Martech Series

NOVEMBER 18, 2022

Powerful CPM building. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google. Managing to make AMP ready page. Monetize content.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Digital Turbine

AUGUST 31, 2022

Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. The KPIs to be in tune with here include fill rate, response rate, and network and instance latency. .

Fill rate 98

Fill rate CPM Audience Advertising 98

Monetize More

NOVEMBER 10, 2022

Step 6: Check the CPM floors across all ad networks. A high CPM floor could restrict the ability of the lower-paying advertisers to bid for your inventory. Step 7: If the ad unit that gets the most unfilled impressions is a 1×1, which you built for non-100% fill ad networks (e.g. Too high CPM floors. In closing.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Monetize More

MAY 27, 2022

PopAds is the number 1 CPM ad network for low-traffic websites. RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. What’s unique about Adcash is that they provide diversity when it comes to publisher’s revenue options with CPM & CPA commissions. With AdCash, publishers get: High fill rates.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Automatad Inc.

NOVEMBER 8, 2023

This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. This increased demand leads to higher CPMs, fill rate, and ad revenue. It will let you offer targeted advertising , which reaps higher CPMs and yield. This process might seem profitable and has a higher fill rate.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

JUNE 22, 2022

They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. 100% fill rate guarantee for publishers’ mobile inventory.

Ad network 52

Ad network Fill rate Banner CPM 52

Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. In compiling this calendar, we’ve taken data from the past several years to make our best guesses as to how each day of 2024 should play out in terms of ad performance.

Cookies 84

Cookies Fill rate CPM Advertising 84

Brid.tv

FEBRUARY 9, 2023

publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. While instream ads are more costly considering that publishers have to produce or lease video content, they have shown greater efficiency as they receive higher CPM. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. Source The masthead ad slot has a high fixed CPM price, which may vary according to the market. It has a higher viewability and conversion rate. The optimal length of a video ad is 30 seconds , with an ad recall rate of 83%.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically.

Fill rate 52

Fill rate CPM Advertising Audience 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

AUGUST 15, 2018

In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? And we have challenges around CPM and keeping the auction and competition within, with different ad sources we’re working with.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. As the name implies, this uses data from previous years to predict which dates in 2023 will see the highest potential for earnings, and which ones could be underwhelming.

Fill rate 115

Fill rate CPM Advertising Retail 115

Automatad Inc.

NOVEMBER 16, 2023

Update CPM value frequently: Calculate the CPM value of your ad units based on the demand and fill rate. Also, frequently update it according to seasonal changes and other demands to increase the CPM you get from the buyer. Direct deals are the best kind to get high CPM for your premium inventory.

CPM 52

CPM Viewability Ad Server Ad Space 52

Monetize More

JANUARY 10, 2023

Drop in CPM. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids).

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Epom.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

InMobi

JUNE 7, 2018

Because we have an impression, we can calculate our fill rate, we can calculate our revenue, and we can calculate our eCPM. We can’t see if there were any other bids, bid prices, wins, win prices, timeouts and failures to show, and because we don’t know who bid within the waterfall of the auction, we can’t calculate our use rate.

Ad Server 52

Ad Server Fill rate CPM Impressions 52

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. This gives a user an outline of the competition for this supply so they can factor this into evaluating the merits of a potential deal and act accordingly.

Fill rate 52

Fill rate Impressions CPM Fashion 52

Monetize More

MAY 15, 2023

This can be done in two ways – via target CPM or hard floor. For more details you may want to check UNIFIED PRICING RULE: WHERE TO START AND HOW TO ADJUST BASED ON THE “REAL” FILL RATE Content Quality over Quantity Having good content for your finance site is a good start.

Finance 52

Finance Viewability Fill rate CPM 52

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. Second, because of high demand, pre-rolls have a higher ad fill rate. This will convert into higher impression rates and, by extension, higher ad revenue. It should also have video header bidding capabilities to maximize ad fill rate and yield.

Video Ads 69

Video Ads Conversion Rate Fill rate Ad network 69

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? CPM , also known as cost per mille , is a pricing system that measures the cost of an ad for every 1,000 views it gets. For publishers, the biggest advantage of the CPM model is that simply showing an ad is enough to generate revenue.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. As the name implies, this uses data from previous years to predict which dates in 2023 will see the highest potential for earnings, and which ones could be underwhelming.

Fill rate 52

Fill rate CPM Advertising Retail 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

InMobi

JULY 24, 2019

Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. More demand, more competition, more competition, higher CPMs. You have header bidding platform will give you the CPM and the impressions per network. So that's a really good thing. You're adding more ad networks here.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Automatad Inc.

NOVEMBER 23, 2023

Utilizing an SSP translates to tangible benefits, including heightened ad fill rates, increased ad revenue, reduced operational costs, and greater control over ad inventory. SSPs may charge publishers based on different models, such as percentage of revenue, CPM, or fixed fees. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

FEBRUARY 8, 2023

Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM. Another thing to consider if you use refresh is the drop in your overall CPM rates. Outstream Ads Creates a high CPM video ad unit even for publishers who have no video content.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Ad server CPM/Rate. Response Time (header bidding only).

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Brid.tv

DECEMBER 14, 2022

There are several common payment models for mobile advertising : Cost per mille , also known as CPM , calculates the price of an ad per 1000 impressions. Marketplace allows publishers and app developers to create a stable, reliable source of income by providing high-quality ad demand with high fill rates. Automated Reporting.

Non-Profit 59

Non-Profit Video Ads Ad Inventory Fill rate 59

Ad Ops Hero

JANUARY 25, 2021

Using the historical bid pattern, the publishers can set the higher bidding price and increase the CPM value in their direct selling process. Managing Remnant Inventory : This is one of the biggest challenges for most of all the publishers to fill all the ad units at all the time.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! just like here below!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Clearcode

FEBRUARY 26, 2023

Ad Insertion Ad Targeting Measurement Viewer Experience The Rise of Advertising in Video-Streaming Services Video advertising has always been seen as a premium medium as it allows brands to show engaging video ads to their target audience and allows publishers to receive a higher CPM compared to display ads.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Are you talking to them about CPM floors, tiers, all that good stuff? Are you firing events at the right place? Are you firing pixel trackers? Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Smart-Hub

NOVEMBER 6, 2023

DIRECT PROGRAMMATIC GOAL OF ADVERTISING involve human negotiations and manual insertion orders (IO) for the sale of advertising space. leverages machines and algorithms for the automated sale of ads What is difference?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Brid.tv

SEPTEMBER 12, 2022

These ads usually perform better, have a higher CPM , and make publishers more money. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. There are two ways to do this — through direct deals with advertisers or through programmatic advertising.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Monetize More

AUGUST 10, 2022

Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. A simple way to look at how ad mediation platforms try to maximize ad revenue for the publisher is by checking out the formula below: Ad revenue = requests * fill rate * eCPM.

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59