Adweek
MARCH 26, 2024
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined.
Ad Rants
MARCH 25, 2024
In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. As businesses vie for attention in this dynamic metropolis, harnessing the power of SEO services in New York becomes important. In this article, we'll explore the essential role of a New York SEO company in propelling your brand to the top results, steering clear of detours, and reaching your online destination efficiently.
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Martech
MARCH 28, 2024
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.
More About Advertising
MARCH 28, 2024
Yet another winner for British Airways from Uncommon: an outdoor campaign that adds another big, confident brand message to the ongoing “British original” push. “Windows” captures the wonder on passengers’ faces when they look onto the world from 35,000ft. The 11 outsized and visually arresting posters will be seen across 324 print sites across the … The post British Airways flies high (again) with Uncommon OOH first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 28, 2024
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.
Ad Rants
MARCH 25, 2024
Over a website, you may occasionally come across an intriguing page that calls to you. You navigate across it by scrolling. Suddenly, a link to carry on engaging with that particular page appears. This is the page that lands here. This amazing website feature is often created by advertisers to accomplish a particular objective. They design it so that it attracts consumer interest.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
MARCH 27, 2024
Pubmatic quickly resolved its $1 billion ad auction error without significant damage. However, some still believe that the incident implies the need for greater regulation in the programmatic supply chain. Publishers, imagine this: You check your ad account like any other day and find $1 billion worth of CPMs. A sudden rush of shock, excitement, and disbelief runs through you; maybe someone is even fanning you off the floor.
Adweek
MARCH 28, 2024
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If we're not satisfied we can.
AdExchanger
MARCH 26, 2024
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, Bloomberg favors direct-sold advertising coupled with a subscription-based model. It’s not that open programmatic is conceptually problematic, she says on this week’s episode of […] The post Bloomberg Media Went Direct And Has No Regrets appeared first on AdExchanger.
Martech
MARCH 25, 2024
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.
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Ad Monsters
MARCH 28, 2024
Gearing up for AdMonsters Ops, we spiced things up with a LinkedIn Live featuring keynote James Rosewell, the trailblazing Cofounder of Movement for an Open Web (MOW), who dished out his unique perspective on today’s tumultuous regulatory terrain. In our quest for the perfect keynote speakers for AdMonsters Ops, we wanted industry leaders who were not afraid to expose what’s going on behind the curtains, and James Rosewell does just that.
Adweek
MARCH 26, 2024
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted.
AdExchanger
MARCH 26, 2024
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth the noting, however, that the two companies have history. Triton first integrated with the company it now owns around six months ago and shared data […] The post Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic appeared first on AdExchanger.
Martech
MARCH 29, 2024
You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
MARCH 26, 2024
This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising can help build a sustainable economy, and identifies some of the companies helping the industry make progress towards net zero emissions.
Adweek
MARCH 28, 2024
Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off.
AdExchanger
MARCH 27, 2024
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive relative to open programmatic. But purchase attribution can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality and […] The post How RMNs Use MFA And Cheap Inventory To Game Attribution Rules appeared first on AdExchanger.
Martech
MARCH 27, 2024
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its sui
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 25, 2024
Parliament is expected to decriminalise abortion in the next week or so when a free vote takes place on an amendment to the Criminal Justice Act, supported by both health secretary Victoria Atkins and the Royal College of Obstetricians and Gynaecologists. Ahead of the vote, Uncommon has created a campaign in support of decriminalisation for … The post MSI and Uncommon make their voices heard on abortion rights first appeared on More About Advertising.
Adweek
MARCH 27, 2024
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric.
AdExchanger
MARCH 28, 2024
US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.
Martech
MARCH 27, 2024
Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
MARCH 28, 2024
If we’re going to come together and invest the time in conversation, in research or in analysis, we should begin by understanding what would be required for you or I to change our minds. If you’re not willing to consider that you’re wrong, then, in the words of a Dan Dennett, you’re a spectator, not a participant. Let’s agree on the standards of proof, and then begin.
Adweek
MARCH 25, 2024
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics Opening Ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine carrying all the athletes from over 200 countries. NBCU states this is the first time the Summer Olympic opening.
AdExchanger
MARCH 28, 2024
If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […] The post Streaming, Politics Star In Magna 2024 US Ad Forecast appeared first on AdExchanger.
Martech
MARCH 26, 2024
There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
MARCH 28, 2024
NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities. NumberEight has reimagined user identity management through AI technology and [.] The post NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting appeared first on ExchangeWire.com.
Adweek
MARCH 26, 2024
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat's blood and paint their faces like hard-core metalheads. Of course they do. This is, after all, Liquid Death's twisted version of a slice of life, with e.l.f. Cosmetics.
AdExchanger
MARCH 26, 2024
If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement and full-funnel media-mix modeling (MMM). On Tuesday, media measurement startup Measured released a souped-up version of its platform that fully automates the process of incrementality planning and optimization, including geo-based testing.
Martech
MARCH 26, 2024
Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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