Ad Monsters

JULY 30, 2025

They’re asking uncomfortable questions: Why are my fill rates still terrible? Those days are over. Publishers have figured out that 10 mediocre demand partners often perform worse than three excellent ones. Why does my inventory sell for pennies on some platforms and dollars on others? The math is unforgiving.

Header Bidding

Ad Monsters

JULY 28, 2025

More recently, after leaning into identity resolution with Intent IQ’s Bid Enhancement solution, Fandom reported a 58% increase in fill rate and 26% lift in CPMs across their sites. By making that audience more addressable—and more appealing to buyers—they saw revenue lift ranging from 55% to 140% across properties in 2024.

Fill rate

OpenX

FEBRUARY 28, 2025

This not only maximizes yield and fill rates but also reduces reliance on a limited pool of buyers. By making CTV more accessible, streamers, broadcasters, and content owners unlock new streams of incremental revenue by tapping into demand from a broader set of advertisers.

Fill rate

Monetize More

JULY 18, 2025

Regain Advertiser Trust: Deliver cleaner traffic to your demand partners, resulting in higher CPMs, increased fill rates, and more direct-buy confidence. Address Sophisticated Threats: Defend against 77% of SIVT that basic tools miss, protecting your revenue from clawbacks.

Fill rate

VideoWeek

MARCH 25, 2025

We’re seeing really good brands with really good content getting viewership, which in turn drives advertising revenue, and the fill rates on those channels and programmes are higher. So companies are cutting channels which aren’t performing, to make room for more premium channels.

Fill rate

Monetize More

MAY 7, 2025

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding

Monetize More

MAY 20, 2025

This translates directly to higher CPMs and improved fill rates across programmatic channels. The Revenue Impact Publishers implementing generative AI for ad optimization have seen CTR improvements ranging from 27-43% in recent industry benchmarks.

Header Bidding

Monetize More

JULY 31, 2025

Benefits: Enhances retargeting and cross-device continuity Drives higher advertiser value per impression Contributes to faster deal clearing and better fill rates. Performance Expectation: Publishers leveraging PPID can expect up to a 50 percent increase in eCPM as advertisers bid more confidently on identifiable audiences.

Audience

Monetize More

MAY 9, 2025

Similarly, Media.net and AdSense can sometimes present fill rate challenges if your inventory isn’t exposed to a wide enough range of demand. Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs.

Header Bidding

VideoWeek

NOVEMBER 28, 2024

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. It’s visually engaging, it’s easy to digest, and it just gives the journalistic work more impact and more reach.

Fill rate

Ad Monsters

MARCH 18, 2025

Disinformation, scams, or malware in programmatic channels may influence advertisers to withdraw their budgets, leading to lost revenue and reduced fill rates. Malvertising campaigns and fraudulent ads can drain ad revenue, as advertisers blocklist publishers that inadvertently serve malicious or misleading ads.

Ad Ops

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply.

Demand Side Platform

Monetize More

JULY 7, 2025

Struggling with low fill rates or complex ad management? While the feature works automatically, proactive publishers who monitor its performance and optimize their content and layout will see the most significant gains. MonetizeMore’s experts can audit your setup and implement advanced revenue recovery strategies.

Ad Space

Brid.tv

MARCH 19, 2025

ad-free subscriptions, exclusive paid content) Lower barrier to entry compared to SVOD Cons Ads can lead to user drop-off if they are too frequent or intrusive Revenue can fluctuate based on ad demand and fill rates Requires robust ad infrastructure and partnerships User experience may suffer if ad setup is not done properly Who Is It For?

Audience

Ad Monsters

JULY 24, 2025

You never really asked how Google filled your ad slots; you just saw the check clear and figured, “ Hey, must be working. ” Google’s demand vanished, fill rates tanked, and they were suddenly standing at the edge of a cliff, wondering if it was worth jumping for possibly better revenue. And the brave souls who did question it?

Retail

Playwire

JULY 23, 2025

Key Points Session RPM drops can signal critical technical failures, user experience issues, or demand-side problems that require immediate diagnosis A systematic diagnostic approach helps identify whether the issue stems from traffic changes, ad unit performance, or technical integration failures Monitoring specific metrics like ad calls per session, (..)

Fill rate

Adweek

DECEMBER 13, 2023

The standard fill rate for SSPs is 1%. The overwhelming majority of the time that a bid request is sent out by a supply-side platform, offering an opportunity to advertise on a publisher's website, no one responds. In other words, there is just a 1% chance that a bid request sent out by an SSP.

Fill rate

AdExchanger

AUGUST 25, 2024

Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem? Remember back when Netflix was anti-advertising? appeared first on AdExchanger.

Fill rate

AdPushup

FEBRUARY 1, 2023

Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it.

Fill rate

Brid.tv

OCTOBER 8, 2024

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fill rate (and your revenue!).

Fill rate

Playwire

JUNE 27, 2023

This includes when your fill rate drops below your normal or desired frequency. There are several factors that can impact fill rate, including the type of ad format being used, ad viewability, and economic conditions.

Fill rate

Digiday

SEPTEMBER 17, 2024

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

Fill rate

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate

Smarty Ads

MAY 31, 2019

No matter how good is your CPM, a poor ad network fill rate is a drag on your website monetization. If you send 5M ad requests but receive only 2.5M of impressions in return, you don’t use your inventory to the fullest. This is like driving a.

Fill rate

Brid.tv

JULY 26, 2023

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

Fill rate

AdPushup

OCTOBER 14, 2022

In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. Consequently, they sometimes end up selling their [.].

CPM

Playwire

AUGUST 3, 2023

Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.

Click Through Rate

Ad Monsters

MARCH 13, 2024

The proposed changes to video creative delivery and rendering require big changes across the ad ecosystem and if something isn’t done it will heavily impact publisher fill rates and revenue. If you know anything about VAST is that it throws errors plenty of times, you need to have fallbacks in place to account for that.

Fill rate

Martech Series

JULY 21, 2022

The Company has not felt any recessionary impacts and is instead experiencing accelerated growth with new pilot systems being installed with new retailers and advertising fill rates increasing with the growth of the INEO Media Network. ” INEO’s advertising fill rates have increased tremendously on the INEO Media Network.

Fill rate

PubMatic

MARCH 27, 2023

However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate

Digital Turbine

MAY 1, 2023

Improved fill rates: Google bidding ensures you find the best available ad to fill each of your ad requests. Revenue opportunities from increased exposure to Google demand: with access to Google bidding our publishers see even more revenue opportunities coming from Google demand.

Fill rate

Digital Turbine

AUGUST 31, 2022

Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. The KPIs to be in tune with here include fill rate, response rate, and network and instance latency. .

Fill rate

Monetize More

JANUARY 26, 2023

These non-skip ads offer several benefits: Earn more revenue from your video Content Connect to more advertisers in the Open Auction Increase the fill rate of your Video Inventory Video publishers can also traffic in-stream Audio ads in Ad Manager. This can lead to higher fill rates and more revenue for publishers.

Fill rate

Martech Series

NOVEMBER 18, 2022

Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue.

Fill rate

Monetize More

JUNE 15, 2023

The result will be lower fill rates and many impressions wasted. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. What is the solution, then?

Header Bidding

PubMatic

OCTOBER 15, 2024

What Our Partners Say Branimir Lasnicko, Sofascore Ad Operations Team Lead: “The implementation of OpenWrap SDK seamlessly integrated and stream-lined auctions, resulting in improved CPM, increased revenue, and higher fill rates.

Fill rate

Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fill rates as well as on-time payments.

Ad network