Brid.tv

FEBRUARY 26, 2023

Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV With well-optimized header bidding, publishers increase their fill rate as well.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Ad Monsters

DECEMBER 21, 2023

Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). Assessing the latency of the header bidding process, to ensure that it is fast enough to capture real-time bid prices.

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions.

Header Bidding 84

Header Bidding CPM Fill rate A/B Testing 84

Unruly

AUGUST 9, 2022

The terms ‘header bidding’ and ‘unified auction’ are often used interchangeably, so what’s the difference? Header bidding is in itself a unified auction, where a publisher adds a piece of code into the “header” of their webpage (browser) through a wrapper tag.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Fill rate: Another metric to consider is fill rate.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

JANUARY 10, 2023

With high floor prices, drained out buyers would channel out the bids even before participating in an auction. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). If you’re not running Header bidding yet, it would be a great time to test it out.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. Set Up Header Bidding Header bidding allows publishers to set up auctions for their ad inventory, making the demand partners bid for ad placement in real time.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding 74

Header Bidding Ad Server Video Ads Ad Exchange 74

Automatad Inc.

NOVEMBER 23, 2023

Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

FEBRUARY 6, 2023

With our last major platform update , we introduced header bidding analytics for all publishers on our Premium plan at no additional fee. These will result in significantly improved player performance and higher fill rates. Since then, our team has been working diligently on several major improvements to our player.

Header Bidding 67

Header Bidding Fill rate Impressions 67

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Step 3: Dynamic Price Floor Adjustments After the initial setup, the optimizer tracks the performance of your header bidding auctions and adjusts the price floors.

Header Bidding 54

Header Bidding Ad Inventory Fill rate Ad Tech 54

InMobi

FEBRUARY 24, 2021

Publishers are likely to see higher opt-in rates when users see the pop-up AFTER they are convinced about the value they get from the app, and when app developers can clearly communicate how user consent can support their new favorite app. Introduce higher yield monetization setups and ad formats.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate. For instance, you might have a 100% fill rate and low revenue or less fill rate and low revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Monetize More

NOVEMBER 10, 2022

On-page setup – If you see in your results that you have 3 matches of the slot ID/div ID within the page (1 on the header, 2 on the body) then that means the div id is set up properly. Step 3: Verify that the MonetizeMore Header Bidding placement IDs/parameters are correct. autozone) + Ad Exchange/AdSense.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Use server-side header bidding. To be said specifically, you can attract premium advertisers. The data you share with advertisers will help them in more targeted advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Use server-side header bidding. To be said specifically, you can attract premium advertisers. The data you share with advertisers will help them in more targeted advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Header bidding is a technology to avoid pass backs entirely.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link]. Get started here.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Epom.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

PubMatic

MARCH 27, 2023

However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 113

Click Through Rate Fill rate Banner Viewability 113

Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. hide ] What Are Header Bidding Analytics?

Header Bidding 84

Header Bidding A/B Testing Fill rate Video Ads 84

PubMatic

MAY 27, 2022

Demand partners that have that privileged top of the waterfall position – or get first preferred access to deals – are often tempted to discourage publishers from moving to a unified auction because they know the extra competition will hurt their fill rates even as the publisher benefits from that additional bid density on every impression.

Header Bidding 52

Header Bidding Fill rate Ad Server Ad Tech 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Digiday

FEBRUARY 15, 2023

On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue. The rise of header bidding made sure of that. Doing what was once diametrically opposed to their raison d’etre is increasingly a matter of course for SSPs.

Agency 72

Agency Header Bidding Ad Tech Demand Side Platform 72

Brid.tv

AUGUST 29, 2022

For example, there is detailed performance tracking, which allows you to track impressions, fill rates, and more. SpringServe Key Features: CTV and OTT-focused video ad platform Advanced CTV advertising features Real-time analytics with instant optimization Video header bidding and direct connect Brand safety and ad fraud protection.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

OCTOBER 27, 2022

Compared to other rewarded ad networks, MonetizeMore’s Pubguru Header Bidding technology gets you the highest RPMs and video ad fill rates. Rewarded ads are another H5 games ads variant where users interact with the ad in exchange for in-game rewards like extra lives to continue playing the game.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Brid.tv

SEPTEMBER 30, 2022

Second, because of high demand, pre-rolls have a higher ad fill rate. It should also have video header bidding capabilities to maximize ad fill rate and yield. In other words, basically all video publishers want to advertise in this slot. This means two things. Start Monetizing.

Video Ads 68

Video Ads Conversion Rate Fill rate Ad network 68

Monetize More

JUNE 20, 2023

They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

They have a 100% fill rate in the UK and offer excellent CPM’s. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. Playwire (formerly Intergi).

Ad network 52

Ad network Banner Video Ads Header Bidding 52