Ad Fill Rate: Everything You Need to Know
AdPushup
FEBRUARY 1, 2023
Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it.
Fill rate Related Topics 
How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs
InMobi
JUNE 18, 2019
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
Fill rate 
52
52 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
5 Ways to Keep Your Ad Network Fill Rate Close to 100
Smarty Ads
MAY 31, 2019
No matter how good is your CPM, a poor ad network fill rate is a drag on your website monetization. If you send 5M ad requests but receive only 2.5M of impressions in return, you don’t use your inventory to the fullest. This is like driving a.
Fill rate 40
40 
The Impact Ad Viewability Has on Publisher Revenue
Playwire
MAY 22, 2023
Key Points Viewability rating impacts two main areas for publishers: fill rate and inventory value. Higher viewability does not always = more revenue. The trick is for publishers to find a perfectly optimized balance between the two. Finding the perfect balance between your viewability and revenue is no easy feat.
Viewability 52
52 
What is Target CPM in Google Ad Manager?
AdPushup
OCTOBER 14, 2022
In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. Consequently, they sometimes end up selling their [.].
CPM 98
98 
What is Viewability in Digital Advertising?
Playwire
MAY 16, 2023
Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory. Optimizing for viewability can lead to more demand, better fill rates, and more revenue, but only if you get it right.
Viewability 52
52 
Google Bidding Goes to Open Beta with DT FairBid
Digital Turbine
MAY 1, 2023
Improved fill rates: Google bidding ensures you find the best available ad to fill each of your ad requests. Revenue opportunities from increased exposure to Google demand: with access to Google bidding our publishers see even more revenue opportunities coming from Google demand.
Ad Inventory 98
98 
The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.
Ad network 96
96 
RPM vs CPM
Monetize More
FEBRUARY 24, 2023
Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.
CPM 52
52 
Audio Ads: Just a hype or here to stay?
Monetize More
JANUARY 26, 2023
These non-skip ads offer several benefits: Earn more revenue from your video Content Connect to more advertisers in the Open Auction Increase the fill rate of your Video Inventory Video publishers can also traffic in-stream Audio ads in Ad Manager. This can lead to higher fill rates and more revenue for publishers.
Fill rate 98
98 
Top 12 Google AdSense alternatives for 2023
Monetize More
MAY 20, 2023
Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Epom.
Ad network 52
52 
AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?
Monetize More
FEBRUARY 21, 2023
Higher Fill Rates AdX typically has higher fill rates than AdSense, meaning that more of the available ad inventory is filled with high-quality ads, leading to higher revenue. Buyer Types are usually adtech companies that execute exchange buys, ad networks, and DSPs.
Ad Exchange 52
52 
The Power of Two
Digital Turbine
AUGUST 31, 2022
Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. The KPIs to be in tune with here include fill rate, response rate, and network and instance latency. .
Fill rate 98
98 
INEO Provides Corporate Update Demonstrating Record Quarterly Revenues and Increasing Sales Pipeline
Martech Series
JULY 21, 2022
The Company has not felt any recessionary impacts and is instead experiencing accelerated growth with new pilot systems being installed with new retailers and advertising fill rates increasing with the growth of the INEO Media Network. ” INEO’s advertising fill rates have increased tremendously on the INEO Media Network.
MarTech 87
87 
Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory
Brid.tv
APRIL 3, 2023
Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. If your ad fill rate is low, your price floor is likely too high. However, they can have a major impact on your ad yield. Poorly set price floors can cut your revenue in half , if not more. However, the work doesn’t end here.
12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Monetize More
MARCH 3, 2023
When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fill rates as well as on-time payments.
Ad network 98
98 
What is ad mediation?
Monetize More
AUGUST 10, 2022
Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. If the top ad network can’t fill the ad request, the mediation platform tries the next preferred ad network until it fills the ad request. What can ad mediation do?
CPM 59
59 
Tactics for Mobile App Developers to Boost Brand Revenue
PubMatic
MARCH 27, 2023
However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.
Banner 118
118 
The Benefits of InMobi Mediation for Retail Media
InMobi
OCTOBER 12, 2021
Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue. When retailers integrate with multiple solution providers or retail DSPs, they can increase the demand, number of ad formats offered and fill rates for their media placements.
Retail 52
52 
ViewLift Deploys Advanced Ads Solutions for Customers
Martech Series
NOVEMBER 18, 2022
Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue.
MarTech 96
96 
Q&A with Mintegral: How Western Publishers Can Maximize In-App Revenue in APAC
Digital Turbine
DECEMBER 14, 2022
For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.
Benefits of server-side header bidding and easy deployment and maintenance with Relevant Yield
Relevant-Digital
JUNE 15, 2022
Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximize ad revenues. Header bidding can be implemented in two different ways, either as a so-called client-side or a server-side implementation.
Brid.TV Platform Update 6.4.7. — Huge Player Improvements
Brid.tv
FEBRUARY 6, 2023
These will result in significantly improved player performance and higher fill rates. Major Player Improvements The changes we made to our player were focused on reducing its size, improving its autoplay functionality, and reducing ad loading times.
In-App Header Bidding: How to make more money with it? [7 Benefits Included]
Monetize More
JULY 8, 2022
Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved fill rates due to more exposure to tonnes of demand partners.
How Publishers Can Make More Money With AdTech
Clearcode
APRIL 21, 2023
While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.
A Complete Guide to Header Bidding Analytics for Publishers
Brid.tv
OCTOBER 24, 2022
Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.
12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Monetize More
MARCH 3, 2023
When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fill rates as well as on-time payments.
Ad network 59
59 
8 best ad networks for small publishers [& fast approval]
Monetize More
MAY 27, 2022
RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. With AdCash, publishers get: High fill rates. fill rate with high-quality ads & satisfactory performance in terms of ad revenue. High fill rate. Their CTRs are not up to mark due to the poor quality of ads.
Ad network 52
52 
How to Serve More Ads and Boost Your Revenue
Brid.tv
FEBRUARY 26, 2023
Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates. With well-optimized header bidding, publishers increase their fill rate as well. A similar practice that publishers should apply would be ad podding — playing multiple instream ads consecutively.
UAE’s Phi Advertising goes Programmatic with Lemma
Martech Series
JANUARY 9, 2023
Lemma will also aid in boosting fill rates and improving DOOH yields for Phi while infusing the screens with programmatic capabilities of real-time ad sync with weather, traffic, footfalls, and other data variables.
Advertising 73
73 
How ironSource’s hybrid mediation solution is enhancing mobile ad monetization
Digiday
MARCH 23, 2023
Our goal is to increase competition as well as ensure you have a 100% fill rate, meaning every ad opportunity can be filled with an impression,” said Zuta. But there are more metrics beyond that, including ad impressions, fill rate and much more advanced metrics.” Everything is built around data,” Zuta said.
Mobile Ads 54
54 
15 Best Display Ad Networks for Publishers in 2022
Brid.tv
SEPTEMBER 26, 2022
The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. The platform maintains a constant high level of ad demand, which also translates to high fill rates. Bing Network.
Ad network 52
52 
Ad Optimization made easy with an AdOps Grader
Monetize More
JANUARY 10, 2023
Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works? The score can also consider other factors such as ad targeting, ad placement, and ad optimization.
Ad Optimization made easy with an AdOps Grader
Monetize More
JANUARY 10, 2023
Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works? The score can also consider other factors such as ad targeting, ad placement, and ad optimization.
YouAppi Integrates With adPOPcorn, Pushes Expansion into APAC Region With New Office & Key Hire
Martech Series
FEBRUARY 14, 2023
This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps. This partnership will further establish YouAppi as a leader in programmatic advertising on a global scale.
MarTech 52
52 
Libsyn Debuts Automatic Ads Solution and Surpasses $50M in Advertising Earnings for Podcasters
Martech Series
AUGUST 24, 2022
The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don’t want to do host-reads or don’t reach the size threshold for host-reads. Founded in 2004, Liberated Syndication Inc.
Advertising 94
94 
5 Ways to Boost App Revenue During the Holidays
InMobi
DECEMBER 4, 2022
We recommend reading how TextNow leveraged RampIDs using InMobi’s UnifID to grow eCPMs and fill rates by 146% and 73% here. If you've only enabled banner ads on your app, it might be worth exploring non-intrusive native ads to showcase ads that blend into your app's look and feel.
Fill rate 52
52 
Prebid Price Floor Optimizer — What It Is and How It Works
Brid.tv
APRIL 6, 2023
This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Price floor optimization is an automated process that, once activated through our Brid.TV CMS, will perform the following steps.
Top 10 Interstitial Ad Networks for Publishers [2022]
Monetize More
JUNE 22, 2022
100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. Benefits: In-depth audience analysis for launching campaigns that will convert. Meta Audience Network for Interstitial Ads.
Ad network 52
52 
Getting Started With Video Ad Monetization — Pro Tips for Publishers
Brid.tv
FEBRUARY 9, 2023
Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. For instance, if a publisher has a high ad fill rate , a good move would be to increase price floors and earn more.
Video Ads 52
52 
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support
Martech Series
NOVEMBER 21, 2022
By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.”. As a company with a profound publishing arm, Yahoo understands what publishers need and advertisers want. The identity-constrained future is a two-sided challenge – when identifiers are present and when they are not,” said Herbst-Brady. “To
MarTech 84
84 
33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers
Martech Series
JUNE 14, 2022
300% increase in fill rates and 150% increase in cookieless CPMs. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Lexicon’s performance metrics are: 15x year over year growth in daily cookieless revenue. 2x cookieless supply on the platform in the last six months.
What the Heck is a Unified Auction?Â
Unruly
AUGUST 9, 2022
Benefits of Unified Auctions: Creates efficiencies for publishers – unified auctions only require one ad call, lowering latency, increasing fill rates, and increasing yield by creating more competition for each impression. Opens more inventory to buyers with increased transparency.
New: Ad Decision Request Reporting
Kevel
SEPTEMBER 23, 2022
As a recap, here’s the difference between these key metrics: Fill rate: (Impressions/Selection Request Count) The percentage of impressions served from non-remnant campaigns. This is because the Ad Decision Request is made before ads are shown, and as a result, some ADRs cannot be tied to specific campaigns.
Fill rate 52
52 
Let's personalize your content