Audience Related Topics 
Adweek
MARCH 23, 2023
When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. Audience Engagement Customer Experience Voice
Adweek
JUNE 21, 2022
The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.
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Adweek
JULY 5, 2022
From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies.
Adweek
SEPTEMBER 6, 2022
Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting.
Adweek
JUNE 21, 2022
How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States.
AdExchanger
FEBRUARY 22, 2023
The post Why Do Buyers Even Need Seller-Defined Audiences? The Sell Sider brand safety Chrome comscore contextual advertising doubleverify IAB Contextual Categories IAS Justin Wohl Safari Salon seller-defined audiences third-party cookies
Adweek
SEPTEMBER 14, 2022
Meta Audience Network introduced a new ad format Wednesday, rewarded interstitial ads.
MNTN
AUGUST 15, 2022
This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. Audience Name: Frequent Shoppers. Audience Provider: Oracle. Audience Name: Rakuten (cash back app).
MNTN
JULY 15, 2022
Audience segmentation is always a sore spot for marketers—and striking that fine balance of not too niche, but not too broad boils can be a challenge. Audience Name: Early Holiday Shoppers. Audience Provider: Connexity. Audience Name: Price Conscious Shoppers.
Adweek
JANUARY 3, 2023
Discovery is kicking off 2023 with an alternative approach to audience measurement. Warner Bros. Top line On Tuesday, Warner Bros.
Adweek
JUNE 30, 2022
advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Donna Speciale, president of U.S.
Adweek
OCTOBER 13, 2022
Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, Diversity, Equity and Inclusion PlatformsThe identities that make up a community, like Latinx, are nuanced.
AdExchanger
FEBRUARY 23, 2023
This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry with a product called Shopify Audiences. The post Why Shopify Audiences Is The Retail Media Player To Watch In 2023 appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.
MNTN
JUNE 8, 2022
Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself. Audience Provider: ComScore. Audience Name: Beaches. Audience Provider: PlaceIQ.
Ad Monsters
JULY 20, 2022
The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. update and the relationship between Audience Taxonomies and Seller Defined Audiences.
Adweek
JULY 14, 2022
SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz.
Adweek
SEPTEMBER 30, 2022
For many generations, Campbell's has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.
Adweek
MARCH 8, 2023
Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream.
MNTN
MARCH 9, 2023
So, what does spring mean for building audience segments to target for your upcoming campaign? Audience Name: Tax Season Consumers Audience Provider: Cuebiq Why they’re valuable: Yep, it’s that time of year again—tax filing season (April 18) is upon us.
Adweek
JULY 5, 2022
Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation.
AdExchanger
SEPTEMBER 16, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week.
AdExchanger
NOVEMBER 8, 2022
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. The Sell Sider Andrew Rosenman Equativ seller-defined audiences
Adweek
SEPTEMBER 13, 2022
Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.
AdExchanger
MARCH 9, 2023
Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience appeared first on AdExchanger.
MNTN
FEBRUARY 9, 2023
Plus, the more you experiment with different audience segments, the more you know about who is truly engaging with your messaging and brand. Let’s take a look at some audience segments you can apply to your MNTN Performance TV campaigns—or some food for thought for the next long-weekend.
MNTN
JUNE 1, 2022
Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Test Audiences More Effectively Than You Can With a DSP. Most DSPs charge fees for every third party audience segment you target in a campaign.
Adweek
OCTOBER 12, 2022
Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing touches on ad-supported services.
AdExchanger
MARCH 13, 2023
Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for so long, writes Tony Mowad, VP of business development at The post Deal IDs Strengthen The Supply Chain Through Better Audience Delivery appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
With the 2022 U.S.
Ad Monsters
JANUARY 23, 2023
Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use. Therefore, the time to pursue highly segmented audiences via CTV is now.
AdExchanger
NOVEMBER 1, 2022
Continue reading » The post For Seller-Defined Audiences To Work, Publishers Need Better Classification appeared first on AdExchanger. The Sell Sider DMP IAB Tech Lab MGID Oleksii Borysov SDA seller-defined audiences
Martech Series
SEPTEMBER 20, 2022
Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. These lead times and suboptimal audience selection lead to missed opportunities, greater opt-outs, and customer brand fatigue.
Martech Series
OCTOBER 28, 2022
Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. This new capability is opening up smart, privacy-friendly ways to understand audiences on the fly, during live campaigns.
Martech Series
JANUARY 18, 2023
AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. In a major departure from industry-standard audience segments, that seed data set is not used for direct targeting.
Martech
JUNE 1, 2022
In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor.
Adweek
OCTOBER 26, 2022
If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. Great work is.
Adweek
AUGUST 2, 2022
Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.
AdExchanger
SEPTEMBER 26, 2022
Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.
Exchange Wire
MARCH 21, 2023
The post <strong>Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally</strong> appeared first on ExchangeWire.com.
MNTN
OCTOBER 17, 2022
By now, you’ll have started deploying some scarily good campaigns…but as you ramp up your promotional activity as you reach the finish line, it’s also a good idea to switch up your audience targeting strategy too to cover all of your bases. Audience Name: Halloween Shoppers.
AdExchanger
AUGUST 14, 2022
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. The post The Key To CTV Success Is Putting Your Audience First appeared first on AdExchanger.
Adweek
AUGUST 4, 2022
This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience.
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