Adweek

JUNE 18, 2025

Today at Cannes Lions , during the NBCU takeover of FreeWheel Beach with Vive le Live, NBCU and Walmart announced a partnership that uses Walmart’s scale and shopper data to enable advanced audience targeting and cross-platform attribution in NBCU’s live sports advertising.

Advertising

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience

Ad Monsters

JANUARY 15, 2025

Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level. These advancements not only address fragmentation but also empower advertisers to effectively reach their desired audiences across multiple platforms. This capability is already transforming workflows.

Ad Tech

Martech

AUGUST 8, 2024

It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. Dstillery integrated its audience solutions with the AI-powered curation platform Onetag. The user can then add any missing items.

MarTech

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops

Adweek

JUNE 10, 2025

At Walmart, the approach is to layer media—search, display, video, offsite, and CTV—on top of a well-defined audience to maximize impact. While Walmart owns audience data and context, the creative historically sits with brands, often limiting personalization due to cost and complexity. Every ad dollar can be tied to real outcomes. [05:00]

Retail

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team.

Marketing

Adweek

JULY 29, 2025

This partnership highlights the ability to execute what we call commerce intelligence at scale, as it brings Criteo’s high-fidelity commerce audience to premium Roku supply, and all of that is scaled through Open Intelligence.” Roku, Samsung, and Scripps are among the brand partners that are piloting the new activation.

Demand Side Platform

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience.

Media

Martech

APRIL 23, 2025

Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ’ Audience: B2B tech marketers. Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Style: dramatic, eye-catching, emotional.”

A/B Testing

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Targeting the Right Audience Identifying and reaching the right decision-makers within a company can be difficult.

Advertising

Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Souza suggests publishers strengthen partnerships and offer better audience solutions to support evolving buyer needs. What an interesting concept! PetScreening.

Real Estate

Martech

SEPTEMBER 11, 2024

Because marketing directed audiences to specific landing pages, it is difficult to measure genuine interest. It’s hard to gain mindshare with audiences. Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process. However, we didn’t find a consistent pattern.

Conversion

Adweek

JULY 10, 2025

” Navin noted that “diversity does drive viewership,” with diverse audiences more likely to watch diverse casts. Meanwhile, advertisers are underexposed to diverse audiences by up to 12%. Overall, the industry is less representative in its casting decisions.”

Advertising

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience.

Advertising

Martech

SEPTEMBER 11, 2024

Custom audiences may need adjustments. Businesses should review and potentially adjust custom audiences. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses. Some ad sets could be paused. What’s next.

Ad Targeting

Martech

JULY 19, 2024

Similarly, have a clear brand message and story that resonates with your audience. Produce content regularly, explore different channels and formats and actively engage with your audience. Likewise, refine your approach based on audience feedback. While her comment stung a bit, I realized she’s not my audience.

Audience

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. The issue isnt the size of your audience its the intent signals youre missing. Check your audience insights to find who isnt engaging.

Retargeting

illumin

JULY 18, 2024

Marketers can use this information to easily plan and adjust campaigns, reaching their target audience effectively and efficiently. Predictive AI algorithms can then easily extrapolate the most likely future behaviors of one’s target audience. It does this by analyzing patterns in data and identifying anomalies.

Machine Learning

Adweek

JUNE 10, 2025

Having these launch partners on board should give brands the confidence to know that should they come up short in one area, such as creating a TV commercial, they will be able to leverage the creative capabilities of these partners to easily and swiftly build and test TV-ready commercials or modify existing creatives to reach new audiences.

Ad Tech

Martech

DECEMBER 27, 2024

Granular insights: You can easily filter results by age, gender, and other key demographics to gain a deeper understanding of your audience. Identify potential overspending on the same audiences. Easy access: The Brand Report is conveniently located within the Google Ads dashboard under “Insights and reports.”

Advertising

Martech

JULY 12, 2024

Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page, and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives. How it works. Why we care.

MarTech

Adweek

JUNE 17, 2025

From global expansion to brand storytelling, Arturo’s work has transformed how brands connect with diverse audiences across generations and geographies. Previously, Arturo held senior marketing roles at Apple, Nike, the NBA, and NuBank.

Media

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. This is especially important now, as modern tools rely heavily on automation and algorithms. You’ll also want to invest in tools that leverage your owned, first-party data.

ROI

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. To advocate wisely while protecting ourselves and our audiences, we must fully understand the tools and capabilities of AI. The AI revolution is here, and it’s up to us to shape how it transforms marketing and the world around us.

Conversion

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video will continue to be a go-to channel for advertisers looking to reach engaged audiences at scale for the foreseeable future.

Video Ads

Martech

JULY 11, 2024

These features complement Kevel’s existing AI Audience segmentation and decision-making tools. AI-powered audience targeting allows for precise segmentation across various industries, while multi-touch attribution helps marketers understand campaign effectiveness.

MarTech

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Brand Awareness

Martech

AUGUST 5, 2024

Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. A/B test subject lines and content to see what resonates best with your audience.

A/B Testing

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8.

Brand Awareness

Adweek

JUNE 17, 2025

YouTube has also been drawing in an audience of podcast fans that differs from other major audio platforms. The company signed a seven-year deal with the NFL in 2022 for rights to the league’s Sunday Ticket, and sports content overall has grown 30% over the past year, according to Min.

Media

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. It lets you connect with your audience in real time.

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