Adweek

AUGUST 7, 2023

For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Thanks to its integration with Disney's data clean room, the company has grown new audiences to convert to using its services, driving revenue that.

Audience 246

Audience Advertising Ad Tech 246

Exchange Wire

NOVEMBER 28, 2023

The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering through using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks Has the capacity to enrich profiles of nine different audience [.]

Audience 103

Audience Advertising 103

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. While social media users can comment, the experience for the majority of your audience is consumption of information.

Audience 274

Audience Communications Media 274

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 246

Audience Mobile Ads Ad network Media 246

Adweek

JUNE 21, 2022

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 246

Audience Media Marketing 246

Adweek

JUNE 28, 2023

The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.

Audience 254

Audience Agency Marketing 254

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

Audience 105

Audience Marketing Ad Tech Advertising 105

Adweek

SEPTEMBER 6, 2022

Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting.

Audience 246

Audience 246

Adweek

NOVEMBER 14, 2023

Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Let's hire a diverse candidate for this role." "We We should target underserved communities with this campaign." "We We need more minorities in this spot." We've all been in rooms where these.

Audience 302

Audience Advertising 302

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 130

Audience Advertising Cookies Marketing 130

Adweek

JULY 5, 2022

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. Isabel Rafferty Zavala, founder and.

Audience 246

Audience Media Marketing 246

Adweek

SEPTEMBER 14, 2022

Meta Audience Network introduced a new ad format Wednesday, rewarded interstitial ads. The mobile monetization platform said in a blog post that rewarded interstitial ads are a new, user-friendly, skippable format that lets game developers reward players in-game for completing actions such as video views, encouraging longer sessions.

Audience 244

Audience 244

Adweek

MARCH 8, 2023

Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream. As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data.

Cookies 246

Cookies Audience 246

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 254

Audience Public Relations Agency Marketing 254

Adweek

JUNE 21, 2022

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. Ray Warren, president of Telemundo Deportes, and the NFL's.

Audience 246

Audience Marketing 246

Adweek

OCTOBER 13, 2022

Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, The identities that make up a community, like Latinx, are nuanced. But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to.

Audience 254

Audience Media Marketing 254

Adweek

JANUARY 3, 2023

Discovery is kicking off 2023 with an alternative approach to audience measurement. Warner Bros. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio.

Audience 246

Audience Entertainment Media 246

Adweek

JUNE 30, 2022

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. There are still a lot of marketers that don't lean into the Hispanic audience,".

Audience 246

Audience Advertising Marketing 246

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Similar audiences. Custom audiences.

Audience 122

Audience Advertising MarTech Marketing 122

Adweek

AUGUST 2, 2022

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.

Audience 246

Audience Data Management Platform Communications Media 246

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 267

Cookies Audience Ad Tech Media 267

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix.

Audience 116

Audience Ad Tech Ad Targeting eCommerce 116

AdExchanger

OCTOBER 3, 2023

At the center of these evolving capabilities sits audience data, an essential component of today’s successful B2B campaigns. […] The post The Growing Importance Of Audience Data In B2B Marketing appeared first on AdExchanger.

Audience 128

Audience Marketing 128

Adweek

AUGUST 4, 2022

This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience.

Audience 276

Audience 276

Adweek

SEPTEMBER 11, 2023

From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by.

Audience 296

Audience Marketing 296

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. Want a Closer Look?

Audience 98

Audience Social Advertising Advertising Conversion 98

Adweek

NOVEMBER 8, 2022

midterm elections underway, The Washington Post has its eyes on introducing younger audiences on TikTok and Instagram to its politics coverage through a slate of new hires In September, the publisher added four new hires to its NextGen, team including congressional reporter Camila DeChalus, campaign reporter Dylan Wells, social video producer.

Audience 246

Audience Media 246

Adweek

OCTOBER 2, 2023

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.

Audience 359

Audience Media Marketing 359

AdExchanger

OCTOBER 8, 2023

Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast.

Audience 113

Audience Marketing 113

MNTN

NOVEMBER 29, 2023

The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. When it comes to CTV audience targeting , there are lots of ways to aim your ads. Interest-Based Targeting Interest-based targeting gets to the heart of what excites your audience.

Audience 52

Audience Retargeting Advertising Impressions 52

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 126

Audience MarTech Marketing Media 126

Adweek

JULY 5, 2022

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture.

Audience 307

Audience Marketing Food 307

Adweek

JULY 13, 2023

Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.

Retail 246

Retail Media Audience Marketing 246

Exchange Wire

JUNE 20, 2023

Sojern, the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. The post Sojern Announces Platform Enhancements to AI-Powered Audiences appeared first on ExchangeWire.com.

Audience 98

Audience Marketing 98