Adweek

MARCH 15, 2024

Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible.

Marketing 308

Marketing 308

Adweek

JUNE 14, 2024

But in today's hypercompetitive market, businesses find themselves in perpetual pursuit. Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands saying they desire this: "fast loyalty."

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Marketing 278

Adweek

JUNE 27, 2024

In partnership with ADWEEK, the Uber Villa hosted a Creativity in Motion: Exploring New Media Landscapes panel during last week's Cannes Lions International Festival of Creativity, with top industry experts discussing what fuels today's creative marketing. Moderated.

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Adweek

JULY 11, 2024

Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on adult audiences, utilizing the tagline "We're All Adults Here." Kids, you're going to want to sit this one out.

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Adweek

JUNE 18, 2024

As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement.

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Retail Media Marketing Advertising 271

Adweek

DECEMBER 21, 2023

Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. In this week's episode, hear from Kickstarter's new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background.

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Marketing 263

Adweek

MARCH 5, 2024

In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then.

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Marketing Advertising Media 348

Adweek

JUNE 25, 2024

Welcome to this episode of the Marketing Vanguard podcast. Today's guest is Alex Schultz, chief marketing officer and vp of analytics at Meta.

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Marketing Audience Media 205

Adweek

JULY 22, 2024

Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You Know You Know, a less "seductive" but more discerning breed of labels slowly emerging to shake things up.

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Marketing Audience 254

Adweek

MAY 20, 2024

Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! chief marketing officer. Former Gatorade CMO Thornton will lead Pizza Hut's global brand strategy and oversee all aspects of marketing across 110 markets and territories.

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Marketing Food 284

Adweek

JUNE 12, 2024

In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Michelle Harmon-Madsen, chief marketing officer at global sports and entertainment intelligence platform SponsorUnited.

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Marketing Entertainment 275

Adweek

APRIL 30, 2024

Marketers looking for work last year might have had a hard time finding places to apply. Global job postings for marketing positions dropped 42% in 2023 compared with 2022, according to a new report from LinkedIn. The situation was more pronounced in North America, where year-over-year job postings fell 56%.

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Marketing 285

Adweek

JUNE 10, 2024

Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time.

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Marketing 321

Adweek

DECEMBER 18, 2023

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data.

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Marketing Ad Tech 341

Ad Rants

JUNE 6, 2024

If so, you need to know how to market them effectively. Keep reading to see six ways to market and sell your handmade products. So, if marketing your handmade products business, you must use social media to find and engage with consumers. That'll help you focus on digital marketing in a way that boosts your upside potential.

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Marketing Communications SEO Media 212

Adweek

MAY 24, 2024

In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk.

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Marketing Ad Tech MarTech Media 271

Adweek

JULY 25, 2024

Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America.

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Marketing 161

Adweek

JUNE 25, 2024

In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, CMO of North America and svp/gm of consumer experience and growth, and Amy Benford, vice president and general manager of integrated marketing.

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Marketing Retail Media Advertising 269

Adweek

JANUARY 17, 2024

marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade.

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Marketing Advertising 302

Adweek

JULY 25, 2024

The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won't be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her.

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Marketing 310

Adweek

JANUARY 26, 2024

At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate.

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Marketing Entertainment Communications 296

Adweek

APRIL 17, 2024

Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to.

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Advertising Marketing 338

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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Marketing MarTech Communications 94

Adweek

MAY 10, 2024

The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan.

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Marketing 291

Adweek

MARCH 28, 2024

Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it.

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Marketing 354

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

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Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

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Marketing Communications Conversion Rate Conversion 121

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

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Marketing Public Relations MarTech Agency 124

AdExchanger

APRIL 2, 2024

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks.

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Marketing Media 102

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

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