Adweek

AUGUST 19, 2024

The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors.

Advertising 318

Advertising 318

Adweek

SEPTEMBER 20, 2024

Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal.

Advertising 300

Advertising Marketing Ad Tech 300

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Advertising 325

Advertising Ad Tech MarTech 325

Adweek

JUNE 19, 2024

Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the Cannes Lions Festival this week on a mission to win back advertisers after many fled the.

Advertising 313

Advertising 313

Adweek

APRIL 19, 2024

And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. Reports and industry pros.

eCommerce 361

eCommerce Advertising Media 361

Adweek

AUGUST 6, 2024

Two CEOs of major advertising holding companies are above average -- at least in one sense. Public filings show Omnicom's John Wren made $20.2 million in 2023. His total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, was 382 times more than the median pay of Omnicom's 75,900 employees.

Advertising 329

Advertising 329

Adweek

JULY 1, 2024

Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce.

Advertising 301

Advertising MarTech Marketing 301

Adweek

SEPTEMBER 6, 2024

Financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period.

Advertising 273

Advertising Media 273

Adweek

MARCH 27, 2024

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S.

Advertising 353

Advertising Media 353

Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

Demand Side Platform 339

Demand Side Platform Audience Advertising Retail 339

Adweek

JULY 30, 2024

Today, NBCU announced it's delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%.

Advertising 326

Advertising 326

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Adweek

SEPTEMBER 18, 2024

Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising.

Advertising 284

Advertising Marketing 284

Adweek

FEBRUARY 16, 2024

From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.

Advertising 339

Advertising 339

Adweek

MAY 1, 2024

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video.

Advertising 326

Advertising Marketing 326

Adweek

MAY 29, 2024

Advertisers, are you still watching? The biannual report includes some new data of interest to advertisers and marketers. Netflix recently released the second installment of its What We Watched Report, which represents 99% of viewership from July to December 2023.

Advertising 300

Advertising Marketing 300

Adweek

SEPTEMBER 28, 2023

This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group.

Advertising 318

Advertising Marketing 318

Adweek

JANUARY 9, 2024

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. As a Gen Zer who works in advertising, I want to share insights into how we view ads. So how can brands grab their attention in 2024? It's not as simple as Gen Z being.

Advertising 322

Advertising 322

Adweek

SEPTEMBER 5, 2024

The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. 15 and Nov.

Advertising 336

Advertising Impressions 336

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. Emotional engagement refers to the connection that consumers feel towards a brand or advertisement. As a result, marketers struggle to achieve their desired outcomes and justify their advertising spend.

Advertising 130

Advertising Conversion Rate ROI Audience 130

Adweek

APRIL 24, 2024

As Tesla's sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and chief executive Elon Musk declared the business was set to "give advertising a go" having eschewed it for 20 years.

Advertising 317

Advertising Marketing 317

Adweek

FEBRUARY 2, 2024

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? Safe, lazy, boring," one observer called the crop of ads last year. Some critics claim that Super Bowl ads' creativity is bottoming out,

Advertising 326

Advertising Marketing 326

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

Advertising 326

Advertising Agency Media Marketing 326

Adweek

JUNE 24, 2024

The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of. According to Forrester Research, 82% of B2C marketing executives in the U.S.

Advertising 293

Advertising Marketing Ad Tech Media 293

Adweek

FEBRUARY 11, 2024

Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year's Super Bowl advertisers was a request for viewers to leave.

Advertising 313

Advertising 313

Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

Advertising 348

Advertising Entertainment Media 348

Adweek

OCTOBER 10, 2024

PayPal is open to business with advertisers. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon's ad businesses. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S.

Advertising 144

Advertising Retail Media 144

Adweek

JANUARY 31, 2024

Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology.

Advertising 313

Advertising 313

Adweek

JUNE 13, 2024

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields.

Advertising 363

Advertising Media Marketing 363

Adweek

OCTOBER 25, 2023

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. Amazon wants viewers to have a steady stream of brands on streaming. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

Advertising 356

Advertising Audience 356

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Adweek

NOVEMBER 10, 2023

But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others.

Manufacturing 339

Manufacturing Advertising Marketing 339

Adweek

OCTOBER 6, 2022

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

Advertising 246

Advertising 246

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertising 90

Advertising Video Ads MarTech Agency 90

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 117

Advertising Cookies GDPR Fashion 117

AdExchanger

SEPTEMBER 29, 2024

Prophesy Unfulfilled Oracle Advertising, we hardly knew ye. Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot. Moat, we forgot all about you.

Advertising 124

Advertising Retail Ad Targeting 124

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertising 52

Advertising Audience Ad Tech Marketing 52