Adweek

NOVEMBER 16, 2023

In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future.

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Adweek

OCTOBER 6, 2022

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

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Adweek

SEPTEMBER 4, 2023

To fall in line with Europe's new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers' reach on the platform while offering them a safer media landscape in which to invest.

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Adweek

MAY 26, 2023

But despite being a place for buzzy brands to advertise, the process of buying ads. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names.

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Adweek

APRIL 26, 2023

Minimal growth and lower spending on advertising are forecast for the British sector in 2023 due to ongoing economic uncertainty, with the latest figures from the Advertising Association/WARC Expenditure Report forecasting a 0.5% increase on last year's $43.13 billion (34.8 billion pounds) spend.

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Adweek

JULY 27, 2023

Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions.

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Adweek

AUGUST 11, 2023

In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of online advertising, characterized by media transactions on online platforms with a focus on data privacy.

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Adweek

JUNE 15, 2023

will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of advertising Luis Romero. The Guardian and its U.S. outpost, The Guardian U.S.,

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Ad Rants

JULY 17, 2023

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively.

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Adweek

JULY 19, 2023

In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report.

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Adweek

AUGUST 18, 2022

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek.

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Adweek

FEBRUARY 6, 2023

is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. Stateside outpost The Guardian U.S.

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Adweek

JANUARY 20, 2023

Advertising plays a major role in shaping how we interpret and experience the world around us. Recently, LinkedIn's advertising community got a jarring wakeup call about how that power needs to be wielded, and the damage that's done when. That makes the people who create it powerful--and the people who teach them even more so.

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Adweek

NOVEMBER 1, 2022

Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future.

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Adweek

NOVEMBER 11, 2022

The advertising industry is facing a crisis in creativity-partly because it has forgotten how to make people laugh.

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More About Advertising

OCTOBER 30, 2023

Kantar’s Lynne Deason … The post Will advertisers turn to humour this Christmas? first appeared on More About Advertising. Must have missed most of those but there you are.

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More About Advertising

NOVEMBER 23, 2023

All that jollity can get a bit much so over to the US for Chevrolet’s holiday effort, once again featuring a vintage Chevy and, more importantly, … The post Chevrolet’s holiday ad is even better than the best advertising first appeared on More About Advertising.

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Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Why we care.

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AdExchanger

NOVEMBER 16, 2023

Seriously, though, many forces are driving down prices this holiday season, and this pricing pressure will have major consequences for ecommerce advertisers. Macro-gloom […] The post Retail Advertisers Battle Ad Platforms Obsessed With Discounts appeared first on AdExchanger.

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AdExchanger

NOVEMBER 7, 2023

Most local advertisers (73%) consider social media marketing to be a “necessary evil.” During the same time, the number of local advertisers who believe social […] The post Exploring The Minds – And Ad Spending Habits – Of Local Advertisers appeared first on AdExchanger.

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Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The new features include: New SGE subcategories.

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AdExchanger

NOVEMBER 8, 2023

FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising. The post CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help appeared first on AdExchanger.

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AdExchanger

NOVEMBER 19, 2023

And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. On […] The post Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays? Black Friday Indeed Black Friday is almost here. First, there’s the macro-gloom. appeared first on AdExchanger.

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AdExchanger

AUGUST 3, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Contextual Advertising appeared first on AdExchanger.

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AdExchanger

NOVEMBER 9, 2023

With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Start with your business objectives and how AI can amplify your unique value […] The post Generative AI in Advertising: A Road Map for Scalable Implementation appeared first on AdExchanger.

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Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. Why we care. Get MarTech! In your inbox.

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Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, Microsoft Advertising Editor can now be used to update associations in bulk. Similar audiences.

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Exchange Wire

SEPTEMBER 12, 2023

The post Making AI Work for Advertising appeared first on ExchangeWire.com. With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale?

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AdExchanger

NOVEMBER 26, 2023

With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” The transformative rise of LLMs is […] The post Beyond Words: Programmatic Advertisers Need More Than Just Large Language Models appeared first on AdExchanger.

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Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

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MNTN

NOVEMBER 3, 2023

The wrappers from this year’s Halloween candy may still be on your kitchen counter, but November 1st brings a major shift — the 2023 holiday season is upon us… in the advertising world, at least. Consumers and advertisers alike were hit hard by an unstable job market, a vacillating economy, and high inflation.

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MNTN

OCTOBER 19, 2023

This week, I took a trip to New York to revel in my Employee of the Month status attend Advertising Week. Performance: How CTV’s Technology Drives It Of course, the highlight of Advertising Week was my favorite performance channel: Connected TV. So what does this mean for advertisers? Because who wants to watch a boring ad?

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VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. Without the attention to the content, there is no attention to the advertising.

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AdExchanger

NOVEMBER 9, 2023

Though the […] The post PubMatic Is Building For The Day Advertising Demand Takes Off Again appeared first on AdExchanger. On Wednesday, the SSP reported a 1% YOY decline in revenue for a total of $63.7 That was good enough to beat investor expectations.

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AdExchanger

NOVEMBER 15, 2023

In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting.

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Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. From here, advertisers should take an “attended AI” approach to mitigate potential AI risks, such as compliance and data usage rights.

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