Bidding Fill rate Click Through Rate 52

Media Math

MARCH 22, 2022

Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

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Header Bidding Advertising Cookies Viewability 91

Monetize More

MARCH 10, 2023

By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action. By implementing header bidding, publishers can increase their RPMs and generate more revenue from their ad inventory.

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Header Bidding CPM Ad Inventory Click Through Rate 73

YieldBird

JUNE 27, 2023

Header bidding For publishers, it is imperative that the chosen Supply Side Platform provides a fast and reliable Header Bidding solution seamlessly integrated with their tags. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Header bidding For publishers, it is imperative that the chosen Supply Side Platform provides a fast and reliable Header Bidding solution seamlessly integrated with their tags. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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Header Bidding Ad Inventory Ad Tech Viewability 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

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Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link]. What’s the difference between RPM and RPS?

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Header Bidding Viewability Fill rate Ad Inventory 52

InMobi

FEBRUARY 24, 2021

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. They should also enable high impact ad formats like Rewarded Video, Playables and Interstitial formats.

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Header Bidding Pop-Up A/B Testing Fill rate 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

AUGUST 24, 2022

Todos sabemos que a viewability (visualização de anúncios) é uma métrica chave que você precisa analisar para otimizar os ganhos com anúncios. O Viewability Booster da MonetizeMore melhora o desempenho das unidades de publicidade melhorando a viewability, especialmente para as unidades de publicidade BTF. Header Bidding.

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Header Bidding Viewability Banner 52

Automatad Inc.

NOVEMBER 23, 2023

Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.

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Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

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Header Bidding Fill rate Ad Server CPM 80

Automatad Inc.

FEBRUARY 22, 2024

Share Tweet Share Are you facing increased page loading time with your header bidding setup? Implementing header bidding has several benefits for publishers, but it also has its own set of drawbacks. What Is Header Bidding Script? Configuring the header bidding code is a highly complex process.

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Header Bidding Viewability Ad Server CPM 52

Monetize More

MARCH 20, 2023

How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? If you see negative values, that means it’s outside the viewport and probably not viewable. It can diagnose issues with Header Bidding and Google Ad Manager providing clear actionable advice on errors, warnings, and passes.

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Header Bidding Viewability Impressions Ad Click 52

Monetize More

OCTOBER 4, 2022

When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

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YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Collect insights on the efficiency of your Header Bidding, pricing strategy, and other aspects of the Programmatic ecosystem.

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A/B Testing Header Bidding Click Through Rate CPM 52

Monetize More

AUGUST 24, 2022

Viewability Booster, de MonetizeMore, mejora el rendimiento de los bloques de anuncios mediante la mejora de la visibilidad, especialmente para los bloques de anuncios BTF. Header Bidding. Evita que los usuarios se desplacen inmediatamente después de cada unidad publicitaria.

Header Bidding 52

Header Bidding Banner Viewability 52

Automatad Inc.

NOVEMBER 9, 2023

Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. It is said to improve revenue more efficiently than header bidding. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use.

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Header Bidding Ad Server CPM Ad Exchange 52

InMobi

OCTOBER 27, 2020

InMobi also sees, on average, video completion rates of around 80% and viewability over 90% (across OM SDK, IAS, Moat and DoubleVerify) via private marketplace deals. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). They conduct real-time bidding using hybrid header bidding. Real-time bidding is available using technology like hybrid header bidding.

CPM 52

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. To strengthen brand demand, publishers must think about brand buyers’ goals and KPIs, and optimize their app inventory accordingly.

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Click Through Rate Fill rate Banner Viewability 113

Brid.tv

MARCH 16, 2023

Monetize with outstream ad units for maximum ad viewability. This way, they generate more revenue as two or more separate header biddings take place on the same web page. Learn More Consider the Placement To decide which formats to display, publishers first need to make sure that their website has available ad space.

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Video Ads Ad network Rich Media Non-Profit 52

Monetize More

JULY 14, 2022

This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly. Are Vignette Ads Intrusive? Open the domain. Conclusion.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

PubMatic

MARCH 20, 2023

Instead, they should add a new strategy to help capture brand spend within an exclusive environment – allowing only brand buyers to bid for placements. These placements minimally disrupt the user experience but have high attention and viewability. One example is a splash ad, shown at the launch of or exit from an app.

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CPC CPM Viewability Advertising 63

InMobi

NOVEMBER 23, 2021

Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Brid.tv

SEPTEMBER 30, 2022

Maximize Viewability With a Floating Video Player. It should also have video header bidding capabilities to maximize ad fill rate and yield. How Many Pre-Roll Ads Can You Queue Consecutively? By creating a playlist of many shorter videos, you will open up additional pre-roll inventory slots. Yes, we do mean literally.

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Video Ads Conversion Rate Fill rate Ad network 69

Monetize More

DECEMBER 21, 2022

Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 Step 6: Signing up with a Header Bidding Solution.

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Header Bidding Viewability Ad network Fill rate 97

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? A Q&A with Chas Drawbacks and Benefits of Header Bidding for Apps Are you firing events at the right place? Are you firing pixel trackers? Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize. You need to do cross-device monetization to reach a wider range of audience and achieve high ad viewability and higher CPMs.

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Monetize More

AUGUST 18, 2022

We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability. Leveraging sticky ads is one way to optimize for viewability without spoiling the user experience. Header bidding.

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Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. You will also need to take care of ad viewability. You can partner with multiple ad networks , run header bidding, and implement ad refresh without issues. As a publisher, you should keep CTR and CPC as high as possible.

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Header Bidding CPC Click Through Rate Impressions 52