Adweek

APRIL 13, 2023

SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. Thalberg will be responsible for brand and marketing strategies that increase visitation, drive revenue and elevate the company's conservation mission. SeaWorld Entertainment has 12 parks,

Entertainment 328

Entertainment Communications Marketing 328

Adweek

MAY 17, 2023

Yet many marketers still aren't ready. If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Surveying 1,000 major brands.

Cookies 229

Cookies Marketing 229

Adweek

APRIL 24, 2023

From Innocent Drinks' 6,000-plant wildflower garden in London's Trafalgar Square to Netflix's neon Stranger Things experience in New York, brands are going big on experiential marketing, post-lockdown. and across Europe.

Marketing 261

Marketing 261

Adweek

MAY 15, 2023

Over the course of 12 years, Grasso rose steadily through the ranks at Nike, starting as brand marketing director in the U.S., then overseeing Asia-Pacific marketing (including the 2008 Olympics in Beijing) and subsequently heading up Nike's global football effort.

Marketing 290

Marketing 290

Adweek

MAY 3, 2023

According to a survey of 158 b-to-b marketing leaders released late last year by Forrester Consulting and direct-mail marketing firm PFL, 81% say they are very likely to open a package that arrives for them at work. What distinguishes a good business gift from a bad one? Where it ends up after you open it.

Marketing 278

Marketing 278

Adweek

MAY 30, 2023

Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business. Braams was appointed to the newly-created position of chief marketing and digital officer (CMDO) in 2019 following the departure of veteran brand boss Keith Weed.

Marketing 212

Marketing Food 212

Adweek

MARCH 7, 2023

An old marketing industry technique is seeing a resurgence in popularity these days: MMM. Though the concept has been.

Marketing 224

Marketing Advertising Media 224

Adweek

MAY 8, 2023

Earlier this week, the Association of National Advertisers held its annual Advertising Financial Management Conference that gives marketers and agencies a look inside procurement, the financial side of agency-client relationships and the economy as a whole.

Advertising 259

Advertising Marketing Agency 259

Adweek

FEBRUARY 3, 2023

Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to lead the activewear brand's marketing team in January 2021, tasked with telling "compelling consumer brand stories" that would drive commercial success.

Marketing 288

Marketing 288

Adweek

DECEMBER 22, 2022

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth.

Marketing 231

Marketing Electronics 231

Adweek

MARCH 22, 2023

This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been. With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology.

Marketing 314

Marketing 314

Adweek

FEBRUARY 14, 2023

For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook.

Marketing 231

Marketing Audience 231

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Dig deeper: More pressure on B2B marketers to prove ROI 2.

Marketing 115

Marketing MarTech ROI 115

Adweek

APRIL 10, 2023

Adweek Podcast: The ECD of Yesterday, Today and Tomorrow Together, they discuss Ramadan marketing (or lack thereof) and the work.

Marketing 209

Marketing Agency 209

Smart Insights

MAY 9, 2023

Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights. (..)

Marketing 139

Marketing Machine Learning 139

Martech

MAY 30, 2023

The question is how can marketers personalize campaigns at scale? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. Fast forward, the company employed the data to personalize marketing messages to the top 20% of most-active browsers.

Marketing 120

Marketing MarTech CPA Audience 120

Martech

MAY 10, 2023

Agile marketing is having a moment. According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Marketing 86

Marketing MarTech Communications Finance 86

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing 119

Marketing MarTech Audience Communications 119

Martech

MAY 30, 2023

This is a marketing channel that matters. She’s also the host of Adweek’s Metaverse Marketing podcast. An expert on digital innovation, marketing strategies, product design and content creation, he is currently leading Nike’s expansion into the metaverse, using various digital technologies. In your inbox.

Marketing 96

Marketing MarTech Media Fashion 96

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. The four marketing technologist roles in MOPs. Source: Scott Brinker Responding to these findings, Scott Brinker said: Marketers design and run campaigns.

MarTech 119

MarTech Marketing 119

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. They interviewed 348 marketing professionals in the U.S.

MarTech 91

MarTech Marketing ROI Agency 91

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. surveyed 1,000 B2B and B2C marketing professionals in March.

MarTech 129

MarTech Marketing 129

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing 91

Marketing MarTech Conversion 91

AdExchanger

MAY 2, 2023

Marketers must decide how to balance priorities to maximize investments across multiple channels when the distinctions hold no real meaning to customers. The post Finding Marketing Channel Balance In An Unbalanced Marketing World appeared first on AdExchanger.

Marketing 83

Marketing Media 83

Martech

MAY 30, 2023

And customer service and marketing use cases are the top applications for using AI technology. Customer service (19%) and marketing (14%) are the top primary use cases for businesses to use AI. Dig deeper: MarTech’s marketing AI experts to follow Company size matters. AI use cases. Why we care. Get MarTech! In your inbox.

MarTech 98

MarTech Marketing 98

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? Get MarTech!

Marketing 141

Marketing MarTech 141

AdExchanger

MAY 29, 2023

The key to developing a marketing strategy that spans multiple products and stakeholders is to not only identify technical interdependencies of different product teams (or even subsidiaries), but also the The post Effective Product Marketing Considers Multiple Stakeholders appeared first on AdExchanger.

Marketing 80

Marketing 80

Smart Insights

APRIL 27, 2023

From executive presentations to digital channel spreadsheets, we've got examples of digital marketing plans for early startups through to multinational enterprises Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the … The post Three digital marketing plan examples (..)

Marketing 97

Marketing eCommerce 97

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? Your content marketing is similar.

Marketing 122

Marketing MarTech SEO Audience 122

Smart Insights

JANUARY 25, 2023

Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and … The post 2023 essential digital marketing tools [Infographic] appeared first on Smart Insights. (..)

Marketing 140

Marketing 140

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing 122

Marketing SEO Audience Media 122

Smart Insights

DECEMBER 18, 2022

Before Digital marketing became the de-facto term, I've been asked this question a lot across the years. So, as we enter 2023, I … The post Definitions of Digital marketing vs Internet marketing vs Online marketing appeared first on Smart Insights. What is the difference and does it matter?!

Marketing 96

Marketing 96

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

Marketing 120

Marketing MarTech Machine Learning Media 120

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. this year Catalytic marketing. In essence, catalytic marketing is not about “more.”

MarTech 90

MarTech Marketing Search Advertising Social Advertising 90

Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

MarTech 101

MarTech Marketing 101

Smart Insights

MAY 23, 2023

Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy.

Marketing 78

Marketing 78

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Why use a DCR? Get MarTech! In your inbox.

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MarTech Marketing Cookies GDPR 120