Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 69

Video Ads A/B Testing Retargeting Conversion Rate 69

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits!

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Video Ads Ad Exchange Advertising Ad network 52

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. That’s a best practice for user experience, but it also applies to advertisers.

Video Ads 106

Video Ads MarTech Audience Advertising 106

Brid.tv

AUGUST 12, 2022

A good video ad can make or break your campaign. Learn how to make a video ad that is effective and memorable. The post How to Make a Video Ad: Video Advertising 101 appeared first on BRID TV.

Video Ads 78

Video Ads Advertising Marketing 78

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

MARCH 6, 2023

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.

Video Ads 98

Video Ads Ad Inventory Advertising 98

AdPushup

JANUARY 26, 2023

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads.

Video Ads 98

Video Ads Viewability Advertising Marketing 98

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. However, many video [.]

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Video Ads Banner Advertising Marketing 98

AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger. Spotify is all about audio, obviously.

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Video Ads Advertising 109

Smarty Ads

SEPTEMBER 29, 2023

Rewarded video ads are a hot topic of discussion among digital marketers today, as this type of advertisement has the greatest potential to engage users in both ad-supported content and content offered by mobile apps.

Video Ads 52

Video Ads Advertising Marketing 52

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 83

Video Ads Food Impressions Retail 83

Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

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Brid.tv

FEBRUARY 19, 2024

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising. And that’s where models like native video advertising come into play.

Advertising 84

Advertising Video Ads Click Through Rate Native Advertising 84

Basis

FEBRUARY 7, 2023

There’s even a decent chance that before, after, or possibly even while you read this blog post, you will find yourself watching some digital video (like, say, this one of a turtle eating a strawberry ). What are some types of digital video ads? Let’s take a closer look at each: What are in-stream video ads?

Video Ads 75

Video Ads Banner Audience Food 75

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

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Video Ads Advertising 110

Martech Series

OCTOBER 18, 2022

Launching pre-roll video ads paves the way for increased creator earnings and furthers the platform’s monetization capability. Rumble, the video-sharing platform, announced that the company has launched a beta version of pre-roll video ads on the Rumble Advertising Center.

Video Ads 85

Video Ads MarTech Advertising Marketing 85

Martech Series

NOVEMBER 18, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos. .”

Video Ads 91

Video Ads eCommerce Advertising Entertainment 91

AdPushup

JULY 14, 2023

The high-quality videos on your website; the product video, curated video, testimonial video, etc., There are several ways to monetize video content. But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.]

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Video Ads Advertising 95

Exchange Wire

FEBRUARY 29, 2024

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [.]

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Ad Tech Video Ads Ad Server Header Bidding 59

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering. Twitchy advertisers.

Video Ads 111

Video Ads Retail Audience Advertising 111

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 85

Video Ads Ad Inventory Ad Tech Advertising 85

AdExchanger

JUNE 15, 2023

Publicis Groupe The post Publicis Groupe Rolls Out A Retail Media Platform; Uber Launches Video Ads appeared first on AdExchanger. AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV Can agencies help fix retail media’s fragmentation problem?

Video Ads 104

Video Ads Retail Media Agency 104

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

AdPushup

AUGUST 6, 2023

Here is an overview fort the best practices for rewarded video ad for publishers to follow in 2023 and beyond. In the ever-evolving landscape of digital advertising, Rewarded Video Ads have emerged as a game-changer for publishers seeking effective and user-friendly revenue generation strategies.

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Video Ads Advertising 52

Playwire

MAY 24, 2023

Key Points Video ad viewability is an important metric for demonstrating the value of your video ad inventory to advertisers. Whether you’re working with display ads or video ads, improving your ad viewability rating is a complex process, but it can and will result in revenue increases.

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Viewability Video Ads Ad Inventory Advertising 52

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

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Video Ads Ad Server Banner Ad network 52

AdPushup

FEBRUARY 17, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]

Video Ads 98

Video Ads Ad Tech Media Advertising 98

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it? Let’s kick things off by understanding video ad monetization.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Adweek

JUNE 13, 2023

Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage.

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Video Ads Advertising 200

VideoWeek

NOVEMBER 2, 2023

Roku reported a “solid rebound” in video ad revenues in its Q3 financial report, fuelled by significant year-on-year growth in viewing. Platform revenues, which cover content distribution and advertising, reached $787 million, up 18 percent year-on-year. billion, up 4.9 billion hours year-on-year. million, up 2.3

Video Ads 52

Video Ads Advertising Marketing Ad Tech 52

AdExchanger

MAY 8, 2023

PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic Cuts DSPs Out Of Direct CTV And Online Video Ad Buys appeared first on AdExchanger.

Video Ads 89

Video Ads Advertising 89

MNTN

JANUARY 6, 2023

According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of all digital ad spending by the end of 2023. of total video ad spending. Why not receive our CTV advertising report, right to your inbox?

Video Ads 98

Video Ads Ad Exchange Retail Media 98

Martech Series

JULY 19, 2022

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

VideoWeek

AUGUST 25, 2022

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. seconds.

Video Ads 124

Video Ads Cookies Viewability Banner 124

AdPushup

JANUARY 2, 2024

Native video ads are one of the crucial elements of a successful advertising strategy. In a landscape where attention spans are diminishing, and ad blockers are prevalent, brands face challenges in conveying their message. However, native advertising has proven to [.] However, native advertising has proven to [.]

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Video Ads Native Advertising Audience Advertising 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

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Video Ads Marketing Native Advertising Audience 52