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Despite Signal Loss, CTV-To-Mobile Retargeting Can Work

AdExchanger

Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.

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B2B Retargeting: Complete Guide to B2B Remarketing

MNTN

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Learn more about B2B Programmatic Advertising How Does B2B Remarketing Work? From there, the brand can use this list of potential customers to retarget.

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What Is Retargeting?

AdvertiseMint

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

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Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

Ad Tech Daily

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

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Click Fraud Protection Service Polygraph Identifies ‘Retargeting’ Scam Affecting High Value Search Advertisements

Martech Series

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

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Programmatic 101: What is Retargeting and How Does it Work?

Basis

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial? Why, you ask?

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Connected TV Retargeting For Travel Brands

MNTN

With over 60% of Millennials and Gen Zers intending to book a vacation this year, now is the time to advertise to potential customers in a big way. And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house.