Adweek

AUGUST 22, 2024

Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Advertisers can choose.

Finance 341

Finance Advertising Food Entertainment 341

Adweek

SEPTEMBER 24, 2024

Advertising for med spas has historically been heavy on product benefits--in other words, it leans into the aesthetic side of what consumers can expect, with "before" and "after" sneak peeks as enticements. Humor is an outlier in the category.

Advertising 284

Advertising 284

Adweek

SEPTEMBER 10, 2024

Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency's global executive committee and report to Devika Bulchandani, Ogilvy's global CEO. Gordon previously served as Ogilvy U.K. CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods.

Advertising 307

Advertising Food Agency 307

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Advertising 325

Advertising Ad Tech MarTech 325

Adweek

AUGUST 19, 2024

The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors.

Advertising 318

Advertising 318

Adweek

APRIL 19, 2024

And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. Reports and industry pros.

eCommerce 361

eCommerce Advertising Media 361

Adweek

JUNE 19, 2024

Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the Cannes Lions Festival this week on a mission to win back advertisers after many fled the.

Advertising 313

Advertising 313

Adweek

JULY 1, 2024

Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce.

Advertising 301

Advertising MarTech Marketing 301

Adweek

AUGUST 6, 2024

Two CEOs of major advertising holding companies are above average -- at least in one sense. Public filings show Omnicom's John Wren made $20.2 million in 2023. His total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, was 382 times more than the median pay of Omnicom's 75,900 employees.

Advertising 329

Advertising 329

Adweek

SEPTEMBER 11, 2024

Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok.

Advertising 273

Advertising Retail Media 273

Adweek

MARCH 27, 2024

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S.

Advertising 353

Advertising Media 353

Adweek

SEPTEMBER 6, 2024

Financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period.

Advertising 273

Advertising Media 273

Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

Demand Side Platform 339

Demand Side Platform Audience Advertising Retail 339

Adweek

FEBRUARY 16, 2024

From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.

Advertising 339

Advertising 339

Adweek

MAY 29, 2024

Advertisers, are you still watching? The biannual report includes some new data of interest to advertisers and marketers. Netflix recently released the second installment of its What We Watched Report, which represents 99% of viewership from July to December 2023.

Advertising 300

Advertising Marketing 300

Adweek

JULY 30, 2024

Today, NBCU announced it's delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%.

Advertising 326

Advertising 326

Adweek

MAY 1, 2024

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video.

Advertising 326

Advertising Marketing 326

Adweek

SEPTEMBER 28, 2023

This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group.

Advertising 318

Advertising Marketing 318

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Adweek

SEPTEMBER 20, 2024

Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal.

Advertising 300

Advertising Marketing Ad Tech 300

Adweek

JANUARY 9, 2024

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. As a Gen Zer who works in advertising, I want to share insights into how we view ads. So how can brands grab their attention in 2024? It's not as simple as Gen Z being.

Advertising 322

Advertising 322

Adweek

APRIL 24, 2024

As Tesla's sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and chief executive Elon Musk declared the business was set to "give advertising a go" having eschewed it for 20 years.

Advertising 317

Advertising Marketing 317

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

Advertising 326

Advertising Agency Media Marketing 326

Adweek

SEPTEMBER 5, 2024

The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. 15 and Nov.

Advertising 336

Advertising Impressions 336

Adweek

JUNE 24, 2024

The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of. According to Forrester Research, 82% of B2C marketing executives in the U.S.

Advertising 293

Advertising Marketing Ad Tech Media 293

Adweek

FEBRUARY 2, 2024

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? Safe, lazy, boring," one observer called the crop of ads last year. Some critics claim that Super Bowl ads' creativity is bottoming out,

Advertising 326

Advertising Marketing 326

Adweek

FEBRUARY 11, 2024

Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year's Super Bowl advertisers was a request for viewers to leave.

Advertising 313

Advertising 313

Adweek

SEPTEMBER 18, 2024

Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising.

Advertising 284

Advertising Marketing 284

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. Emotional engagement refers to the connection that consumers feel towards a brand or advertisement. As a result, marketers struggle to achieve their desired outcomes and justify their advertising spend.

Advertising 130

Advertising Conversion Rate ROI Audience 130

Adweek

OCTOBER 6, 2022

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

Advertising 246

Advertising 246

Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

Advertising 348

Advertising Entertainment Media 348

Adweek

JANUARY 31, 2024

Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology.

Advertising 313

Advertising 313

Adweek

OCTOBER 25, 2023

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. Amazon wants viewers to have a steady stream of brands on streaming. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

Advertising 356

Advertising Audience 356

Adweek

JUNE 13, 2024

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields.

Advertising 363

Advertising Media Marketing 363

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

Cookies 326

Cookies Advertising Ad Tech Media 326

IAB Tech Lab

OCTOBER 16, 2024

IAB Tech Lab Board releases AI in Advertising Primer to lay the foundations for future discussions on usage of the technology The post IAB Tech Lab releases AI in Advertising Primer appeared first on.

Advertising 105

Advertising 105

Exchange Wire

OCTOBER 15, 2024

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] Secures USD$8mn (£6.1mn) to Change Advertising appeared first on ExchangeWire.com. Ad tech startup XPLN.AI The post XPLN.AI

Viewability 102

Viewability Advertising Ad Tech Impressions 102