Adweek

FEBRUARY 2, 2024

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? Safe, lazy, boring," one observer called the crop of ads last year. Some critics claim that Super Bowl ads' creativity is bottoming out,

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Adweek

JANUARY 9, 2024

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. As a Gen Zer who works in advertising, I want to share insights into how we view ads. So how can brands grab their attention in 2024? It's not as simple as Gen Z being.

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Adweek

FEBRUARY 11, 2024

Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year's Super Bowl advertisers was a request for viewers to leave.

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Adweek

JANUARY 31, 2024

Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology.

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Adweek

SEPTEMBER 28, 2023

This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group.

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Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

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Adweek

OCTOBER 25, 2023

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. Amazon wants viewers to have a steady stream of brands on streaming. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

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Adweek

MARCH 27, 2024

Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11.

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Adweek

NOVEMBER 10, 2023

But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others.

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Adweek

APRIL 11, 2024

Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. Amazon is making a prime hire for its video ads team. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We We are delighted to welcome.

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Adweek

FEBRUARY 6, 2024

Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces. The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. There are still no ads in the Games or flagship apps,

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Adweek

OCTOBER 6, 2022

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

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Adweek

JANUARY 11, 2024

In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu. Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season.

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Adweek

APRIL 16, 2024

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

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Adweek

OCTOBER 6, 2023

Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game. In addition to the advertiser.

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Adweek

MAY 26, 2023

But despite being a place for buzzy brands to advertise, the process of buying ads. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names.

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Adweek

FEBRUARY 9, 2024

The Super Bowl is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn't a big.

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Adweek

MARCH 20, 2024

Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own.

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Adweek

FEBRUARY 20, 2024

out-of-home advertising declined 30%, from $8.5 Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S.

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The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

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Adweek

NOVEMBER 30, 2023

Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: "Today, Elon Musk gave.

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Adweek

NOVEMBER 21, 2023

Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands.

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Adweek

JANUARY 4, 2024

Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney, Prime Video's upcoming ad-supported tier is beginning to take shape.

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Adweek

MARCH 20, 2024

NBCUniversal wants advertisers to go for gold with its new tech offerings. Television.

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Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Released quarterly, “IAB Internet Advertising Revenue Report” was initiated by the IAB in 1996. Why we care.

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VideoWeek

MARCH 26, 2024

” Identify the moment Once advertisers have considered where they run sustainability messaging, they can also think about when best to deploy those campaigns. “We have learnt so much over the past three years about creating sustainable advertising that works and cuts through,” adds Fiona Ball.

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Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Why we care. Fuel for your marketing strategy.

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Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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Smart Insights

JANUARY 2, 2024

How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake?

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Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

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Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

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Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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AdExchanger

FEBRUARY 12, 2024

The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […] The post AI, Antitrust Or Advertisers: What Will Bring Google Down?

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PubMatic

MARCH 14, 2024

This seismic change in the media landscape has created both challenges and opportunities for publishers, advertisers, and technology providers alike. This shift in viewer behavior has presented many challenges for the supply and demand sides of the advertising ecosystem.

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MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. What is Connected TV Advertising? What is OTT Advertising? CTV and OTT is more than a trend—it’s a marketing revolution.

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AdExchanger

APRIL 1, 2024

After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the company’s […] The post SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse appeared first on AdExchanger.

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