Digiday

SEPTEMBER 17, 2024

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

Fill rate 93

Fill rate Advertising 93

Brid.tv

MARCH 12, 2025

I suggest using different networks since they offer different fill rates and demand sources. By strategically implementing these interactive features, publishers can enhance viewer engagement, leading to higher ad fill rates, improved CPMs, and ultimately, more revenue.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Playwire

JANUARY 30, 2025

Key Points Rapid refresh rates (under 30 seconds) may show short-term revenue gains but lead to devastating long-term consequences Major platforms including Google, The Trade Desk, and Index Exchange explicitly prohibit refresh rates under 30 seconds Publishers risk account suspensions, reduced fill rates, and permanent damage to inventory value Recovery (..)

Fill rate 52

Fill rate 52

Smarty Ads

MAY 31, 2019

No matter how good is your CPM, a poor ad network fill rate is a drag on your website monetization. If you send 5M ad requests but receive only 2.5M of impressions in return, you don’t use your inventory to the fullest. This is like driving a.

Fill rate 40

Fill rate Ad network CPM Impressions 40

Brid.tv

JULY 26, 2023

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

Fill rate 98

Fill rate Ad Inventory Impressions Ad Tech 98

AdPushup

OCTOBER 14, 2022

In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. Consequently, they sometimes end up selling their [.].

CPM 98

CPM Fill rate Ad Inventory 98

Playwire

AUGUST 3, 2023

Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.

Click Through Rate 97

Click Through Rate Fill rate Viewability 97

Ad Monsters

MARCH 13, 2024

The proposed changes to video creative delivery and rendering require big changes across the ad ecosystem and if something isn’t done it will heavily impact publisher fill rates and revenue. If you know anything about VAST is that it throws errors plenty of times, you need to have fallbacks in place to account for that.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Digital Turbine

MAY 1, 2023

Improved fill rates: Google bidding ensures you find the best available ad to fill each of your ad requests. Revenue opportunities from increased exposure to Google demand: with access to Google bidding our publishers see even more revenue opportunities coming from Google demand.

Fill rate 98

Fill rate Ad Inventory Impressions Advertising 98

Digital Turbine

AUGUST 31, 2022

Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. The KPIs to be in tune with here include fill rate, response rate, and network and instance latency. .

Fill rate 98

Fill rate CPM Audience Advertising 98

Monetize More

JANUARY 26, 2023

These non-skip ads offer several benefits: Earn more revenue from your video Content Connect to more advertisers in the Open Auction Increase the fill rate of your Video Inventory Video publishers can also traffic in-stream Audio ads in Ad Manager. This can lead to higher fill rates and more revenue for publishers.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

PubMatic

MARCH 27, 2023

However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 134

Click Through Rate Banner Fill rate Viewability 134

Martech Series

JULY 21, 2022

The Company has not felt any recessionary impacts and is instead experiencing accelerated growth with new pilot systems being installed with new retailers and advertising fill rates increasing with the growth of the INEO Media Network. ” INEO’s advertising fill rates have increased tremendously on the INEO Media Network.

Fill rate 87

Fill rate Retail Impressions MarTech 87

Monetize More

JUNE 15, 2023

The result will be lower fill rates and many impressions wasted. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. What is the solution, then?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Martech Series

NOVEMBER 18, 2022

Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

PubMatic

OCTOBER 15, 2024

What Our Partners Say Branimir Lasnicko, Sofascore Ad Operations Team Lead: “The implementation of OpenWrap SDK seamlessly integrated and stream-lined auctions, resulting in improved CPM, increased revenue, and higher fill rates.

Fill rate 113

Fill rate CPM Ad Tech ROI 113

Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fill rates as well as on-time payments.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Martech

MAY 30, 2024

This saves publishers from selling their ad inventory at lower prices and ensures better fill rates. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc.,

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. If your ad fill rate is low, your price floor is likely too high. However, they can have a major impact on your ad yield. Poorly set price floors can cut your revenue in half , if not more. However, the work doesn’t end here.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Relevant-Digital

NOVEMBER 5, 2024

Header bidding is a programmatic ad sales technique used by more than 70% of publishers to boost eCPMs, increase fill rates, and maximise ad revenues. It can be implemented in two different ways: client-side or server-side.

Header Bidding 52

Header Bidding Fill rate 52

OpenX

FEBRUARY 28, 2025

This not only maximizes yield and fill rates but also reduces reliance on a limited pool of buyers. By making CTV more accessible, streamers, broadcasters, and content owners unlock new streams of incremental revenue by tapping into demand from a broader set of advertisers.

Fill rate 52

Fill rate ROI Audience Agency 52

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved fill rates due to more exposure to tonnes of demand partners.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

FEBRUARY 6, 2023

These will result in significantly improved player performance and higher fill rates. Major Player Improvements The changes we made to our player were focused on reducing its size, improving its autoplay functionality, and reducing ad loading times.

Header Bidding 94

Header Bidding Fill rate Impressions 94

Brid.tv

NOVEMBER 8, 2022

Higher Ad Fill Rates — Letting a software solution deal with the process of ad trading, rather than doing it manually, also results in higher ad fill rates for publishers. It will bring higher ad fill rates to publishers, but these ads will come at lower CPMs. By extension, this also brings more ad revenue.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Monetize More

AUGUST 10, 2022

Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. If the top ad network can’t fill the ad request, the mediation platform tries the next preferred ad network until it fills the ad request. What can ad mediation do?

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Brid.tv

JULY 26, 2023

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

Fill rate 52

Fill rate Ad Inventory Impressions Ad Tech 52

InMobi

OCTOBER 12, 2021

Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue. When retailers integrate with multiple solution providers or retail DSPs, they can increase the demand, number of ad formats offered and fill rates for their media placements.

Retail 52

Retail Fill rate Media Demand Side Platform 52

Clearcode

JULY 24, 2023

SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Playwire

MAY 22, 2023

Key Points Viewability rating impacts two main areas for publishers: fill rate and inventory value. Higher viewability does not always = more revenue. The trick is for publishers to find a perfectly optimized balance between the two. Finding the perfect balance between your viewability and revenue is no easy feat.

Viewability 52

Viewability Fill rate 52

Martech Series

AUGUST 24, 2022

The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don’t want to do host-reads or don’t reach the size threshold for host-reads. Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Ad Monsters

OCTOBER 1, 2022

Errors or missing ads.txt lines could lead to consistently low buyer bid rates. Low bid rates lead to fewer ad impressions or low fill rates which then leads to lower revenue. These seemingly small issues could, quite literally, cost you.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Playwire

MAY 16, 2023

Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory. Optimizing for viewability can lead to more demand, better fill rates, and more revenue, but only if you get it right.

Viewability 52

Viewability Fill rate Advertising Ad Inventory 52