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Marketers Lukewarm on Meta’s Twitter Clone App

Adweek

Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the platform's handling of data, adoption and monetization.

Marketing 279
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How to Keep Your Marketing All-Stars Happy

Adweek

Your marketing talent in particular is crucial to your growth and, now more than ever, with 61% of Americans looking to leave their current jobs, chief marketing officers and. No matter how great your product or service is, the talent you hire and retain will always make or break your success.

Marketing 245
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Google Market Pulse for Search Marketers

Ad Rants

Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. Today, digital marketing has changed the game completely. After all, the rising market competition has made it difficult for any service to stand out. So, how does this benefit companies?

Marketing 184
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Marketers on the Move: Tracking Europe’s Marketers Taking New Roles

Adweek

Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance their careers around Europe. We look at who is going where and to do what for which brand, as we keep you up to date with the latest hirings across the region. Check back each.

Marketing 244
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How CMOs Can Overcome Their Internal Marketing Problem

Adweek

Good marketers know how to craft a compelling message. That's why sometimes it's surprising to hear marketers struggle to convey the importance of marketing to their CEO and members of the board. "It. They're skilled at delivering the right idea to the right audience at the right time.

Marketing 223
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Instagram Remains a Priority Platform for Marketers. Here’s Why

Adweek

The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year.

Marketing 303
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Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers

Adweek

Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers.

Marketing 280