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How Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits

Adweek

Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. aimed to boost top-of-funnel brand awareness. Zipcar's second "Zip If" campaign in the U.S.

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Brand Awareness Marketing: What Is It and How Does It Work?

MNTN

Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?

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How to Increase Brand Awareness: 10 Strategies for Success

MNTN

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. There are numerous ways to engage in paid advertising.

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(B2)Be There: Driving Long-Term B2B Brand Awareness with CTV

MNTN

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. Reporting and Attribution Reporting and attribution transparency are must-haves in CTV.

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SAP Boosts Brand Awareness Using Gumgum’s High Impact Ad Formats and VerityTM, GumGum’s Advanced Contextual Targeting Solution

Martech Series

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

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Adweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark on the US

Adweek

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based), while also appealing to the "reader of tomorrow." On this episode.

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How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness

Digiday

“The way in which people date and engage, so much of that now happens online,” said Jessica Butcher, CMO of Sweatcoin, adding that the team was curious whether dating could be a way for its audience to use its app. “[OKCupid] wanted to test whether the audiences were a good fit.” social data and conversion platform.