Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

MNTN

OCTOBER 14, 2022

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . The post Connected TV Yields 30% Higher ROI than Other Marketing Channels appeared first on MNTN. Ge t the Latest Connected TV News, Right to Your Inbox.

ROI 98

ROI Marketing Mobile Ads Advertising 98

Martech Series

JULY 26, 2022

One of the key fundamental shifts in marketing over the years has been its shift away from acting as a cost-centre to helping other functions and customer-facing teams drive actual business ROI. Without a proper marketing performance management process, marketing budgets may not match what ROI a marketing team is bringing in.

ROI 90

ROI MarTech Marketing Audience 90

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes. Learn more here.

ROI 138

ROI Marketing Machine Learning MarTech 138

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI. Email audience.

ROI 92

ROI Marketing Conversion Rate Audience 92

The Ad Tech Blog

APRIL 15, 2024

This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Ad Monsters

JANUARY 23, 2023

Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use. Think: A streaming service for U.S. sitcoms from the 1970s targeting your grandma.

Audience 98

Audience Marketing ROI Conversion 98

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. How Audience AI works.

Audience 95

Audience Machine Learning Marketing ROI 95

MNTN

SEPTEMBER 11, 2023

than failing to hit those ROI and revenue goals. It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. Don’t forget to layer it on the other segments here to widen your audience pool—it’ll set you up for successful retargeting efforts later on.

Audience 52

Audience Retargeting ROI Retail 52

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline.

Audience 88

Audience Machine Learning MarTech Education 88

VideoWeek

MAY 24, 2022

PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach. PubMatic says that Connect will combine data gained from its sell-side connections, as well as any buyer data, to power targeting.

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members. We are excited to offer our marketing and engagement tools to local publishers.

Audience 89

Audience Media Marketing MarTech 89

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. Combining Personalization with Automation to Boost ROI and Lead Generation.

Audience 91

Audience Real Estate Marketing ROI 91

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Martech Series

JULY 6, 2022

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. Similar to email marketing platforms, Textual operates as a self-service SaaS platform for sellers where they can easily manage audiences, create and launch automated campaigns and track purchases.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Household addressable enables auto brands to target audience segments with 1-to-1 attribution specific to each household.

Audience 61

Audience Brand Lift Impressions Manufacturing 61

Martech Series

JULY 22, 2022

As such, audio assets are often overlooked and undervalued when building visual content, despite the fact that adding music and sound to video marketing strategies can attract new customers and improve ROIs. The post Music To Our Ears: How SMBs Can Use Audio And Video To Instantly Captivate Audiences appeared first on MarTech Series.

Audience 94

Audience ROI Impressions MarTech 94

The Ad Tech Blog

APRIL 5, 2024

By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before. How is machine learning changing Google ad targeting? How are ad placements being optimized with Google’s new ad tech?

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Your billboard should reflect your brand's personality and appeal to the right audience.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. Other factors like the deprecation of third-party cookies is turning attention to other ways of finding your audience, it's almost as if the data there is just going to come of age. Retail media has always been a big part of Boots’s heritage.

ROI 52

ROI Media Retail Cookies 52

Smarty Ads

OCTOBER 14, 2021

To get the best ROI possible from your ad, you need to refine your audience persona so that it’s highly targeted. Looking for ways to create a perfect ad? You know it isn’t rocket science. But, boy, it does sometimes feel like it. As a result, it will.

Audience 40

Audience ROI Media 40

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. Would it be worth it to use third-party data audience data for a holiday digital ad campaign?

Advertising 106

Advertising eCommerce ROI Audience 106

Martech Series

DECEMBER 6, 2022

With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with. Content marketers already have to create content to suit the habits of different audience tastes across multiple online channels. Aligning a Goal to Every Content Effort.

Marketing 123

Marketing ROI Audience MarTech 123

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 89

Brand Awareness ROI Impressions Audience 89

InMobi

MARCH 23, 2018

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Maximising ROI on Mobile” in Bengaluru, India. However, increasing fraudulent installs and user uninstalls are major impediments to Maximising ROI on Mobile.

ROI 52

ROI Mobile Ads Advertising Marketing 52

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% Pricing hasn’t yet been announced. in the 55+ category. That may not sound great, but in the U.S., Why we care.

ROI 119

ROI MarTech Audience Media 119

Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. On the flip side, brands that cut spending risked losing 15% of business to competitors that boosted their spending.

Marketing 98

Marketing ROI Food Retail 98

Playwire

AUGUST 9, 2023

Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. New, more strict privacy regulations are causing a shift towards contextual advertising, making ROI measurement increasingly complex and raising a greater risk of ad waste.

Advertising 98

Advertising Cookies ROI Audience 98

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 76

Brand Awareness ROI Impressions Audience 76

InMobi

APRIL 16, 2019

Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). Note: A key assumption here in the setup described is that all creatives are intended to target the same audience and the delivery optimization event selected is the same.

ROI 52

ROI Impressions Clickbait Click Through Rate 52