Sat.Mar 23, 2024 - Fri.Mar 29, 2024

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Brands Are Scared to Use LGBTQ+ Marketing That Works

Adweek

Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.

Marketing 306
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No Yellow Cab Detours: Our SEO Drives You Straight to NYC's Top Results

Ad Rants

In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. As businesses vie for attention in this dynamic metropolis, harnessing the power of SEO services in New York becomes important. In this article, we'll explore the essential role of a New York SEO company in propelling your brand to the top results, steering clear of detours, and reaching your online destination efficiently.

SEO 208
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What are common pitfalls for advertisers in data privacy?

The Ad Tech Blog

Common pitfalls in data privacy include lack of consent, inadequate data protection measures, over-reliance on automated systems, and neglecting transparency. These issues can lead to breaches of trust, legal penalties, and damage to a brand’s reputation. How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.

Marketing 120
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak

Adweek

Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off.

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The Power of Landing Pages: Increasing Conversions and Driving Business Growth

Ad Rants

Over a website, you may occasionally come across an intriguing page that calls to you. You navigate across it by scrolling. Suddenly, a link to carry on engaging with that particular page appears. This is the page that lands here. This amazing website feature is often created by advertisers to accomplish a particular objective. They design it so that it attracts consumer interest.

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.

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Ikea’s Sweet Ads Capture the Messy Realities of Pet Ownership

Adweek

Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined.

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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

Pubmatic quickly resolved its $1 billion ad auction error without significant damage. However, some still believe that the incident implies the need for greater regulation in the programmatic supply chain. Publishers, imagine this: You check your ad account like any other day and find $1 billion worth of CPMs. A sudden rush of shock, excitement, and disbelief runs through you; maybe someone is even fanning you off the floor.

Ad Server 114
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Bloomberg Media Went Direct And Has No Regrets

AdExchanger

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, Bloomberg favors direct-sold advertising coupled with a subscription-based model. It’s not that open programmatic is conceptually problematic, she says on this week’s episode of […] The post Bloomberg Media Went Direct And Has No Regrets appeared first on AdExchanger.

Media 106
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.

MarTech 110
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Why Advertisers Claim Meta Owes $7 Billion in Damages

Adweek

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric.

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The rock star conundrum

Seth Godin

Forty years ago, the royalty of rock spent the night in a studio to record one of the fastest-selling singles of all time. The documentary of the event is just okay, but it’s fascinating in how it shows us just how deep imposter syndrome lies. Only a few stars seemed at all comfortable–Stevie Wonder and Diana Ross. On the other hand, Waylon Jennings felt excluded and stormed out halfway through.

Marketing 113
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Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic

AdExchanger

On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth the noting, however, that the two companies have history. Triton first integrated with the company it now owns around six months ago and shared data […] The post Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic appeared first on AdExchanger.

Media 104
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 ways to evolve agile for real business results

Martech

You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.

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The Future of Women in Gaming With Letta J and Jay-Ann Lopez

Adweek

When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted.

Marketing 303
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TV Tunes in to Sustainable Advertising

VideoWeek

This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising can help build a sustainable economy, and identifies some of the companies helping the industry make progress towards net zero emissions.

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How RMNs Use MFA And Cheap Inventory To Game Attribution Rules

AdExchanger

Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive relative to open programmatic. But purchase attribution can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality and […] The post How RMNs Use MFA And Cheap Inventory To Game Attribution Rules appeared first on AdExchanger.

Retail 101
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its sui

Marketing 103
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The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

Adweek

The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If we're not satisfied we can.

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MSI and Uncommon make their voices heard on abortion rights

More About Advertising

Parliament is expected to decriminalise abortion in the next week or so when a free vote takes place on an amendment to the Criminal Justice Act, supported by both health secretary Victoria Atkins and the Royal College of Obstetricians and Gynaecologists. Ahead of the vote, Uncommon has created a campaign in support of decriminalisation for … The post MSI and Uncommon make their voices heard on abortion rights first appeared on More About Advertising.

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How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

AdExchanger

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How marketers are investing in games: IAB PlayFronts

Martech

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic.

Marketing 102
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NBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens

Adweek

NBCUniversal plans to extend live coverage of the 2024 Paris Olympics Opening Ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine carrying all the athletes from over 200 countries. NBCU states this is the first time the Summer Olympic opening.

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MAA Ad of the Week: BA’s Avios from Uncommon

More About Advertising

There are some pretty good ads around just now, a relief after what we might term a fallow period. FCB London’s ‘Get Comfortable’ duo for Andrex would be a worthy winner most weeks but Uncommon Creative Studio lifts the prize with another showstopper – ‘Everyday’ (which is anything but) for BA and IAG’s Avios points. … The post MAA Ad of the Week: BA’s Avios from Uncommon first appeared on More About Advertising.

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NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

Exchange Wire

NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities. NumberEight has reimagined user identity management through AI technology and [.] The post NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting appeared first on ExchangeWire.com.

Marketing 105
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Beyond multichannel and omnichannel: Understanding the optichannel approach

Martech

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.

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Goth Glamour: Liquid Death and e.l.f. Cosmetics Collaborate on Ghoulish Makeup Kit

Adweek

On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat's blood and paint their faces like hard-core metalheads. Of course they do. This is, after all, Liquid Death's twisted version of a slice of life, with e.l.f. Cosmetics.

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Streaming, Politics Star In Magna 2024 US Ad Forecast

AdExchanger

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […] The post Streaming, Politics Star In Magna 2024 US Ad Forecast appeared first on AdExchanger.

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“But what if I’m wrong?

Seth Godin

If we’re going to come together and invest the time in conversation, in research or in analysis, we should begin by understanding what would be required for you or I to change our minds. If you’re not willing to consider that you’re wrong, then, in the words of a Dan Dennett, you’re a spectator, not a participant. Let’s agree on the standards of proof, and then begin.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.