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Adweek
JANUARY 30, 2023
Performance Marketing Retail MediaI have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front.
Adweek
JANUARY 24, 2023
Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company's business and marketing strategy, especially given the shift to hybrid work and. Diversity, Equity and Inclusion Email Marketing Performance Marketing
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Adweek
JANUARY 24, 2023
As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn't fixated on obstacles like inflation or political uncertainty. Business of Marketing Europe Measurement
Adweek
NOVEMBER 16, 2022
20, 2021, Apple changed the email marketing landscape forever with the launch of its Mail Privacy Protection (MPP) feature. This meant email marketers had to shift their focus away. Email Marketing Performance Marketing ProgrammaticOn Sept.
Adweek
DECEMBER 7, 2022
Sports MarketingSports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025.
Adweek
JUNE 23, 2022
Today's successful advertising strategies must be multiculturally inclusive and encompass the vast Hispanic market. million in the New York market alone -- brands are embracing the diversity, spending power, and relevance that this influential community brings to a brand's bottom.
Adweek
DECEMBER 27, 2022
In my first six months as chief content officer at Adweek, I've reflected a lot on the role of the marketer in the global economy and the future of our company's business. In 2022, chief marketing officers and their organizations have.
Adweek
OCTOBER 13, 2022
As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Adweek Podcasts Metaverse Metaverse Marketing Podcast
Adweek
OCTOBER 20, 2022
The metaverse market could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Adweek Podcasts Metaverse Metaverse Marketing Podcast
Adweek
JANUARY 19, 2023
Pinterest chief marketing officer Andr?a a Mallard is adding external communications to her plate, taking on the new role of chief marketing and communications officer.
Adweek
JANUARY 28, 2023
Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren't able to cover elsewhere). Beer & Spirits CPG & Grocery General Sports Marketing Super Bowl
Adweek
OCTOBER 19, 2022
After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter.
Adweek
JANUARY 9, 2023
The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry groups produce reports showing why companies shouldn't do that, then companies more or less do it anyway. Well, as 2023 begins, marketing budgets are under pressure once again.
Adweek
OCTOBER 7, 2022
Adweek Podcasts Sports MarketingSports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end. The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop.
Adweek
JANUARY 13, 2023
Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry's annual premiere event.
Adweek
SEPTEMBER 30, 2022
While we hope that through this podcast, you come to realize that the metaverse and Web3 are so much more than people in headsets, Adweek Podcasts Metaverse Metaverse Marketing PodcastYou may know a lot of metaverse skeptics--you might even be one yourself.
Adweek
NOVEMBER 23, 2022
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media Performance Marketing Programmatic Publishing
Adweek
DECEMBER 22, 2022
Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K.
Adweek
JANUARY 13, 2023
Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. CES Marketing InnovationWith 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting.
Adweek
DECEMBER 23, 2022
What no one expected was a subliminal diss of stale marketing strategies in the music industry. Branding Internet Marketing Viral Marketing
Adweek
JULY 21, 2022
This is the final story in a three-part series about marketing to overlooked generations. Generational Marketing PremiumYou can read the first and second parts of the series about Gen X and Baby Boomers. Marcel Hollerbach's son learned how to skip YouTube ads before he could talk.
Adweek
JANUARY 13, 2023
Meta's choice to cut precise targeting toward teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods.
Adweek
JULY 5, 2022
From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies.
Marketing Dive
JUNE 21, 2022
Three marketing strategies tailor-made for staying top-of-mind during inflationary times
Adweek
JANUARY 14, 2023
Programming & Performance Sports MarketingNo, the other Paris. Fresh off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer Olympics in Paris, France. And who better to promote Paris than another Paris?
Adweek
JANUARY 14, 2023
Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren't able to cover elsewhere).
Adweek
OCTOBER 27, 2022
Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers.
Adweek
JUNE 22, 2022
And in the realm of multisensory marketing, one opportunity. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.
Adweek
JANUARY 20, 2023
Food & Beverage Sports MarketingAfter years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis.
Adweek
FEBRUARY 1, 2023
This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces.
Marketing Dive
JANUARY 18, 2023
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices
Adweek
JANUARY 5, 2023
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with founder and CEO Ollie Lewis and U.S. Adweek Podcasts Business of Marketing
Adweek
NOVEMBER 17, 2022
Unfortunately, Sports MarketingWith 52 years of experience making World Cup sticker books, trading card company Panini America begins planning for the next installment of soccer's largest event as soon as the latest one ends.
Adweek
JANUARY 3, 2023
Though 2023 has just begun, Apple TV+ is already making major marketing moves. On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing.
Adweek
AUGUST 1, 2022
They discuss the evolution of music marketing, the future of the "surprise drop" and how Beyonc?
Adweek
JUNE 3, 2022
Are you curious about what Web3 is and what it encompasses in its early stages? Wondering what the next era of the internet includes? What is an NFT, anyway? How do you get to the metaverse?
Adweek
NOVEMBER 3, 2022
Adweek Podcasts Metaverse Marketing PodcastThis year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse.
Adweek
JANUARY 26, 2023
What's marketing going to look like in 2023? Will the job market hold up? Yet across 10 sessions, marketing experts. Will anyone be spending? Will three years' worth of crisis fatigue take its toll on everybody?
Adweek
OCTOBER 25, 2022
The future of marketing is inclusive marketing. A lot of brands still develop "mass" market strategies for the mainstream, but it's important to note that the general market is now multicultural.
Adweek
NOVEMBER 1, 2022
Connected TV Performance Marketing ProgrammaticDuring the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions?
Adweek
NOVEMBER 18, 2022
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. Programming & Performance Sports Marketing
Adweek
OCTOBER 10, 2022
As tech advances and changing customer habits continue to shift the marketing landscape, leaders at major brands are preparing their teams by searching for new skillsets and mindsets that can carry their businesses forward.
Adweek
JUNE 2, 2022
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships.
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