Mastering the Multicultural Market 

Adweek

Today's successful advertising strategies must be multiculturally inclusive and encompass the vast Hispanic market. million in the New York market alone -- brands are embracing the diversity, spending power, and relevance that this influential community brings to a brand's bottom.

Adweek’s Metaverse Marketing Returns for Season Two

Adweek

Adweek Podcasts Metaverse Metaverse Marketing PodcastWelcome back, fellow pioneers! About a year ago, we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and the brands and companies they work for.

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How Brands Are Marketing Around the 2022 FIFA World Cup

Adweek

B-to-C Beer & Spirits Food & Beverage Sports Marketing Travel & Transportation

How Can Marketers Win Over Gen Alpha?

Adweek

This is the final story in a three-part series about marketing to overlooked generations. Generational Marketing PremiumYou can read the first and second parts of the series about Gen X and Baby Boomers. Marcel Hollerbach's son learned how to skip YouTube ads before he could talk.

Dunkin’ Elevates Jill McVicar Nelson to Chief Marketing Officer

Adweek

Dunkin' has promoted from within to fill its top marketing job. Jill McVicar Nelson was most recently vp of Dunkin's marketing strategy, overseeing brand marketing, promotional strategy and product commercialization. Now, she's been named the QSR's new chief marketing officer.

Marketing advice for inflationary times

Marketing Dive

Three marketing strategies tailor-made for staying top-of-mind during inflationary times

This Year’s World Cup Is a Key Performance Marketing Opportunity for US Brands

Adweek

Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Performance Marketing Programmatic Sports Marketing Streaming & OTT

Marketers engaging better with disabled consumers but barriers remain

Marketing Tech News

83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.

Adweek Podcast: The Music Marketing Renaissance

Adweek

They discuss the evolution of music marketing, the future of the "surprise drop" and how Beyonc?

96% of marketers want IT held accountable for ROI

Marketing Tech News

81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.

ROI 81

Sonic Branding Is the Next Marketing Disruptor

Adweek

And in the realm of multisensory marketing, one opportunity. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.

Instagram strongholds influencer marketing despite growing competition

Marketing Dive

Instagram is set to maintain its spot as the top platform for influencer marketing this year, but growing competition from TikTok looms

Why You Might Be Getting Your Eco-Marketing Wrong

Adweek

As laudable as efforts might be, eco-marketing might not be working as it should. We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption. And here's why.

The Tech Driving Diageo’s $3 Billion Marketing Spend

Adweek

Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. Beer & Spirits Marketing Innovation MeasurementIn 2022, the Guinness and Johnnie Walker owner spent $3.1 billion (2.7

38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation . Video Marketing.

Publicis Groupe Leads Forrester’s Global Marketing Services Report

Adweek

Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings.

Modernizing the Marketing of 160-year-old Health Care Giant Bayer

Adweek

For global pharmaceutical and biotech company Bayer, that's where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. "We We just became an extension of what they were doing as brand marketers," said Kristi VandenBosch, president of Oliver US.

What Web3 Means for Marketers  

Adweek

Are you curious about what Web3 is and what it encompasses in its early stages? Wondering what the next era of the internet includes? What is an NFT, anyway? How do you get to the metaverse?

How an empowered creator economy is challenging marketers

Marketing Dive

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop

Turn Performance Marketing Into Performance Branding

Adweek

This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You may be among the millions of people who have read The Five Love Languages, a 1992 self-help book by Gary Chapman.

What Should Performance Marketers Know Before Testing CTV?

Adweek

Connected TV Performance MarketingLast year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021, CTV ad spend grew to $15.2 billion and was estimated to increase to $21.2 billion in 2022.

Adopting a New Mindset for Marketing

Adweek

The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships.

Marketing in 2022: H1 by the numbers

Marketing Dive

Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers

Overcoming uncertainty in your event marketing channel

Marketing Dive

How to strategically maximize your event channel and take advantage of events in your marketing mix

What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month

Adweek

Diversity, Equity and Inclusion Hispanic TV Sports Marketing VoiceAs Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community.

The Bear Market Won’t Slow Down NFT Brand Activations

Adweek

In fact, the entire crypto market is in trouble. It's a bear market, which in Web3 terms is known as a "crypto winter." Editor's note: This is the second of a two-part series. Have you heard? NFTs are dead. Layoffs. Bankruptcies.

Cryptocurrency ad spend plummets as market crashes

Marketing Dive

Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl

Top Rank Is Fighting for a 24/7 Boxing Market

Adweek

The WBC heavyweight champion doesn't need much help navigating modern marketing. Sports MarketingTyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank's stable.

How Text Marketing is Evolving in Today’s B2B Market

Martech Series

Did someone suggest you run a B2B text marketing campaign? The first question you would ask is – is SMS marketing suitable for B2B marketing? With B2B text marketing, brands can create a highly personalized customer experience while balancing multiple accounts easily.

Marketing Morsels: Piccadilly Lights for the Queen, Butterfinger’s Baddie, Curious Cucumbers and More

Adweek

Welcome to Marketing Morsels, a menu of delightful news items from the past week. CPG & Grocery Out of Home Retailing Sports MarketingEnjoy the assortment!

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

Marketing Dive

A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking

Welcome to LIV Golf: Sports Marketing for Nihilists

Adweek

Sports MarketingHeading west on U.S. Route 26 just beyond Oregon this past weekend, orange illuminated highway construction signs pointed toward the LIV Golf event just beyond Exit 55 for Dersham Road.

GMG’s Content Marketing Model Is Netting 8-Figure Revenues

Adweek

A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said.

Marketing Morsels: RIP Chaco Taco, Cheesecake Candles and More

Adweek

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment!

Exclusive: Manchester United Brings On Former F1 and Olympic Marketing Chiefs

Adweek

Premier League soccer club Manchester United is set to strengthen its marketing and communications teams with the hiring of two high-profile brand stewards from the respective worlds of car racing and the Olympics. Leadership & Talent Sports Marketing

Brands Missing Their Shot at European Soccer Digital Marketing

Adweek

and it happened while marketers weren't looking. Sports MarketingSoccer is now one of the Big Four sports in the U.S.,

Multichannel Marketing Hubs Market SWOT Analysis And Growth Strategies By Top Companies 2022-2030

Martech Series

Multichannel Marketing Hubs Market Impact and Opportunities During Coronavirus Lockdown and Forecast Assessment 2030. The geographic scope of the Multichannel Marketing Hubs market has been investigated. Report Metrics: -Market Size Available For Years- 2022-2030.

Marketing Morsels: Mustard Doughnuts, Sour Patch Polish and More

Adweek

Welcome to Marketing Morsels, a menu of delightful--and, in this case, tragic--news items from the past week. Enjoy the assortment! Morsel #1: French's yellow mustard goes (do)ughnuts French's Ahead of National Mustard Day on Aug.

Adweek Podcast: How Marketers Can Win Over Generation Alpha

Adweek

How does one market to a generation with some members not having been born yet?

Amazon expands email marketing tools for brands seeking new customers

Marketing Dive

Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta

Why Marketers Still Aren’t Sold on Social Shopping

Adweek

But one online behavior, already common in Asian markets, had not yet taken off in the U.S.--customers The pandemic was fuel to the digital advertising economy, as homebound shoppers spent hours online, some for the first time.

Marketing Analytics and The Modern Marketer

Martech Series

The reality today is that data is an extremely important component of an overall B2B marketing strategy. About 26% of them said that they read data so that they can increase the ROI of the marketing and sales budget. Marketing analytics benefits both marketers and consumers.

How Patagonia’s shakeup challenges marketers to act on sustainability

Marketing Dive

As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated