Martech Series

JULY 11, 2022

Golden Proportions Marketing, the developers of Smart Market Dental call tracking software, have announced its newest release, featuring advanced artificial intelligence technology. Marketing Technology News: Alorica Hires Industry HR Leader Asma Sultana as Vice President of Corporate Talent Acquisition.

ROI 80

ROI Marketing Conversion MarTech 80

Ad Beat

FEBRUARY 21, 2024

So, if you aren’t marketing to them? You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. But with millennials’ spending habits being so different from any other generation, a one-size-fits-all marketing strategy isn’t going to work. Learn how to “speak millennial.”

ROI 52

ROI Marketing Impressions Conversion 52

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 94

Conversion Machine Learning A/B Testing Conversion Rate 94

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Dig deeper: Implementing agile marketing experiments leads to leadership buy-in.

ROI 130

ROI A/B Testing Audience eCommerce 130

Martech Series

JULY 29, 2022

If the answer is never, it’s time to crack on with this critical marketing task. 45% of global marketers agree that their biggest challenge in email marketing is maintaining an engaged list of recipients. Trying to market to a list of disengaged email subscribers is uninspiring and demotivating. Improves conversion rates.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech Series

JULY 12, 2022

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. The OpenText marketing team has helped the company to take the lead as a solution provider in their industry with Anteriad as their partner and guide.

ROI 81

ROI Conversion Impressions MarTech 81

Martech

AUGUST 23, 2023

Here are some best practices for getting higher ROI from your ABM solution. Dig deeper: How ABM marketing and the B2B buying space are evolving “Many marketing leaders and experts believe that you can retrofit your lead process, lead tech and lead reporting in and around what already exists into your new ABM approach,” Jaramillo said.

ROI 78

ROI Conversion Rate MarTech Conversion 78

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Does the vendor seem to understand our business and marketing needs? CDPs, marketing automation platforms, CRMs, DSPs, DAMs)?

Conversion 95

Conversion ROI Conversion Rate MarTech 95

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. Sign up today!

Conversion 86

Conversion ROI Ad Targeting Advertising 86

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? This direct correlation between conversions and revenue makes it a crucial metric.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Use transactional, trigger and journey emails for higher engagement and conversions. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change.

Marketing 111

Marketing ROI MarTech Conversion 111

Adweek

SEPTEMBER 14, 2022

Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI.

Conversion Rate 291

Conversion Rate ROI Conversion Marketing 291

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 75

ROI A/B Testing Conversion Rate Conversion 75

MNTN

OCTOBER 17, 2022

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52

ROI Machine Learning Fashion Conversion 52

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 117

Marketing ROI A/B Testing Conversion 117

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign?

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Martech Series

AUGUST 4, 2022

the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. As growth slows for the second quarter in a row, Conversica , Inc.,

Conversion 90

Conversion Communications ROI MarTech 90

Martech Series

JULY 6, 2022

Textual , a pioneer in the mobile commerce market and developer of a text to buy platform, today announced that Estée Lauder Companies has generated $1.8 million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. For clients like Estée Lauder, Textual routinely sees conversion rates of 15% to 30%.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Get MarTech! In your inbox.

Marketing 106

Marketing ROI Conversion Retail 106

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Marketing 103

Marketing SEO ROI MarTech 103

Martech Series

JULY 15, 2022

Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. About 26% of them said that they read data so that they can increase the ROI of the marketing and sales budget. Marketing Technology News: ID.me

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

Marketing 110

Marketing Conversion Rate MarTech Education 110

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 62

Media Marketing Machine Learning MarTech 62

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. New revenue.

Marketing 122

Marketing Conversion Rate Conversion ROI 122

Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.

Cookies 98

Cookies Marketing ROI Conversion 98

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Advertising 133

Advertising Marketing ROI Conversion 133

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Marketing 102

Marketing Brand Awareness ROI MarTech 102

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links identified as the most popular way to integrate social commerce into influencer strategy among majority (61%) of marketers. The research also reveals.

Marketing 95

Marketing ROI eCommerce Fashion 95

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Ad Ops Hero

OCTOBER 2, 2023

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Since then, AI use in marketing has continued to grow. Campaign ROI. Marketing metrics.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today. The good news is: you’re not alone.

Marketing 99

Marketing Conversion Rate Conversion Communications 99

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Marketing 127

Marketing SEO ROI Conversion 127

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 125

Marketing Audience Click Through Rate Conversion 125