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Longtime PepsiCo Marketer Todd Kaplan Exits

Adweek

Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn post. This was not an easy decision for me because PepsiCo has been like a family to me for almost two decades,".

Marketing 314
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Can AI Replace Humans for Market Research? This Firm Is Doing It

Adweek

Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time.

Marketing 318
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How Marketers Can Win on Reddit, From the Platform’s CMO

Adweek

In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience officer at Reddit. The landscape of social media and digital marketing is constantly.

Marketing 283
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6 Ways to Market Your Handmade Products

Ad Rants

If so, you need to know how to market them effectively. Keep reading to see six ways to market and sell your handmade products. So, if marketing your handmade products business, you must use social media to find and engage with consumers. That'll help you focus on digital marketing in a way that boosts your upside potential.

Marketing 212
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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How LoanDepot’s Marketing Adapts to Cyclical Changes

Adweek

In this episode of The Speed of Culture, host Matt Britton sits down with Alec Hanson, chief marketing officer at LoanDepot, to discuss the transformative shifts in the mortgage industry, the evolution of marketing strategies in response to digital trends, and the power of personal branding.

Marketing 260
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Pizza Hut Taps Top Marketers From PepsiCo and Taco Bell

Adweek

Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! chief marketing officer. Former Gatorade CMO Thornton will lead Pizza Hut's global brand strategy and oversee all aspects of marketing across 110 markets and territories.

Marketing 290
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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.