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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Adweek

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

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Why Advertisers Claim Meta Owes $7 Billion in Damages

Adweek

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S.

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How Generative AI Is Changing the Advertising Industry

Adweek

From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.

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Super Bowl Advertisers Ask Viewers to Stop Watching

Adweek

Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year's Super Bowl advertisers was a request for viewers to leave.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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A Gen Z Marketer’s Playbook for Engaging Advertising

Adweek

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. As a Gen Zer who works in advertising, I want to share insights into how we view ads. So how can brands grab their attention in 2024? It's not as simple as Gen Z being.

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20 Groundbreaking Campaigns That Redefined Super Bowl Advertising

Adweek

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? Safe, lazy, boring," one observer called the crop of ads last year. Some critics claim that Super Bowl ads' creativity is bottoming out,