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Adweek
JUNE 23, 2022
Today's successful advertising strategies must be multiculturally inclusive and encompass the vast Hispanic market. million in the New York market alone -- brands are embracing the diversity, spending power, and relevance that this influential community brings to a brand's bottom.
Adweek
SEPTEMBER 22, 2022
Adweek Podcasts Metaverse Metaverse Marketing PodcastWelcome back, fellow pioneers! About a year ago, we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and the brands and companies they work for.
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Adweek
SEPTEMBER 27, 2022
B-to-C Beer & Spirits Food & Beverage Sports Marketing Travel & Transportation
Adweek
JULY 21, 2022
This is the final story in a three-part series about marketing to overlooked generations. Generational Marketing PremiumYou can read the first and second parts of the series about Gen X and Baby Boomers. Marcel Hollerbach's son learned how to skip YouTube ads before he could talk.
Adweek
SEPTEMBER 22, 2022
Dunkin' has promoted from within to fill its top marketing job. Jill McVicar Nelson was most recently vp of Dunkin's marketing strategy, overseeing brand marketing, promotional strategy and product commercialization. Now, she's been named the QSR's new chief marketing officer.
Marketing Dive
JUNE 21, 2022
Three marketing strategies tailor-made for staying top-of-mind during inflationary times
Adweek
SEPTEMBER 23, 2022
Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Performance Marketing Programmatic Sports Marketing Streaming & OTT
Marketing Tech News
SEPTEMBER 1, 2022
83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.
Adweek
AUGUST 1, 2022
They discuss the evolution of music marketing, the future of the "surprise drop" and how Beyonc?
Marketing Tech News
SEPTEMBER 22, 2022
81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.
Adweek
JUNE 22, 2022
And in the realm of multisensory marketing, one opportunity. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.
Marketing Dive
AUGUST 4, 2022
Instagram is set to maintain its spot as the top platform for influencer marketing this year, but growing competition from TikTok looms
Adweek
SEPTEMBER 20, 2022
As laudable as efforts might be, eco-marketing might not be working as it should. We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption. And here's why.
Adweek
AUGUST 23, 2022
Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. Beer & Spirits Marketing Innovation MeasurementIn 2022, the Guinness and Johnnie Walker owner spent $3.1 billion (2.7
Single Grain
SEPTEMBER 20, 2022
At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation . Video Marketing.
Adweek
AUGUST 10, 2022
Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings.
Adweek
AUGUST 2, 2022
For global pharmaceutical and biotech company Bayer, that's where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. "We We just became an extension of what they were doing as brand marketers," said Kristi VandenBosch, president of Oliver US.
Adweek
JUNE 3, 2022
Are you curious about what Web3 is and what it encompasses in its early stages? Wondering what the next era of the internet includes? What is an NFT, anyway? How do you get to the metaverse?
Marketing Dive
SEPTEMBER 20, 2022
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop
Adweek
AUGUST 17, 2022
This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You may be among the millions of people who have read The Five Love Languages, a 1992 self-help book by Gary Chapman.
Adweek
AUGUST 18, 2022
Connected TV Performance MarketingLast year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021, CTV ad spend grew to $15.2 billion and was estimated to increase to $21.2 billion in 2022.
Adweek
JUNE 2, 2022
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships.
Marketing Dive
JULY 12, 2022
Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers
Marketing Dive
JUNE 13, 2022
How to strategically maximize your event channel and take advantage of events in your marketing mix
Adweek
SEPTEMBER 23, 2022
Diversity, Equity and Inclusion Hispanic TV Sports Marketing VoiceAs Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community.
Adweek
SEPTEMBER 14, 2022
In fact, the entire crypto market is in trouble. It's a bear market, which in Web3 terms is known as a "crypto winter." Editor's note: This is the second of a two-part series. Have you heard? NFTs are dead. Layoffs. Bankruptcies.
Marketing Dive
MAY 26, 2022
Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl
Adweek
JUNE 17, 2022
The WBC heavyweight champion doesn't need much help navigating modern marketing. Sports MarketingTyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank's stable.
Martech Series
SEPTEMBER 23, 2022
Did someone suggest you run a B2B text marketing campaign? The first question you would ask is – is SMS marketing suitable for B2B marketing? With B2B text marketing, brands can create a highly personalized customer experience while balancing multiple accounts easily.
Adweek
SEPTEMBER 9, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. CPG & Grocery Out of Home Retailing Sports MarketingEnjoy the assortment!
Marketing Dive
SEPTEMBER 16, 2022
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking
Adweek
JULY 6, 2022
Sports MarketingHeading west on U.S. Route 26 just beyond Oregon this past weekend, orange illuminated highway construction signs pointed toward the LIV Golf event just beyond Exit 55 for Dersham Road.
Adweek
JUNE 29, 2022
A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said.
Adweek
JULY 29, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment!
Adweek
SEPTEMBER 4, 2022
Premier League soccer club Manchester United is set to strengthen its marketing and communications teams with the hiring of two high-profile brand stewards from the respective worlds of car racing and the Olympics. Leadership & Talent Sports Marketing
Adweek
JUNE 21, 2022
and it happened while marketers weren't looking. Sports MarketingSoccer is now one of the Big Four sports in the U.S.,
Martech Series
SEPTEMBER 22, 2022
Multichannel Marketing Hubs Market Impact and Opportunities During Coronavirus Lockdown and Forecast Assessment 2030. The geographic scope of the Multichannel Marketing Hubs market has been investigated. Report Metrics: -Market Size Available For Years- 2022-2030.
Adweek
AUGUST 5, 2022
Welcome to Marketing Morsels, a menu of delightful--and, in this case, tragic--news items from the past week. Enjoy the assortment! Morsel #1: French's yellow mustard goes (do)ughnuts French's Ahead of National Mustard Day on Aug.
Adweek
AUGUST 29, 2022
How does one market to a generation with some members not having been born yet?
Marketing Dive
SEPTEMBER 15, 2022
Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta
Adweek
SEPTEMBER 9, 2022
But one online behavior, already common in Asian markets, had not yet taken off in the U.S.--customers The pandemic was fuel to the digital advertising economy, as homebound shoppers spent hours online, some for the first time.
Martech Series
JULY 15, 2022
The reality today is that data is an extremely important component of an overall B2B marketing strategy. About 26% of them said that they read data so that they can increase the ROI of the marketing and sales budget. Marketing analytics benefits both marketers and consumers.
Marketing Dive
SEPTEMBER 16, 2022
As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated
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