article thumbnail

4 Retail Media Marketing Predictions for 2023

Adweek

Performance Marketing Retail MediaI have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front.

Retail 226
article thumbnail

How to Promote Accessibility in Your Email Marketing Campaigns

Adweek

Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company's business and marketing strategy, especially given the shift to hybrid work and. Diversity, Equity and Inclusion Email Marketing Performance Marketing

Marketing 235
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility

Adweek

As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn't fixated on obstacles like inflation or political uncertainty. Business of Marketing Europe Measurement

Marketing 225
article thumbnail

Email Marketers Seek New Standards for Authentication

Adweek

20, 2021, Apple changed the email marketing landscape forever with the launch of its Mail Privacy Protection (MPP) feature. This meant email marketers had to shift their focus away. Email Marketing Performance Marketing ProgrammaticOn Sept.

Marketing 202
article thumbnail

4 Winning Strategies From Sports Marketing Leaders 

Adweek

Sports MarketingSports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025.

Marketing 225
article thumbnail

Mastering the Multicultural Market 

Adweek

Today's successful advertising strategies must be multiculturally inclusive and encompass the vast Hispanic market. million in the New York market alone -- brands are embracing the diversity, spending power, and relevance that this influential community brings to a brand's bottom.

Marketing 207
article thumbnail

An Inflection Point for Marketers—and Adweek

Adweek

In my first six months as chief content officer at Adweek, I've reflected a lot on the role of the marketer in the global economy and the future of our company's business. In 2022, chief marketing officers and their organizations have.

Marketing 229
article thumbnail

Metaverse Marketing Podcast: New Customer Journeys

Adweek

As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Adweek Podcasts Metaverse Metaverse Marketing Podcast

Marketing 217
article thumbnail

Metaverse Marketing Podcast: New Commerce Models

Adweek

The metaverse market could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Adweek Podcasts Metaverse Metaverse Marketing Podcast

Marketing 205
article thumbnail

Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard

Adweek

Pinterest chief marketing officer Andr?a a Mallard is adding external communications to her plate, taking on the new role of chief marketing and communications officer.

article thumbnail

Marketing Morsels: M&M’s Become Ma&Ya’s, Twix’s Snowboard and More

Adweek

Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren't able to cover elsewhere). Beer & Spirits CPG & Grocery General Sports Marketing Super Bowl

Marketing 225
article thumbnail

Procter & Gamble Pulls Back on Marketing Spend

Adweek

After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter.

Marketing 262
article thumbnail

Making the Case for Your Marketing Budget in Turbulent Times

Adweek

The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry groups produce reports showing why companies shouldn't do that, then companies more or less do it anyway. Well, as 2023 begins, marketing budgets are under pressure once again.

Marketing 236
article thumbnail

ESPN and the Evolution of Sports Marketing

Adweek

Adweek Podcasts Sports MarketingSports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end. The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop.

Marketing 207
article thumbnail

The Biggest Tech Trends at CES 2023, According to Marketers

Adweek

Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry's annual premiere event.

article thumbnail

Metaverse Marketing Podcast: Rising Above Dystopian Origins

Adweek

While we hope that through this podcast, you come to realize that the metaverse and Web3 are so much more than people in headsets, Adweek Podcasts Metaverse Metaverse Marketing PodcastYou may know a lot of metaverse skeptics--you might even be one yourself.

Marketing 206
article thumbnail

Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Adweek

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media Performance Marketing Programmatic Publishing

article thumbnail

Back Market Hires OMD’s Luke Forshaw as First UK Marketing Chief

Adweek

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K.

article thumbnail

From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Adweek

Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. CES Marketing InnovationWith 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting.

Marketing 242
article thumbnail

How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing

Adweek

What no one expected was a subliminal diss of stale marketing strategies in the music industry. Branding Internet Marketing Viral Marketing

Marketing 229
article thumbnail

How Can Marketers Win Over Gen Alpha?

Adweek

This is the final story in a three-part series about marketing to overlooked generations. Generational Marketing PremiumYou can read the first and second parts of the series about Gen X and Baby Boomers. Marcel Hollerbach's son learned how to skip YouTube ads before he could talk.

Marketing 207
article thumbnail

Marketers Search for Alternatives as Meta Changes Teen Targeting Rules 

Adweek

Meta's choice to cut precise targeting toward teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods.

Marketing 242
article thumbnail

Reframing How Brands Market Hispanic Audiences 

Adweek

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies.

Audience 261
article thumbnail

Marketing advice for inflationary times

Marketing Dive

Three marketing strategies tailor-made for staying top-of-mind during inflationary times

article thumbnail

NBCU Kicks Off Paris 2024 Summer Olympics Marketing Campaign With Paris Hilton

Adweek

Programming & Performance Sports MarketingNo, the other Paris. Fresh off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer Olympics in Paris, France. And who better to promote Paris than another Paris?

Marketing 247
article thumbnail

Marketing Morsels: The Brand That Made Fetch Happen and More

Adweek

Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren't able to cover elsewhere).

Marketing 236
article thumbnail

Diageo Plans to School Its 1,200 Marketers in Inclusive Design

Adweek

Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers.

Marketing 219
article thumbnail

Sonic Branding Is the Next Marketing Disruptor

Adweek

And in the realm of multisensory marketing, one opportunity. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.

Marketing 274
article thumbnail

Subway’s CMO Explains How Marketing Drove the Brand’s Significant Sales Turnaround

Adweek

Food & Beverage Sports MarketingAfter years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis.

Marketing 229
article thumbnail

Advertising Has Its First Union. Why Marketers Should Worry

Adweek

This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces.

article thumbnail

9 marketing trends to watch as 2023 tests transformation bets

Marketing Dive

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices

Marketing 104
article thumbnail

The Business of Marketing: What Drives Social Culture, Community and Influence

Adweek

In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with founder and CEO Ollie Lewis and U.S. Adweek Podcasts Business of Marketing

article thumbnail

How Panini America Is Marketing World Cup Stickers in 2022

Adweek

Unfortunately, Sports MarketingWith 52 years of experience making World Cup sticker books, trading card company Panini America begins planning for the next installment of soccer's largest event as soon as the latest one ends.

Marketing 219
article thumbnail

Apple TV+ Names Ricky Strauss Its New Head of Marketing

Adweek

Though 2023 has just begun, Apple TV+ is already making major marketing moves. On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing.

article thumbnail

Adweek Podcast: The Music Marketing Renaissance

Adweek

They discuss the evolution of music marketing, the future of the "surprise drop" and how Beyonc?

Marketing 246
article thumbnail

What Web3 Means for Marketers  

Adweek

Are you curious about what Web3 is and what it encompasses in its early stages? Wondering what the next era of the internet includes? What is an NFT, anyway? How do you get to the metaverse?

Marketing 229
article thumbnail

Metaverse Marketing Podcast: Fashion in the Future of the Internet

Adweek

Adweek Podcasts Metaverse Marketing PodcastThis year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse.

Fashion 215
article thumbnail

9 Ways Top Marketers Are Charting a Road Map for the Uncertain Times Ahead in 2023

Adweek

What's marketing going to look like in 2023? Will the job market hold up? Yet across 10 sessions, marketing experts. Will anyone be spending? Will three years' worth of crisis fatigue take its toll on everybody?

Marketing 226
article thumbnail

The Real Difference Between Multicultural and Inclusive Marketing

Adweek

The future of marketing is inclusive marketing. A lot of brands still develop "mass" market strategies for the mainstream, but it's important to note that the general market is now multicultural.

Marketing 206
article thumbnail

Is CTV Ready for a Performance Marketing Windfall?

Adweek

Connected TV Performance Marketing ProgrammaticDuring the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions?

Marketing 207
article thumbnail

How Fox Sports Pulled Off a Massive World Cup Marketing Campaign

Adweek

Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. Programming & Performance Sports Marketing

Marketing 257
article thumbnail

5 Attributes Marketers Want in a Job Candidate

Adweek

As tech advances and changing customer habits continue to shift the marketing landscape, leaders at major brands are preparing their teams by searching for new skillsets and mindsets that can carry their businesses forward.

Marketing 262
article thumbnail

Adopting a New Mindset for Marketing

Adweek

The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships.

Marketing 219