Adweek
MARCH 22, 2023
If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.
Adweek
FEBRUARY 13, 2023
The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers.
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Adweek
JANUARY 25, 2023
This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers.
Martech Series
MARCH 2, 2023
Singular’s ROI Index ranks the world’s top ad networks, parsing out ROI performance acrROI oss both iOS and Android and taking over $10 billion in ad spend, ten billion app installs, and over 10 trillion ad impressions into consideration.
Basis
MARCH 16, 2023
At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully. Maximizing return on investment (ROI) from programmatic ad spend is one such example.
MNTN
OCTOBER 14, 2022
But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. .
Marketing Tech News
SEPTEMBER 22, 2022
81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.
Martech
MARCH 18, 2022
Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost
Martech Series
MARCH 2, 2023
Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. greatest hits albums, marketers can repackage their brands’ “greatest hits” within new media buys.
Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey.
Marketing Dive
JULY 6, 2022
Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research
Martech Series
NOVEMBER 23, 2022
Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so.
Martech
FEBRUARY 21, 2022
Life would be a lot simpler if marketing were a machine. Your marketing budget would produce an expected return on investment, given a fixed input. In real life, calculating ROI on your marketing spend is impossible. Markets are non-linear in nature.
Marketing Dive
JUNE 6, 2022
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy
Martech
NOVEMBER 4, 2021
As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.
Martech Series
JULY 7, 2022
Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.
Martech Series
JANUARY 31, 2023
Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.
Martech Series
JULY 26, 2022
Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages.
AdExchanger
AUGUST 22, 2022
Privacy regulations, ecosystem changes and the increasing fragmentation of consumer attention leave many marketers wondering how to best enable holistic measurement. Marketers will soon be unable to rely on third-party.
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?”
AdExchanger
OCTOBER 26, 2022
Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger. Ad Exchange News ANA Masters of Marketing ana milicevic diverse media diverse owned media Marc Pritchard Mark Read mobile advertising mobile data economy tiktok shopping Tony Well
AdExchanger
NOVEMBER 14, 2022
Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech? Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Martech
DECEMBER 13, 2022
This is the first of a three part series on the ROI of personalization. In this three-part series, I will explore how marketers can measure performance and returns when creating personalized customer experiences. Dig deeper: What is personalized marketing and how is it used today?
Martech
DECEMBER 6, 2022
There once was a time when marketing was more art than science. When using analytics to deploy targeted campaigns for specific marketing groups, your organization can increase your awareness of your products and services among the right individuals.
Martech
SEPTEMBER 24, 2021
Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. These systems help marketers aggregate internal, partner, and open data into a central repository. ” Snapshot: Marketing automation.
Martech Series
JUNE 22, 2022
Debuting at CommerceNext, AudienceMaker Supercharges Customer Acquisition & Retention through Real-Time Data, Analytics & Triggered Marketing Campaigns. Marketing Technology News: Datonics Joins Unified ID 2.0
Martech Series
JULY 11, 2022
Golden Proportions Marketing, the developers of Smart Market Dental call tracking software, have announced its newest release, featuring advanced artificial intelligence technology. Smart Market Dental was originally developed by Golden Proportions Marketing in 2017.
Martech Series
JULY 12, 2022
Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows.
Martech Series
JANUARY 17, 2023
Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. ” Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack.
Martech Series
JULY 29, 2022
If the answer is never, it’s time to crack on with this critical marketing task. 45% of global marketers agree that their biggest challenge in email marketing is maintaining an engaged list of recipients. How to Declutter Your Email Marketing List.
Single Grain
JULY 4, 2019
As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! The Complete Guide to Brand Building (Must-Read for Digital Marketers). How Brand Personas Can Lead to Effective ROI. What Is Buzz Marketing?
Marketing Dive
AUGUST 2, 2022
Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners
MNTN
OCTOBER 17, 2022
One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. Of course, businesses are looking to maximize their ROI.
Martech
SEPTEMBER 30, 2022
Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Marketing is currently viewed as a cost center where funds are spent on something specific.
Martech
OCTOBER 29, 2021
“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. And this leads to better ROI.
Single Grain
MARCH 28, 2023
There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. PPC also provides SaaS companies with a way to measure the success of their marketing efforts.
Marketing Dive
JULY 18, 2022
Research from over 500 top brands reveals the best social platforms per industry
Martech Series
DECEMBER 8, 2022
However, although 90% of respondents in our study say ESG gives ROI, there is still a lag in applying strategy to ESG as it is done for other parts of their businesses. ” Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.
Martech Series
AUGUST 3, 2022
Independent study verified quantifiable lifts in revenue, more efficient marketing spend, and more effective marketing teams. We use the BERA metrics and indicators to make better-informed decisions and to improve our market share and our revenue.”.
Martech
NOVEMBER 9, 2022
I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Data Performance Marketing
Martech Series
MAY 31, 2022
The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI.
Exchange Wire
JANUARY 10, 2023
Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. Marketing Measurement Product Launch Programmatic
Martech Series
JUNE 3, 2022
While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI.
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