Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. It also leans into a lot of forward-looking technology and advertising solutions to be where their help can be received by young people. The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Get MarTech! In your inbox.

Impressions 103

Impressions Non-Profit CPM MarTech 103

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. It also leans into a lot of forward-looking technology and advertising solutions to be where their help can be received by young people. The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Get MarTech! In your inbox.

Impressions 92

Impressions Non-Profit CPM MarTech 92

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. North America had the largest share of CTV impressions by region. This is the first time CTV has out-performed mobile. Why we care.

Impressions 87

Impressions Video Ads MarTech Audience 87

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. Extreme Reach VP of Digital Account Management Mary Vestewig.

Impressions 84

Impressions Food Education Video Ads 84

Ad Tech Daily

MAY 24, 2023

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas (..)

Impressions 82

Impressions Ad Tech Media Advertising 82

AdExchanger

AUGUST 10, 2023

The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger. Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

Impressions 91

Impressions Machine Learning Advertising 91

AdPushup

MAY 28, 2023

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. Advertisers and marketers are constantly seeking innovative strategies to [.]

Impressions 52

Impressions Advertising Marketing Ad Ops 52

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

Impressions 85

Impressions Ad Tech Media Ad Inventory 85

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.

Advertising 279

Advertising Impressions Marketing 279

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertising 99

Advertising Impressions Media MarTech 99

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

VideoWeek

DECEMBER 19, 2023

Carbon emissions from the UK advertising industry increased by 8.9 The State of Sustainable Advertising report used the company’s emissions data to monitor grams of CO2e per thousand impressions (gCO2PM) across three stages of the supply chain: ad selection, media distribution, and creative distribution.

Advertising 111

Advertising Impressions Conversion Media 111

AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

Viewability 80

Viewability Impressions Cookies MarTech 80

Adweek

APRIL 18, 2024

We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.

Agency 329

Agency Impressions Advertising 329

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

Advertising 79

Advertising Pop-Up Impressions Ad Inventory 79

Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

Ad Tech 289

Ad Tech Cookies Impressions Advertising 289

Unruly

FEBRUARY 14, 2023

With our UnrulyEQ tool, which measures consumer response to advertising so that brands can more effectively land brand metrics, we are excited to share our annual exclusive research into the most emotionally engaging ads of the show. The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 59

Impressions Entertainment Advertising Marketing 59

Exchange Wire

MAY 31, 2022

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [.].

Impressions 59

Impressions Advertising 59

Unruly

FEBRUARY 14, 2023

With our UnrulyEQ tool, which measures consumer response to advertising so that brands can more effectively land brand metrics, we are excited to share our annual exclusive research into the most emotionally engaging ads of the show. The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 52

Impressions Entertainment Advertising Marketing 52

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising 104

Advertising Retail Impressions Ad Space 104

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. Omnicom was the last of the big holding companies to disentangle itself from Russia.

Impressions 59

Impressions Advertising Finance Media 59

MNTN

SEPTEMBER 15, 2023

According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year. And when it comes to CTV platforms, the big champion is Roku — maintaining their dominance with almost 40% of CTV ad impressions in Q1 2023.

Advertising 98

Advertising Impressions Food Communications 98

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

Impressions 98

Impressions Advertising 98

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 87

Advertising Conversion Rate Conversion Impressions 87

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. If marketers can achieve more viewable impressions – and also more engagement from those impressions – they may even be able to reduce their ad spend over time.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

AdExchanger

SEPTEMBER 16, 2022

MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. The post Stop Wasting Your Ad Spend On Made-For-Advertising Publishers appeared first on AdExchanger.

Clickbait 107

Clickbait Pop-Up Advertising Impressions 107

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. What’s The State of Digital Audio Advertising In 2024? Talk about tak[in’] it on the run !

Advertising 82

Advertising Cookies Audience Banner 82

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 83

Click Through Rate Advertising ROI Impressions 83

Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. Digital out-of-home (DOOH) and dynamic podcast advertising are two channels that are growing leaps and bounds post-pandemic. Want to learn more about how to make the most of your New Year?

Advertising 78

Advertising Marketing Cookies Impressions 78

Digiday

JANUARY 31, 2024

That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.

Cookies 91

Cookies Advertising Ad Inventory Impressions 91

Digital Remedy

JANUARY 12, 2024

YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. What Is YouTube TV? active subscribers.

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Rob Campbell

MAY 24, 2023

Over the years, I’ve written a bunch about perfume advertising. At the other end of the spectrum is airport advertising. Like perfume ads, the goal is not to really sell … but to create illusion and impression. And yet, like perfume advertising, there are some who think normal rules do not apply.

Advertising 60

Advertising Fashion Impressions Audience 60