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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Adweek

This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal.

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Captify Launches Search-a-Like Audience Technology

Exchange Wire

Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [.]

Audience 105
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BuzzFeed Inc. Quietly Shutters Catalyst, Complex Media’s Audience Network

Adweek

quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. Entertainment publisher BuzzFeed Inc. The publisher did not respond to a request for comment. The closure reflects a broader effort from BuzzFeed Inc.,

Audience 295
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How CMOs and Executives Plan to See Overlooked Audiences in 2024

Adweek

Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. In 2024, more people can and should get the message.

Audience 303
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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Fact: Good data lives at the core of every successful B2B demand generation strategy.

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How the 2023 FIFA Women’s World Cup Grew Hispanic Audiences

Adweek

While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S.

Audience 268
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Despite Criticism, Golden Globes Reaches Largest Audience in 4 Years on CBS

Adweek

That marks the largest audience since 2020, according. The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved that. The early numbers are in, and Sunday's 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from last year's show for NBC.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?