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Meta Advertising Policies Renamed Meta Advertising Standards

Adweek

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

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AI-Generated Content Is Here. Should Advertisers Buy It?

Adweek

Advertising Artificial Intelligence Digital Transformation Media PublishingRecent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET).

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Cultural Literacy Belongs in Every Advertising Classroom

Adweek

Advertising plays a major role in shaping how we interpret and experience the world around us. Recently, LinkedIn's advertising community got a jarring wakeup call about how that power needs to be wielded, and the damage that's done when.

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Misinformation Woes Persist for Advertisers

Adweek

New data from Integral Ad Science found misinformation is the most important brand safety issue for advertisers, yet not enough of them have the proper guidelines to counter it. Advertising Briefly

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TikTok Is Taking Heat From Lawmakers. Advertisers Don’t Care

Adweek

administration--and user privacy has become a growing concern--history has shown it will have a limited negative impact on advertisers' spending on the platform. "At At this point for most advertisers, the audience on.

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Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers

Adweek

Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop.

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Why Isn’t Advertising Funny Anymore?

Adweek

The advertising industry is facing a crisis in creativity-partly because it has forgotten how to make people laugh.

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The British Advertising Industry Finally Faces Up to Its Talent Crisis

Adweek

A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Advertising Association and think tank Credos has a cold, hard look at the reality.

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Can Political Advertising Weather a Recession?

Adweek

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot.

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Nextdoor, Oracle Advertising Kick Off Strategic Collaboration

Adweek

Oracle Advertising will provide brands on Nextdoor with more controls and greater transparency with the aim of helping them maximize their presence on the platform under terms of a strategic collaboration revealed Monday.

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Paramount Restructures Advertising Team, Names Leadership Roles

Adweek

Paramount's advertising department will be organized around three key pillars, which the company said will simplify and streamline its process. Less than two months after John Halley took the reins as Paramount's ad chief, the organization has a new structure.

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BuzzFeed Inc. Lays Off 12% of Staff, Citing Advertising Slowdown

Adweek

Advertising GeneralThe news and culture publisher BuzzFeed Inc.,

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Twitter Introduces Pre-Bid Adjacency Controls for Advertisers

Adweek

Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this month with the World Federation of Advertisers, during which it reaffirmed its commitment to the Global Alliance for Responsible Media.

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Customers Want Personal Advisors, Not Advertisers

Adweek

In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone.

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Why Europe Could Become Advertising’s New Center of Power

Adweek

At the end of 2022, Paris eclipsed London as Europe's most valuable stock market, knocking the U.K.'s s capital squarely out of the position it's held since 2003. The knockout dovetailed with a report from the Organization for Economic Co-operation and Development, which showed the U.K.

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Ukrainian Advertising Industry Is Fighting to Continue Working and Meeting Client Needs

Adweek

Advertising Europe Premium UkraineIn 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine's energy infrastructure.

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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

Adweek

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan.

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Semafor Woos Advertisers With Promises of Depolarization

Adweek

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers.

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First Mover Advantage or Too Early to Tell: Advertisers Mull the Roblox Advertising Opportunity

Adweek

When Roblox announced last month that it was formally introducing advertising to its platform, it unveiled a new white space unfamiliar and hard-to-define for most brands.

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Comic: Surveillance Advertising

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Surveillance Advertising appeared first on AdExchanger. Comic Strip commercial surveillance consumer privacy surveillance advertising

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Disney Is Bringing Tech Used for The Mandalorian to Its Advertising

Adweek

Disney is starting the 2023 upfront season on Wednesday with its third annual tech and data showcase--and will tout how the same tech used in its films and shows, such as the Disney+ series The Mandalorian, can power its clients' advertising efforts.

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Comcast Advertising Taps James Rooke as President

Adweek

Comcast Advertising named James Rooke the company's new president, overseeing the day-to-day running of Comcast Cable's advertising division. Top line Rooke takes over for Marcien Jenckes, who will manage the upcoming streaming joint venture between Comcast and Charter.

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Top 20 US Twitter Advertisers Face Pressure From Interest Groups

Adweek

Nearly 50 of those organizations collaborated on an open letter to share their concerns with the social network's top 20 advertisers in the U.S. Elon Musk's first few days as "Chief Twit" have not gone over well with justice organizations and media watchdog groups.

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Roku Tops 65 Million Active Accounts, but Advertising Revenue Struggles

Adweek

million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that's plagued the larger industry landscape. Despite adding 2.3

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LinkedIn Details Updates for B-to-B Advertisers

Adweek

LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform.

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Publishers Are Moving Away From Open Auctions. Advertisers Must Follow

Adweek

The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins. Publishers, advertisers and ad-tech players should pay attention to this development because it validates.

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WPP Grows Beyond Advertising Into a Tech Firm

Adweek

To WPP's chief executive Mark Read, the business has transformed from an advertising network to a company where technology "underpins" all of the services its agencies--such as AKQA and Wunderman Thompson--provide for its global client base, which includes Coca-Cola and Ford.

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Adam Heimlich’s Journey From Advertising Skeptic to Evangelist

Adweek

Adam Heimlich was an early adopter of tools that have since become mainstream in digital advertising, founding Horizon Media's programmatic desk in 2014.

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Digital Advertising Guide

Adtelligent

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Display advertising.

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Programmatic Advertising vs. Direct Buying

Playwire

You can't really make a list of buzzwords in ad tech, or digital advertising in general, that doesn't include the word "programmatic." Programmatic advertising is all the rage right now, and there's something real behind the hype. Programmatic Advertising

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Harman International Consolidates Global Advertising and Media Into Havas Group

Adweek

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

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The Offensive Playbook for Advertisers

Digital Turbine

So while the Eagles and Chiefs will be battling for gridiron glory, advertisers everywhere will be waging a different battle – one for consumer attention! And from this data came a game plan for advertisers to come up winners not only on Super Bowl Sunday, but beyond.

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How Amazon Ads Is Reshaping Contextual Advertising

AdExchanger

The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger. The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers.

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Think Beyond Basic Identities For A More Inclusive Advertising Approach

Adweek

The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S.

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Meta Introduces SMB Advertisers to the Performance 5

Adweek

The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta's platforms now has the Performance 5.

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How Can We Advertise Our Brands Through Failure?

Adweek

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand.

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The Speed of Culture Podcast: The Advertising Playbook for Insurance Brands

Adweek

Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical product, insurance is intangible, and people gain an association with the brand through advertising.

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Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate

Adweek

Simultaneously, outdoor sites across Europe were covered in car advertising-but many of those marketing efforts were soon hijacked. As the 100th Brussels Motor Show opened its doors from Jan.

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Kickstarting Instacart’s Advertising Ambitions

AdExchanger

Yes, companies are jumping The post Kickstarting Instacart’s Advertising Ambitions appeared first on AdExchanger. AdExchanger Talks Ali Miller cpg retail media ecommerce groceries featured incrementality testing Instacart Advertising RMNsAre retail media networks overhyped? “It’s

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Why Masculinity Is the Elephant in the Room for Advertisers

Adweek

"Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don't know how to depict them--so a lot of men don't feel seen at all," said Emma de la Fosse, chief creative officer of ad agency Digitas UK.

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The Best Advertising Is an Act of Cultural Production

Adweek

If my years of working in this industry have taught me anything, it's this: The best advertising is not advertising.

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Twitter Loses Its Top Liaison to Advertisers as Sarah Personette Resigns

Adweek

Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future.

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Black-Owned Advertising Agencies Need Their Buying Power Back

Adweek

In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.

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