Adweek

MAY 12, 2023

Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned media companies Cocina (a unit of Mecenas Media), equalpride, Group Black and UnitedMasters. Disney is bringing more inclusivity to upfront week.

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Adweek

AUGUST 18, 2022

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek.

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Adweek

MAY 4, 2023

Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft's Bing search engine will change its ads business. The process of buying advertising on Bing is no different now than it has.

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Adweek

FEBRUARY 13, 2023

Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it's evolving data privacy regulations or third-party cookie deprecation, access to high-quality data--data that's clean, well structured and free of bias--is a challenge for marketing organizations.

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Adweek

FEBRUARY 6, 2023

is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. Stateside outpost The Guardian U.S.

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Adweek

JANUARY 30, 2023

A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Advertising Association and think tank Credos has a cold, hard look at the reality. Now, research from the U.K. Gleaning insight from 20 HR bosses at brands and agencies,

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Adweek

MAY 19, 2023

Screenvision, the nation's second-largest seller of ads in movie theaters, will make an upfront presentation to advertisers on May 23 in New York. The pitch: By placing ads across thousands of its movie theater screens, marketers can get more granular audience data while captivating a deeply engaged audience. Just ask Netflix.

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Adweek

JUNE 6, 2022

New data from Integral Ad Science found misinformation is the most important brand safety issue for advertisers, yet not enough of them have the proper guidelines to counter it. Top line IAS surveyed 502 U.S. media experts.

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Adweek

JANUARY 20, 2023

Advertising plays a major role in shaping how we interpret and experience the world around us. Recently, LinkedIn's advertising community got a jarring wakeup call about how that power needs to be wielded, and the damage that's done when. That makes the people who create it powerful--and the people who teach them even more so.

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Advertising 223

Adweek

NOVEMBER 11, 2022

The advertising industry is facing a crisis in creativity-partly because it has forgotten how to make people laugh.

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Advertising 261

Adweek

DECEMBER 19, 2022

Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this month with the World Federation of Advertisers, during which it reaffirmed its commitment to the Global Alliance for Responsible Media.

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Adweek

NOVEMBER 1, 2022

Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future.

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Adweek

JANUARY 31, 2023

administration--and user privacy has become a growing concern--history has shown it will have a limited negative impact on advertisers' spending on the platform. "At At this point for most advertisers, the audience on. While those are sensitive claims for the U.S.

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Adweek

FEBRUARY 1, 2023

Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop.

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Adweek

OCTOBER 12, 2022

When Roblox announced last month that it was formally introducing advertising to its platform, it unveiled a new white space unfamiliar and hard-to-define for most brands. Roblox is a platform where people play games, yet advertising is far from fully realized in the gaming space; it is mostly found in mobile gaming apps and not.

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Adweek

FEBRUARY 2, 2023

Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started to cripple social platforms' ability to execute targeted advertising, tech companies faltered--but Google seemed to be insulated.

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Adweek

FEBRUARY 8, 2023

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers.

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TechCrunch Ads

MAY 11, 2023

Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The company said that these features are available to select advertisers at the moment and it will expand access to more advertisers in July.

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Rob Campbell

MAY 24, 2023

Over the years, I’ve written a bunch about perfume advertising. At the other end of the spectrum is airport advertising. And yet, like perfume advertising, there are some who think normal rules do not apply. Like perfume ads, the goal is not to really sell … but to create illusion and impression.

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Exchange Wire

MARCH 30, 2023

Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. The post How Will Web3 Change Advertising? With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Nowadays, virtually [.]

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Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. All you have to do as the advertiser is input something worth sharing and your audience will do the rest. 2) Over 302 million people in the U.S.

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AdExchanger

MAY 3, 2023

A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of The post SafeGuard Privacy Is Helping Advertisers Prove Their Ethics appeared first on AdExchanger.

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Bhatnaturally

MAY 20, 2023

Jingles have been part of advertising for decades. The post Ad jingles: lazy advertising or simple route to memorable advertising? The post Ad jingles: lazy advertising or simple route to memorable advertising? When done well, they have the potential to create a memory hook for the brand.

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Clearcode

APRIL 3, 2023

In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market. More than 440 gambling advertisers invested $738 million across digital, print and TV ads in 2022.

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Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

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Single Grain

JUNE 2, 2023

So what is the future of podcast advertising? These aggressive moves serve as a clear indication of the rising potential of podcast advertising. In this blog post, we’ll take a look at where we are today with podcast advertising and where it looks to be headed. Dive Deeper: Does Podcast Advertising Actually Work?

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Basis

APRIL 20, 2023

Cannabis advertising can be tricky. The drug is still prohibited on a federal level, which makes crafting a holistic, nationwide advertising strategy particularly difficult. Here are our top five considerations for effective cannabis advertising that any cannabis brand can use to help build their paid advertising strategy: 1.

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Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

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Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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AdvertiseMint

MAY 17, 2023

With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities. There are multiple reasons why TikTok advertising truly works and sheds light on its effectiveness as a marketing platform. Engagement and Virality on TikTok : TikTok users are highly engaged.

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PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

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AdExchanger

MAY 23, 2023

Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency The post Solving The Creative Bottleneck In Data-Driven Advertising appeared first on AdExchanger. Will ChatGPT take all of our jobs or just make them easier? I’m optimistic.

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Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message. Why we care. Get MarTech! In your inbox.

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MNTN

NOVEMBER 4, 2022

Connected TV advertising has been on the rise over the last few years, and new data now shows that it is expected to surpass other popular advertising channels in the near future. Why not receive our CTV advertising report, right to your inbox? Connected TV in the News.

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Single Grain

APRIL 3, 2023

In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy. Get My Free Social Marketing Plan 1) Targeted Advertising for Your Audience Social platforms conveniently place users into topical categories of interests that can help you identify them.

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Ad Tech Daily

APRIL 6, 2023

Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report offers insights into advertiser sentiment, budgeting, and channel preferences based on a survey of 200 respondents working in advertising across different industries in the United States.

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