Exchange Wire

AUGUST 7, 2024

Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [.]

Audience 105

Audience Media 105

Adweek

OCTOBER 24, 2023

While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S.

Audience 294

Audience Marketing 294

Adweek

JUNE 26, 2023

The company holds the Spanish-language rights to the FIFA World Cup and plans to capitalize on the explosive growth of women's soccer--and the Latino audience's love. With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo is ready for its largest women's soccer tournament yet.

Audience 286

Audience Marketing 286

Adweek

JANUARY 8, 2024

That marks the largest audience since 2020, according. The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved that. The early numbers are in, and Sunday's 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from last year's show for NBC.

Audience 286

Audience 286

Adweek

NOVEMBER 15, 2023

The platform, Hero One, helps advertisers target diverse audiences across an array of media, including Hero Media's Black-owned media network, as well as the full swath of inventory monetized by supply-side platforms.

Audience 277

Audience Demand Side Platform Media Advertising 277

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 109

Audience Impressions Marketing Conversion 109

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. While social media users can comment, the experience for the majority of your audience is consumption of information.

Audience 286

Audience Communications Media 286

Adweek

JUNE 20, 2023

Platforms don't like exposing audiences to content they disagree with, which was Elaine Cox's first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it was about getting people to stick around.

Audience 246

Audience 246

Adweek

JUNE 21, 2022

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 246

Audience Media Marketing 246

Adweek

AUGUST 7, 2023

For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Thanks to its integration with Disney's data clean room, the company has grown new audiences to convert to using its services, driving revenue that.

Audience 246

Audience Advertising Ad Tech 246

Adweek

SEPTEMBER 6, 2022

Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting.

Audience 246

Audience 246

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 246

Audience Mobile Ads Ad network Media 246

AdExchanger

AUGUST 26, 2024

On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The post Comscore Audience Data Will Now Be Available In FreeWheel’s Platform appeared first on AdExchanger.

Audience 105

Audience 105

Adweek

JUNE 28, 2023

The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.

Audience 258

Audience Marketing Agency 258

Exchange Wire

MAY 22, 2024

Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [.]

Audience 105

Audience 105

AdExchanger

SEPTEMBER 10, 2024

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks. The post Talking Advanced Audiences With NBCU’s Alison Levin appeared first on AdExchanger.

Audience 57

Audience Advertising Marketing 57

Adweek

JULY 5, 2022

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. Isabel Rafferty Zavala, founder and.

Audience 246

Audience Media Marketing 246

Adweek

JUNE 21, 2022

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. Ray Warren, president of Telemundo Deportes, and the NFL's.

Audience 246

Audience Marketing 246

Adweek

OCTOBER 13, 2022

Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, The identities that make up a community, like Latinx, are nuanced. But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to.

Audience 258

Audience Media Marketing 258

Adweek

MARCH 8, 2023

Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream. As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data.

Cookies 246

Cookies Audience 246

Adweek

JUNE 30, 2022

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. There are still a lot of marketers that don't lean into the Hispanic audience,".

Audience 246

Audience Advertising Marketing 246

AdExchanger

JUNE 13, 2024

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

Audience 109

Audience Advertising Agency Media 109

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 258

Audience Public Relations Agency Marketing 258

Adweek

SEPTEMBER 14, 2022

Meta Audience Network introduced a new ad format Wednesday, rewarded interstitial ads. The mobile monetization platform said in a blog post that rewarded interstitial ads are a new, user-friendly, skippable format that lets game developers reward players in-game for completing actions such as video views, encouraging longer sessions.

Audience 244

Audience 244

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 278

Cookies Audience Ad Tech Media 278

Exchange Wire

NOVEMBER 10, 2023

ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [.]

Audience 98

Audience Media 98

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

Adweek

AUGUST 2, 2022

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.

Audience 246

Audience Data Management Platform Communications Media 246

Adweek

JANUARY 3, 2023

Discovery is kicking off 2023 with an alternative approach to audience measurement. Warner Bros. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio.

Audience 246

Audience Entertainment Media 246

Exchange Wire

SEPTEMBER 5, 2024

The post Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss appeared first on ExchangeWire.com. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [.]

Audience 98

Audience Cookies Advertising Marketing 98

Adweek

NOVEMBER 14, 2023

Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Let's hire a diverse candidate for this role." "We We should target underserved communities with this campaign." "We We need more minorities in this spot." We've all been in rooms where these.

Audience 317

Audience Advertising 317

MNTN

MARCH 8, 2024

And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” Streamers Have Their Shows, Advertisers Have Their Audiences The streaming boom has undoubtedly come with a lot of growing pains.

Audience 111

Audience Advertising Media Marketing 111

IAB Tech Lab

FEBRUARY 26, 2024

Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […] The post Introducing Initial OpenRTB Support for the Protected Audience API appeared first on.

Audience 125

Audience Advertising 125

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

Audience 105

Audience Marketing Ad Tech Media 105

AdExchanger

JUNE 24, 2024

Disney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the US. The post Disney Expands Its Audience Graph And Clean Room Tech Beyond The US appeared first on AdExchanger. The announcement precedes the launch of Disney+ with ads in Latin America.

Audience 106

Audience 106