Ad Monsters

NOVEMBER 20, 2024

Advertisers want good content and real audiences. Success lies in their ability to create “hedged gardens”, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences, and products nonetheless. Content and audiences go hand in hand.

Audience 105

Audience Advertising Cookies Retail 105

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Adweek

APRIL 13, 2025

Media's job has changed: Instead of owning attention, you have to earn participation.

Audience 272

Audience Media 272

Adweek

JANUARY 16, 2025

To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as.

Audience 321

Audience Entertainment Media 321

Adweek

APRIL 3, 2025

TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods and Rory McIlroy's TWRW Sports sold ESPN and SoFi on the simulated indoor golf league, with more brands are buying in.

Audience 222

Audience Marketing 222

Adweek

JANUARY 8, 2025

Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences.

Audience 279

Audience Marketing Advertising eCommerce 279

Adweek

DECEMBER 17, 2024

1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. ABC World News with David Muir remained America's No. All three evening newscasts showed minimal to no movement in total viewers compared to the previous week. However, WNT was the only broadcast with week-to-week gains in the.

Audience 278

Audience 278

Adweek

JANUARY 14, 2025

Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread.

Audience 285

Audience Marketing 285

Adweek

DECEMBER 5, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.

Audience 359

Audience 359

Adweek

NOVEMBER 14, 2024

Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon.

Audience 328

Audience Media 328

Adweek

JANUARY 17, 2025

AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame's win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy.

Audience 264

Audience Marketing 264

Adweek

NOVEMBER 18, 2024

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI.

Audience 279

Audience Advertising 279

Adweek

JANUARY 7, 2025

The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about.

Banner 305

Banner Audience 305

Adweek

MARCH 17, 2025

For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.

Marketing 293

Marketing Audience Advertising 293

Adweek

FEBRUARY 18, 2025

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands.

Audience 265

Audience Marketing Media 265

Adweek

MARCH 13, 2025

Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media.

Agency 247

Agency Audience Media 247

Adweek

MARCH 13, 2025

The agents can use criteria like a brand's specific values, business goals, and target audience demographics, Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety.

Audience 232

Audience Advertising Ad Tech Media 232

Adweek

MARCH 11, 2025

Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone.

Audience 222

Audience Advertising 222

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 121

Advertising ROI CPA Conversion 121

AdExchanger

NOVEMBER 19, 2024

But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.

Advertising 109

Advertising Audience Media CPM 109

Adweek

MARCH 11, 2025

With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,

Ad Inventory 207

Ad Inventory Advertising Audience Media 207

Adweek

AUGUST 22, 2024

Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform.

Advertising 328

Advertising Audience Ad Tech 328

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. It lets you connect with your audience in real time.

Click Through Rate 137

Click Through Rate Brand Awareness Audience Conversion 137

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 121

ROI Media Audience Ad Inventory 121

Martech

AUGUST 8, 2024

It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. Dstillery integrated its audience solutions with the AI-powered curation platform Onetag. The user can then add any missing items.

MarTech 115

MarTech Electronics GDPR Audience 115

Adweek

MARCH 28, 2025

That audience spilled […] An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers.

Audience 310

Audience 310

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

MARCH 10, 2025

Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences. Content selection: Audiences are more selective about the content they engage with. The emphasis is on creating impactful content that resonates with audiences in a short time frame (Writefully, 2024).

Marketing 116

Marketing Audience MarTech Media 116

Adweek

NOVEMBER 14, 2024

8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. Friday, Nov. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.

Audience 363

Audience 363

Adweek

JULY 11, 2024

Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. Especially when it seems like all of the internet wants to be a part of a collective memory or joke. As I'm writing this, you may have someone from.

Audience 359

Audience Media 359

Adweek

JANUARY 16, 2025

ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first.

Audience 359

Audience 359

Adweek

NOVEMBER 21, 2024

However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Bluesky is booming as internet users seek out the comfort of a controlled social media environment.

Audience 354

Audience Media Marketing 354

Adweek

APRIL 9, 2025

Scripps upfront women's sports gains are regional networks' loss as WNBA and NWSL audience growth and local team deals amid cable's collapse help boost ION and cross-platform ad sales.

Audience 297

Audience Marketing 297

Adweek

JULY 24, 2024

Over the last three months, The New York Times has been using generative artificial intelligence (AI) to align a brand's campaign message with the most relevant articles and interested audiences, executives told ADWEEK. And it's seeing promising campaign results.

Audience 345

Audience Advertising 345

Adweek

JANUARY 19, 2025

audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. Live campaigns, however, will have "certain limitations."

Advertising 344

Advertising Audience 344