Adweek

MAY 6, 2025

Samsung Ads looks to deliver outcomes-based solutions amid market uncertainty.

Audience 264

Audience Marketing 264

Adweek

JANUARY 16, 2025

To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as.

Audience 321

Audience Entertainment Media 321

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts OneFox Gets Audience Targeting Boost With TransUnion and Experian The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.

Audience 263

Audience Entertainment Media Advertising 263

Adweek

MAY 13, 2025

Social media executives from three publishers share how they build engaged, inclusive followings.

Audience 202

Audience Media 202

AdExchanger

JUNE 29, 2025

The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. Alliant declined to disclose the deal price.

Audience 94

Audience Marketing Cookies Advertising 94

Adweek

JUNE 10, 2025

NWSL and theSkimm pitch more women's sports in media deal as newsletters and podcasts would feature highlights and recaps, but focus on soccer players beyond the confines of the game.

Audience 182

Audience Media Marketing 182

Adweek

APRIL 13, 2025

Media's job has changed: Instead of owning attention, you have to earn participation.

Audience 277

Audience Media 277

Adweek

JUNE 17, 2025

In the past year, Tubi’s programming strategy has focused on developing, licensing, and acquiring premium content and creator projects that resonate with young, multicultural audiences, according to the company. Notably, one in four Tubi viewers watches a Tubi Original. Saleah Blancaflor Saleah Blancaflor is a TV reporter at ADWEEK.

Audience 344

Audience Entertainment Media Advertising 344

Adweek

DECEMBER 5, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.

Audience 359

Audience 359

Adweek

MAY 20, 2025

Each network saw its biggest total viewer and demo audience at 5 p.m.

Audience 279

Audience 279

Adweek

MAY 21, 2025

CNN's newsier hours from 4-8 p.m. topped its lineup of originals from 8-midnight.

Audience 140

Audience 140

Adweek

JUNE 18, 2025

Today at Cannes Lions , during the NBCU takeover of FreeWheel Beach with Vive le Live, NBCU and Walmart announced a partnership that uses Walmart’s scale and shopper data to enable advanced audience targeting and cross-platform attribution in NBCU’s live sports advertising.

Advertising 301

Advertising Retail Media Audience 301

Adweek

MAY 12, 2025

Fox's converged media platform delivers audience modeling and targeting ahead of the upfront.

Media 271

Media Audience Ad Tech 271

Adweek

NOVEMBER 18, 2024

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI.

Audience 279

Audience Advertising 279

Adweek

JANUARY 7, 2025

The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about.

Banner 305

Banner Audience 305

Adweek

MAY 13, 2025

The game will be streamed live to YouTubes global audience for free.

Audience 236

Audience 236

Adweek

JUNE 13, 2025

The seven creators reached an audience of 7.7 Why American Eagle, Hinge, and The RealReal Are Betting on Substack Kerrygold’s brand trip strategy Kerrygold chose creators for the trip based on the creator’s audience reach and if their audience genuinely engages with food content, said Harfoot. “We

Food 288

Food Electronics Media Retail 288

Adweek

MARCH 17, 2025

For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.

Marketing 293

Marketing Audience Advertising 293

Adweek

JUNE 25, 2025

Nunn said that Kinnective Media plans to slice these profiles into specific audiences for advertisers—like business travelers or travelers in a specific city. “It We can effectively replicate—albeit with a different audience base—similar segments that sit within the JetBlue audience profile and get that out into the marketplace.”

Retail 276

Retail Media Audience eCommerce 276

Adweek

MAY 22, 2025

Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for a new goalbringing more women fans and executives into the NHL ranks.

Audience 258

Audience Marketing 258

Adweek

MAY 19, 2025

audiences will have access to new episodes for free on PBS stations and PBS Kids digital platforms.

Audience 261

Audience 261

Adweek

FEBRUARY 18, 2025

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands.

Audience 259

Audience Marketing Media 259

Adweek

JULY 8, 2025

” According to Tubi, its audience over-indexes with young, multicultural viewers, with a March MRI Cord Evolution Study finding that more than half of Tubi viewers are Gen Z or millennials. Lucas noted that both Silverstein and Kroneman know that audience and space well. “It really answers need,” Lucas said.

Finance 218

Finance Audience Entertainment Advertising 218

Adweek

MAY 12, 2025

NBCU emphasized its franchised-focused, multi-platform approach to reaching audiences in upfront.

Audience 233

Audience 233

Adweek

JUNE 6, 2025

Optimization is making sure the right audience sees the content. Analytics drive audience engagement For Vates and United Entertainment Group, insights into audience engagement are paramount. We look at engagement, global reach, audience,” Vates said. And measurement tracks the real-world impact of creator marketing.

Retail 192

Retail Entertainment Audience Conversion 192

Adweek

JUNE 10, 2025

Having these launch partners on board should give brands the confidence to know that should they come up short in one area, such as creating a TV commercial, they will be able to leverage the creative capabilities of these partners to easily and swiftly build and test TV-ready commercials or modify existing creatives to reach new audiences.

Ad Tech 267

Ad Tech Media Audience Advertising 267

Adweek

JUNE 23, 2025

“Over the last few years, one of the fastest growing audience opportunities has been this youth audience,” said Wiener. Purdue will also provide career development offerings to Sunnie’s target audience’s of caregivers. Sunnie reached out to Purdue after the university partnered with E.l.f.

Real Estate 212

Real Estate Retail Media Audience 212

Adweek

MARCH 13, 2025

Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media.

Agency 235

Agency Audience Media 235

Adweek

JUNE 10, 2025

At Walmart, the approach is to layer media—search, display, video, offsite, and CTV—on top of a well-defined audience to maximize impact. While Walmart owns audience data and context, the creative historically sits with brands, often limiting personalization due to cost and complexity. Every ad dollar can be tied to real outcomes. [05:00]

Retail 205

Retail Media Fashion Audience 205

Adweek

JULY 2, 2025

Amazon-specific influencers build an audience by curating their favorite products from the retailer year-round. When it comes time for Prime Day, influencers earn big from recommendations that their audiences turn to them for. .” Prime Day boom The increased commission is welcomed by influencers.

Affiliates 183

Affiliates Fashion Retail Audience 183

Adweek

MARCH 13, 2025

The agents can use criteria like a brand's specific values, business goals, and target audience demographics, Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety.

Audience 218

Audience Advertising Ad Tech Media 218

Adweek

JUNE 13, 2025

Due to its extensive library of Spanish-language content, ViX is attracting incremental audiences, reaching 28 million U.S. The continued partnership between the two entities has also made available to TelevisaUnivision EDO’s TV intelligence, which demonstrates the impact of a fast-growing, highly engaged Hispanic audience.

Audience 158

Audience Media Advertising Marketing 158

Adweek

JUNE 16, 2025

I asked them to create an AI companion that can be usable to provide up-to-date and quick answers around the news coming out of the festival, and also help audiences navigate the festival. We will continue to meet audiences where they are, but we expect to be fairly compensated for our content.

Food 183

Food Audience Agency Media 183

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Conversion 126

Adweek

MARCH 11, 2025

Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone.

Audience 210

Audience Advertising 210

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

Advertising 218

Advertising Retail Media Audience 218