Marketing Related Topics 
Adweek
OCTOBER 29, 2024
Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective.
Adweek
DECEMBER 27, 2024
Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. No story permeated American life more in 2024 than the presidential election.
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Adweek
MARCH 17, 2025
For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.
Adweek
JANUARY 2, 2025
When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which. Although the number of U.S. Exclusive data from LinkedIn shows how.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Adweek
NOVEMBER 12, 2024
Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. The decisions they make every day can change the trajectory of brands and businesses.
Adweek
FEBRUARY 4, 2025
For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can't access. Black style defines luxury brands their originators can't afford.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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