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Why Supply-Side Platform Fill Rate Is Just 1%

Adweek

The standard fill rate for SSPs is 1%. The overwhelming majority of the time that a bid request is sent out by a supply-side platform, offering an opportunity to advertise on a publisher's website, no one responds. In other words, there is just a 1% chance that a bid request sent out by an SSP.

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Ad Fill Rate: Everything You Need to Know

AdPushup

Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it.

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Troubleshooting Low Fill Rate

Playwire

This includes when your fill rate drops below your normal or desired frequency. There are several factors that can impact fill rate, including the type of ad format being used, ad viewability, and economic conditions.

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5 Ways to Keep Your Ad Network Fill Rate Close to 100

Smarty Ads

No matter how good is your CPM, a poor ad network fill rate is a drag on your website monetization. If you send 5M ad requests but receive only 2.5M of impressions in return, you don’t use your inventory to the fullest. This is like driving a.

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Privacy Sandbox: What’s Wrong With Video?

Ad Monsters

The proposed changes to video creative delivery and rendering require big changes across the ad ecosystem and if something isn’t done it will heavily impact publisher fill rates and revenue. If you know anything about VAST is that it throws errors plenty of times, you need to have fallbacks in place to account for that.

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“Call Ad Again” — How and Why to Use This Feature

Brid.tv

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

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The Publisher Guide to Identifying and Troubleshooting Changes in CPMs

Playwire

Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.