Adweek

AUGUST 18, 2022

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.

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AdPushup

MAY 18, 2023

Effective ad inventory management plays a vital role in the success of advertising campaigns. As advertisers, we recognize the importance of delivering engaging messages to the appropriate audience, precisely when they need it. But how would you do that?

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Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Video advertising saw 10.6% Image: IAB/PwC Internet Ad Revenue Report, FY 2023.

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Advertising Retail Ad Inventory Cookies 108

Digiday

MARCH 6, 2023

. — Target, Kroger, Lowe’s, Best Buy, Walgreens, Dollar General, Albertsons and more — are investing heavily in advertising via retail media networks (RMNs) and other digital sources. of digital advertisers’ allotments in 2023, almost double the share spent in 2019. Spend in this area is expected to account for 19.3%

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Monetize More

FEBRUARY 6, 2023

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. Control is the ultimate solution to ad quality. On the advertiser side, as publishers partner with multiple demand sources, their creatives are also likely to get infected.

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Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

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Admixer

JUNE 11, 2020

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. The post Admixer Is Now Offering Opera Ad Inventory appeared first on Admixer.Blog.

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AdPushup

JUNE 2, 2023

direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. Learn how to get started with it.

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Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them?

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Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles.

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MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

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Digiday

JANUARY 31, 2024

That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.

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MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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AdExchanger

MARCH 21, 2024

Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers. The post Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH appeared first on AdExchanger.

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Digiday

MAY 30, 2023

Even the largest media buyer, GroupM, which had previously determined the platform to be a “high risk” buy, has taken notice and tried to calm advertisers’ concerns about the social network. Meanwhile, the ads team, despite encountering obstacles, are persevering.

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MNTN

DECEMBER 12, 2023

They control the ad inventory within their apps and are therefore key gatekeepers for CTV ads. Demand-Side Platforms Demand-side platforms (DSPs) are the tools advertisers use to buy ad inventory across the CTV landscape. This type of CTV inventory is most common on streaming platforms like YouTube. (A

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Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.”

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Advertising Ad Inventory ROI MarTech 88

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Publishers include Discovery and FOX.

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Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

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Martech

NOVEMBER 1, 2022

That’s more than double the pace of internet ad growth. For big brands to capitalize on podcasts there needs to be an infrastructure giving access to ad inventory on premium podcasts. The end goal is a strong brand alignment and the enablement of true creative execution to increase ad campaign performance.”. Get MarTech!

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Non-Profit Advertising Ad Inventory MarTech 122

Digiday

SEPTEMBER 20, 2022

Advertising is taking a hit from the economic slowdown. For some advertisers with podcast and audio budgets, they want to reach more listeners efficiently rather than invest in expensive custom branded content. For Wonder Media Network, however, programmatic advertising isn’t part of its inventory.

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Ad Inventory Media CPM Ad Space 57

Brid.tv

DECEMBER 26, 2023

User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. What Makes UGC Advertising Effective?

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Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

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Digiday

MARCH 12, 2024

Digiday has learned that NCM will for the first time offer guarantees on business outcomes for advertisers who commit dollars in the upfront. Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra ad inventory, will be offered in case those goals are not met.

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Digiday

JUNE 4, 2023

And now, as advertisers and their agencies start prioritizing low carbon emissions in their media buys, there is financial incentive as well to reduce the carbon footprint of their advertising businesses. For many publishers, sustainability has become a key pillar within their company mission statements.

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AdExchanger

SEPTEMBER 28, 2023

Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing. The post Is CTV Hitting Maturity? appeared first on AdExchanger.

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Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Monetize More

FEBRUARY 16, 2023

It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit.

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Ad Exchange Ad network Ad Inventory Impressions 98

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

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Basis

DECEMBER 1, 2023

The 2024 US election cycle is poised to be quite the ride for political advertisers. Amidst these complexities and record-setting election ad spend—projected at a whopping $12 billion —political advertisers must have the latest strategies and insights to plan and execute winning campaigns.

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Advertising Ad Inventory Audience Impressions 54

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Martech

DECEMBER 21, 2021

For instance, Microsoft’s long-term partner Taboola today announced a new native bidding service intended to expand its open real-time bidding (RTB) to social networks and display ad inventory. which precludes them from accessing a lot of direct advertiser and publisher budgets,” said Shiv Gupta, Managing Partner, U of Digital.

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MNTN

SEPTEMBER 20, 2023

According to eMarketer , CTV advertising is expected to reach $25.9 Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. The CTV and Over-the-Top (OTT) video advertising market has been expanding. billion in the US in 2023.

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