AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. How Does an Advertising Network Work?

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AdExchanger

JULY 5, 2022

For years now, the digital advertising industry has been talking about the premature death of the ad network, writes Omri Argaman, chief growth officer at Zoomd. The post Five Reasons Why Ad Networks Just Won’t Die appeared first on AdExchanger.

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Exchange Wire

AUGUST 11, 2022

MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.

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Playwire

JUNE 27, 2023

Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. While other formats, such as web, demand more transparency, mobile and app advertising is still based on more traditional advertising methods.

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Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

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Paleo AdTech

DECEMBER 10, 2023

The WebConnect model was simple: Jay and some friends called webmasters on the phone and asked if they could “exclusively” represent them to advertisers. Text ads were then sold to buyers at a flat rate of $50-100 a month, consisting of text links out to the advertisers’ website.

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Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

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AdPushup

MAY 25, 2023

In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. Marketers [.]

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Playwire

JULY 5, 2023

Key Points Whether you’re talking about display or video advertising, as standalone companies, ad networks scarcely exist, and the ones that do typically come as a package deal with larger solutions.

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AdPushup

MAY 31, 2023

Here’s a simple guide to choosing the right display ad network partner for your publishing business. Display advertising is undeniably popular in the online advertising space. If you want to showcase them on your website or app, you’ll need a reliable display ad network.

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Smarty Ads

DECEMBER 7, 2022

Display ad networks are very popular because typically they can serve almost any known display format — banners and any type of creatives that include media with interactive elements. At the same time, it's easy to get lost in the abundance of options when you have so many to choose.

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost is about as mainstream as gaming ad networks get. Google AdMob.

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Playwire

AUGUST 14, 2022

Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. They're distinct pieces of online advertising technology, and most publishers use both of them. Some ad networks come with hosted ad server capabilities, however. Key Points.

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Exchange Wire

AUGUST 18, 2023

As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.]

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Playwire

JULY 9, 2023

Key Points While Google’s ad network doesn’t function exactly like traditional ad networks, making use of automation and programmatic advertising tools and providing more pricing transparency, it does have commonalities with ad networks of the past.

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AdExchanger

AUGUST 8, 2022

Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars.

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Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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AdPushup

SEPTEMBER 8, 2022

Let’s face it: Ads are an interruption. Advertising executives have tried their best to hide that fact by making advertisements funny, amusing, and occasionally even downright controversial. In display ads, this is proven by the existence of banner blindness. Native ad networks [.].

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Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. This advertising network is quite popular among newbie publishers & their minimum traffic requirements are zero. Bidvertiser.

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Paleo AdTech

OCTOBER 6, 2022

The WebConnect model was simple: Jay and some friends called webmasters on the phone and asked if they could “exclusively” represent them to advertisers. Text ads were then sold to buyers at a flat rate of $50-100 a month, consisting of text links out to the advertisers’ website.

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Ad Tech Daily

MARCH 27, 2023

SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail (..)

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Martech Series

SEPTEMBER 9, 2022

Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web. All of our customers have one need in common, growing their sales in a cost effective way.

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Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

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Lemonads

JUNE 22, 2021

Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! Let’s check out some RevContent Ads and see what they’re talking about! What Is Native Advertising?

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Ad Tech Daily

MARCH 20, 2023

NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io CLEARWATER, Fla.

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Smarty Ads

NOVEMBER 29, 2020

Every publisher, mobile web, or app developer has at least several questions about their inventory monetization before choosing a video ad network. If only five or ten years ago there were not so many options to choose from (aside from Google AdSense), today’s programmatic ecosystem delivers plenty of video.

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Admixer

OCTOBER 16, 2020

In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Despite the apparent similarities, ad networks and ad exchanges have […]. The post Ad Network vs. Ad Exchange — Programmatic Business Model appeared first on Admixer.Blog.

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Digiday

DECEMBER 7, 2022

As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network. “Uber is an advertising network. Premium streaming services are now driving to becoming ad-funded,” he said. Two things are going on.

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Smarty Ads

SEPTEMBER 10, 2021

Ad networks and ad exchanges share a similar purpose. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Thus, it’s quite.

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Smarty Ads

MARCH 5, 2020

Ad networks have been around since the dawn of digital advertising. Once publishers started to explore opportunities for inventory monetization, they realized that the process of selling their inventory could be much more convenient. This could be achieved by creating a place where the inventory is gathered together and sold.

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Exchange Wire

JUNE 21, 2023

Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [.]

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Admixer

SEPTEMBER 11, 2020

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. The post What Is an Ad Network? Moreover, advancement in data collection and management made digital […].

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Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

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