Misinformation Woes Persist for Advertisers

Adweek

New data from Integral Ad Science found misinformation is the most important brand safety issue for advertisers, yet not enough of them have the proper guidelines to counter it. Advertising Briefly

Can Political Advertising Weather a Recession?

Adweek

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot.

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Customers Want Personal Advisors, Not Advertisers

Adweek

In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone.

Comcast Advertising Taps James Rooke as President

Adweek

Comcast Advertising named James Rooke the company's new president, overseeing the day-to-day running of Comcast Cable's advertising division. Top line Rooke takes over for Marcien Jenckes, who will manage the upcoming streaming joint venture between Comcast and Charter.

Think Beyond Basic Identities For A More Inclusive Advertising Approach

Adweek

The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S.

Why Masculinity Is the Elephant in the Room for Advertisers

Adweek

"Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don't know how to depict them--so a lot of men don't feel seen at all," said Emma de la Fosse, chief creative officer of ad agency Digitas UK.

G/O Media Launches Guarantee-Backed Advertising Program

Adweek

The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work--or gives them their money back.

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The Best Advertising Is an Act of Cultural Production

Adweek

If my years of working in this industry have taught me anything, it's this: The best advertising is not advertising.

Black-Owned Advertising Agencies Need Their Buying Power Back

Adweek

In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.

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Amazon’s $30 Billion Advertising Business Debuts at Cannes

Adweek

CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. Ad Tech Advertising Amazon Cannes Lions

Google Expands Verification Process for Financial Service Advertisers

Adweek

Google announced Wednesday it's tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams.

Ossa Collective Connects Advertisers to Female and Nonbinary Podcast Listeners

Adweek

Ossa Collective, a podcast marketplace that connects brands with women and nonbinary listeners, has launched Ossa App, a network for podcast advertisers to create custom campaigns and connect to the community's audience. Advertisers can choose the target audience, run.

Facebook Loses Its Luster for Some Political Advertisers

Adweek

For more than a decade many political campaigns were fought, and won, on Facebook. But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform.

‘Retreating to the Core:’ How 10 CROs Are Navigating Advertising Uncertainty

Adweek

To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Advertising Premium Publishing

The Next Big Break for TV Advertisers: the Hispanic Audience 

Adweek

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Donna Speciale, president of U.S.

Netflix Snags 2 Snap Execs to Run Advertising Division Ahead of AVOD Debut

Adweek

Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix finally found the strategic leaders for its upcoming ad-supported tier.

Can Rocky “future-proof” Ladbrokes advertising?

More About Advertising

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. The post Can Rocky “future-proof” Ladbrokes advertising?

The Speed of Culture: Navigating the New Era of TV Advertising

Adweek

MNTN Performance TV is the world's first connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Playwire's DMP Advertising Solution

Playwire

Advertisers need to understand who their audience is in order to best serve both their target audience and their brand. Key Points. Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience.

How Brands Are Approaching Advertising-Averse Crypto Users

Adweek

While brands have been ramping up their efforts to harness the new technologies under the Web3 umbrella, big corporations aren't necessarily a natural fit for a cryptocurrency user base that still retains some anti-establishment ethos.

Ukrainian Creatives on How the Advertising Industry Can Help Now

Adweek

In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country's creative past, present and future following the Russian invasion.

3 Things You Might Not Know About Political Advertising (but Should)

Adweek

No matter where you live in the U.S., you're bound to see one thing: political ads. Love 'em or hate 'em, they're a key part of our democratic process and in full swing leading up to the U.S. general election in November.

What Advertisers Need to Know About the Federal Privacy Law

Adweek

Yesterday, lawmakers and stakeholders discussed finer details of the federal privacy bill draft, which was unveiled earlier this month, showing some momentum on a long-promised effort to give people in the U.S. more control over their personal information.

Advertisers Have An Environmental Responsibility

AdExchanger

The Internet – and the $455 billion advertising industry that funds much of. Continue reading » The post Advertisers Have An Environmental Responsibility appeared first on AdExchanger.

Anheuser-Busch Ends 34-Year Run as the Super Bowl’s Exclusive Alcohol Advertiser

Adweek

Anheuser-Busch has been the Super Bowl's sole alcohol advertiser for more than three decades, locking up category exclusively for each game since 1989--until now. Advertising Beer & Spirits Super Bowl

New Trends in Food and Beverage Advertising

Basis

Food and Beverage Advertising Trends to Watch. Here are four trends to watch as you shape the advertising strategy for your food and beverage brand(s). Being a food and beverage brand is a bit of a blessing and a curse. The blessing?

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Advertisers’ Sweet Tooth Fades, With Many Unfazed by Google’s Latest Cookie Removal Delay

Adweek

To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

LinkedIn Reveals Its 25 Top Companies in Marketing and Advertising List

Adweek

Havas Media Group claimed the top spot on LinkedIn's list of the 25 Top Companies in Marketing and Advertising, which was released this week.

An AI Fix to Advertising Bias? Industry Giants Commit to IBM’s Tech

Adweek

CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces with IBM to combat bias in digital marketing.

As gaming attracts mixed-age audiences, advertising gets complicated

Marketing Dive

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising

Once a Liability, the Rogue Social Media Manager Is Now an Advertising Strategy

Adweek

A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote.

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Advertisers Want Alternatives to Amazon. In-Store Media Can Provide Them

Adweek

Massive shifts in the advertising landscape are forcing CPG brands to explore new platforms and channels for their advertising spend. Mobile in-app advertising, especially on Facebook, is suffering in the wake of Apple's privacy changes.

Media 219

Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World

Adweek

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings.

Want to Do Good in Advertising? The UN Has a Plan for That

Adweek

Our planet, and the people living on it, can't afford to wait. To build a better world, we urgently need unity, clarity and momentum. That's where the United Nations comes in. I know what you're thinking: The U.N.

Alphabet’s Revenue Growth Slows While Advertisers Pull Back on YouTube

Adweek

billion was generated by advertising. Google parent company Alphabet announced second-quarter revenue of $69.7 billion, up 13% from the same period last year, but missing estimates of $70.8 billion--and marking the slowest quarterly growth in two years. Of its total revenue, $56.28

DOOH: advertising’s big opportunity?

Exchange Wire

The post DOOH: advertising’s big opportunity? Advertising Contextual Creative Digital Marketing DOOHNot for the first time, digital out-of-home (DOOH) is on the rise.

What is Connected TV Advertising?

Basis

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening?

Knix Crowdsources Models for Body Positive Campaign Advertising New Collection With Ashley Graham

Adweek

Intimate apparel is for everyone and that makes inclusivity a vital part of advertising.

Advertisers at Risk of Unknowingly Collecting Children’s Data, Violating COPPA Laws

Adweek

A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children's Online Privacy Protection Act) by unknowingly sharing data signals.

Truth In Advertising …

Rob Campbell

A Bit Of Inspiration Advertising Attitude & Aptitude Awards Communication Strategy Creativity Culture Effectiveness Marketing Marketing Fail New ZealandFree newspapers. Yes, they’re free. Yes, they’re made of paper. But news?

Read Our 3-Part Series on How Advertising and Marketing Can Spur Climate Action

Adweek

For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record.

James Patterson, Now a Memoirist, Reflects on the Lessons of His Time in Advertising

Adweek

With well over 150 books to his name, James Patterson is one of the few writers in history whose name has transcended being an author and has become a multimedia empire.

What New AI Art Technology Could Mean for the Marketing and Advertising Worlds

Adweek

Darth Vader browsing a cereal aisle. Cats in cowboy hats. Bart Simpson starring in a rap video.