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How Brands Find New Audiences As Media Habits Shift

Adweek

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms.

Audience 293
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Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

Audience 306
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The VMAs Swiftly Reach Biggest Audience in 4 Years

Adweek

According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The VMAs were Taylor-made for big ratings. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09M vs. 3.78M). Other event accolades include 66.7

Audience 315
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VMAs Swiftly Reach Biggest Audience in 4 Years

Adweek

According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The 2024 Video Music Awards were Taylor-made for big ratings. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09 million versus 3.78

Audience 274
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?

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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Adweek

This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal.

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NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers

Adweek

Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights.

Audience 284
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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Fact: Good data lives at the core of every successful B2B demand generation strategy.