Ad Fill Rate: Everything You Need to Know
AdPushup
FEBRUARY 1, 2023
Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it. Programmatic what is ad fill rate
Fill rate Related Topics 
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3 Considerations to Get the Best Out of Falling Ad Revenue
AdPushup
JULY 22, 2022
A sudden decrease in CPMs rate. Ad Tech & Ad Ops ad fill rate ad floor pricing ad optimization ad revenue ad revenue optimization banner ads sizes floor price header bidding
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What is Target CPM in Google Ad Manager?
AdPushup
OCTOBER 14, 2022
In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price.
Benefits of server-side header bidding and easy deployment and maintenance with Relevant Yield
Relevant-Digital
JUNE 15, 2022
Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximize ad revenues.
What is ad mediation?
Monetize More
AUGUST 10, 2022
Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. This way, they ensure publishers find the best available ads to fill their ad slots.
The Power of Two
Digital Turbine
AUGUST 31, 2022
While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. . Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027.
Audio Ads: Just a hype or here to stay?
Monetize More
JANUARY 26, 2023
With the growing popularity of audio platforms and the high recall and brand performance rates demonstrated by research, incorporating audio ads into video inventory can be a smart move for publishers looking to increase their ad revenue.
INEO Provides Corporate Update Demonstrating Record Quarterly Revenues and Increasing Sales Pipeline
Martech Series
JULY 21, 2022
“Growth in the fourth quarter is approaching 90% year-over-year despite the increasing interest rates, significant supply chain disruptions, inflationary concerns and other macroeconomic challenges currently affecting other companies around the globe.
ViewLift Deploys Advanced Ads Solutions for Customers
Martech Series
NOVEMBER 18, 2022
Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google. To help content creators monetize their content through doubling up of CPMs on Google Ads.
Google integrated with DT FairBid to expand real-time bidding demand for apps
Digital Turbine
AUGUST 19, 2022
Google demand competing in real-time on DT FairBid can deliver a better fill rate, purchase inventory at the highest bidding price, and increase ad space value.
Ad Optimization made easy with an AdOps Grader
Monetize More
JANUARY 10, 2023
Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). This post was most recently updated on January 18th, 2023 What is an AdOps Grader?
Ad Optimization made easy with an AdOps Grader
Monetize More
JANUARY 10, 2023
Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). What is an AdOps Grader?
In-App Header Bidding: How to make more money with it? [7 Benefits Included]
Monetize More
JULY 8, 2022
Throughout the waterfall, inventory was allocated source to source until all addressable impressions were filled. When you combine that with the fact that more demand partners are bidding on your inventory, it means you’re going to get the best possible fill rates. Introduction.
8 best ad networks for small publishers [& fast approval]
Monetize More
MAY 27, 2022
RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. With AdCash, publishers get: High fill rates. fill rate with high-quality ads & satisfactory performance in terms of ad revenue. High fill rate.
UAE’s Phi Advertising goes Programmatic with Lemma
Martech Series
JANUARY 9, 2023
Lemma will also aid in boosting fill rates and improving DOOH yields for Phi while infusing the screens with programmatic capabilities of real-time ad sync with weather, traffic, footfalls, and other data variables.
New: Ad Decision Request Reporting
Kevel
SEPTEMBER 23, 2022
As a recap, here’s the difference between these key metrics: Fill rate: (Impressions/Selection Request Count) The percentage of impressions served from non-remnant campaigns. New: Ad decision request reporting.
How publishers can combat the Q1 ad revenue drop?
Monetize More
JANUARY 10, 2023
Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). Balancing these two metrics, floor prices, and fill rate would be the best initial approach, to pull up the overall performance/revenue.
What the Heck is a Unified Auction?
Unruly
AUGUST 9, 2022
Benefits of Unified Auctions: Creates efficiencies for publishers – unified auctions only require one ad call, lowering latency, increasing fill rates, and increasing yield by creating more competition for each impression.
Top 10 Interstitial Ad Networks for Publishers [2022]
Monetize More
JUNE 22, 2022
CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate.
A Complete Guide to Header Bidding Analytics for Publishers
Brid.tv
OCTOBER 24, 2022
Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1.
Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?
Monetize More
JULY 12, 2022
The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. The more the competition for ad inventory, the better the fill rate resulting in increased ad revenue for each ad unit.
Best Days of 2023 (with Printable) — Behind the Numbers with Brad
Mediavine
JANUARY 17, 2023
We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. On behalf of all of us at Mediavine, Happy New Year! What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)?
Libsyn Debuts Automatic Ads Solution and Surpasses $50M in Advertising Earnings for Podcasters
Martech Series
AUGUST 24, 2022
The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters.
11 Holiday Tips for Publishers
Monetize More
DECEMBER 21, 2022
The best ad networks to partner up with are those that can work with 100% fill and can offer premium rates considering the geographical location where most of your traffic is coming from. This means publishers can have access to more demands and increase fill rates.
Q&A with Meta Audience Network: Charting the Course from Waterfall to Bidding
Digital Turbine
SEPTEMBER 12, 2022
Higher fill rates: 53%. Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. .
33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers
Martech Series
JUNE 14, 2022
300% increase in fill rates and 150% increase in cookieless CPMs. The Arena Group has seen a massive improvement in unaddressable revenue with higher fill and CPMs.
Why Publishers Need to Keep Their Ads.txt Files up to Date
Ad Monsters
OCTOBER 1, 2022
Errors or missing ads.txt lines could lead to consistently low buyer bid rates. Low bid rates lead to fewer ad impressions or low fill rates which then leads to lower revenue.
15 Best Display Ad Networks for Publishers in 2022
Brid.tv
SEPTEMBER 26, 2022
The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. The platform maintains a constant high level of ad demand, which also translates to high fill rates.
What’s the difference between RPM and session RPMs (RPS)?
Monetize More
JUNE 8, 2022
RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up.
How do Advertisers Use Machine Learning to Buy Cheaper Impressions?
YieldBird
APRIL 26, 2022
Publishers, on the other hand, want to get the most money from the impressions available, driving up both the prices and the fill rate.
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support
Martech Series
NOVEMBER 21, 2022
By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.”. -The privacy-first offering gains further ground with five new partners, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium.
What Is Ad Refresh? All That a Publisher Needs to Know
Ad Monsters
AUGUST 22, 2022
Before refreshing ad inventories, measure the engagement and fill rate. The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue.
Best way to monetize unfilled impressions due to high pageviews per session
Monetize More
JANUARY 12, 2023
Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.
Best way to monetize unfilled impressions due to high pageviews per session
Monetize More
JANUARY 12, 2023
Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.
Best Days of 2022 (with Printable) — Behind the Numbers with Brad
Mediavine
JANUARY 6, 2022
We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically. Happy New Year from Mediavine!
Roads for Monetization are Clearer with CTRL Deal Forecasting
Unruly
SEPTEMBER 7, 2022
Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day.
How to Troubleshoot & Fix Unfilled Ad Impressions?
Monetize More
NOVEMBER 10, 2022
Step 7: If the ad unit that gets the most unfilled impressions is a 1×1, which you built for non-100% fill ad networks (e.g. Step 8: Sign up with as many ad networks as possible that can fill the 1×1 slot (ad format approved by the publisher to run).
AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret
Monetize More
OCTOBER 27, 2022
billion by 2027, with an average annual growth rate of 7%. Low MS per frame rating. Compared to other rewarded ad networks, MonetizeMore’s Pubguru Header Bidding technology gets you the highest RPMs and video ad fill rates.
What Are Pre-Roll Ads and Why Publishers Love Them
Brid.tv
SEPTEMBER 30, 2022
More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great.
Tired of Ad Revenue Deductions? 7 proven ways to stop them
Monetize More
JANUARY 6, 2023
If your layout is prone to accidental clicks and registers low engagement rates, that could eventually hurt your relationship with advertisers.
Tired of Ad Revenue Deductions? 7 proven ways to stop them
Monetize More
JANUARY 6, 2023
If your layout is prone to accidental clicks and registers low engagement rates, that could eventually hurt your relationship with advertisers. Pay attention to sudden changes, particularly on the following: Bounce rate. Fill Rate.
5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV
Brid.tv
NOVEMBER 25, 2022
This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. With this tool, you can track and optimize bidder latency and frequency, CPMs, timeouts, SSP win rates, ad fill rates, and more.
CTV Publishers Benefit from Separated Demand and Tech Platforms
PubMatic
MAY 27, 2022
Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV.
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