Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. These are the Industry Impact Award and the Catalyst Award.

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Adweek

JUNE 2, 2022

Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. s Competition Market Authority announced it was investigating whether Google has broken the law by restricting competition in the digital advertising.

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Adweek

AUGUST 19, 2022

Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company.

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AdExchanger

FEBRUARY 11, 2024

The biggest shakeups to online advertising can come when outsiders get a glimpse of how web monetization works – are revolted – and force change as a public service. One […] The post Meet Adalytics, An Asteroid Headed For Ad Tech appeared first on AdExchanger.

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Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms.

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Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

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AdExchanger

NOVEMBER 21, 2023

I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!” I recently stumbled on a first edition of the classic AdExchanger comic.

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AdExchanger

MARCH 11, 2024

Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger. Whatever gets you through the night.

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AdExchanger

JANUARY 21, 2024

That’s kind of what it’s felt like to be writing about online advertising for the past three years. […] The post Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year appeared first on AdExchanger.

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Admixer

APRIL 19, 2024

Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike.

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AdExchanger

NOVEMBER 6, 2023

But the TAG TrustNet program, which was launched two years ago by Trustworthy Accountability Group to focus on advertisers’ supply-chain transparency, is having a go at it.

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Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The first thing people in the digital advertising space need to understand is the why. Take reaching net zero.

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AdExchanger

JANUARY 10, 2024

The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war.

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Digiday

FEBRUARY 19, 2024

Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads. The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. Continue reading this article on digiday.com.

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Adweek

MARCH 1, 2023

Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.

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Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. Here are ten highlights from Cannes related to the advertising world. The advertising industry has been lying to itself on internet consumption… @garyvee gives his thoughts on internet reach… (language warning ).

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Exchange Wire

APRIL 10, 2024

Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is being harnessed, and how ad tech is benefiting. The post Creativity in the Age of Generative AI: How Does Ad Tech Benefit? appeared first on ExchangeWire.com.

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Digiday

MAY 30, 2023

Even the largest media buyer, GroupM, which had previously determined the platform to be a “high risk” buy, has taken notice and tried to calm advertisers’ concerns about the social network. Meanwhile, the ads team, despite encountering obstacles, are persevering.

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AdExchanger

JANUARY 3, 2024

While that may sound like a superhero catchphrase, it was actually the de facto motto of mar tech and ad tech in 2023.

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AdExchanger

NOVEMBER 13, 2022

Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Continue reading » The post Is Sustainability The New Ad Tech Tax?; TV Faces An Advertising Comeuppance appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

OCTOBER 9, 2023

Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […] The post Ad Tech Industry? The Doctor Will See You Now appeared first on AdExchanger.

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AdExchanger

MARCH 28, 2024

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser Perceptions, released during this week’s third annual PlayFronts event.

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Admixer

MAY 3, 2022

As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Digiday

SEPTEMBER 27, 2023

Ad tech’s loudest dealmaker yesterday (Sept. 27) spoke at an event hosted by New Digital Age, during which he went off the beaten path, sharing insights and shedding light on aspects of the ad tech market that usually fly under the radar for ad executives. He called out Web 3.0

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Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

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MNTN

NOVEMBER 17, 2023

And while they may be waiting for a bit longer to see those debuts, ad tech has evolved even more in the interim, ensuring that when that content does hit streaming platforms, the unclickable TV screen will be better optimized than ever before. Advertisers, to be sure, will still meet them on the couch.

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Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. You know, I would say we are routinely added to brand plans now.” .

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Digiday

AUGUST 20, 2023

The wildfires in Maui, which have left a devastating toll on the Hawaiian island, is the latest topic being labeled as unsafe by Peer39 for its advertiser clientele due to concerns over being associated with the news.

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Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

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Adweek

OCTOBER 6, 2022

Data-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned. The goal is to make the.

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Adweek

MARCH 15, 2023

Silicon Valley Bank's collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Smaato

NOVEMBER 21, 2023

The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

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VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

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The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. How does AI enhance OOH advertising?

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Adweek

SEPTEMBER 30, 2022

Political advertising is in full swing as we head into the 2022 midterm elections this November. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over. Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed.

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