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Your Audience and Your Community Are Not the Same Thing. Here’s Why You Need Both

Adweek

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. Audience Engagement Customer Experience Voice

Audience 231
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Reaching and Attracting Multicultural Audiences

Adweek

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 193
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Reframing How Brands Market Hispanic Audiences 

Adweek

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies.

Audience 266
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Reddit Acquires Audience Contextualization Company Spiketrap

Adweek

Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting.

Audience 187
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Expanding and Promoting Sports to All Audiences  

Adweek

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States.

Audience 185
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Why Do Buyers Even Need Seller-Defined Audiences?

AdExchanger

The post Why Do Buyers Even Need Seller-Defined Audiences? The Sell Sider brand safety Chrome comscore contextual advertising doubleverify IAB Contextual Categories IAS Justin Wohl Safari Salon seller-defined audiences third-party cookies

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Meta Audience Network Debuts Rewarded Interstitial Ads

Adweek

Meta Audience Network introduced a new ad format Wednesday, rewarded interstitial ads.

Audience 165
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Who’s Your Audience? Holiday 2022 Edition

MNTN

This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. Audience Name: Frequent Shoppers. Audience Provider: Oracle. Audience Name: Rakuten (cash back app).

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Who’s Your Audience: Back-to-School

MNTN

Audience segmentation is always a sore spot for marketers—and striking that fine balance of not too niche, but not too broad boils can be a challenge. Audience Name: Early Holiday Shoppers. Audience Provider: Connexity. Audience Name: Price Conscious Shoppers.

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Warner Bros. Discovery and VideoAmp Reach Deal for Audience Measurement

Adweek

Discovery is kicking off 2023 with an alternative approach to audience measurement. Warner Bros. Top line On Tuesday, Warner Bros.

Audience 176
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The Next Big Break for TV Advertisers: the Hispanic Audience 

Adweek

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Donna Speciale, president of U.S.

Audience 218
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How NGL Collective Taps Into the Growing Latinx Audience

Adweek

Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, Diversity, Equity and Inclusion PlatformsThe identities that make up a community, like Latinx, are nuanced.

Audience 204
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Why Shopify Audiences Is The Retail Media Player To Watch In 2023

AdExchanger

This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry with a product called Shopify Audiences. The post Why Shopify Audiences Is The Retail Media Player To Watch In 2023 appeared first on AdExchanger.

Audience 115
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DoubleVerify Extends LinkedIn Partnership to LinkedIn Audience Network

Adweek

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 179
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Who’s Your Audience? Summer 2022 Edition

MNTN

Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself. Audience Provider: ComScore. Audience Name: Beaches. Audience Provider: PlaceIQ.

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The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences

Ad Monsters

The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. update and the relationship between Audience Taxonomies and Seller Defined Audiences.

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SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

Adweek

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz.

Cookies 218
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Brandweek Podcast: Capitalizing on Audience Reach

Adweek

For many generations, Campbell's has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.

Audience 164
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TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences

Adweek

Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream.

Cookies 194
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Who’s Your Audience? Spring Edition

MNTN

So, what does spring mean for building audience segments to target for your upcoming campaign? Audience Name: Tax Season Consumers Audience Provider: Cuebiq Why they’re valuable: Yep, it’s that time of year again—tax filing season (April 18) is upon us.

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How Platforms Are Transforming to Capture the Hispanic Audience 

Adweek

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation.

Audience 178
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Metaverse Marketing Gets A Reality Check At IAB Audience Connect

AdExchanger

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week.

Audience 118
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Seller Defined Audiences Benefit Buyers, Sellers and Consumers

AdExchanger

In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. The Sell Sider Andrew Rosenman Equativ seller-defined audiences

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Google Is Backing Cookieless ID Solution Seller-Defined Audiences

Adweek

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 163
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Why Marketers Can’t Miss The Gaming Audience

AdExchanger

Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience appeared first on AdExchanger.

Audience 105
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Who’s Your Audience? President’s Day

MNTN

Plus, the more you experiment with different audience segments, the more you know about who is truly engaging with your messaging and brand. Let’s take a look at some audience segments you can apply to your MNTN Performance TV campaigns—or some food for thought for the next long-weekend.

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MNTN Just Leveled-Up Audience Testing on Connected TV

MNTN

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Test Audiences More Effectively Than You Can With a DSP. Most DSPs charge fees for every third party audience segment you target in a campaign.

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Capturing Streaming Audiences, and Advertisers, with Peacock, Amazon and Disney+ 

Adweek

Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing touches on ad-supported services.

Audience 194
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Deal IDs Strengthen The Supply Chain Through Better Audience Delivery

AdExchanger

Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for so long, writes Tony Mowad, VP of business development at The post Deal IDs Strengthen The Supply Chain Through Better Audience Delivery appeared first on AdExchanger.

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How The Washington Post Is Using Politics to Find Younger Audiences on TikTok

Adweek

With the 2022 U.S.

Audience 220
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3 Ways Marketers Can Leverage CTV to Engage Highly Segmented Audiences in 2023

Ad Monsters

Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use. Therefore, the time to pursue highly segmented audiences via CTV is now.

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For Seller-Defined Audiences To Work, Publishers Need Better Classification

AdExchanger

Continue reading » The post For Seller-Defined Audiences To Work, Publishers Need Better Classification appeared first on AdExchanger. The Sell Sider DMP IAB Tech Lab MGID Oleksii Borysov SDA seller-defined audiences

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Intent HQ Launches AI-Guided Campaign Audience Builder – Audience AI – and Drives 51% Higher Marketing Uplift for Verizon

Martech Series

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. These lead times and suboptimal audience selection lead to missed opportunities, greater opt-outs, and customer brand fatigue.

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Solving First-Party Audience Expansion Using AI

Martech Series

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. This new capability is opening up smart, privacy-friendly ways to understand audiences on the fly, during live campaigns.

Audience 103
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AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences

Martech Series

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. In a major departure from industry-standard audience segments, that seed data set is not used for direct targeting.

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Why we care about audience development

Martech

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor.

Audience 109
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Creative Flavor: Roberto Lastra Wants to Do Work That ‘Leaves No Audience Behind’

Adweek

If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. Great work is.

Audience 246
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Seller-Defined Audiences Face Trust Issues in Taming the Open Web

Adweek

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.

Audience 197
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Reaching Hispanic Audiences On Streaming Calls For A Nuanced Approach

AdExchanger

Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.

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Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally

Exchange Wire

The post <strong>Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally</strong> appeared first on ExchangeWire.com.

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Who’s Your Audience? Halloween Edition

MNTN

By now, you’ll have started deploying some scarily good campaigns…but as you ramp up your promotional activity as you reach the finish line, it’s also a good idea to switch up your audience targeting strategy too to cover all of your bases. Audience Name: Halloween Shoppers.

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The Key To CTV Success Is Putting Your Audience First

AdExchanger

Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. The post The Key To CTV Success Is Putting Your Audience First appeared first on AdExchanger.

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Washington Post’s New Slate of Columnists Will Reel in Its Younger Audiences

Adweek

This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience.

Audience 210