Adweek

SEPTEMBER 26, 2024

The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK's Brandweek event in Phoenix, Ariz. "So So much of Chili's popularity.

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Adweek

AUGUST 28, 2024

Through their work, these chief marketers are demonstrating the standard of effective marketing leadership and paving the way for the next generation of industry leaders.

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Adweek

AUGUST 2, 2024

Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled.

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Adweek

SEPTEMBER 17, 2024

Over the years, he's held various marketing posts at GameWorks, Wizards of the Coast (maker of tabletop and trading card games like Magic: The Gathering and Dungeons & Dragons), and EA Sports before founding his strategic gaming agency tripleclix.

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Adweek

SEPTEMBER 4, 2024

Burberry has made two new hires to help it return to growth amid a wider slowdown in the luxury market. Jonathan Kiman and Laura Dubin-Wander have joined the British brand as chief marketing officer (CMO) and Americas president, respectively. Kiman was most recently CMO at Gucci, where he worked for 12 years with a break.

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Adweek

SEPTEMBER 25, 2024

Cole Mason, co-founder and CEO of creator marketing collaboration platform Pearpop, will introduce PAIR, an artificial intelligence-powered creator review platform for brands, at Brandweek in Phoenix on Wednesday.

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Marketing 276

Adweek

SEPTEMBER 3, 2024

Hot on the heels of its biggest global campaign launch, Puma has hired Tara McRae as svp of marketing and brand strategy for North America to drive the "next chapter of growth for the region." Arriving from Clarks, where she served as global chief marketing and digital officer for four years, McRae is a Puma.

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Adweek

JUNE 5, 2024

Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn post. This was not an easy decision for me because PepsiCo has been like a family to me for almost two decades,".

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Adweek

OCTOBER 8, 2024

Claim's goal is to help marketers find new. The funding was led by VMG Technology and also includes previous investors Sequoia Capital and Susa Ventures. The three-year-old company has raised a total of $20 million.

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Adweek

JULY 25, 2024

Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. Influential is the largest influencer marketing company in the world by revenue. million creators.

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Marketing 333

Adweek

SEPTEMBER 10, 2024

Carhartt has named Norma Delaney as vp of brand marketing and creative. With over 20 years of experience in the footwear and apparel brand marketing business, Delaney joins from casual performance retailer Johnnie-o, where she served as chief marketing officer (CMO).

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Adweek

AUGUST 29, 2024

Welcome to another special episode of the Marketing Vanguard podcast. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi's chief marketing officer for consumer healthcare North America. Sanofi is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris.

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Adweek

MARCH 15, 2024

Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible.

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Adweek

AUGUST 8, 2024

WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR).

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Adweek

OCTOBER 4, 2024

Roku Roku launched its new "Less Screaming. More Streaming." ad campaign centered around common consumer frustrations of streaming and watching TV at home. Whether it's searching for a lost remote, shopping for a smart TV or figuring out how to find the content you are looking to stream, the campaign from agency Fellow Kids and.

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Adweek

OCTOBER 8, 2024

Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US Open tennis tournament in New York, Nielsen teamed with Latinos in Sports (LiS) to release a study on Hispanic and Latino fandom.

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Adweek

SEPTEMBER 16, 2024

Ad Forecast report, which paints a picture of what the current domestic ad market is in the country for the year. Today, Magna released its latest U.S. According to Magna, advertising revenues are expected to grow by more than 11.4% to $377 billion.

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Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

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Adweek

MARCH 5, 2024

In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then.

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Adweek

JUNE 20, 2024

So what if LGBTQ+ marketing wasn't about a month or an event, but actually about lifestyle? Marketing for Pride in 2024 appears to be the quietest, It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform.

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Adweek

OCTOBER 8, 2024

Keeping up with trends is a necessary endeavor for marketers, but it can also be time-consuming, resource-draining, and costly. The purpose-driven, storytelling media company and division of Candle Media is teaming up with the leading source of news and insight serving the brand marketing.

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Adweek

APRIL 30, 2024

Marketers looking for work last year might have had a hard time finding places to apply. Global job postings for marketing positions dropped 42% in 2023 compared with 2022, according to a new report from LinkedIn. The situation was more pronounced in North America, where year-over-year job postings fell 56%.

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Martech

SEPTEMBER 24, 2024

“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Understand, this is not just about having technical understanding.

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Adweek

MARCH 28, 2024

Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it.

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Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. ” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. .”

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Digiday

OCTOBER 7, 2024

As the craft and science of marketing continues to be plagued by fragmentation and sharply reduced budgets, brand marketers are increasingly more receptive to alternative advertising options to reach consumers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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Martech

SEPTEMBER 30, 2024

Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. The customer journey is rarely linear.

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Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

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Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

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