Unruly
FEBRUARY 14, 2023
Our analysis covered the emotional responses of over 2,500 consumers in the US to 17 major commercials, ranking the most popular based on their emotional, social and business impact, as well as grading them against the average emotional response to advertisements in the market.
Unruly
FEBRUARY 14, 2023
Our analysis covered the emotional responses of approximately 2,500 consumers in the US to 17 major commercials, ranking the most popular based on their emotional, social and business impact, as well as grading them against the average emotional response to advertisements in the market.
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Marketing Dive
OCTOBER 24, 2022
While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3
Martech Series
AUGUST 11, 2022
The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year.
Martech Series
NOVEMBER 30, 2022
CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%).
Marketing Dive
JULY 13, 2022
Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability
Marketing Dive
SEPTEMBER 9, 2022
The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit
Martech
DECEMBER 16, 2022
Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. They allocated dollars to the marketing budget and at the end of the year, they expect a summary of the results. Total marketing-influenced revenue?
Martech Series
OCTOBER 18, 2022
Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. By providing equal and universal access, Volta’s DOOH media is made more valuable to marketers, motivating them to incorporate it more frequently into media plans. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.
YieldBird
APRIL 26, 2022
Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and benefit from different automation or optimization tools; not only to run my Programmatic campaigns but also to increase the value of the inventory I was managing.
Digiday
OCTOBER 26, 2022
Implementing a successful strategy takes a fusion of longstanding marketing functions, including PR, branding and SEO. Google has become a new kind of business card, and page 1 results are often the first impression. Sponsored Marketing on Platforms
Martech Series
AUGUST 16, 2022
Marketing Technology News: JW Player (JWP) Launches Scalable Video Platform Solution for Broadcasters. Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix.
Martech Series
JUNE 15, 2022
Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.
Digital Turbine
JUNE 22, 2022
According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. With over 6.3
Ad Colony
JUNE 22, 2022
According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. With over 6.3
Martech Series
AUGUST 17, 2022
Association in Poland continues to have a significant impact in the market; with its latest Ad Funded Piracy Report showing further, marked reductions in ad-funded piracy in the country. Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100.
Martech Series
MARCH 2, 2023
The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 seconds, the study showed total emissions fell on average by 63%, while the average Attention Time per impression grew by nearly 40%.
Martech Series
FEBRUARY 17, 2023
in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest.
Martech Series
FEBRUARY 22, 2023
Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.
Martech Series
NOVEMBER 23, 2022
Marketing Technology News: Why Sharing Data Internally Can be a Gamechanger. These solutions help improve the guest experience and leave a lasting brand impression on customers. Marketing Technology News: OneSchema Raises $6.3M
Single Grain
SEPTEMBER 20, 2022
At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation . Video Marketing.
Ad Rants
OCTOBER 24, 2022
That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. Use Video in Email Marketing.
Martech Series
NOVEMBER 18, 2022
Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. Statistics: Growth of AI Tools in Content Marketing.
Martech
MARCH 6, 2023
As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. Today, the outputs of ChatGPT are impressive in documentation areas. I started in marketing.
Martech Series
AUGUST 5, 2022
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR and marketing automation has transformed digital marketing processes for good. AI in Content Marketing.
VideoWeek
MAY 20, 2022
Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions.
Ad Rants
OCTOBER 11, 2022
It is clearly evident that marketing plays a crucial role in business success. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Tips to hire the best marketing agency.
Paleo AdTech
FEBRUARY 27, 2023
Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.” ” Podcast ad tech doubleclick sherpa marketing
Single Grain
MARCH 10, 2017
Today I'm going to be talking about my favorite marketing tools. So nowadays I'm creating articles that both appeal to my social audience and that cater towards people who use Google to find marketing related articles. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. And those are my top 7 favorite marketing tools!
Chief Martech
JANUARY 25, 2023
But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum.
Marketing Dive
JULY 14, 2022
After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary
Martech Series
AUGUST 12, 2022
Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. A recent milestone was surpassed where CTV ad impressions passed mobile impressions, bringing into question the ad spend standards that have been in place for the last number of years.
Martech Series
JULY 19, 2022
According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000. Marketing Technology News: Celebrus Solves Gap in Connecting Data Across Domains.
Martech Series
JULY 18, 2022
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. Marketing Technology News: Aurora Mobile’s Subsidiary SendCloud Partners with Ding Xiang Yuan to Jointly Enhance Customer Reach.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.
Martech Series
SEPTEMBER 22, 2022
Multichannel Marketing Hubs Market Impact and Opportunities During Coronavirus Lockdown and Forecast Assessment 2030. The geographic scope of the Multichannel Marketing Hubs market has been investigated. Report Metrics: -Market Size Available For Years- 2022-2030.
Single Grain
OCTOBER 3, 2019
How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action. Low impressions. Solid impressions. High impressions. Learn More: How to Use Multicultural Marketing in Your Digital Advertising.
Martech Series
FEBRUARY 3, 2023
a B2B provider of intelligent video transmission technology with AI acceleration for edge platforms, announced it has formed an advisory board to strengthen its awareness in industry and expand its sales and marketing infrastructure.
Martech Series
JANUARY 9, 2023
FINN Partners announced that it has promoted Celia Jones, JD, to Global Chief Marketing Officer, from her previous role as Global Director of Marketing Communications. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access.
Martech
JANUARY 27, 2023
Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Successful email marketers believe in the sanctity of permission. Email marketing Performance marketing
Martech Series
FEBRUARY 2, 2023
Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. So, it is clear that leveraging customer data is essential for building a market advantage.
Martech
MARCH 1, 2023
Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article.
Martech Series
JANUARY 5, 2023
Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Is location based marketing effective? Why Use Location-Based Marketing?
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