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How Marketers Can and Should Measure Social Media ROI

Adweek

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 288
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Marketers Search For Practical Tech to Boost ROI Amid Economic Flux

Adweek

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers.

ROI 194
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Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges

Adweek

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers.

ROI 181
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Mintegral Continues to Excel in Singular’s ROI Index 2023

Martech Series

Singular’s ROI Index ranks the world’s top ad networks, parsing out ROI performance acrROI oss both iOS and Android and taking over $10 billion in ad spend, ten billion app installs, and over 10 trillion ad impressions into consideration.

ROI 81
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Maximizing ROI on Programmatic Advertising Spend

Basis

At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully. Maximizing return on investment (ROI) from programmatic ad spend is one such example.

ROI 69
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Connected TV Yields 30% Higher ROI than Other Marketing Channels

MNTN

But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. .

ROI 98
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96% of marketers want IT held accountable for ROI

Marketing Tech News

81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.

ROI 70
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Getting back to basics: Marketing ROI

Martech

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost

ROI 121
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3 Ways to Use Data-Driven Insights to Increase ROI

Martech Series

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. greatest hits albums, marketers can repackage their brands’ “greatest hits” within new media buys.

ROI 85
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The ROI of personalized experiences: Content measurements

Martech

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey.

ROI 123
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50% of marketers impede ROI by underinvesting in media, Nielsen finds

Marketing Dive

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research

ROI 139
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How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives

Martech Series

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so.

ROI 82
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Static ROI metrics, meet dynamic marketing situation

Martech

Life would be a lot simpler if marketing were a machine. Your marketing budget would produce an expected return on investment, given a fixed input. In real life, calculating ROI on your marketing spend is impossible. Markets are non-linear in nature.

ROI 102
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Struggling to measure your social advertising ROI? Shut everything off

Marketing Dive

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy

ROI 120
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How to measure content marketing ROI and ROE

Martech

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.

ROI 143
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Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.

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Lytics Joins Linkedin’s Partner Marketing Program; Advertisers Can Build Better Audiences, Improve Campaign ROI

Martech Series

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI 80
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How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

Martech Series

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages.

ROI 90
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3 Ways Partnerships Can Drive Better Marketing Analytics and ROI

AdExchanger

Privacy regulations, ecosystem changes and the increasing fragmentation of consumer attention leave many marketers wondering how to best enable holistic measurement. Marketers will soon be unable to rely on third-party.

ROI 74
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The formula for calculating martech ROI

Martech

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?”

ROI 108
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Going Mall-In On Social Commerce; The ROI on DEI

AdExchanger

Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger. Ad Exchange News ANA Masters of Marketing ana milicevic diverse media diverse owned media Marc Pritchard Mark Read mobile advertising mobile data economy tiktok shopping Tony Well

ROI 89
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Want Better ROI From Your Marketing Tech? Treat It Like A Team Member

AdExchanger

Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech? Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

ROI 91
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The ROI of personalized experiences: Audience measurements

Martech

This is the first of a three part series on the ROI of personalization. In this three-part series, I will explore how marketers can measure performance and returns when creating personalized customer experiences. Dig deeper: What is personalized marketing and how is it used today?

ROI 96
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Supercharge your marketing ROI for success by Wrike

Martech

There once was a time when marketing was more art than science. When using analytics to deploy targeted campaigns for specific marketing groups, your organization can increase your awareness of your products and services among the right individuals.

ROI 87
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How to improve marketing ROI with clean data

Martech

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. These systems help marketers aggregate internal, partner, and open data into a central repository. ” Snapshot: Marketing automation.

ROI 133
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Speedeon Launches AudienceMaker, an Intuitive Strategic Growth Platform Helping Brands Increase Marketing ROI

Martech Series

Debuting at CommerceNext, AudienceMaker Supercharges Customer Acquisition & Retention through Real-Time Data, Analytics & Triggered Marketing Campaigns. Marketing Technology News: Datonics Joins Unified ID 2.0

ROI 87
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Leading Dental Call Tracking Software Uses AI Technology to Improve Client Marketing ROI

Martech Series

Golden Proportions Marketing, the developers of Smart Market Dental call tracking software, have announced its newest release, featuring advanced artificial intelligence technology. Smart Market Dental was originally developed by Golden Proportions Marketing in 2017.

ROI 80
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OpenText Earns 6X ROI With Anteriad

Martech Series

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows.

ROI 81
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Contentstack Demonstrates 295% ROI as Part of New Go Composable Initiative To Accelerate Composable Digital Experience Adoption Globally

Martech Series

Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. ” Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack.

ROI 85
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A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI

Martech Series

If the answer is never, it’s time to crack on with this critical marketing task. 45% of global marketers agree that their biggest challenge in email marketing is maintaining an engaged list of recipients. How to Declutter Your Email Marketing List.

ROI 92
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How a Brand Persona Plays Into Effective ROI

Single Grain

As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! The Complete Guide to Brand Building (Must-Read for Digital Marketers). How Brand Personas Can Lead to Effective ROI. What Is Buzz Marketing?

ROI 106
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Marketers gain ROI during recession by increasing media spend, study says

Marketing Dive

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners

ROI 107
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What is Return on Investment (ROI) & How to Calculate It

MNTN

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. Of course, businesses are looking to maximize their ROI.

ROI 52
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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Marketing is currently viewed as a cost center where funds are spent on something specific.

ROI 91
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How marketing ops improves ROI through campaign performance and budget management

Martech

Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. And this leads to better ROI.

ROI 120
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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. PPC also provides SaaS companies with a way to measure the success of their marketing efforts.

ROI 52
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Is your brand on the right social platforms for driving ROI?

Marketing Dive

Research from over 500 top brands reveals the best social platforms per industry

ROI 123
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Infosys Research: Nine out of Ten Executives Report ESG Delivers ROI

Martech Series

However, although 90% of respondents in our study say ESG gives ROI, there is still a lag in applying strategy to ESG as it is done for other parts of their businesses. ” Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

ROI 59
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BERA Delivered 391% ROI for Predictive Brand Technology, Tying Data-Driven Brand Decisions to Improved Business and Financial Outcomes

Martech Series

Independent study verified quantifiable lifts in revenue, more efficient marketing spend, and more effective marketing teams. We use the BERA metrics and indicators to make better-informed decisions and to improve our market share and our revenue.”.

ROI 85
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How to quantify the ROI of data using decision playbooks

Martech

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Data Performance Marketing

ROI 70
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Algolia’s Search & Discovery Delivers 382% 3-year ROI, According to Total Economic Impact Study

Martech Series

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI.

ROI 80
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Crimtan on Why Measuring True Incremental Value Will Maximise Your Marketing ROI

Exchange Wire

Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. Marketing Measurement Product Launch Programmatic

ROI 52
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Could Your Multi-Location Business’s Reviews Be Hurting Your ROI? Find Out

Martech Series

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI.

ROI 75