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Programmatic Advertising Comes to the New York Subway

Adweek

But despite being a place for buzzy brands to advertise, the process of buying ads. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names.

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Britain’s Advertising Sector Is Set for Stagnation

Adweek

Minimal growth and lower spending on advertising are forecast for the British sector in 2023 due to ongoing economic uncertainty, with the latest figures from the Advertising Association/WARC Expenditure Report forecasting a 0.5% increase on last year's $43.13 billion (34.8 billion pounds) spend.

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Meta Pitches AR Ads to Advertisers at NewFronts

Adweek

As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday's NewFronts presentation. Brands such as Sephora and Tiffany & Co. tested Meta's update, which included AR filters to market to the company's younger audience.

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Meta Advertising Policies Renamed Meta Advertising Standards

Adweek

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

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Long Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters

Adweek

"Brand decides to advertise" might seem like an unusual headline, it's one that's taken over the business press following Tesla's annual shareholder meeting in Austin, Texas.

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9 Marketing Procurement Tips From the ANA Advertising Financial Management Conference

Adweek

Earlier this week, the Association of National Advertisers held its annual Advertising Financial Management Conference that gives marketers and agencies a look inside procurement, the financial side of agency-client relationships and the economy as a whole.

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Cleaning Up Digital Advertising ‘Litter’ Is Beneficial for All Parties

Adweek

Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online.