Meta Audience Network Debuts Rewarded Interstitial Ads

Adweek

Meta Audience Network introduced a new ad format Wednesday, rewarded interstitial ads.

Reaching and Attracting Multicultural Audiences

Adweek

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

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Reddit Acquires Audience Contextualization Company Spiketrap

Adweek

Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting.

Reframing How Brands Market Hispanic Audiences 

Adweek

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies.

Google Is Backing Cookieless ID Solution Seller-Defined Audiences

Adweek

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Expanding and Promoting Sports to All Audiences  

Adweek

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States.

How Platforms Are Transforming to Capture the Hispanic Audience 

Adweek

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation.

Who’s Your Audience? Holiday 2022 Edition

MNTN

This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. Audience Name: Frequent Shoppers. Audience Provider: Oracle. Audience Name: Rakuten (cash back app).

The Next Big Break for TV Advertisers: the Hispanic Audience 

Adweek

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Donna Speciale, president of U.S.

Metaverse Marketing Gets A Reality Check At IAB Audience Connect

AdExchanger

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week.

The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences

Ad Monsters

The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. update and the relationship between Audience Taxonomies and Seller Defined Audiences.

Intent HQ Launches AI-Guided Campaign Audience Builder – Audience AI – and Drives 51% Higher Marketing Uplift for Verizon

Martech Series

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. These lead times and suboptimal audience selection lead to missed opportunities, greater opt-outs, and customer brand fatigue.

Who’s Your Audience: Back-to-School

MNTN

Audience segmentation is always a sore spot for marketers—and striking that fine balance of not too niche, but not too broad boils can be a challenge. Audience Name: Early Holiday Shoppers. Audience Provider: Connexity. Audience Name: Price Conscious Shoppers.

Who’s Your Audience? Summer 2022 Edition

MNTN

Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself. Audience Provider: ComScore. Audience Name: Beaches. Audience Provider: PlaceIQ.

Washington Post’s New Slate of Columnists Will Reel in Its Younger Audiences

Adweek

This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience.

Reaching Hispanic Audiences On Streaming Calls For A Nuanced Approach

AdExchanger

Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.

The ‘Seduction’ of Latinx Audiences: Where Is the Long-Term Commitment?

Adweek

In 2020, 270 showrunners, creators and screenwriters signed an open letter to Hollywood asking to increase Latinx representation in television.

Who’s Your Audience? Fall 2022 Edition

MNTN

Let’s take a look at some of the audience segments you can apply to your CTV advertising campaigns this season. Audience Name: Influencer Marketing. Audience Provider: HG Data. Audience Name: Fall Fashionistas. Audience Provider: Oracle. Audience Provider: HG Data.

Seller-Defined Audiences Face Trust Issues in Taming the Open Web

Adweek

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.

WTF are seller-defined audiences?

Digiday

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives.

Audience Targeting – A Definitive Guide For Publishers

AdPushup

As a publisher, understanding your target audience is vital. Ad Tech & Ad Ops audience segmentation audience targeting audience targeting strategies what is audience targeting

MNTN Just Leveled-Up Audience Testing on Connected TV

MNTN

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Test Audiences More Effectively Than You Can With a DSP. Most DSPs charge fees for every third party audience segment you target in a campaign.

RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing

Martech Series

New integration gives LinkedIn customers even more options and flexibility to more accurately reach RollWorks-created, account-based audiences on LinkedIn. The post RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing appeared first on MarTech Series.

The Key To CTV Success Is Putting Your Audience First

AdExchanger

Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. The post The Key To CTV Success Is Putting Your Audience First appeared first on AdExchanger.

Brave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences

Adweek

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

Why we care about audience development

Martech

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor.

Anteriad and TransUnion Collaborate to Bring Best-in-Class Audience Solutions to B2B Marketers

Martech Series

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.

Buyers Are Dragging Their Heels On Seller-Defined Audiences Over A Lack Of Transparency

AdExchanger

Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Continue reading » The post Buyers Are Dragging Their Heels On Seller-Defined Audiences Over A Lack Of Transparency appeared first on AdExchanger.

Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear

AdExchanger

Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Data-Driven Thinking Aaron McKee addressable audiences Blis Retail Media Networks

As gaming attracts mixed-age audiences, advertising gets complicated

Marketing Dive

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising

Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

AdExchanger

Continue reading » The post Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem appeared first on AdExchanger. The Sell Sider data transparency standard IAB tech lab SDA identity post-cookie Optable self-defined audiences seller-defined audiences Vlad Stesin

The Creator Economy Can Thrive With Audiences That Are Over Traditional Advertising

Adweek

Consumers often jump at any opportunity to avoid ads.

Streaming Services Are Doing A Disservice To Hispanic Audiences

AdExchanger

Continue reading » The post Streaming Services Are Doing A Disservice To Hispanic Audiences appeared first on AdExchanger. Streaming has a Hispanic underrepresentation problem.

Find Your Audience on the TV Screen First

MNTN

Audience Segment Reporting Reveals Your True Targets. Modern advertising solutions have opened up a world of precise audience targeting. As you start to add these various targets to your campaign, how can you tell which audiences are driving the performance metrics?

MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform

Martech Series

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.

Big Village Introduces New Features to Its Platform Audience Intelligence, Providing Advertisers and Agencies with a Deeper Understanding of Consumers while Simultaneously Enabling Real-Time Targeting

Martech Series

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Additional new features being implemented to Big Village’s Audience Intelligence platform include: Year-over-year trends.

Publishers Need Deep Audience Insights Now More Than Ever

Ad Monsters

There’s been a crackdown on audience insights in the publishing world. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. Enriching Audience Data for Future-Proof Insights.

Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV

Martech Series

a trusted partner for planning, transacting, and evaluating media, announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.

First Party Audience Data Monetization Company ArcSpan Technologies Releases Contextual APP Data Solution to Boost Publisher Revenue

Martech Series

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

6sense Creates Stronger Audience Insights With ON24 to Drive More New Business

Martech Series

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. The post 6sense Creates Stronger Audience Insights With ON24 to Drive More New Business appeared first on MarTech Series.

Good morning: Large audiences are still valuable

Martech

Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was at a 15 year low. An audience of 96.4

How brands are activating Gen Z and millennial TikTok audiences

Digiday

alone, 32% of TikTok’s global audience is between the ages of 25–34. The post How brands are activating Gen Z and millennial TikTok audiences appeared first on Digiday.

7 Audience Segments Travel Brands Should Be Targeting

MNTN

Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Reach Your Ideal Travel Audiences on Connected TV. The post 7 Audience Segments Travel Brands Should Be Targeting appeared first on MNTN.