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X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers

Adweek

Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: "Today, Elon Musk gave.

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The Spanglish Advantage in Advertising

Adweek

This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group.

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How Veterans Found a Second Career in Advertising and Marketing

Adweek

But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others.

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Advertisers’ X Exit Has Been a Trickle Rather Than an Exodus

Adweek

Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Amazon Brings Streaming Advertising Capabilities to More Brands

Adweek

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. Amazon wants viewers to have a steady stream of brands on streaming. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

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Amazon Reveals First Black Friday NFL Game Advertisers

Adweek

Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game. In addition to the advertiser.