The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

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Adweek

MARCH 27, 2024

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S.

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Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

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Adweek

JUNE 24, 2024

The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of. According to Forrester Research, 82% of B2C marketing executives in the U.S.

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Adweek

MAY 1, 2024

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video.

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

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Adweek

FEBRUARY 16, 2024

From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.

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The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. This article explores how to mitigate bias in AI-driven advertising, ensuring fair and inclusive marketing practices. Understanding AI Bias in Advertising Key Points AI bias can perpetuate stereotypes and exclusionary practices.

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Adweek

APRIL 24, 2024

As Tesla's sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and chief executive Elon Musk declared the business was set to "give advertising a go" having eschewed it for 20 years.

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Adweek

JUNE 13, 2024

But they say the slapstick, snide, whimsical, dark or irreverent campaigns that creatives love to produce--and consumers often turn into viral hits--have yet to get their props from the granddaddy of advertising awards shows. So the decision to introduce a humor category for the first.

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Adweek

SEPTEMBER 28, 2023

This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group.

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Adweek

JUNE 13, 2024

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields.

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Adweek

APRIL 16, 2024

Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. That's down from 40 months in 2022.

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Adweek

JUNE 12, 2024

Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it'd be getting two NFL Christmas Day games in 2024, with his year's matchups including the Kansas City Chiefs at the Pittsburgh Steelers and the.

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Adweek

FEBRUARY 11, 2024

Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year's Super Bowl advertisers was a request for viewers to leave.

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Ad Rants

JULY 3, 2024

Maintaining an ethical approach to advertising is key if you work in marketing. Promoting ethical advertising may actually help you win more customers, too, as modern consumers appreciate brands that are sustainable and socially responsible. Ethical marketing is crucial for the long-term viability of your business.

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Adweek

JANUARY 9, 2024

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. As a Gen Zer who works in advertising, I want to share insights into how we view ads. So how can brands grab their attention in 2024? It's not as simple as Gen Z being.

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Advertising 308

Adweek

APRIL 30, 2024

T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens.

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Adweek

APRIL 17, 2024

Still, the technology could soon transform the world of contextual advertising as well. Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative.

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Adweek

FEBRUARY 2, 2024

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? Safe, lazy, boring," one observer called the crop of ads last year. Some critics claim that Super Bowl ads' creativity is bottoming out,

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Adweek

OCTOBER 25, 2023

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. Amazon wants viewers to have a steady stream of brands on streaming. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

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Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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Adweek

OCTOBER 6, 2022

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

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Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

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Adweek

JANUARY 31, 2024

Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology.

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Adweek

MARCH 27, 2024

Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11.

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Adweek

OCTOBER 6, 2023

Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game. In addition to the advertiser.

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Adweek

NOVEMBER 10, 2023

But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others.

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Adweek

FEBRUARY 6, 2024

Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces. The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. There are still no ads in the Games or flagship apps,

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Adweek

APRIL 30, 2024

At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.

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The Ad Tech Blog

JUNE 8, 2024

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Frequently Asked Questions What is ethical AI in advertising? Why is transparency important in AI-driven advertising?

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Adweek

JANUARY 11, 2024

In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu. Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season.

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Adweek

MAY 26, 2023

But despite being a place for buzzy brands to advertise, the process of buying ads. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names.

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Adweek

FEBRUARY 9, 2024

The Super Bowl is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn't a big.

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Adweek

SEPTEMBER 4, 2023

To fall in line with Europe's new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers' reach on the platform while offering them a safer media landscape in which to invest.

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Adweek

FEBRUARY 20, 2024

out-of-home advertising declined 30%, from $8.5 Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S.

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Adweek

NOVEMBER 21, 2023

Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands.

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